Generation Z…the most independent generation we have ever witnessed! The batch that snapchats every moment of their life, hashtags everything they stumble upon, and grows weird nails. The best part? They are blatantly themselves. And the worst? You can’t ask them ‘to do’ anything. Selling t-shirts to a generation like this is a challenge. They will not settle for anything less than what they want.
If you sell t-shirts online, there might have been times when someone from this cohort ended up asking you for a wacky t-shirt design. And worse, you had to say “no”. In case you haven’t met with a challenge like this, you might face one in the future. Let’s not complain that the sales have hit the bottom. Let’s get selling t-shirts to Generation Z. Let’s find out how:
A Personalized Experience
“To each his own.” Generation Z takes this quote too seriously. Also, they want to be valued. Whether you have an offline store or an online one; you must understand their preferences and recommend them with a t-shirt that adheres to their choices. Let’s say you do that. And still they aren’t happy. Either they smirk over the design or the shade of color doesn’t appeal to them.
During such times, you need to provide the tech-needy (not tech-savvy) generation with a t-shirt design software. A tool which is user-friendly, cool, and helps them create personalized experiences by themselves. And If you are a pro-active t-shirt seller, you can ask them to join your page on social media, follow them or giveaway prizes for wearing the personalized t-shirt bought from your e-store.Think about it…
A Quickyty Quick Checkout
In 2016, a research study by E-marketer had proved that Millennials carry 200$ Billion in Annual buying power. With Generation Z in 2018, the figure has almost doubled. And you sure do not want to give reasons for a generation like this one to abandon your carts! So, the trick is to enable them to checkout with the items at the earliest.
Generation Z wouldn’t mind spending time designing the t-shirt they want with your t-shirt design software. But ask them too many questions and you would ward them off! In that case, do whatever needs to be done to keep them coming back to your e-store. Provide pre-filling forms that ask for minimal typing, offer better payment experiences through user-friendly process and retain them.
Social Media Sharing
A study by RetailDIVE says that social media influences 80 % of Gen Z purchases. Like I mentioned earlier, the generation of today loves to shout out everything they have done, bought or eaten. So, after they have finished designing the t-shirt of their dreams with your t-shirt design tool, they would want to flaunt it on their favorite social media platforms. And you sure can let them do that.
All you need to do is integrate a t shirt design tool that provides social media sharing options. Also, just sharing is not enough. You need to keep motivating them to buy from you. For which you can consider creating a story by tagging them, sharing their creations on your page or offer them with discounts. Whether they are into Facebooking, Snapchatting or Instagramming, you need to bring a smile on their face.
Aesthetically Pleasing E-Stores
All said and done, it turns out that anything that is not visually appealing doesn’t work for today’s generation. Which means, apart from updating your t-shirt e-store with a cool technology, you also need to have a website that looks great and is mobile responsive. Gen-zers loves aspirational browsing through their mobiles. So, they might not end up buying the t-shirt they want.
They might create a collection of their favorite t-shirts, ask opinions of their friends and think of buying them when they have their finances managed. According to a popular retail consultancy named Fitch, contrast and color entice Gen Z a lot and they go by these elements before they start exploring. Whatever you do, just make sure that the design of your t-shirt e-store is not off putting and the t-shirt collection that you display on your website is creative. ‘Cause it turns out that Generation Z DOES judge a book by its cover.
We hope you had a good time knowing about the preferences of current generation and the psyche they carry when it comes to shopping for t-shirts online. In case you are considering to integrate a t-shirt printing software with your website, you must make sure that it is compatible with the platform that you have. It’s time to make the t-shirt selling business scalable and creative!
Mr. Pratik Shah is the Creative Head of Brush Your Ideas, a Web-to-Print technology solution offering consisting of magento product designer extension and readymade Web-to-Print Storefront. He is a tech enthusiast and an avid blogger and writes about ecommerce and web-to-print industry.