Businesses these days have to be vigilant to stay on top of the trends. Truth is that the 21st-century customer is like a spoiled child. They want things done their way. They want them promptly. And usually, there’s nothing that you can do about it.
But if you are able to meet these growing demands, you’re sure to generate goodwill and customer loyalty. A satisfied customer will always prefer your service even if he has to pay a premium for it. Additionally, the number of satisfied customers cumulates to multiply your customer base.
And so, it becomes more important than ever to stay up to date with the trends. For print shops, this trend is web-to-print. Particularly for t-shirt printers, it is essential to understand this trend as it will come to define the target markets and consecutively, the marketing strategy.
To analyze this, we must look at the different use cases and why they are opting for custom prints. The most common motivators are as follows.
Social media movements:
It is interesting to observe how various human tendencies have adapted to technology. Millennials express their aggression, joy, and support by using certain filters on their ‘DPs’. The state of things suggests that the next great revolution will probably happen through social media.
Some of the more prominent supporters have their messages printed on their clothes. This gives them a sense of belonging to a group and conveys their motives to the viewer.
Another thing about millennials is that they take their favorite characters very seriously. Everyone is obsessed with one character or the other, be it from comic books, movies, series, or games. And what better way to show it off than wearing it on your sleeve, literally.
And overwhelming as it may be for a t-shirt shop owner to serve all these different demands, it is easy for the web-to-print business owner. All you need is the right Custom T-shirt Design Tool.
Advertising and marketing:
For marketers, it is common practice to get custom printed merchandise with the company’s logo and distribute it among the staff and customers. However, it is becoming increasingly common for them to opt for web-to-print as it is more efficient as a process and provides prompt deliveries.
By making use of T-shirt Maker Software, they can design their merchandise online, without much hassle and get it printed directly from there.
This decade has seen a lot of different social problems come to light. Things that might have once been taboo are subject of many discussions. The fact that we’ve begun addressing such problems shows a great deal about today’s generations.
Custom printed merchandise can be a great way of spreading awareness about an issue. Many NGOs and communities are using it as a catalyst for social change.
In a time that fosters individuation among the people, uniforms are a way of showing a group’s unanimity. It gives people a sense of being a part of something bigger than themselves and a sense of identity. Uniforms can be custom printed using web-to-print with ease.
And it isn’t just school uniforms anymore. Any organization can have a uniform. This helps in identification at conferences, expos, etc.
How web-to-print has changed these market segments
The web-to-print and print-on-demand technologies have revolutionized the print business by practically eliminating the need for a professional designer and various other intermediaries involved in traditional ways.
Designing is easier and more cost-effective than it has ever been. This has opened various avenues for print companies in both B2B and B2C client base.
The above examples are in no way exhaustive of the use cases of web-to-print. It has a wide scope for expansion and diversification. This is the technology to bank on right now if you’re in the printing business.
As the trend progresses further, the demand for custom printed t-shirts is bound to increase. Be sure to stock up on the inventory and have the Custom T-shirt Design Tool set-up on your website. This year could be the tipping point for web-to-print, which means that it will see massive adoption by your customers.
With the right T-shirt Maker Software, you can entice the customer. That means picking a tool that is easy to integrate into your e-commerce platform and is easy to use. This will ensure smooth operation and boost the conversion ratio.
You can get a head-start by going for it right now and establishing a good position in the market, way before the competition catches on. Staying ahead of the game requires constant vigilance. That doesn’t mean jumping on every trend but picking the ones with the most potential and making the best of it.
Mr. Pratik Shah is the Creative Head of Brush Your Ideas, a Web-to-Print technology solution offering consisting of magento product designer extension and readymade Web-to-Print Storefront. He is a tech enthusiast and an avid blogger and writes about ecommerce and web-to-print industry.