“My way or the highway!” seems to be the mantra of online shoppers in today’s age. Be it clothes, jewellery or shoes, they want to make a statement with everything they own. Millennials like to shop for items that reflect their personality and embrace their idiosyncrasies. Gone are the days when customers had to choose from the available items on the online store. “Limited stock” “The item you have selected is out of stock” and “Sorry, we can’t seem to find what you are looking for!” are red flags and result into cart abandonments. There is a dire need of bringing product personalization in every aspect of your ecommerce store. Several brands are enhancing the customer experience with e-commerce personalization and offering exactly what they are looking for. As a part of it, they are:
Mr. Pratik Shah is the Creative Head of Brush Your Ideas, a Web-to-Print technology solution offering consisting of magento product designer extension and readymade Web-to-Print Storefront. He is a tech enthusiast and an avid blogger and writes about ecommerce and web-to-print industry.