“Web-to-Print” is not just a word. It is a journey. The journey of designing the product from the scratch finally printing it and giving it a unique identity. Both online shoppers and customized product providers live this journey. The reason that makes it the most fascinating adventure for ecommerce store owners of today is because they get to know about the personalization demands and preferences of their customers. And the present ecommerce space is all about offering personalized products. If you continue selling the same old and generic products/services; your business is sure to suffer eventually.
To make you understand the importance of web-to-print technology; we have come up with reasons that will make you think about embracing web-to-print ecommerce solutions and utilizing them in your business. Check out some of them given below: Establish Better Customer Relationship Unique Print E-store Boost Sales Easy Payment & Shipping So, how do I set up a fancy web-to-print e-store? But we have a solution… What if we provide you with a platform independent web-to-print product designer tool? Which means, whether your ecommerce store is based on Magento, WordPress, PHP, Shopify, Prestashop or any other platform, we would provide you with a tool that is completely compatible with your ecommerce platform. Isn’t that great?! Need a demo and want to know how our software works for different products? Write to us on [email protected] and we would be more than happy to help you! Read complete Post https://www.brushyourideas.com/blog/why-embrace-web-to-print-technology-ecommerce-store
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“I have chosen one of the best online web-to-print solutions but things hardly moving.” This is a common complain that we get to hear from web-to-print store owners who have integrated a product designer tool to their website but are not able to make the most out of it. Well, it is important to know the average order value of your storefront as the first step. And it is nothing but the average currency amount spent every time a customer places an order on your e-store. If you want to calculate your company’s order value, you just need to divide your total revenue by the amount of orders you have received. In order to boost sales, business owners often get busy executing complicated marketing plans and attracting new visitors. However, they tend to forget that all they need to do is increase the average order value of their e-store. When it comes to boosting the AOV, several factors are responsible; including the country, culture, environment, trends of personalization etc. So, how do you boost the average order value of your ecommerce store? Here are some tips from the experts. Cross Sell and Upsell Cross selling and upselling are the most popular ways to boost the value of orders. As a part of cross-selling, you can promote the other products on your store. For example, if your customer purchases a customized laptop skin, you can offer a customized mobile skin as a combo offer. Now, even if the person is not looking for a mobile skin cover at that moment and if you offer discount, they might consider buying it. As a part of upselling, you can get customers to buying a high-end product so that you can have a better sale. Apart from that, you can also simply display other products that are available on your store that your customers might not have chosen to buy. You can keep showcasing these products until the customers sign out with the caption “You also might like to customize…” Be flexible with your orders and you are sure to crack some good deals. Give Away Rewards on Bulk Orders You can provide discount on bulk purchase of the same product and also consider the same when they customize the other products. But it gets a little tricky here. You should not be in a loss by giving an offer like this one. So, find out about the right discount value that will attract your customers but do not compromise on your profit margins. In case you feel that you might incur losses, you can also offer free shipping on bulk order or discount on repeated bulk orders. Offer Corporate Membership and Accounts If you own an online stationery business, you are sure to have many corporate clients visiting your store. In such a scenario, you can create a customer club wherein you provide discounts for special events, coupons, newsletters etc. Also, you can give away free membership of clubs for every 3 referrals so that the awareness about your print e-store spreads amongst the right audiences and you get more orders. Do not forget to ask your permanent customers to provide you with testimonials so that you can display them on your website. Loyalty Programs and Competitions According to a study conducted in USA, loyal customers make up to nearly 70% of total sales. If it has been over a couple of years since you launched your website, you are sure to have some loyal customers. And you must return the favor of purchasing with you. So, consider offering your customers with a loyalty card or gift vouchers as a part of your loyalty program. This is sure to bring you repeated orders and boost your average order value. Apart from that, you can also hold designing competitions and give away prizes to the customers who came up with the best customized design for their products. Announce your winners on your social media pages and gather more likes. Briefly… Increasing average orders through the above given tips isn’t easy. What works for others might not work for you. So, you need to keep testing and try to know what suits for your web-to-print shop. If you have more insights about the same, feel free to share with us. Amazon, the ecommerce giant recently received an approval on a patent for On-Demand Clothing Manufacturing Warehouse. This news has been doing the rounds on the internet recently. For those who are unaware, Amazon will come up with an ecommerce automation system that enables personalized end-to-end printing and warehousing operations. You can read one of these news pieces if you want to know about the numerous ways in which it is going to benefit its customer base.
