“I love new clothes. If everyone could just wear new clothes every day, I reckon depression wouldn’t exist anymore.” ― Sophie Kinsella, Confessions of a Shopaholic.
Imagine selling to an audience like the one above. Isn’t it a lot of pressure when you are the ultimate destination for people who have lost their jobs, are struggling with failed relationships and undergoing identity crisis? If you are thinking about diving into the world of fashion, it sure does come with a lot of pressure and expectations. Also, it doesn’t suffice having a chic looking website selling the latest fashion online. You need to spruce up things with the amalgamation of fashion and technology.
Now, when I refer to an amalgamation of fashion and technology, it means, you can perhaps consider integrating an apparel design software to your website and enable your customers to suggest designs and patterns using which you can create an original piece of attire for them. Be it a gown, a skirt or a dress. Or, let them see how a particular attire will look on them. It could be any technology that helps your e-store stand out from the competitors.
Above given was just an example. In case you are planning to become a fashion entrepreneur, this article will provide you with some useful insights on things you must do before starting an online fashion store.
Identify Your Audience
Would you be selling to the Asian community or an American one? What age groups do you sell to? Do you know about the types of attires they would choose to buy? Are they too picky or flexible? You must mull over these questions before you start selling.
Also, you must get an understanding of the style your audience prefers and what kind of struggles they go through while choosing clothes for themselves. It will bring a lot of clarity as to what kind of clothes you want to start selling and whether or not to integrate an apparel design software or not.
Inspire by Offering Personalization
Having designers and stylists that work for your fashion line is great! However, attire lovers do wish your e-store had a fashion scrapbook which had a library of fashion pieces from them to choose from. This way, they would be able to research, discover and zero on the style they prefer.
If you want, you can also get a custom cloth design software made which offers them with an option to find their favorite fashion, share it with other users and create their own style. This, followed by an attire designing contest judged by a fashion icon would work wonders for you!
Marketing Is Must
Before and after you launch your attire estore, it is important to market your fashion line to the fullest. To do that, you can make the most out of influential marketing and find fashion influencers to endorse your e-store and its products. You can also gift them new renderings from your e-store every season.
Create a page on Facebook, Instagram and Snapchat and introduce each piece of attire with a creative caption. Tag your customers and feature them in your weekly magazines. Once the word spreads, you are sure to attract more customers to your e-store.
Above given are some of the basic steps that you must follow before and after you have launched your e-store. Apart from that, you must find time to self-reflect as an entrepreneur and find out what is not working for your business. Once you recognize it, you would be able to better your sales. What are your opinions on the above points? Feel free to share with us.
The term ‘web-to-print software solutions’ was considered to be huge and outlandish some years ago. It still is, amongst the business owners who are unaware of the potential of web-to-print. However, after experiencing the benefit it renders, several business owners started embracing the technology. Even if it asked for them to understand the nuances of its working.
A print designer software entails several tools that enables the customers of website owners to upload their design, make use of different templates and mention about the kind of product they are willing to order. Web to print solutions are not only useful for professional printers but also for ecommerce store owners and their customers as they are efficient, easy to use and curb the production costs. Let’s have a glimpse of the ways in which you can make the most out of web2print solutions.
Expand Your Reach
If you have a print designer tool integrated to your website, you can expand your reach and get in touch with the global audiences with ease. Your customers (no matter which country they belong to) can create their account, design customized products, and place an order with you. You can also provide the facility for your customers to get a preview of the product as to how they would look like before they place an order or make payments.
Search the market and you will also find platform independent and all-inclusive web to print solutions that come with databases which keep contact information of customers, history of orders, designs and more.
Streamline Your Workflow
Using a web-to-print ERP, you can set up an entire web-to-print program that can take care of your print production cycle. All you need to do is select some options from the menu and decide the flow of printing products, cards, calendars, brochures and more. Let’s say you are about to print a black design and the black cartridges get over.
In such a case, a web-to-print software will directly place an order for your missing items and ensure that you get a delivery of it on time. And no last-minute glitches means, you can print more products in small amount of time.
What Considerations You Should Make Before Investing into One?
