When it comes to creating a robust impression of one’s brand, good quality letterheads are on the mind of many. Customized letterheads are in demand as they give a unique look and feel to one’s brand. If you sell office stationery online, you must consider investing in a Letter Head Design Tool. This is because you can provide with ample amount of benefits to your customers by integrating a letterhead design tool. Let us take a look as to in what ways can such a tool help your customers.
1. ASSIST CUSTOMERS WITH VISUALIZING
Creating a brand image is a crucial task. There are times when your customers are starting their business from scratch and have no idea how to commence with the designing. A good letterhead design software will provide suggestions with designs and templates according to the type of business so that they can get an idea about the type of logos, colours and templates that are compatible to their business. It also asks for the keywords related to one’s company and suggests with designs based on that. One can find the examples of previously designed letterheads as a reference.
2. PROVIDE THE FLEXIBILITY TO DESIGN
When it comes to creating a corporate image along with the brand name, tagline and logo, the business owners don’t like to be shackled or have limited choices. The tool can provide them with a lot of templates and designs to choose from. Also, there is no limit with the choice of colours and images they can add to their letterhead. By using this tool, they can get creative. For eg. They can provide the bio of a company and also mention about their business specialties. This sparks customer loyalty for them and enhances their brand image.
3. HELP BUSINESSES ESTABLISH CREDIBILITY
Professional credibility is something that every business owner would want for one’s business. This is because it proves to their customers that they are a brand that can be relied upon. By providing professional looking logos and images through the designer tool, you can help them in creating a unified and consistent presentation of their brand. So when they reach out to their customers, they can get more business and generate better revenues.
4. FACILITATE WITH MARKETING MATERIALS
Businesses don’t just need letterheads. There are other marketing collaterals like visiting cards, brochures, promotional flyers and much more. Your customers can also make use of the designer tool to design different marketing materials and put a bulk order for printing them through you. As the tools like these do not leave any chances of errors, the products are sure to come out well providing satisfactory results to your clients and giving your repetitive business.
5. GIVE THE PREVIEW
Last but not the least; approvals are a crucial part of any designing process. No one likes to rush when it comes to ordering in bulk. The designer tool will provide with the preview of how the final product will look. It also presents the most effective choices and gives suggestions as to which design will go best with the type of the material chosen.
Bespoke designs are preferred by all the businesses today as it gives them the much needed freedom to create what they want. As an estore owner you need to adapt to the new trends of customization if you want to generate good ROI for your business. So what are you waiting for? Get a Letterhead Design Tool for your estore now!
View Original article at https://www.brushyourideas.com/blog/know-why-investing-letterhead-design-tool-good-idea/
When it comes to adopting new solutions for one’s business, some business owners are a bit reluctant. They are not sure if they will be able to cope with the new technology and make the most of it. Something similar happens when it comes to web-to-print software. When you hear about it for the first time, you might feel that it is too complicated for you. But if you try to know how important it is for your business, you will not deny accepting it. It comes with an easy storefront interface and once you implement it, your customers will have a fantastic time enjoying its benefits. You might not have tried to know in detail about what web-to-print industry is and why is it a good choice for your business. So here’s a little perspective on the same.
Print tasks made extremely easy :
For stores selling printable products, having an online print technology makes things quite seamless as you can get the print tasks done without spending a lot of time and efforts. Be it printing promotional items or ordered ones, you can be in control of the things you want to get printed, how to implement the process, the number of items to be printed and where it is supposed to be delivered.
Customization according to one’s needs :
A perfect web-to-print to print software is the one that enables one to customize according to one’s needs. Print software of today comes with readymade templates which can be optimized by your sales team and personalized according to the needs of your clients. You can upload the templates on your estore and your customers can use it to create inputs in the form of quotes, pictures and other images. This is one of the major benefits of a web to print solution.
End to the quantity woes :
“How many prints to make?” This has always been a concern amongst sales executives when they want to get the marketing materials printed. This is because you might end up printing quantity that is either too much or not enough. With the help of your web to print technology, they will be able to define the exact quantity according to their requirements and you can provide the number of prints accordingly.
Brand consistency :
For the customers you deal with, establishing the brand rightly in front of their target audience is of utmost importance. The logo has to look consistent every time when printed on any material. Also, the colour should give a corporate feel and look. Web to Print solution gives this advantage to them over the conventional printing methods. Once the products are designed, customized and added to the cart by your customers, you can get them printed and delivered at the doorstep of your customers.
