Right from things they own to things they give, people love products that are an indication of their individuality and reflect their interests. Ecommerce owners are very well aware of the fact that personalization is a perfect way to drive substantial business growth. Hence, for creating personalized products like handbags, shoes, T-shirt and jewelry, eCommerce store owners provide customers with a product customization tool.
A survey conducted by MyBuys Inc. and research firm The E-tailing Group Inc, revealed that 40% customers prefer to make purchases from retailers that consider their preferences. So what is making personalization of products important in the year 2017 and how can the e-retailers make it work for themselves? Let us understand.
Undertake personalization efficiently
Know how much customization to offer
Fulfill demands in real-time
Be ready for the future
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Mr. Pratik Shah is the Creative Head of Brush Your Ideas, a Web-to-Print technology solution offering consisting of magento product designer extension and readymade Web-to-Print Storefront. He is a tech enthusiast and an avid blogger and writes about ecommerce and web-to-print industry.