Personalization. A wave of transformation for the retail e-commerce industry.
We all know that monotonous or repetitive things bore us. We are particularly not a big fan of things which everyone else owns. Gone are the days when people would impulsively buy anything and everything from the latest collection.
But today the scenario is quite different.
The customers desire to add their own visualizations on the product they buy. An unbelievable example is personalized t-shirt industry.
For instance, I am sure that there are groups of friends or some big families who admire and loves the sensational Game of Thrones series. So, whenever they are about launch a new season, such eagerly waiting fans would pay anything to own latest GoT merchandise.
Wouldn’t it be a great idea to sell personalized t-shirts where customers could get anything they want e.g. their favorite game of thrones quote or memes on their t-shirts, mugs, notebooks, etc.?
Offering and introducing product personalization on your e-store is a win-win strategy.
Using such a strategy, you could drive substantial business growth in a short span of time and even sooner than you anticipated.
While many b2b retailers in the market believe that it is not an easy business for them to set up such store, let me tell you, it’s not that hard as well.
It’s all about choosing the right things at the right time. Let me explain how you can take advantage of product personalization without losing much from your pockets.
Here’s the Process to get Started with Offering Personalization:
Step 1: It’s an opportunity. Seize it.
In such a scenario, where customers have to put together the final product from scratch, you’ll have to create an experience that makes it easy for them to produce a unique design. Right from selecting their design area, creating color combinations, image graphics, styles to adding their own text and pictures, is not as easy as it sounds.
Now it becomes crucial to make the right choices at this stage. If you are new to this business, first of all, you need an e-store. The first thing you need to do is choose from the numerous e-commerce options including Magento, WooCommerce, Shopify or any. Secondly, there are various t-shirt design creator software available in the market. Go with the one which can create a dynamic experience for users making it easier for them to design the products.
Step 2: Strategizing with the Right Elements
To make any business a success, you need a plan, a strategy. Which includes the following and executing of the action plan in order to give you fruitful results. A business strategy should have elements according to your business requirements and streamlines your business as well. While stepping into new opportunities available, you have to make sure that your solution is all rounded and could cater to the various needs of your targeted audience. For example, a web-to-print solution could help you serve to the wider audience adequately.
This way, you can have ready to print products for your customers. It has the ability to transform the whole business process like reducing delivery time errors, duration with some sort of savings on manufacturing costs, etc.
Talking about manufacturing costs, it is not a compulsory option. There are endless suppliers available in the market, willing to supply you plentiful of their collection. But if manufacturing is your choice, it is important to include it to your business model. It is the key to avoid delays, misunderstandings between your business staff, and many other problems.
Step 3: Personalization Doesn’t Mean a Complete Freedom
If you’ve decided to go with personalization, then make sure the experience is fun for your customers. This can happen by giving your customers freedom of creativity but that doesn’t you have to give them complete freedom. Because if your customers get an entire blank product then they might get confused and end up having an unpleasant experience. This will definitely result in product abandonment.
But still, everything kept aside, everything depends on the product you offer. As an eCommerce store owner, it is important to express the purpose behind the idea of customization. To offer customized t-shirt in your eCommerce store, integrate a t-shirt design creator software first. There are various predefined templates available with this tool where customers can easily make some changes as per their personal ideas & then just buy the product.
Before adding a product customizer to your store, one thing you need to make sure that it’s not too complicated to use.
Step 4: Considering Real-time Demands
Fulfilling customer demands is always an essential part of the eCommerce or any business. When it comes to product personalization, it gets tricky and needs extra care. For instance, he added a certain element in red color but the final product comes with a blue element. The way you deal with these scenarios helps you create customer relations accordingly. Also, you will need to take care of how you manage inventory, products, etc.
Product customization is one of the best tools that can help you serve your customers. And one of the major benefits is that you can entertain various customer demands.
You can keep track of ongoing market trends, other real-time information, and hence you can keep yourself educated about the customers’ needs.
Step 5: Attain the Success
This step will only be possible when all the above-mentioned steps and things are taken care of.
It is high time for all the e-store owners to understand that product personalization is the future of the retail industry. And how you could attain success using the latest technology and software.
Imagine your customers get an opportunity to decide the whole look of the product along with their delivery method.
Giving them such options definitely will pave a way for you to success.
Therefore, it is important to make sure that you get all your business elements including supply-chain in order and working by keeping customers at the heart of it. After all this, one thing remains constant that is the research you put in to understand your industry and the decisions you make accordingly. Like investing in a product designer tool, e-commerce platform, and such.
And the last thing is to make sure that there is a flow intact to carry out all the operations smoothly..
In a Nutshell
It is important to keep your e-Commerce business up-to-date with all the latest trends. It is the only way to thrive in this competitive industry of product personalization.
If you already have your own e-Commerce website or on offline printing shop, but not sure how to work with the customizable products, then you can always contact us from here! We have the industry knowledge and you have the products. Let’s create a mutually-beneficial partnership.
Mr. Pratik Shah is the Creative Head of Brush Your Ideas, a Web-to-Print technology solution offering consisting of magento product designer extension and readymade Web-to-Print Storefront. He is a tech enthusiast and an avid blogger and writes about ecommerce and web-to-print industry.