Which is the first thing that comes to your mind when I use the word software? User-friendliness I suppose. Now, when we talk about web to print software solutions, the factor of user-friendliness applies to both; the backend as well as the front-end users. If you are a print shop owner and lack technical knowledge, you might find it difficult to traverse around complicated tools and menus. Hence, you must make sure that the software that you invest into comes with an easy to use interface.
Also, it should provide your customers with easy designing, navigation, and checkout facility. Another important consideration to make is whether or not the web2print software is compatible with your current website and you can integrate it without damaging your website. Ideally, you should search for a software which is platform independent and doesn’t affect your search engine rankings.
So, How Do You Benefit as a Print Shop?
Having an online print shop is the best way to go beyond your vicinities and reach more people. Also, the expenses incurred in setting up an online store are comparatively less than you would have to if you had a commercial brick and mortar store. Once you set up a web-to-print store and provide your customers with exactly what they want, there are more chances for your business to succeed.
Several researches have proved that customers are ready to pay any amount (shipping or otherwise) if they get exactly what they want.
There are several companies that provide the business owners with ready-to-sell web to print storefronts. All you need to do is strike a deal with them, explain your requirements and they will take care of everything from the scratch. Right from developing your website to implementing the working of your web-to-print shop.
In a Nutshell…
Web to Print Solutions are a great way to enhance the efficiency of your current e-store and provide your customers with a user-friendly e-store wherein they can get what they want. All you need to do is adapt to the technology and choose a cost-effective solution for your business.
For all the ecommerce store owners who have embraced web to print technology and own a web to print storefront, things might have changed. In a good way, of course. They could finally empower their customers with a personalization tool and bring a smile on their face by providing them what they wanted. If you are one of these e-store owners; let me tell you, that is only half a battle won. Once the trends change and the technology advances, you will have to make efforts to bring certain changes to your web to print store.
Some web to print experts believe the success of a web2print system depends on whom you assign the task of maintaining the web to print system. David Zwang, the consultant of Zwang & Company, (a firm that specializes in process analysis, and strategic development of firms in the fields of information publishing, design and printing) says that “It is important to find a professional firm that takes up a special responsibility for implementation, training, and maintenance of your web to print software/storefront).
Through this blog, we will provide you with some tips and insights on maintaining and spicing up your web-to-print ecommerce store.
Check the Scalability
Some of the web to print technology solutions can get quite complicated with time. Several come with a high monthly fee and are not flexible enough to provide e-store owners with the features they want. Also, after few years of software integration, the companies don’t offer with consistent and efficient customer support.
Sometimes, if middlemen are involved, it gets even more complicated for the e-store owners to reach the web-to-print service providers. So, even if you pride on having a web-to-print store, it is important for you to check whether it’s flexible and scalable enough to serve your needs with passing years.
Implement Workflow Automation
Every web-to-print store has a defined workflow. Preflight, file delivery, soft proofing, approval etc. are some of the processes that are a part of daily print production lifecycle. Now, a minor glitch in one of these processes and several things can go wrong!
By having a web to print ERP in place, you can define every stage of the workflow and automate it. Many popular companies like Kodak PRINERGY, Brush Your Ideas, Kodak INSITE Storefront etc. provide pre and post press workflow solutions to the ecommerce business. If you wish to make smooth deliveries and wish to see an upsurge in your orders, print ERP is your way to go.
Get Rid of Extra Features
Ask any web to print provider about the features and functionalities of their tool and they will provide you with a huge list of features which can be compiled into a book! Well, just so that you know, it is better to have few well-developed and efficient features than having too many that are worthless.
In case you are planning to add more features to your currently existing web to print storefront, make a list of the major objectives you want to fulfill and in what ways they can help you. Thereafter, you can consider adding those features. Get rid of the old and extra features as it might overwhelm your customers.
Keep Adding New Products
If you are providing a superior quality web to print solution, it is also important for you to keep adding new products to your catalog. Updating your e-store from time to time and adding new products at regular intervals will keep the interest of your customers alive.
The only condition is, the products that you add to your e-store must have a printable surface and your printers should be able to provide with smooth and effective printing. By expanding your store with more personalized products, you can ensure that your customers find new every time they visit your store.