We did not share this news just for the sake of it. There was an intent behind sharing it. Or perhaps, a shout out to ecommerce store owners who rejoice merely upon having a web-to-print software solution. The ways in which ecommerce industries are advancing, it seems that just having a web-to-print facility will not suffice. You need to have automation solution that helps you to channel incoming orders from your online storefront directly into production workflows. Also known as web-to-print ERP, it is a perfect way to boost your profit margins and address the pain points that hinder your print production cycle. So, what are the ways in which a print ERP system can benefit your business? We will shed some light on that today.
But, how does this work? Well, it works like every other automation system does. All you need to do is define its flow from the backend. Once you’ve set the rules, it takes care of the entire web-to-print process. You can also edit and make changes in the flow as and when you want. Original Post https://www.brushyourideas.com/blog/benefits-web-to-print-erp-business/ How to expand a business that is booming already? While managing your large Printing Warehouse, you might wonder your hands are already full to think of any more business. But, really, has your business really hit the saturation point? Can you not grow yourself anymore? Ignore these questions as - well, there aren’t any business owners we know who would say “No More!” But what is the best approach? Another shop? Franchise it? Selling online? Become a partner with a booming online business? There are drawbacks to staying “Just Offline” and it is about time, you improvise on your position in the industry. The Drawbacks of “Just Offline” Print Shops Very soon, they could become the Dinosaurs of the Food Chain. The biggest reason for Amazon to be successful is to have their own logistics. In a similar way, the biggest Online Print Solutions may or may not rely on the offline solutions. However, in time, as they grow to a point - they would choose to Print themselves. Therefore, you may be a partner with some of the largest online shops, if you are not online, you could become an accessory in near future. Tough facts to swallow. However, they are realistic. Additionally, if you are just relying on the local orders, your buyer is already moving online for various custom print requirements already. Why would you limit your customers to regional audiences? Open the Global Gates You could be running your shop in Bridgeport or in Cleveland. Do you hope to build your customer base in New York, or D.C. or somewhere in California? Or maybe in England? If you stay offline, you cannot. Maybe - one or two bulk buyers, but B2C - not possible. With Web to Print StoreFront, you can have a customer base in China. The beauty of the online platform is that it allows you to sell anywhere in the world. Therefore, it is ideal to expand the boundaries of your business, instead of increasing the operational overheads. There are robust Online Print Store Software available in the market. They enable the end users to design and craft their own choice of designs on various product types with ease. Web-to-Print Software Solutions is the heart and the soul of online print industry. You require a functional online website with product customization tool to drive online print business. And, build on your offline printing warehouse. The critical aspect of the online print store software is to provide compatibility with the Printing Formats and Printing Methods you use. An Ideal Online Print Store Software Before choosing to build a web store, your research must focus on certain critical aspects of your business. What types of products can you manage for your Print store? The types of complexity in the Print area you can manage? And the printing methods! For example, you are mainly using the Silk Screen or Hot Print or both as your printing methods. There are various product types starting from T-shirts, Mugs, Shoes to very basic ones such as Stationery and Poster Signs. You must be thorough as nobody understands your business better than yours. And, hence, you are the most qualified-person to draft your business requirements. Once you have listed your requirements down, searching for a suitable online print store software is easy. Now you may choose to build your own ecommerce website and integrate the product customization tool. Or, you may choose a web to print storefront developer. Brush Your Ideas offers wide range of custom web to print solutions. Your Web to Print StoreFront We provide a feature rich product customization tool and build web-to-print storefronts from scratch. We have over a decade’s experience in the domain of ecommerce and our online print store software powers over 100 online stores worldwide. We can build on your requirement and deliver a custom solution that suits all your needs. Find out more details about the Web to Print Storefront. We provide various pricing plans and hosting options. You can always get in touch with us and find out how would the overall development will work for your requirements. Original Post https://www.brushyourideas.com/blog/why-do-print-service-providers-need-web-to-print-solutions/ The word “compatibility” is intricate. Be it humans or technology; it holds a profound importance. If not, there are apparently destructive consequences. However, today, we will talk just about technologies. These days, when most of the businesses strive online, it is important for the websites to work smoothly. Irrespective of the software installed and the tools integrated to enhance functionalities.
