Personalized products is undoubtedly an emerging trend in ecommerce and judging by the positive response it has been getting from customers around the globe, it’s not something that is going to fade away sometime soon. With the popularity of online shopping and people getting more confident buying online, personalized products are now much easier to design, order and receive. If you haven’t yt considered adding personalized products to your store, now is the best time for some action. So, what should you start with and how? How about targeting mobile or laptop users? That’s about everyone you can say. People love to personalize their gadgets and there’s a brilliant scope in letting them design their own skins and covers. In this blog, we have covered up in brief how you can sell custom designed skins and covers online.
STEP 1: SETUP YOUR STORE/SEGMENT
If you have a traditional printer, you just need to setup an ecommerce store to market and sell your products. Showcase your range of products with pictures and other information and let your customers order directly from the online store. If you already have a store, you can just launch a segment to sell customized skins and covers.
STEP 2: MANAGE YOUR LOGISTICS
If you are sourcing the products from other manufacturers and printers, you need to manage how much time they will take to customize and dispatch a product and how you are going to redirect it to your customers within the promised time. If you are producing the goods yourself, just invest on an efficient shipping partner and you are good to go.
STEP3: INVEST IN A PRODUCT DESIGNER
If you have a Magento store, your work gets simpler. You just need a Magento Custom Product Designer to let your customers design the products of their choice. It should have a commendable user interface and a whole lot of features to let your customers design unique products. You might decide to further expand your personalized store, so make sure you invest in a product designer which works for other products too.
A products designer forms the foundation of a personalized products business so you need to be most careful about this one. It shouldn’t complicate the process for your customers, just after designing the products; it should be followed up by the same checkout process as for other general goods.
Three simple steps and you are ready to earn some extra revenue from your online store. The benefits of selling custom skins and covers online do not only include this. You have more buyers to reach compared to your traditional business and the operational costs is reduced to a significant level as store maintenance and related expenses are almost cut off. Additionally, your business gets recognition and you can expect to be a brand in the market if it goes well. If you are an online store owner or plan to indulge into some ecommerce selling, you should take this decisively and plunge into it before it gets more competitive.
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Mr. Pratik Shah is the Creative Head of Brush Your Ideas, a Web-to-Print technology solution offering consisting of magento product designer extension and readymade Web-to-Print Storefront. He is a tech enthusiast and an avid blogger and writes about ecommerce and web-to-print industry.