Run Marketing Campaigns
Being a B2C web to print store, you must mull over questions like, how will you drive people to your website? Will you run Google Adwords Campaign or will you indulge in some strategized SEO activates? Well, these are good ideas for making your web presence strong.
Word of mouth marketing works up to some extent if you provide discounts, giveaways, and coupons pertaining to the products of your brand within your vicinities. However, you must also run marketing campaigns on social media. Create a page, invite the right audience to like it and keep promoting your products on special occasions. It will make a huge difference in the popularity of your e-store.
Get into the Groove, But Carefully…
With the evolution of web to print industry, several ecommerce store owners have started understanding the importance and benefits of having a web to print store. Not just that, they strive to make it better with each passing day. If you are planning to do the same, you are on the right track. But, you must embark upon the journey carefully as you might get carried away by the companies that promise you of great features without understanding your objectives.
Brush Your Ideas – The Silver Bullet to Your Arsenal
Are you looking for an all-inclusive web to print solution? We serve 3 kinds of customers. One – those who need a web-to-print tool to enable their customers to create unique and print-friendly artefacts on their products. Two – those who want a web-to-print ERP to set automated workflow to their print lifecycle. And last but not the least, a ready to sell web to print store that entails one or all the above functionalities and more so that you can indulge into stress-free selling.
If you see a brighter future in web to print but lack the technical knowhow for the same, don’t be reluctant. Check out our demo, provide us with the list of your requirements, discuss your business objectives with our web-to-print experts and we would be more than happy to help you!
A research conducted by Smithers Pera – a Digital Label & Packaging expert proved that by the year 2019, the Market will have more than 200 billion A4 prints. This number shows the effect of web to print technology and how businesses all over the world are embracing it. Amazon too, has jumped into this bandwagon by getting an approval for its patent on Apparel Manufacturing and Warehousing.
If you want to join the carnival of Web to Print technology, Brush Your Ideas is the platform you must go through. And if you already have an ecommerce store in place, all you need is a demo of our feature rich product design tool. Often, the companies willing to carve their niche in ecommerce business with web to print capabilities need a development partner. This partner, should have an experience in both, web to print and ecommerce.
Brush Your Ideas can help you carve this niche by offering you with ready solutions and web to print storefronts that are perfect for Startup and Enterprise level businesses.
Web to Print Stores for Enterprises
Factors like scalability and security stand of utmost importance when it comes to expanding a large-scale business. Brush Your Ideas provides with a B2C enterprise plan with a hosted solution made using the combination of Magento community edition and ecommerce theme.
The web to print e-stores we provide entail features that enable you to manage discount, analytics and create analytical reports. It also works perfectly for startups.
Now let’s take a look at the features that are dedicated for Enterprise Businesses:
Integration of BYI with CRM
Just having a web-to-print designer tool does not suffice for a large enterprise. You need a robust backend support that helps you to manage your customers as well as key stakeholders. We also provide our customers with an add-on Enterprise Solution which comes with SuiteCRM integration.
Multiple Currency Support
Our solution already provides Multilingual support. The enterprise plan comes with an additional feature of multiple currencies.
Multiple Payment Gateways
The startup plan of Brush Your Ideas comes with a single payment gateway integration. The enterprise plan provides you with up to 3 payment gateways.
Google Tag Manager
Google Analytics stands of utmost importance in ecommerce. For managing a large business, it becomes important to track the tiniest details about visitors and their visits. With the help of Google Tag Manager, you can obtain detailed insights about number of clicks at CTAs, page depth, and event-based marketing communication without relying on the development.
White Label Solution & Dedicated Hosting
You can go for either the startup plan or the enterprise plan. We will provide you with dedicated hosting. The enterprise plan has white labeling features so that it doesn’t affect your branding.
Premium Support & Training
Through us, you can obtain 48 hours of set up assistance and 20 hours of training. Also, our Enterprise plan provides you with premium support features that are sure to fulfill your requirements.
Brush Your Ideas comes with some superior quality add ons including QuickBooks Integration and Survey Setup that works with your CRM.