The question we need to ask here is, does the software work seamlessly with your platform? Is it compatible to your current workflow? Does the online product designer tool help you run your print-production cycle smoothly? If the answers to any of the above questions is “no,” you need to rethink. And of course, read this blog. We have come up with a valuable guide to help you traverse through the web-to-print jungle. Let us get going:
Brush Your Ideas is a platform independent and all-inclusive web-to-print software solution. It comes with a user-friendly frontend/backend. You can seamlessly integrate it with your website platform and simplify your web-to-print production cycle. Get in touch with us and we will be more than happy to offer you with a personalized demo. If you have other insights, please feel free to share here or write to us on [email protected] Read Complete Post https://www.brushyourideas.com/blog/choose-web-to-print-software-compatible-web-platform/ In the year 2016, as per the numbers shared by US Department of Commerce sometime, this year stated, 2.2% YoY growth in the retail sector. However, they also confirmed 15.6% YoY growth for the ecommerce sector. With Halloween a week away and Black Friday in a month’s time, do you have better ideas than to focus on gaining through gift-sales?
Online selling is in itself a powerful force to attract consumers. But that is exactly the reason why everyone is into it and Amazon still remains the largest player in the ocean. To steep beyond the line of saturation, you must offer value. The value beyond just the fancy price...The value above the retail store next to your buyer. And, the value that makes your site visitors love your catalogue! Adding up below mentioned products in your e-catalogue may prove to be a profitable decision. Personalized Learning Color Board for Kids Kids always love when they find their name on any of the material be it books or t-shirts. Hence, on this Children’s day offer your customers to gift kids personalized learning color board. Allow parents to design specialized color book by specifying name, message and customized clipart for their kids. These will make the learning process more engaging for young ones. Such gifts can easily be showcased on your e-commerce portal through magento gift product design tool. Customized Gadget Stickers Black Friday is near and all eyes are on catching up best technical gadget deals available in the market. So why not allow customers to design their own laptop and mobile skin covers from your e-store or offline store? It’s indeed a great thought. Through magento gift design tool, offer them varied options for selecting skin theme or category for their gadget. Provide them a platform to upload their own design or image for the device cover. Additionally, let them share their creation through Facebook Post, Twitter Posts, Facebook ads, Instagram Photos, Pinterest and many more social networking platform. Designer Bag for Champagne Bottle It's nearly Christmas and the drinks will soon be flowing. If you are getting someone a bottle of Moet to get merry with this winter then why not offering the gift with stunning Moet gift bag. Such customized champagne bags can be easily designed and displayed for your product portfolio by making use of gift design tool. Provide your customers with recommended bag designs segregated by brands. Personalized Wooden Plaques Before the Christmas holidays, corporate companies hunt e-commerce portals for client and employee gifts. Offering personalized gifts to employees and clients reinforces the brand and its value. So allowing corporates to design customized wooden plaques with a family photo or company logo published on it, can help to increase your ecommerce sale. On purchase of this product, offer them to generate free customized gift card powered by magento gift card extension available in the market. All the above-mentioned features can be achieved easily. Thanks to the gift designing tools which are available in the market. The product designer platform can be easily integrated with your present e-commerce website. Are you looking for one such gift or product design software? Don’t forget to try our own tool. Write to us for more queries and a free demo. Happy Holidays! Online apparel selling and especially t-shirts is a tough job. It is mandatory to remain appealing to the youth. It is more than just to provide the Game of Thrones and the Big Bang Theory tees. And, you must ensure there is always something fresh available in your catalogue.
