Think of your favourite shopping brand and consider your experience interacting with them.
They make it easy for you to do business with them. Be it the flexibility to place an order from anywhere and anytime or a tailored experience you receive. Successful brands understand the importance of keeping customers at the core of their business. They prioritize the customer experience to ensure customer satisfaction. As a printing business owner, if you are wondering how you can work on improving customer experience, then web to print is the answer. It puts customers at the center of your business and helps you offer them the ease and flexibility they need. This post discusses how web to print can benefit end-customers, in depth. Before we discuss the benefits of web to print for your customers, let’s have a quick glimpse of the overall potential of web to print for your business. Web to Print At a GlanceThe printing industry is turning to web to print magento technology to thrive in the competitive market. They are now offering customers digital storefronts where they not only order online but also customize their products as per their requirements. Web to print is revolutionizing the printing industry by enabling easy and quick orders. It also enables you to streamline the production and print processes. That way, you can reduce the time spent and avoid potential human errors. Following are some advantages of web to print:
Shoppers Get the Convenience to ShopTechnology is changing the way people shop. Online shopping is growing so fast that the global online shopping market hit $4 trillion in 2020. Your customers start with their search online, and it is important for your business to be able to reach them. Having a web to print storefront will make it convenient for your customers to get in touch with you irrespective of the time. They no longer have to wait for your print store to open. Additionally, they get to browse through your catalog in a more centralized way. They get all the necessary information ,be it price, printing method, order status, etc. Product images and descriptions will help them get a clear idea of your offerings. Moreover, relevant recommendations can help them make the right purchase choice. They get the flexibility to place an order in minutes. And this ease improves customer experience, and your shoppers are likely to do repeat business with you. An example of online printing store is Zazzle. It is an American online marketplace that allows customers and designers to create their own products. They have partnered with many brands for a collection of digital images from companies like Disney, Hallmark, etc. It is a one-stop shop for an array of products including cards, clothing, accessories, business supplies, gifts, home and personal care, and a lot more. If you want to build a printing empire like Zazzle, this is the right time to invest in web to print. Customers Can Customize Their Products Based on their PreferencesThe traditional way of taking orders, understanding shoppers’ design preferences, approving the design from them is both time-consuming and prone to errors. For instance, let’s say you get an order for printing greeting cards. A customer wants 20 cards with a quote and graphics, 30 more with custom images and a tagline, and 20 with a thank you message and unique artwork. In a conventional way, this kind of print job required more explanation from the end-user to successfully print cards. There are endless emails and approval cycles to successfully generate print-ready files. With web to print tool, end-users get the ability to customize as per their requirements. You can equip your web to print stores with a designer tool. They can choose from a variety of features like clipart, artwork, text, edit background color, etc. If we continue the above example of greeting cards, designing them using web to print software becomes convenient for end-users. If they want to add a custom image, they can do so easily without spending hours on calls or emails with you or your employees. This kind of freedom will put shoppers in complete control over their purchases. It enables you to give them the opportunity to be creators in the customization process. No More Headache of Delayed DeliveryWhen it comes to timely delivery of products, customers have become more demanding. Let’s have a look at some statistics to understand what is the scenario of online deliveries. According to Invesp, 49% of shoppers say that same-day delivery makes them more likely to shop online. 80% of shoppers surveyed want same-day delivery, and 61% are willing to pay more for same-day delivery. Web-to-print, by automating the process of design creation and approval, ensures that the process of order fulfillment begins on time. The traditional way of conducting the printing process is time-consuming. Once the end-users share their requirements, your design team works on the project. Once they create the design, you share it with the end customer for approval. There are multiple revisions that happen which can delay the printing process, not to forget, potential human errors that occur. The higher the turnaround time, the longer it takes for an order to get delivered. But with web to print, quickens the process of order fulfillment to ensure your customers get timely delivery. The entire process of pre-press gets automated. Once the end-user creates a customized design, you can generate print-ready files, including vector, non-vector, and PDF files. Moreover, end-users also get the ability to edit the print PDF even after it is finalized. Additionally when you have a web to print store, customers will be able to monitor the progress of their orders. They no longer have to wait for a response from support members. They can easily track and manage their order status. This kind of self-service helps improve the shopping experience. It ultimately leads to better customer satisfaction, improved sales, customer loyalty, and repeat business. Final thoughtsHaving a good product is not enough. Customers no longer base their loyalty on a product or price. Their expectations from brands have increased. The key to meeting and exceeding customer expectations is customer experience. Customers value a superior experience, and it encourages them to do repeat business with you. Web to print tool offers everything you need to make your customer happy. With web to print they get your service whenever and wherever they want. It allows them the creation of customized products based on their preferences. It also benefits them with a quick ordering process and ultimately improves customer satisfaction. These were some of the many advantages of web to print for end-customers. You enjoy several advantages, including quick printing processes, cost reduction, customer loyalty, and more as a business owner. All of these become possible with a web to print software.