Get What You Want
Imagine your kind of web to print storefront and we will build it for you! Check out our plans that provide you with necessary features and functionalities imperative for your web to print storefront.
Why not check out the demo and find out more about Brush Your Ideas? Get in touch with us at the earliest!
There is a huge pool of ecommerce websites out there. If you are planning to launch one, you need to be attentive towards certain aspects. This is because, the success of your e-store depends on how you launch it. If you are a startup, you might not be able to take data related decisions. To help you, we have come up with a guideline to help you manage the launch. So, let’s dive in without a further ado.
A Good-Looking Website Is Not Enough
Before you start with your new business, you must have a business model in place. This is because, you are venturing into a well-established ecommerce market. Also, think about this. Why should customers buy from you and not from a brand they are acquainted with? How would you ensure that there is enough traffic on your website?
You must have a marketing strategy in place. Now, talking about marketing strategies, you might say, “I will start offering coupons, giveaways, and discounts.” Well, everybody does that. So, what makes you stand out from others?
Think about web-to-print. With the help web to print technology, you can offer products that your customers would die to have. And of course, create a stir in the market for the unique products that you offer.
A Web to Print Storefront
If you are a start up and lack the technical knowledge needed to have a website that works on web-to-print technology, you can strike a deal with a company that can set the entire storefront up for you.
Enter Brush Your Ideas – a company that can take care of your requirements and provide you with a solution suitable to your business. There’s one more solution that we have added as the part of Web2Print Storefront: B2C Standard solution for W2P.
This means, we have looked into everything right from site development, W2P integration, as well as the marketing aspects. Given below are some of the features we consider:
Elements for Your Web to Print Storefront
As we have built this solution using Magento Community edition, it takes care of the fact that your solution remains secure and can take high amount of traffic. If you think that Magento can get difficult to operate, we also provide web to print solutions. So, your demands of being able to handle the generic maintenance and maintenance can be looked into.
Magento Product Design Tool
The Brush Your Ideas Design Tool is available with 3 plans. It is up to you to choose the plan that adheres to your requirements and is within your budget. Depending upon the plans, the difference that you need to pay is the fraction of $100 per month. Make sure you get in touch with our experts and get a personalized demo to know about the features in all the 3 plans.
What About the Pricing?
The installation cost for Hosted Web to Print Storefront (B2C Plan) is $299. Depending on the type of Magento Product Design Tool of your choice, the price can vary from $99 to $249 per month. No hidden costs involved.
Do I have other options?
There are two scenarios when it comes to starting a W2P business. One, you already have a website. And two, you do not have any. If you have a website, you can consider integrating our Magento Product Design Tool. Otherwise, we set up a web-to-print store for you from the scratch. What do you prefer?
“Web-to-Print” is not just a word. It is a journey. The journey of designing the product from the scratch finally printing it and giving it a unique identity. Both online shoppers and customized product providers live this journey. The reason that makes it the most fascinating adventure for ecommerce store owners of today is because they get to know about the personalization demands and preferences of their customers. And the present ecommerce space is all about offering personalized products. If you continue selling the same old and generic products/services; your business is sure to suffer eventually.
To make you understand the importance of web-to-print technology; we have come up with reasons that will make you think about embracing web-to-print ecommerce solutions and utilizing them in your business. Check out some of them given below:
Establish Better Customer Relationship
Unique Print E-store
Easy Payment & Shipping
So, how do I set up a fancy web-to-print e-store?
But we have a solution…
What if we provide you with a platform independent web-to-print product designer tool? Which means, whether your ecommerce store is based on Magento, WordPress, PHP, Shopify, Prestashop or any other platform, we would provide you with a tool that is completely compatible with your ecommerce platform. Isn’t that great?!
Need a demo and want to know how our software works for different products? Write to us on firstname.lastname@example.org and we would be more than happy to help you!
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“I have chosen one of the best online web-to-print solutions but things hardly moving.” This is a common complain that we get to hear from web-to-print store owners who have integrated a product designer tool to their website but are not able to make the most out of it. Well, it is important to know the average order value of your storefront as the first step. And it is nothing but the average currency amount spent every time a customer places an order on your e-store. If you want to calculate your company’s order value, you just need to divide your total revenue by the amount of orders you have received.