Not all buyers prefer “the liners”, “the tacky ones”, or “the abstract”. Well, that’s the challenge faced by all the online sellers, the diversity of the demand. You can certainly look for suppliers with wide range of catalogue. But, can you continue depending on that, alone? There’s a simple thought here. Why not let your buyers design what they want? T-shirt Design Software The ecommerce traffic for this festive season has surged over 75% in comparison to that of the last year. So, if you are noticing increase in your traffic less than than in your overall site traffic, your marketing efforts are only yielding below the line results. You require something more substantive. The answer for that is the addition of Web-to-Print software to allow your buyers customize the t-shirts on their own. What Does Your Buyer Want? Web to print software solutions won’t increase your traffic directly. It provides you a unique method to drive traffic to your site. It gives the perfect edge to your site visitors to look beyond price comparison and create something of their own. At the end, the buyer wants a canvas to use their own ideas. Web2print software ensures that your visitors find what they are looking for using an extremely simple and easy t-shirt designing tool. Add Value and Brand Equity You want to be remembered. You want your buyer to brag about their purchase. You require your buyers to feel the sense of pride and be a promoter of your products. In the price-savvy and consumer driven segment, the word of mouth is the best way to get ahead in the race. What better way there could be than to give the option to customize the t-shirts to your buyers? Be it adding the picture of their choice, or add a tag line written by them, or creating a sketch that’s fitting for the festive season - it is always beyond what your predefined catalogue can offer. You require a tool that is seamless to integrate, easy to use by the end user and offers wide range of features for t-shirt designing. Offer Reseller Model Additionally, give your buyers a choice to become sellers. Once the t-shirt is customized, offer the option to buyer whether they wish to list their design for others to purchase. Create a reseller model that offers commission to the resellers on the future purchases of their design. This will add tremendous value to your buyers to design t-shirts and continue expanding your catalogue. Corporate Orders Theme t-shirts is what the bulk buyers are always on the look-out. Company events, theme birthday parties, and various other type of events require such theme t-shirts. Propel your marketing efforts towards attracting these bulk buyers. From simplest of the customizations like adding a company logo to complex designs to the limits of the creativity of the party poppers - you can offer all of these solutions through an easy integration of Web-to-Print software Experience of Buying is All That Matters At the end of the day, the buying experience is what you are selling. Better the experience, faster you can grow. In order to enrich the buying experience, you must adopt tools such as web to print software solutions. Some of the known use-cases to make your store popular are:
Web to print software solutions and the use cases mentioned here just the tip of the iceberg. Provide a stable and effective tool to your Marketing and Product teams. Their creative ideas and marketing strategies could just be game changing innovation to make this Christmas season your quarter of the business. f you have a web-to-print store for some time now, you would know it’s no less than a constant struggle to keep it running in the first phase of its existence, yes, even later on. Once the effort dies, so does the ability to earn through a said medium. Anyway, back to the point. Even though proper marketing and other tactics work out to bring sufficient customers to the site, the next step seems to be more challenging to tackle. The scenario typical goes like this:
What now? Waiting is not a solution as the graphs aren’t going to improve magically. You need to make some efforts to encourage your customers to buy more, ultimately aimed to increase average order value of your web-to-print store. Let’s then check out the tried but ‘not yet fully exploited’ ways to do so.
Conclusion Apart from all the tactics and techniques, one thing that is still crucial is to ensure that your store is using a customer friendly printing storefront solutions. Strategic offers combined with the user interface of your store are the ultimate duo you need overall to make sure your customers buy more and come back frequently! Happy Selling! Read full post https://www.brushyourideas.com/blog/increase-average-order-value-web-to-print-store/ The journey of printers from a conventional and restricted setup in the neighborhood to overseas business online had been a long but an immediate one. We call it immediate because it was almost a sudden transformation. In no time, web-to-print became popular and many conventional and new businesses providing web to print solutions flourished in the market. The base of these businesses is undoubtedly technology. But, is the web-to-print technology a one time invention? Technology is man made and hence there is always scope of improvement, same goes for web to print solutions as well. In this blog, we will trace and discuss the importance of employing latest web-to-print technology for progressing printers.
A RACE WITH COMPETITORS TO KEEP UP THE CRAZE TO IMPROVE/ESTABLISH BRANDING IMPROVING SPEED AND OTHER ASPECTS CONCLUSION The world is moving fast and technology is one of the greatest drivers of this process. You can’t avoid the question to be dealt with later because starting all over again isn’t an option once you reach a certain point. So if you are planning to invest in a web to print solution make sure it’s something that’s evolving with the latest trends in the market. A steady technology will be outdated even before you start earning revenues from it, but the one that advances with time is something that you can call “future-proof” and the one that’s worth your resources. Check Out Complete Post https://www.brushyourideas.com/blog/importance-keeping-up-latest-web-to-print-technology/
The world of web-to-print has two types of printers and storefronts. B2B (Business-to-Business) and B2C (Business-to-consumer). As B2C web-to-print has expanded in the retail space, it is used by online store owners to attract new customers and offer them with a personalized shopping experience. A B2C web-to-print business typically includes a print ecommerce tool using which the customers can design, edit and print products before adding them to the shopping cart. Once you start with a B2C venture, you will be making daily transactions with strangers. But before that, you need to ask yourself certain questions and make some considerations. In fact, there are a lot of them. Let us take a look at some of them.
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Mr. Pratik Shah is the Creative Head of Brush Your Ideas, a Web-to-Print technology solution offering consisting of magento product designer extension and readymade Web-to-Print Storefront. He is a tech enthusiast and an avid blogger and writes about ecommerce and web-to-print industry. Archives
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