0 Comments
If you're looking for a web to print storefront, you must first be clear with your business requirements and the tools available in the market. We shall discuss it in detail.
However, the point here is that only when you're aware of the web to print solutions you can decide which would be compatible with your platform. See, we know the importance of product personalization and digitalization in today's era. A full-fledged store can help customers customize their designs and send out prints within minutes or hours. You can fulfill all the orders on time. There's a lot more to the web to print technology. But just because it's a necessity doesn't mean you should go for the one you find first. You need to ask a few questions: Does the software work seamlessly with the platform? Is it compatible with my current workflow? Does the product design tool help with designs and get prints ready? If the answer is yes, then move ahead. If it's no, then stop. Reanalyze, discuss, and then take a step. Meanwhile, read this article. Here we've discussed a few steps that can help you on your journey.
Therefore, while researching, keep the three parameters in mind: 1. the purpose of establishing a storefront 2. features that the solution provides 3. whether the developer can customize the store according to your requirements List down everything and discuss it with your solution provider. Ask about features and customization. It will help you be on the right path.
It's like how your customers look at your business - What kind of products do they provide? What are the delivery options? The idea here is to learn, list down the best ones (you find compatible), and talk to the solution providers. (Unless you have shortened 100 solution providers and are planning to speak to all of them.)
Of course, words do mean something, but sometimes you need action to understand them. In this scenario, the action would be to ask developers about the flowcharts and a demo to explain the functioning. You're investing your time and money, and you must know how the tool works. If I said, "Buy this solution. It has all the features. It would triple your sales." Would you believe me? No, unless you see the results.
If you don’t want this situation to arrive, think about all the challenges you might face and list them according to priority. When you sit down with your provider, know about the solution. Share your concerns, and ask about suitable options. Even if they don't have a ready answer, this approach will help you both in the journey.
Also, ensure that the web2print storefront is compatible with different platforms. If not, make sure that the developer is ready to move accordingly. Along with these, consider the future scope and marketing of your business too. Try to know if your web to print storefront is dynamic and flexible to adapt to the latest trends. Summing Up The Web to print solutions is considered best for increasing revenue. Therefore, choosing the right one is imperative. Try to follow these steps. They won’t guarantee you the right solution. However, they can lead you in the right direction. For example, you won't miss asking whether they would provide the domain name and server for hosting, offer different templates, or so on. Source:https://brushyourideas.tumblr.com/post/660656371833913344/how-to-choose-a-web-to-print-storefront Announcement time!
Brush Your Ideas will be exhibiting at Screen Print India 2020 Event. It is an International trade fair for screen printing, textile printing, and digital printing. Here are all the details you would need to make sure you don’t miss out on important points: Event Name: Screen Print India Date: 24 - 26 April 2020 Place: Bombay Exhibition Centre, Off Western Express Highway, Goregaon (East), 400063 Mumbai, India What we would be doing there? This event will take place on 24-26th April. During these three days, all our delegates would get the opportunity to interact with different enterprises, manufacturers, entrepreneurs coming from all over the world. Our team is eager to meet exhibitors that will be presenting their innovations as well. It will be a perfect opportunity for us to educate users about our offerings and how our solutions will be useful for their users. What would make us stand out? Providing web to print services in 70+ countries for almost 12+ years has given us experience and understanding of what else we can bring to this industry. We always listen to our client’s feedback and include points when further shaping our products. If you are also someone wanting to step into the personalization industry, at this event, you would learn its importance, how you can get started, and some other ways to spruce up your business. So if summarised, here are the points you have to look forward to: - Overview of the web to print industry - Why you should think of something else outside of your shell? - Personalization: Need for the hour - Who we are? - How we collaborate with you? - Highlights of our product If you are keen to learn more about web-to-print technology, then Brush Your Ideas will love to have a chat with you at the event, and even provide a demo if required. To set up a meeting with us, drop an email at [email protected]. We look forward to meeting you! |
Author
Mr. Pratik Shah is the Creative Head of Brush Your Ideas, a Web-to-Print technology solution offering consisting of magento product designer extension and readymade Web-to-Print Storefront. He is a tech enthusiast and an avid blogger and writes about ecommerce and web-to-print industry. Archives
August 2021
Categories
All
|