In order to boost sales, business owners often get busy executing complicated marketing plans and attracting new visitors. However, they tend to forget that all they need to do is increase the average order value of their e-store. When it comes to boosting the AOV, several factors are responsible; including the country, culture, environment, trends of personalization etc. So, how do you boost the average order value of your ecommerce store? Here are some tips from the experts.
Cross Sell and Upsell
Cross selling and upselling are the most popular ways to boost the value of orders. As a part of cross-selling, you can promote the other products on your store. For example, if your customer purchases a customized laptop skin, you can offer a customized mobile skin as a combo offer. Now, even if the person is not looking for a mobile skin cover at that moment and if you offer discount, they might consider buying it.
As a part of upselling, you can get customers to buying a high-end product so that you can have a better sale. Apart from that, you can also simply display other products that are available on your store that your customers might not have chosen to buy. You can keep showcasing these products until the customers sign out with the caption “You also might like to customize…” Be flexible with your orders and you are sure to crack some good deals.
Give Away Rewards on Bulk Orders
You can provide discount on bulk purchase of the same product and also consider the same when they customize the other products. But it gets a little tricky here. You should not be in a loss by giving an offer like this one. So, find out about the right discount value that will attract your customers but do not compromise on your profit margins. In case you feel that you might incur losses, you can also offer free shipping on bulk order or discount on repeated bulk orders.
Offer Corporate Membership and Accounts
If you own an online stationery business, you are sure to have many corporate clients visiting your store. In such a scenario, you can create a customer club wherein you provide discounts for special events, coupons, newsletters etc. Also, you can give away free membership of clubs for every 3 referrals so that the awareness about your print e-store spreads amongst the right audiences and you get more orders. Do not forget to ask your permanent customers to provide you with testimonials so that you can display them on your website.
Loyalty Programs and Competitions
According to a study conducted in USA, loyal customers make up to nearly 70% of total sales. If it has been over a couple of years since you launched your website, you are sure to have some loyal customers. And you must return the favor of purchasing with you. So, consider offering your customers with a loyalty card or gift vouchers as a part of your loyalty program. This is sure to bring you repeated orders and boost your average order value.
Apart from that, you can also hold designing competitions and give away prizes to the customers who came up with the best customized design for their products. Announce your winners on your social media pages and gather more likes.
Increasing average orders through the above given tips isn’t easy. What works for others might not work for you. So, you need to keep testing and try to know what suits for your web-to-print shop. If you have more insights about the same, feel free to share with us.
Amazon, the ecommerce giant recently received an approval on a patent for On-Demand Clothing Manufacturing Warehouse. This news has been doing the rounds on the internet recently. For those who are unaware, Amazon will come up with an ecommerce automation system that enables personalized end-to-end printing and warehousing operations. You can read one of these news pieces if you want to know about the numerous ways in which it is going to benefit its customer base.
We did not share this news just for the sake of it. There was an intent behind sharing it. Or perhaps, a shout out to ecommerce store owners who rejoice merely upon having a web-to-print software solution. The ways in which ecommerce industries are advancing, it seems that just having a web-to-print facility will not suffice. You need to have automation solution that helps you to channel incoming orders from your online storefront directly into production workflows.
Also known as web-to-print ERP, it is a perfect way to boost your profit margins and address the pain points that hinder your print production cycle. So, what are the ways in which a print ERP system can benefit your business? We will shed some light on that today.
But, how does this work?
Well, it works like every other automation system does. All you need to do is define its flow from the backend. Once you’ve set the rules, it takes care of the entire web-to-print process. You can also edit and make changes in the flow as and when you want.
Original Post https://www.brushyourideas.com/blog/benefits-web-to-print-erp-business/
How to expand a business that is booming already? While managing your large Printing Warehouse, you might wonder your hands are already full to think of any more business. But, really, has your business really hit the saturation point? Can you not grow yourself anymore?