Save time and efforts :
By providing a web to print tool, you save a lot of time and efforts of your customers. All they have to do is choose their favourite pattern or template and come up with a design. Once previewed and approved, you can get their design printed on the materials of their choice. Whenever they want to make changes, they can log in from their account and do the needful. They don’t need to approach professionals for designing or printing as both the services can be easily provided by you.
With the above mentioned advantages and many more, web to print technology has the potential to take your business to a whole new level. Try it to believe it!
The web-to-print market is projected to reach US$ 1.3 billion by 2022 globally. Major driving forces driving this rapid growth include e-commerce boom, entrepreneurship, internet, and rapid advancement in digital technology. Due to these driving forces, there is positive as well as negative impact on the printing industry. Positives are increased operational efficiency and cost reductions in terms of procurement and execution of print work. On the other hand, it has also been noted that the print volumes declined due to constant migration of merchants from offline to online means. You can read more about the pros and cons of the web-to-print process to form a balanced opinion on whether or not it is the right option for you.
Customization, product management, order management and providing accessibility on the go to the customers have really pushed the print industry to an advanced level of technological excellence.
There have been quite a number of problems associated with large format printing such as inconsistent pricing and customization. Web-to-print solutions solve this problem effectively as it eliminates the need for IT infrastructure and collaboration with an ISP to Internet Service Provider to provide back- end support.
Let’s take an example of how web-to-print can help within multiple departments in the company. web-to-print can act as a hub for all the printing orders done by the company making it streamlined for marketing, accounts, purchases and other relevant departments. One will be able to set up various groups such as people who can order and the people who can approve the same order. An order can be placed by purchasing department’s manager, marketing manager can iterate or upload any other reference file if required and accounts manager can finally match up the purchase order with the invoice provided.
We have put together this infographic to better explain everything about web-to-print from a retail industry perspective.
View original post at https://www.brushyourideas.com/blog/everything-know-web-to-print-industry/
More and more ecommerce store today are adding a product design tool in their stores. This is because the online shoppers want to create something out of the scratch that reflects their attitude, choices and brings out the personal flair. Customizable products can also be priced higher. There are several online product Design tools available in the market that are deployed by store owners so that their customers can craft their design on a wide range of products. So which products can you design using these tools? Let’s take a look at some of the popular and common product categories.
T-shirts and apparels:
Printing designs on clothes is a trend we have known for long. Customers can insert cliparts, images, logos as well as one-liners on the colour and type of t-shirt they like. Most tools also have the facility of uploading pictures through social media accounts like instagram, flickr and Facebook. One can design tshirts for different purposes like parties, clubbing, corporate events and more.
These are the second most popular objects that customers like to be creative with. As mugs are available in different sizes and shapes, the modern tool designers provide the facility to have a 360 view of them after the design is created on them. One can create and merge background as well as front images of different colours. Designer mugs can be used for personal or promotional purposes.
Customizing labels and printing them on wine bottles is also a widespread trend. Especially when it comes to gift giving, people like to do their own artwork and get their personal messages printed on the labels fixed on the bottles. It can have greeting messages for occasions like Thanksgiving, Birthdays and Anniversaries. Bespoke wine bottles look quite classy after they have been imprinted with a message and image of one’s choice.
Laptop and Mobile Skins
Gadgets mean the world to people in today’s age. Mobile skins and covers used to protect these valued possessions are often customized by people. It is possible to emboss one’s favourite design, picture or tool on these covers. The designer tool offers readymade templates as well as designs so that your customers can craft their favourite artwork on them. Some of them come with PX to CM converters that help in tailoring the area of covers into required centimeters.
Banners and advertising collaterals
Advertising banners and collaterals have always been ordered and printed offline. But many companies today are also opting for online print ordering process to save time and resources. Multiple designs and colour options are available for designing banners, brochures and more. The customers can also have a preview of the finalized product. The mock ups are provided by the store owners to their customers so that they can have a better idea about how the end product will look.
The ever-growing market of web to print solutions keeps coming up with excellent solutions for the retailers of today. Incorporating HTML5 product designer tools has worked wonders for several online store owners and has led them to generate better ROI. So what keeps you waiting? Invest into one of them now!
Flowers…checked. Cake…checked. Bridal wear…checked. Invitation cards… “Checked, of course!”. That is a typical approach of potential brides and grooms when they plan for their wedding. Also, when it comes to invitation cards, it has often been observed that when the card is printed, it looks quite different than the way they had imagined it. And it kind of breaks their heart.
This is because, it is one thing to have a design or idea in one’s head and quite another to implement it. And this is where the wedding card design software comes to the rescue! Wouldn’t it be great If you own an estore that offers a tool like this wherein your customers can customize the card for their dream wedding? It can have an array of colours, designs and templates for them to choose from. A tool like this must have certain features and facilities. What can they be? Let’s take a look at what features you can provide.
