Generation Z…the most independent generation we have ever witnessed! The batch that snapchats every moment of their life, hashtags everything they stumble upon, and grows weird nails. The best part? They are blatantly themselves. And the worst? You can’t ask them ‘to do’ anything. Selling t-shirts to a generation like this is a challenge. They will not settle for anything less than what they want.
If you sell t-shirts online, there might have been times when someone from this cohort ended up asking you for a wacky t-shirt design. And worse, you had to say “no”. In case you haven’t met with a challenge like this, you might face one in the future. Let’s not complain that the sales have hit the bottom. Let’s get selling t-shirts to Generation Z. Let’s find out how:
A Personalized Experience
“To each his own.” Generation Z takes this quote too seriously. Also, they want to be valued. Whether you have an offline store or an online one; you must understand their preferences and recommend them with a t-shirt that adheres to their choices. Let’s say you do that. And still they aren’t happy. Either they smirk over the design or the shade of color doesn’t appeal to them.
During such times, you need to provide the tech-needy (not tech-savvy) generation with a t-shirt design software. A tool which is user-friendly, cool, and helps them create personalized experiences by themselves. And If you are a pro-active t-shirt seller, you can ask them to join your page on social media, follow them or giveaway prizes for wearing the personalized t-shirt bought from your e-store.Think about it…
A Quickyty Quick Checkout
In 2016, a research study by E-marketer had proved that Millennials carry 200$ Billion in Annual buying power. With Generation Z in 2018, the figure has almost doubled. And you sure do not want to give reasons for a generation like this one to abandon your carts! So, the trick is to enable them to checkout with the items at the earliest.
Generation Z wouldn’t mind spending time designing the t-shirt they want with your t-shirt design software. But ask them too many questions and you would ward them off! In that case, do whatever needs to be done to keep them coming back to your e-store. Provide pre-filling forms that ask for minimal typing, offer better payment experiences through user-friendly process and retain them.
Social Media Sharing
A study by RetailDIVE says that social media influences 80 % of Gen Z purchases. Like I mentioned earlier, the generation of today loves to shout out everything they have done, bought or eaten. So, after they have finished designing the t-shirt of their dreams with your t-shirt design tool, they would want to flaunt it on their favorite social media platforms. And you sure can let them do that.
All you need to do is integrate a t shirt design tool that provides social media sharing options. Also, just sharing is not enough. You need to keep motivating them to buy from you. For which you can consider creating a story by tagging them, sharing their creations on your page or offer them with discounts. Whether they are into Facebooking, Snapchatting or Instagramming, you need to bring a smile on their face.
Aesthetically Pleasing E-Stores
All said and done, it turns out that anything that is not visually appealing doesn’t work for today’s generation. Which means, apart from updating your t-shirt e-store with a cool technology, you also need to have a website that looks great and is mobile responsive. Gen-zers loves aspirational browsing through their mobiles. So, they might not end up buying the t-shirt they want.
They might create a collection of their favorite t-shirts, ask opinions of their friends and think of buying them when they have their finances managed. According to a popular retail consultancy named Fitch, contrast and color entice Gen Z a lot and they go by these elements before they start exploring. Whatever you do, just make sure that the design of your t-shirt e-store is not off putting and the t-shirt collection that you display on your website is creative. ‘Cause it turns out that Generation Z DOES judge a book by its cover.
We hope you had a good time knowing about the preferences of current generation and the psyche they carry when it comes to shopping for t-shirts online. In case you are considering to integrate a t-shirt printing software with your website, you must make sure that it is compatible with the platform that you have. It’s time to make the t-shirt selling business scalable and creative!
It isn’t a surprise as to how everyone can easily design one’s apparel today. T-shirt enthusiasts are always on a look out for online t-shirt store that can provide them with t-shirts that match their persona and choices. They can create designs on an e-stores that enable them to upload their designs and give it to the print-on-demand retailers who dropship the orders thereafter.
If you are planning to move your t-shirt store online, there are several platforms you can choose from including Magento, Shopify, WooCommerce and Prestashop. However, that alone will not suffice. You need to integrate a t-shirt design software that can be integrated with your platform. Using it, your customers can design the t-shirts that have their favorite logo, quote and designs.
Through today’s article, we will talk about the different approaches you can take up for selling t-shirts online. It will help you decide the way that suits you the best and how you can make the most out of the lucrative t-shirt selling market.