Ignore these questions as - well, there aren’t any business owners we know who would say “No More!” But what is the best approach? Another shop? Franchise it? Selling online? Become a partner with a booming online business? There are drawbacks to staying “Just Offline” and it is about time, you improvise on your position in the industry.
The Drawbacks of “Just Offline” Print Shops
Very soon, they could become the Dinosaurs of the Food Chain. The biggest reason for Amazon to be successful is to have their own logistics. In a similar way, the biggest Online Print Solutions may or may not rely on the offline solutions. However, in time, as they grow to a point - they would choose to Print themselves.
Therefore, you may be a partner with some of the largest online shops, if you are not online, you could become an accessory in near future. Tough facts to swallow. However, they are realistic. Additionally, if you are just relying on the local orders, your buyer is already moving online for various custom print requirements already. Why would you limit your customers to regional audiences?
Open the Global Gates
You could be running your shop in Bridgeport or in Cleveland. Do you hope to build your customer base in New York, or D.C. or somewhere in California? Or maybe in England? If you stay offline, you cannot. Maybe - one or two bulk buyers, but B2C - not possible. With Web to Print StoreFront, you can have a customer base in China.
The beauty of the online platform is that it allows you to sell anywhere in the world. Therefore, it is ideal to expand the boundaries of your business, instead of increasing the operational overheads. There are robust Online Print Store Software available in the market. They enable the end users to design and craft their own choice of designs on various product types with ease.
Web-to-Print Software Solutions is the heart and the soul of online print industry. You require a functional online website with product customization tool to drive online print business. And, build on your offline printing warehouse. The critical aspect of the online print store software is to provide compatibility with the Printing Formats and Printing Methods you use.
An Ideal Online Print Store Software
Before choosing to build a web store, your research must focus on certain critical aspects of your business. What types of products can you manage for your Print store? The types of complexity in the Print area you can manage? And the printing methods!
For example, you are mainly using the Silk Screen or Hot Print or both as your printing methods. There are various product types starting from T-shirts, Mugs, Shoes to very basic ones such as Stationery and Poster Signs. You must be thorough as nobody understands your business better than yours. And, hence, you are the most qualified-person to draft your business requirements.
Once you have listed your requirements down, searching for a suitable online print store software is easy. Now you may choose to build your own ecommerce website and integrate the product customization tool. Or, you may choose a web to print storefront developer. Brush Your Ideas offers wide range of custom web to print solutions.
Your Web to Print StoreFront
We provide a feature rich product customization tool and build web-to-print storefronts from scratch. We have over a decade’s experience in the domain of ecommerce and our online print store software powers over 100 online stores worldwide. We can build on your requirement and deliver a custom solution that suits all your needs.
Find out more details about the Web to Print Storefront. We provide various pricing plans and hosting options. You can always get in touch with us and find out how would the overall development will work for your requirements.
Original Post https://www.brushyourideas.com/blog/why-do-print-service-providers-need-web-to-print-solutions/
The word “compatibility” is intricate. Be it humans or technology; it holds a profound importance. If not, there are apparently destructive consequences. However, today, we will talk just about technologies. These days, when most of the businesses strive online, it is important for the websites to work smoothly. Irrespective of the software installed and the tools integrated to enhance functionalities.
The question we need to ask here is, does the software work seamlessly with your platform? Is it compatible to your current workflow? Does the online product designer tool help you run your print-production cycle smoothly?
If the answers to any of the above questions is “no,” you need to rethink. And of course, read this blog. We have come up with a valuable guide to help you traverse through the web-to-print jungle. Let us get going:
Brush Your Ideas is a platform independent and all-inclusive web-to-print software solution. It comes with a user-friendly frontend/backend. You can seamlessly integrate it with your website platform and simplify your web-to-print production cycle.
Get in touch with us and we will be more than happy to offer you with a personalized demo. If you have other insights, please feel free to share here or write to us on email@example.com
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Mr. Pratik Shah is the Creative Head of Brush Your Ideas, a Web-to-Print technology solution offering consisting of magento product designer extension and readymade Web-to-Print Storefront. He is a tech enthusiast and an avid blogger and writes about ecommerce and web-to-print industry.