Over the past decade, the printing industry has witnessed huge growth. As per the statistics, the web to print market was valued at USD 867.3 billion with an estimated growth rate of 7.62% until 2025.
It is high time all Magento Web-to-Print store owners start catering ever-increasing customer demands. Adopting the latest trends in this web-to-print industry to survive and grow has become a must. To stand out in the printing industry here is the list of trends any e-store owner can look forward to: Trends Worth Welcoming in the Web-to-Print Industry
To cater to customers’ demands in a better way, the industry has come up with ‘Automation’ of almost every process. Fully automated strategies and programs are improving both owners’ and consumers’ experiences gradually. For instance, now consumers don’t have to manually place an order. They can simply load and send photos via any channel. All these automated programs or strategies reduce dependency on manual processes. They not only help you auto-create designs but also automate manufacturing and production processes.
3-D printing can not only be speedier but also more accessible. And a Magento printing extension or software design tool has boosted its potential further. Healthcare, automotive, robotics, education, etc. all are tapping into the potential of 3-D print technology.
For example, your consumer sent a print request for invitation cards. However, a few minutes later, they realize that they’ve made a typo in the venue address. In order to correct that, they just can simply update the file at their end. The Magento Web-to-Print software will recognize the update and make edits accordingly. This is why the variable data interface can be useful. A requestor or consumer doesn’t have to go through multiple channels and operations. They can simply change their information in no time. Hence, variable data interface saves both consumers’ and business owners’ time and adds to their convenience.
Personalization isn’t just about customizing design. It also includes customizing format, specs, and other details as per customers’ preferences. These personalization options are easily accessible for customers these days. They just have to input their preferences and the W2P technology will recognize them. With a Magento printing extension, customers can even design their products.
As a result, the importance of having a reliable shipping partner has increased. The W2P software transmits the shipping request to ship designs to customers to a third-party just after the click of the ‘Order Now’ button. Real-time connection between shipping partners and business owners is a fairly new concept. It can go far ahead in the coming years. Live Tracking can also come in handy. This feature keeps a customer informed about the status of their orders through text messages.
Such voice integrations reduce the time and effort that go in manually typing all print specifications. Customers can simply mention their print specifications through voice commands. This new-age technology is a giant step towards making print job orders more customer-friendly.
Therefore, several online printing portals have flooded the market. Online store owners have given full-fledged customization freedom to customers by providing a web-to-print storefront to them. By partnering with an online printing portal, you can give your consumers more convenience and ease of transaction. Exploring this new option in the coming future may bring in more new customers for a steady flow of business growth. Original source: https://customerthink.com/trends-to-look-for-in-the-web-to-print-industry-in-2020/
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Mr. Pratik Shah is the Creative Head of Brush Your Ideas, a Web-to-Print technology solution offering consisting of magento product designer extension and readymade Web-to-Print Storefront. He is a tech enthusiast and an avid blogger and writes about ecommerce and web-to-print industry. Archives
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