Personalized Gifts made it big a few years back and the obsession for it doesn’t seem to be fading anytime soon. The customized gifts have successfully made their way into different gifting sectors such as Festival Gifting, Personal Gifting, and Corporate Gifting. Moreover, this industry is predicted to grow at a rate of 9.52% annually. The reason for the growth in this industry can be the rising e-commerce industry and online printing services equipped with web-to-print software.
The web-to-print software has made it simple to add a personal touch to day-to-day items like mugs, caps, t-shirts, photo album making them perfect gifting items. And there is no doubt that any print service providers can encash on this personalization trend in the gifting industry.
It’s not rocket science to create your space into this 31.36 billion dollars personalized gifting industry. You just need to set up an e-commerce web store and install an innovative product designer tool. That’s it! With these two elements, you will have a working digital printing business. And in this blog, we are demonstrating how to unlock the potential of this billion-dollar industry by exploring its different sectors.
Application of Online Printing Software in Sectors of Personalized Gifting Industry:
Any cutting-edge web-to-print software will let your customers customize gifts like t-shirts, mugs, caps, slippers, and many more. Using the tool, they can upload their own designs, logos or write a personal joke to make the personalized products. Such products make for the finest gifts for personal days like birthdays, anniversaries, work anniversaries, etc. And this industry is worth a whopping $20 billion-dollar industry.
And the best way to step foot into this industry is to have a fully functional web store with an extensive range of customizable products.
Using web-to-print software, the customers will be able to drag and drop the designs and text fields on to the products and create a personal gift for their loved ones.
Giving the freedom to your customers to be the artists and create something of their choice will leave them happy and satisfied guaranteeing a better buying experience. As a result, your customer life-cycle will improve driving in better sales figures.
Who doesn’t like receiving gifts on festivals? I certainly do and the magic that personalized gifts spread on such occasions can take anyone’s gifting game to another level. A web-to-print software makes it easy for customers to design and visualize the final product. And a preview button showcasing the final product demo speeds up the buying process.
Festival Gifting sector is a 7.5-billion-dollar industry. Because people around festivals like to splurge on their loved ones.
And what better way to make it easy for them than to provide with the latest technology to create eye-popping and customized designs. And as for an online printing business owner, you will be investing in a flourishing industry.
A win-win situation.
Personalized gifting industry has three sectors and among these sectors, Corporate gifting sector is one of the untapped sectors of this industry. In India alone, this section is worth 12,000 Cr and is growing at over 200% per annum.
The growth this sector is experiencing is because of the increasing demand for personalized corporate kits, stationery, merchandise, t-shirts, and whatnot.
And these corporate orders will always be in bulk and providing to such needs can be an issue for any online printing store.
The solution for an issue like this is having a designing software with editable attributes. Here, the customers can manage the quantity, colors, etc. of the product they are going to buy. And Brush Your Idea web-to-print software comes with the necessary features that make it the perfect tool for any online printing business.
Corporate personalized products also make up for an innovative way of marketing the brand. Adding a logo or color scheme or some other elements on the products and giving them as a freebie can be great way of indirect marketing.
The above use cases can give you a clear idea of the scope of Corporate gifting and providing such products will help you become the industry leader.
Now you have the full recipe for the success of your online printing business but what will make it great?
The Secret Ingredient:
Understanding Customers and Trends:
Once you have your printing business up and running, make sure you are monitoring the customer buying habits and the industry trends. The combination of this analytics can provide you with valuable insights that can help you create a roadmap for your business.
Once you are done analyzing the statistics, make sure you are making the necessary changes to keep your buyers interested.
Wrapping it up:
The potential of the personalized gifting industry is endless and you can attain infinite growth if you started today. And even if you already have a printing business, then you can take it to another level by launching it online.
You just need the right combination of tools and software to be the industry leader.
Mr. Pratik Shah is the Creative Head of Brush Your Ideas, a Web-to-Print technology solution offering consisting of magento product designer extension and readymade Web-to-Print Storefront. He is a tech enthusiast and an avid blogger and writes about ecommerce and web-to-print industry.