OPTIONS IN TEXT AND IMAGERY
A design created for anything (Mug, pillow, t-shirt, card etc) must consider its functionality or the purpose of it. When your customers send wedding cards, their intention is to convey friends and relatives about the wedding that is approaching. To make this possible, the two major elements that need to be addressed are text and imagery. These two will decide the size, format and style of the layout. Ask yourself questions like “How much information will people want to print on the card?” “How many names and titles will go on the card?” Once these questions get answered, you will have better clarity as to what content and pictures need to be provided.
For any invitation card to look unique, any design must have properly arranged elements. The most popularly used basic design compositions are full bleed, partial bleed, bordered and borderless. Some of the best designer tools provide with template border designs like floral borders, starry borders, aqua themed borders etc. The tool users just need to insert the border on the card. In a full bleed design, the colours and design of the card go beyond the border of the card making a wedding card look attractive and colourful. Make sure you incorporate these elements in your tool.
People who like card designing have a good perception as to which element is compatible with which one and where they should strike a contrast to make the wedding card look attractive. They choose to strike a perfect balance between visual elements and typography in order to communicate what they want to. Don’t go over the board with providing themes and combinations as it might confuse your customers. Keep it understated and subtle. This way, your customers will be able to highlight the important elements of design.
The above aspects form the essential elements when it comes to offering a customized wedding card design tool. So what are you waiting for? Find the tool that suits your requirements, provide the best of layouts and get on with it!
View source at https://www.brushyourideas.com/blog/key-elements-wedding-card-design-software-offer/
There’s no denying that when it comes to wearing the most comfortable outfit; people always choose t-shirts. Be it a party, a basketball match or an outdoor trip, t-shirts make it all better. In the 1800s, T-shirts were issued by U.S Navy as undergarments without buttons. Thereafter, several colours, designs and graphics were introduced making Tees a cool outfit to wear.
You might be wearing t-shirt for any occasion. But if you want to carry a unique style, you must design it well. Take a look at some of the t-shirt designs that will never get outdated.
Event T-shirts work as a great memorabilia for all people who have been a part of it. Whenever you host an event or a corporate conference, it would totally make sense to invest on these t-shirts. It’s difficult to imagine artist workshops, hackathons, spelling bee, marathons etc without special themed t-shirts. T-shirts with badges and purposes also work well when it comes to spreading a particular message in society.
If you are someone who likes to party every Saturday night, how about marking your group of partygoers as an special group by designing t-shirts for them? You can also find a suitable t-shirt design software and be as creative as you want to be. Decide the theme of the party and design accordingly. And that will definitely turn out to be an epic party.
T-shirts for musicians
There’s no feeling like playing great music with a great outfit! Band t-shirts have always helped musicians to promote themselves and made them feel special. Sometimes, music lovers and fans of a particular band also dress themselves up in a t-shirt that has the band’s name embossed on it. As Music is also an art in itself, make sure that these t-shirts do not remain very far from conveying musicality. These t-shirts build a strong fan community and add to the fame of musicians.
The people who work for your company represent your brand in the best way. It’s quite obvious that they will wear an outfit comfortable to them on daily basis. But how about having a day once in a week on which they wear t-shirts representing your company? Corporate T-shirts can carry anything right from company name, logo or slogan that advertises. Try it and you will see that it will bring along a lot of team spirit and confidence in your employees.
Club is a place where like-minded people come together to share similar hobbies and interests. Sharing club t-shirts carrying a similar slogan or message can reinforce the bonds and helps in striking a better camaraderie amongst the members. These t-shirts promote the club and encourage a prolonged membership. If your club has nerdy members, nothing like designing a t-shirt that helps to build a cool image.
A lot of estore owners are trying to create a profitable business with customizable t-shirts so that they can render the above types of t shirts to their clients. If you do not own one of these, it would definitely be a good decision to have one for your store.
Even though web-to-print software is often looked upon as a need of the printer looking forward to sell his products online, it is not meant for the printers to use it themselves, first hand. It’s their customers who are to use the web-to-print software to design their desired products. There are three parties typically involved around the web-to-print software whose perspective you need to understand to able to succeed in the web-to-print industry.
What does the customer want?
Customers don’t care about technicality behind the software as long as it works for them. Most of the bulk orders come from companies ordering their marketing merchandise, so their employees just care about the product, their business requirements, promotions, and other priorities. All in all, they want their work/order process to be easy, cost-effective, convenient, and timely.
