To the world that has everything on the fingertips, how will you offer something new? What will be your unique selling point?
Such questions bother almost all business owners. A few years after your business is setup and running smoothly, you may experience some lull in enthusiasm and/or sales.
Suppose, you sell plain black full sleeve t-shirts? But so, do a 100 other stores from your city. You have to do something more. Consumers constantly want something that they can call their own. People want to use things that show what they believe in. Often the product is an extension of themselves.
So, what does a customer do to use the products that reflect them? They go out and buy those. They make investments in their choice, in their image and in what they stand for. And this begins with choosing what they put on their backs, or what tech accessories they use, and what beverage they put up on social media.
To say that there is a scarcity in the market for all the various things people want, would be wrong. However, there is a lot of potential for customised products. For example: if your customer want to personalise his laptop so it looks different from all the same looking slabs of metal and glass, you can add a decal to it, or add a case to it. You can even add dust covers for the ports and the keyboard. But then, everyone adds these making them look all the same.
The question remains the same. How are you going to provide something extra and unique to your customer base?
The answer is…
A Product Designer Tool.
By adding a product designer tool to your web store, you can give your customers a little something extra. If someone is buying a case for their phone, they can add a message to it, or choose different types of colour combinations. Sometimes products check all the necessary boxes but don’t have the color option a customer wants, and that can be a big cause of cart abandonment. Adding initials to products is also a trend these days.
Your customers really want to stand out, have the things that they use define them. And in this current age, that is the trend. Your business will benefit from catering to the customer demands. However, this does not mean that your task is easy. You have to work to figure out what level of customisation you can provide on which of the products you are selling. For example: if you sell t-shirts, tote bags, and mugs, you can use the same screen for a tote bag and a t-shirt but you would need a different type of machine to print on a mug. So let’s look at the process of how to go about this.
How to go about integrating a Shopify product designer tool:
This means that the first step would be to evaluate which products you can offer customisation for. The next step is to invest in a compatible product designer tool to integrate with your store.
If your web store is on Shopify, you can choose to integrate a Shopify product designer tool. Simply search for it and you will find plenty of them on the internet. Check out all of them and then pick the one that fits in properly according to your business requirements.
After you pick and integrate the designer tool with your e-commerce platform, then you must design a section in your store to show off the ready customisations you offer and highlight how you also offer personalisation on top of the ready designs.
It’s not a necessary feature when you come to think of it, but it is a feature you can use to delight your customers. It is the kind of tool that will decrease your cart abandonments and make your customers want to make a purchase from you, again and again.
As for why we choose to talk about shopify in this article is because it is one of the best and feature rich e-commerce platform available right now. It has features that make building an online store, a piece of cake. It lets you build your store without the need of a designer, pick out themes, fonts, colors etc. and you can build your store by simply dragging and dropping the elements.
Integrating the product designer tool with your Shopify ecommerce store, therefore, would definitely be a hit. It is simple enough to find one that works seamlessly with your store. Once your Shopify product designer tool is up and ready, your business is only to flourish more!
Mr. Pratik Shah is the Creative Head of Brush Your Ideas, a Web-to-Print technology solution offering consisting of magento product designer extension and readymade Web-to-Print Storefront. He is a tech enthusiast and an avid blogger and writes about ecommerce and web-to-print industry.