The printing industry isn’t dependent on physical stores anymore. People are loving the way it provides them with a sense of freedom to apply their own ideas on their choice of products. And the best part is that they can do it from the leisure of their home on their mobile phones.
Looking at the numbers from 2013, the digital print industry was worth $120.9 billion which is increasing gradually with the expected jump of 225% by 2024.
On the other hand, Magento 2.0 - a leading e-commerce platform is gaining a lot of popularity in the market as well.
When you combine them together, a growing industry on a popular e-commerce platform, they could give you a successful business.
But to make this combination work, you will need to add one more element to this equation: magento product design extension.
Before you select a magento product design extension for your e-store, make sure you to check out below points first:
Make sure it is responsive
According to the recent trend, it is important to buy a solution which contributes fully to the success of your business. As per the latest updates, to keep your store up to date with the technology, it should be mobile responsive in order to cater to that huge market. While people choose to do the smallest tasks from their mobile devices only, there is a huge opportunity lying out there to turn those customers into buyers by selecting the product designer tool which is responsive.
Check the Necessary SEO Features
It is important that the product you are integrating with your e-store is SEO friendly. The tool itself can’t promise you a good amount of traffic coming from the search engines but it should be SEO friendly enough to contribute to your SEO strategy. As half of your store success is dependent on the traffic only. Therefore, it is a must that the magento product design extension you are integrating support the SEO features. There should be enough options available to add targeted keywords, SEO titles, meta descriptions, etc. It would help you to declutter the junk traffic, decrease bounce rate and attract the right buyers to your store.
Measure the Speed
After a good amount of experience in the digital printing industry, we suggest that you add value to your customer’s time. And to do so, your website speed is among the major elements that impacts the user experience. Even after integrating the designer tool with e-store make sure that it takes only up to 2 to 3 seconds to load. It is important that the tool you choose provides a quick and hassle free interface. Because one of the main reasons for a customer to come back for your product, is smooth & effortless experience.
Do not Forget Social Media
People are always active on their social media accounts. They will want to add their creations on their instagram or pinterest handles. So, make sure your product helps them share & stay connected to their favourite social media. Also, verify with the product design tool provider that their tool allows your users to choose their own images from their social media as well.
Monitor the Printing Methods
As a store owner you have the most important task of monitoring all the print ready files and send them to printers. Therefore, before you select the tool, ask the product vendors all these questions during the demo session only. In various tools, there is an application which is a cross platform app. This app keeps all the print ready files at one place making it easier to manage giving you time to perform other important tasks.
Allow Reviews on Your Store
In the market of eCommerce, it is important to create a brand image. And that comes with the reviews. Make sure to have a feature which lets your users to add reviews on your products. Make sure you are providing your customers with a place to tell their experiences.
Data Management for Customers
It is important for your customers to be able to manage the orders and product cycle from their end as well. Customers should be able to manage their designed images and other data. They should be able to track their orders, refunds, & exchanges as well.
It is important to think from a user point of view before choosing a product designer tool for your e-store. Jot down the features mentioned above that helps your users to create a piece of art they would love to wear or gift. A right decision can take your business to new heights.
Mr. Pratik Shah is the Creative Head of Brush Your Ideas, a Web-to-Print technology solution offering consisting of magento product designer extension and readymade Web-to-Print Storefront. He is a tech enthusiast and an avid blogger and writes about ecommerce and web-to-print industry.