What is your role as printer?
As a printer, you are responsible for ensuring that your customers are getting all that they are looking for. You need to create more differentiation in the market and be efficient in all terms.
What does the software provider want?
Pretty much obvious, their job is to sell as many software as they want. They are selling their product to the printer so they emphasis on all the features their software has to offer. Printers often get carried away by the lure of features and lose focus on what their customers really want.
If you also plan to plunge into web-to-print business, it’s important for you to know whether or not your customer is able to use the software as best as they should. When you are set to invest on web-to-print software for your store, you need to be in the customer's shoes to decide what works best for them. For that, you will first need to understand web-to-print from customer’s point of view. In the rest of the blog we have tried to cover the aspects you need to look at to understand customer needs better.
What are the Customer challenges that need to be taken care of?
To find the solution to any problem, you need to figure out the glitch first. Try to understand what problems your customers are facing. Don’t guess problems and blindly launch the solution for it. Customers’ feedback can be useful in figuring out the shortcomings. Try to involve your employees and close family and friends to point out where you are lacking or what might be done to make the work easier. Make sure that every day functions are easy enough for your customers, which includes the ease of ordering and tracking order history even when it’s a personalized item.
Is the software user friendly?
Now the most important point, how easy is your software to use? Would your customers be able to design their products without going through a manual or a set of instructions? Don’t get hundreds of features into your product designing tool without checking if your customers even want or can use those features. Designing a product shouldn’t be posed as a challenge in front of them. It should be easy, fun, and interesting at the same time.
Customers are the ultimate source of your income, hence it doesn’t matter how you find the web-to-print software or how the vendor advertises it. The only thing you need to keep in mind while you invest in your web-to-print software is the requirements and capabilities of your potential customers.
Personalized products is undoubtedly an emerging trend in ecommerce and judging by the positive response it has been getting from customers around the globe, it’s not something that is going to fade away sometime soon. With the popularity of online shopping and people getting more confident buying online, personalized products are now much easier to design, order and receive. If you haven’t yt considered adding personalized products to your store, now is the best time for some action. So, what should you start with and how? How about targeting mobile or laptop users? That’s about everyone you can say. People love to personalize their gadgets and there’s a brilliant scope in letting them design their own skins and covers. In this blog, we have covered up in brief how you can sell custom designed skins and covers online.
STEP 1: SETUP YOUR STORE/SEGMENT
If you have a traditional printer, you just need to setup an ecommerce store to market and sell your products. Showcase your range of products with pictures and other information and let your customers order directly from the online store. If you already have a store, you can just launch a segment to sell customized skins and covers.
STEP 2: MANAGE YOUR LOGISTICS
If you are sourcing the products from other manufacturers and printers, you need to manage how much time they will take to customize and dispatch a product and how you are going to redirect it to your customers within the promised time. If you are producing the goods yourself, just invest on an efficient shipping partner and you are good to go.
STEP3: INVEST IN A PRODUCT DESIGNER
If you have a Magento store, your work gets simpler. You just need a Magento Custom Product Designer to let your customers design the products of their choice. It should have a commendable user interface and a whole lot of features to let your customers design unique products. You might decide to further expand your personalized store, so make sure you invest in a product designer which works for other products too.
A products designer forms the foundation of a personalized products business so you need to be most careful about this one. It shouldn’t complicate the process for your customers, just after designing the products; it should be followed up by the same checkout process as for other general goods.
Three simple steps and you are ready to earn some extra revenue from your online store. The benefits of selling custom skins and covers online do not only include this. You have more buyers to reach compared to your traditional business and the operational costs is reduced to a significant level as store maintenance and related expenses are almost cut off. Additionally, your business gets recognition and you can expect to be a brand in the market if it goes well. If you are an online store owner or plan to indulge into some ecommerce selling, you should take this decisively and plunge into it before it gets more competitive.
View Original Post : https://www.brushyourideas.com/blog/how-sell-custom-designed-skins-covers-online/
It has not been very long since the advent of ecommerce but within a very limited time, it has managed to establish itself as the first shopping option for many people around the world. With each passing day, more and more people are moving towards online shopping and making it an integral part of their lifestyle. In spite of the popularity it has gained, online shopping is still an urban trend and a sector which has seen the trend at its peak is the gifting segment. Urban people are increasingly moving towards ecommerce as their first choice for sending gifts. In this blog, we will try to extricate and discuss the points that revolve around the trend.
Why online gifting is feasible for urban people?
Lack of personal time
Urban lives revolve around work and a whole lot of work. People have very less personal time in which they want to rest, be with very close people, or plan for more work. So they find it feasible to buy online gifts as it doesn’t require them to invest time to go out and search for a nice and relevant gift.
