The print market has changed gears and is operating in overdrive. Manifold customer demands require a print business to tighten the belts and get real to render value.
In today’s rapidly disrupting marketplace, no other technology has emerged and evolved more dynamically than Web to Print.
What matters the most today is not only the service or its quality but also the flexibility. It’s not just about what one wants, but more about – “the how”.
Web-to-Print is effectively the use of websites in the print business. Also known as remote publishing and print e-commerce, it allows people to submit, preview and print their own materials online via easy to use interfaces on the service website.
In simple words, it is an opportunity for you to customize and design what you wish. By using web to print software, an end user can customize an item exactly the way they want!
For example, a company may want to design their logo on mugs they serve coffee in. What they can simply do it, jump on any web to print service provider’s website, upload their own logo, design the mug and simply place the order!
They will be able to preview the exact product before they place any order. How wonderful would that be?
It’s really that simple. The design is totally a result of the individual customer’s wants and needs.
Of course, it does not have to specifically be mugs that people order from web-to-print businesses and services.
There are numerous items available because it caters for B2B as well as B2C markets.
Individuals can choose to print postcards, promotional flyers, brochures, stationery, posters and a whole host of other paper goods.
Some even offer t-shirts, mugs, keyrings and other promotional items.
Web-to-Print technology reduces the time a customer waits from order submission to final delivery, making it ideal for tight deadlines.
This is like a one stop shop for those businesses looking to promote offers, brands, products and services and can bring in huge profits for the print business.
eCommerce giants can integrate a web to print design tool to their stores to help their end users to customize their products.
You might be wondering, what makes this concept special?
Is it simply an ecommerce storefront that allows users to customize and order personalized printed materials over the internet? Or should it be something more?
Well, let me spot out few more advantages of W2P for its users and entrepreneurs. Go on reading!
Ease of use – It doesn’t take a genius to understand that if the product isn’t easy to use, no one will use it. Web to print technology enables a user
Flexibility – The more options a user has, the better he will feel about the brand as a whole. Web to Print Design Tool allows an end user to fully customize what he/she wants.
Technology-based web to print software comes with more bells and whistles than you can shake a stick at!
Maximize your customer base – You can maximize your customer base by fulfilling their hearts’ desires. How amazing would it be to fulfil the wish of a kid who wishes to school bag with a photo of their favourite cartoon character on it?!
User-friendliness – Web-to-print software is user-friendly and does not require anyone to have extensive graphic design experience. Anyone who can operate a computer can easily craft stunning personalized products.
Deliver your services faster and quicker – Traditional print workflow, irrespective of the amount of work (250 business cards or 10,000 flyers), is time-consuming. Whereas web-to-print workflow requires only a few stages.
Reduction of Administrative and Inventory Costs – With order on demand ability and shorter lead times, due to the reduction of prepress times, you will be able to maintain less of an inventory.
You will also see a reduction in overall administrative costs as you will be able to eliminate the multiple steps that normally go into a print order process.
You will have greater controls over-ordering as you will be able to designate who can order and approve their transactions at any time.
Better Customer Experience – It all sums up to enhancing customer interaction thereby making their experience more personalized.
Ecommerce Platform Compatibility – Your website may be based on any platform. Web design tool is compatible with most of the platforms out in the market.
It Accepts All File Tribes – Surprisingly enough, it does accept all tribes of files uploaded by the end user. Be it a jpg, png, svg or pdf. This is amazing when you are talking about personalizing user experience.
One of the most interesting findings from an NAPL Workflow Investment Survey revealed that “Web-to-print was the most worthy investment for more than 140 companies while for more than 40 companies reported that it was their least worthwhile investment.”
Final words, here’s why you should consider having a web to print design tool integrated into your website.
You can effortlessly handle your production team and customer orders from one place. From design creation to production and delivery, manage the complete workflow from one system.
With a web to print design tool integrated to your website, you can let your user customize everything from size, colour, text font and clipart on it.
What’s more? You can also streamline your business by assigning precise rules and settings to automated the purchasing workflow.
Web-to-print services are undoubtedly the way forward for print businesses, whether as a primary or additional service.
The advantages of Web-to-Print are undeniable. Customers appreciate that they can order at their convenience and monitor the progress more closely.
As evidenced by Amazon and eBay, a fast, friendly and easy Web-to-print solution can improve your customers’ experience.
Today if you want to grow your business and beat your competitors, you have to be always two steps beyond their imagination.
If you are looking to transform your business, we have covered everything that you might need. We will help your business thrive in today’s rapidly changing marketplace.
“It’s the game of 3Cs. You must make a Choice to take a Chance to Change your business.”
Let us help you in changing your business and taking it to a level beyond!
Mr. Pratik Shah is the Creative Head of Brush Your Ideas, a Web-to-Print technology solution offering consisting of magento product designer extension and readymade Web-to-Print Storefront. He is a tech enthusiast and an avid blogger and writes about ecommerce and web-to-print industry.