Sell Through T-shirt Sale Websites
The first and the simplest approach to sell t-shirts. There are many t-shirt printing marketplaces that enable you to create an account on their store and add your t-shirt designs. Thereafter, whenever someone places an order, they get it printed and ship it to your customers. They give you the cut of profits which you can set when are creating your tee. If you are a newfangled entrepreneur and want to see how your t-shirts sell before you set up a full-fledged store, it is a good way to start.
Sell via Drop Ship through Print-on-Demand Vendor
This again is an easy way to sell t-shirts online. Through this option, you can have your own brand with the t-shirt that your can sell and market online. However, you do not need to have the printing facility. You can take help from a print-on-demand vendor who can print the customized t-shirts of your customers and ship it to them. Some of them also make use of t-shirt maker software that easily integrates with your website and helps you enlist the sale of t-shirts. Once they make a sale of your t-shirts, they route the orders to your POD vendor who can print and ship t-shirts to your customers and bill you the wholesale cost.
Sell, Print, and Ship Yourself
Last but not the least, this is the most widely embraced option. Majorly because it gives a lot of freedom to the online t-shirt vendors to sell the way they want. It also asks for skills and knowledge to sell customized t-shirts online. In case you do not have the required technical knowledge to set up a store, there are companies that provide the e-store owners with ready to sell web to print stores. They create your website from the scratch, add products and integrate a t-shirt design software with your website. Thereafter, you can just start selling. But if you choose this option and lack technical knowledge, you must ensure that its backend is easy to operate.
You can launch a simple ecommerce website and start selling t-shirts that you print and ship to your customers. The best way to boost your business and make your brand well-known amongst t-shirt vendors is to provide your customers with a tool to design their own t-shirts through your website.
So, Which Option Should I Go for?
There are several factors you need to consider before choosing the right option for you. In case you choose to sell through other website, you need to find out what t-shirt sales sites cost. Some of them enable you to set up a free account, upload your t-shirts and sell them. Not just that, they also pay for the t-shirts that they sell for you. If you go for this option, you might have to spend on advertising your tees on social media platforms like Facebook.
As today’s digital marketplace is flooding with several t-shirt sellers, it is imperative to stand out from your competitors. You need to ensure that you come up with a unique t-shirt design store and market your brand well on social media platforms like Instagram, Pinterest and Facebook. We wish you the best!
The young blood all over the world have always been fashion enthusiasts. Let it be a charming tag line from a movie or a naughty one liner or a heavy metal head would be wearing his favourite band's graphic t-shirt --they all want what they love on their t-shirts. The other segment is of the designers. This world is full of creative ideas but how many of these creations have actually been witnessed by the world? What these people need is a platform where they can create personalized printable designs.
The solution for all their troubles is a t-shirt design software. A t-shirt design tool is an extension which can be added to a web portal. This t-shirt design programs provide a customizable online portal, which typically is a canvas where the users can brush in their ideas and create designs.
This tool provides a solution to all those helpless entrepreneurs who wish to sell custom printed t-shirts, to all those online retailers who wish to add more guns to their armoury by adding a t-shirt printing business feature to their already established Magento stores. T-shirt printing business has the potential of creating an online community of t-shirt designers and t-shirt lovers.
What do these t-shirt printing programs provide?
Countless Customizations for your Customers
By adding a t-shirt designing tool for Magento, you can let your customers design amazing designs using the various texts and clip arts available in the tool and create the slogans and one liners of their desire. The tool also allows you to provide various other features like adding curves, shadows, multiple Colors, text outlines or shadows and much more!
Not just texts, even graphics can be created by designing sketches on the tool canvas. Pictures can be uploaded for personalized designing. Photos from social networking sites can also be added here and can be customized.
You can let designers sell their designs by letting them create their own designs and sharing their designs for others to use directly or let your customers manipulate these existing templates! This tool is decent way of enticing the fashion enthusiasts and choosy customers.
Unique Selling Point!
To mark up a well recognized position in the web to print industry, one needs something special on offer to keep the customers indulged and steadily increase the customer base. The T-shirt design software has the uniqueness of letting your customers choose and create their customized designs which becomes your USP. It enables you to engage with maximum people out there.