It’s cost effective as they get to save their time and efforts and still get the best possible gift online. They can browse through different stores within a few clicks and get the best deal.
Geographical barriers between people
Urbanization has certainly increased the physical distance between people. People often move in search of jobs and work so even though closely related, people live far from each other. Ecommerce comes to their rescue then. No matter where in the world, customers can send online gifts to their loved ones.
How the gifting trends are changing?
It’s only that people prefer online gifting, that happened quite a time ago. Now the trend has moved to personalized gifts. Let’s try to understand the reasons behind it.
People prefer customized goods to ordinary ones
There’s some psychology behind this. There was a trend when people liked to gift handmade gifts to each other that was because of the idea of a personal touch to the gift. Now that people have no time to make handmade gifts and have technological options which can let them do so, they prefer it to other ordinary gifts.
Customers want to make up for personal absence
It’s difficult to meet the person concerned the same day that is supposed to be special for them for multiple reasons. But people want their gifts to reach them the same day and online gifting provides them the facility to do so. Therefore, they prefer online gifting. In case of personalized gifting, getting a gift get done from the traditional printer and send it to the concerned person is hectic while online gifting makes it really easy, affordable, and full of options.
How you can benefit from it?
As a store owner, you can bag this trend as an opportunity to earn more revenues. If you already have a Magento based online store dealing in gift items, you just need to add a segment that sells personalized gifts and you will definitely see your sales graph rising significantly. All you need to do is to manage logistics if you are to source the products from another seller and invest in an efficient Magento personalized product extension. And hola! You are all set to give a whole new dimension to your ecommerce business and fill up your bags with additional revenues.
The secret to a successful ecommerce store is to understand what your customers want. It’s not only about the products as every product has its own demand in the market and is required by a relevant section of customers. Aligning your business with the ongoing trends is what matters ultimately. Thinking along the lines of ongoing trends in the ecommerce industry, products personalization immediately strikes one’s mind. In this blog, we will discuss about how the trend of personalized products is driving the Ecommerce industry.
BY BOOSTING SALESCustomers no more settle with whatever is available. Now they need precisely what they have been looking for. Personalization of products makes it easier to align with customer requirements. As they can now design specifically what they want, personalization boosts sales to a significant level and hence is being increasingly preferred by ecommerce businesses.
BY GAINING CUSTOMER LOYALTYSelling personalized products helps in gaining customer loyalty. As a customer spends more time and efforts in the store to design and order their products, they eventually form a relationship with the store. They visit the store regularly, stay on product pages for longer, and are more loyal to the brand. Moreover, if an online store successfully delivers their products as desired, they can win the customer and expect them to return and buy more frequently.
BY MAKING CUSTOMERS MORE CONFIDENT ABOUT THE PRODUCTOne of the important reasons why personalized products has been so popular is the customer satisfaction they are capable of providing. When customers order products online, they are skeptical about it. But when they are spending time on designing their own products, they are more confident about buying them.
IT HELPS BUSINESSES TO DIFFERENTIATE PRODUCTSPersonalization helps brands to differentiate their products by offering unique products. Consumers buying online have a tendency to compare the rates of same products on different ecommerce stores, by providing an option to personalize their products, ecommerce businesses are going a step further to win their customers in spite of the competition.
BY PROVIDING AN OVERALL VIEW OF CUSTOMER CHOICESTrends and choices of customers are changing everyday and hence it becomes difficult to understand the likes and dislikes of your customer. When customers get to personalize their products on your site, you get information on what kinds of products they are interested in. By keeping a check on consumer designed products, ecommerce stores can further introduce similar products and enhance their product list.
IT’S COST EFFECTIVEAnother big reason behind the success of personalized products is the cost behind it. Personalized products are not preferable to customers but are also cost effective considering the cost of personalization is also included in the product. In fact it’s easier to sell a single personalizable product than a dozens of variations of the same product. All you need is a good and planned logistics along with an efficient product personalization extension.
CONCLUSIONPersonalized products are in vogue because they are beneficial to both the parties be it the seller or the buyer and above all points aptly justifies why the trend of personalized products is to stay in the industry.
View original source at https://www.brushyourideas.com/blog/how-personalized-products-driving-ecommerce-industry/
Mr. Pratik Shah is the Creative Head of Brush Your Ideas, a Web-to-Print technology solution offering consisting of magento product designer extension and readymade Web-to-Print Storefront. He is a tech enthusiast and an avid blogger and writes about ecommerce and web-to-print industry.