“I love new clothes. If everyone could just wear new clothes every day, I reckon depression wouldn’t exist anymore.” ― Sophie Kinsella, Confessions of a Shopaholic.
Imagine selling to an audience like the one above. Isn’t it a lot of pressure when you are the ultimate destination for people who have lost their jobs, are struggling with failed relationships and undergoing identity crisis? If you are thinking about diving into the world of fashion, it sure does come with a lot of pressure and expectations. Also, it doesn’t suffice having a chic looking website selling the latest fashion online. You need to spruce up things with the amalgamation of fashion and technology.
Now, when I refer to an amalgamation of fashion and technology, it means, you can perhaps consider integrating an apparel design software to your website and enable your customers to suggest designs and patterns using which you can create an original piece of attire for them. Be it a gown, a skirt or a dress. Or, let them see how a particular attire will look on them. It could be any technology that helps your e-store stand out from the competitors.
Above given was just an example. In case you are planning to become a fashion entrepreneur, this article will provide you with some useful insights on things you must do before starting an online fashion store.
Identify Your Audience
Would you be selling to the Asian community or an American one? What age groups do you sell to? Do you know about the types of attires they would choose to buy? Are they too picky or flexible? You must mull over these questions before you start selling.
Also, you must get an understanding of the style your audience prefers and what kind of struggles they go through while choosing clothes for themselves. It will bring a lot of clarity as to what kind of clothes you want to start selling and whether or not to integrate an apparel design software or not.
Inspire by Offering Personalization
Having designers and stylists that work for your fashion line is great! However, attire lovers do wish your e-store had a fashion scrapbook which had a library of fashion pieces from them to choose from. This way, they would be able to research, discover and zero on the style they prefer.
If you want, you can also get a custom cloth design software made which offers them with an option to find their favorite fashion, share it with other users and create their own style. This, followed by an attire designing contest judged by a fashion icon would work wonders for you!
Marketing Is Must
Before and after you launch your attire estore, it is important to market your fashion line to the fullest. To do that, you can make the most out of influential marketing and find fashion influencers to endorse your e-store and its products. You can also gift them new renderings from your e-store every season.
Create a page on Facebook, Instagram and Snapchat and introduce each piece of attire with a creative caption. Tag your customers and feature them in your weekly magazines. Once the word spreads, you are sure to attract more customers to your e-store.
Above given are some of the basic steps that you must follow before and after you have launched your e-store. Apart from that, you must find time to self-reflect as an entrepreneur and find out what is not working for your business. Once you recognize it, you would be able to better your sales. What are your opinions on the above points? Feel free to share with us.
Mr. Pratik Shah is the Creative Head of Brush Your Ideas, a Web-to-Print technology solution offering consisting of magento product designer extension and readymade Web-to-Print Storefront. He is a tech enthusiast and an avid blogger and writes about ecommerce and web-to-print industry.