The tool itself is customizable, which means that you can decide the prize of various features you provide and want your customers to exploit in accordance of the need and requirements.
Not just the prize, you can also customize the the templates, clip arts, the fonts etc of your store. You can also let your customers use the google fonts. Some t-shirt printing programs developing companies also develop the tool and customize it according to your needs and requirements.
Some of the the t-shirt designing tools go beyond the usual set of the product designer tools and they add value to the services you provide and takes it to a much higher level with a lucid user experience.
The features like responsive t-shirt design software which enhances usability; advanced template management feature which aids in uploading the bulk of designs created by you on your store which boosts the available customizable options for designers, full-screen view of the design studio adds to the user experience & the flexibility; social media sharing enables your customers to share and save their creations.
All these feature have the potential of expanding your customer base and overall revenue.
Aspiring designers are often confident about embarking upon any business related to clothing industry. So if they are introduced to the industry of printing t-shirts, they think they will be able to handle everything smoothly. But when they actually start working on the new venture, they face hurdles and get stuck. Although such obstacles are small, they can pop up anytime during the entire process right from designing to printing. And when you are unaware about the full particulars related to t-shirt printing business, this is sure to happen.
We are quite aware of the fact that every designer has their own way of working and every print shop works on its own rules. But if your short term goal or dream is to have an t-shirt printing company of your own, we have come up with a step-by-step guide which might help you to establish your business and run it successfully.
Step 1: Create A Business Plan
Step 2: Decide on the ecommerce solution for your web store
Step 3: Purchase an online product designer tool
Step 4: Make your design tool feature rich
Step 5: Select the printing method you will use
Step 6: Select the right t-shirt supplier
Step 7: Set up the printing infrastructure
Step 8: Set up logistics infrastructure
Step 9: Launch your store
Step 10: Market your store
More and more ecommerce store today are adding a product design tool in their stores. This is because the online shoppers want to create something out of the scratch that reflects their attitude, choices and brings out the personal flair. Customizable products can also be priced higher. There are several online product Design tools available in the market that are deployed by store owners so that their customers can craft their design on a wide range of products. So which products can you design using these tools? Let’s take a look at some of the popular and common product categories.
T-shirts and apparels:
Printing designs on clothes is a trend we have known for long. Customers can insert cliparts, images, logos as well as one-liners on the colour and type of t-shirt they like. Most tools also have the facility of uploading pictures through social media accounts like instagram, flickr and Facebook. One can design tshirts for different purposes like parties, clubbing, corporate events and more.
These are the second most popular objects that customers like to be creative with. As mugs are available in different sizes and shapes, the modern tool designers provide the facility to have a 360 view of them after the design is created on them. One can create and merge background as well as front images of different colours. Designer mugs can be used for personal or promotional purposes.
Customizing labels and printing them on wine bottles is also a widespread trend. Especially when it comes to gift giving, people like to do their own artwork and get their personal messages printed on the labels fixed on the bottles. It can have greeting messages for occasions like Thanksgiving, Birthdays and Anniversaries. Bespoke wine bottles look quite classy after they have been imprinted with a message and image of one’s choice.
Laptop and Mobile Skins
Gadgets mean the world to people in today’s age. Mobile skins and covers used to protect these valued possessions are often customized by people. It is possible to emboss one’s favourite design, picture or tool on these covers. The designer tool offers readymade templates as well as designs so that your customers can craft their favourite artwork on them. Some of them come with PX to CM converters that help in tailoring the area of covers into required centimeters.
Banners and advertising collaterals
Advertising banners and collaterals have always been ordered and printed offline. But many companies today are also opting for online print ordering process to save time and resources. Multiple designs and colour options are available for designing banners, brochures and more. The customers can also have a preview of the finalized product. The mock ups are provided by the store owners to their customers so that they can have a better idea about how the end product will look.
The ever-growing market of web to print solutions keeps coming up with excellent solutions for the retailers of today. Incorporating HTML5 product designer tools has worked wonders for several online store owners and has led them to generate better ROI. So what keeps you waiting? Invest into one of them now!
Mr. Pratik Shah is the Creative Head of Brush Your Ideas, a Web-to-Print technology solution offering consisting of magento product designer extension and readymade Web-to-Print Storefront. He is a tech enthusiast and an avid blogger and writes about ecommerce and web-to-print industry.