For coffee lovers, each day begins with a hot and freshly brewed cup of coffee. They love their coffee mugs as much as the dark beverage within. And it is quite obvious that they would want to have a personalized coffee mug as they are quite passionate about drinking from it.
Quite often, such people complain about the lack of right software for designing a mug. This is because each tool has some or the other drawback making it difficult for the customers to design a perfect mug. If you own a an estore of personalized products and you provide a mug design software, it must solve certain purposes or demands that clients have. What could those be? Read on to know. FIT FOR EVERY PURPOSE It would be wrong to assume that “The first purpose, of course, is to have coffee.” It’s not as easy as it sounds. For mug collectors, the purpose of owning a mug is not confined to drinking coffee. One also might be designing it for gifting purposes, for collection and display, for carrying it along, to make a pen stand out of it or just to make the most out of the coffee moments. Hence you must make sure that you offer a tool that can help them to design a mug fit for every purpose and occasion. FIT FOR EVERY FUNCTIONALITY What comes next is the functionality of the mug. Is it going to be put underneath the espresso maker for the coffee to be poured? Or is it going to be used to stir the mixture of coffee, sugar and milk in it? As a store owner, you can mull over these questions so that you can provide a wide range of materials to choose from. Customers also consider the type of washing (hand wash or dishwashing) they will put the mug through. And of course, the warmth around the hot steaming cuppa that they like to feel during winters. THE ANATOMY OF THE MUG Shape, size and material are the most important aspects that a mug design software should take care of. You can offer a lot of options when it comes to materials including metal, ceramic, glass, graphene etc. Also, the tool should be flexible enough to provide the size and shape that the customer wants. This is because the customers decide the shape and size of the mug based on the quantity of coffee they want the mug to hold. So make sure that the tool provides widening and narrowing options for the bottom and top of the mug. If possible, include a 3D rotator so that your customers can get an idea as to how the mug looks from every angle. LET THEM BE CREATIVE Do not limit your customers while they’re creating their favourite mug. Mugs that change colour according to the liquid poured, mugs with lids, artistic themed mugs...be ready to provide them all. Some customers like to design different prototypes and visualize them. Provide the option of saving multiple images and files to your customers as and when they’re designing the mug. There is a possibility that they will craft multiple designs before zeroing on the one they like the most. Reading this must have given you an idea as to what functionalities your mug design tool must serve. It’s time to change the way you make sales of personalized products. Let your customers be artisans. Invest into one of these tools now! View source: https://www.brushyourideas.com/blog/purposes-mug-designing-software-solve/
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We no longer exist in the era of visiting shoe stores and trying all the shoes that could possibly match our attire. It’s all about being within the comfort of your home, sitting with the attire you like and making an ad hoc shoe design to go with it. If you have a traditional shoe store and are thinking of upgrading your brand, think about investing in Shoe Design software or a tool that can be integrated with your estore and can help your customers to design their own shoes. But before you invest into one of these tools, you should know about the working of these tools the features they come with. Take a look at some of them. CUSTOM DESIGN FACILITY This is the first step that needs to be followed by the customer when the front-end layout of the shoe designer tool is in front of them. They can choose out of the different available shoe designs. As a shoe store owner, you can keep updating the designs from time to time to make your tool attractive. One can choose from the range of heels, pencil heels, flat heads, pumps, platform pumps according to their likings. There is also an availability of different shoe materials and designs to choose from. USER FRIENDLY INTERFACE There are several aspects and intricacies that have to be considered while designing the shoes. And that is the reason why the tool should be developed in such a way that it can offer the best in terms of functionality. It is also very important for the tool to have an easy to use interface so that a good pair of shoes can be designed with just few clicks. User-friendliness will minimize the amount of cart abandonments faced by complicated software. EASY INTEGRATION The shoe designer tools of today are created in such a way that they can be easily integrated with your desired ecommerce platform. So you don’t have to worry much about the installation procedures or merging your store products with the tool. SUPPORT & MAINTENANCE The providers of shoe designer tool also help with the regular maintenance and monitoring of the tool. So if things go wrong with the software, you can ask the authorities to provide you the needed support. Also, you can ask them to provide you with updates to the new version of the software so that you can remain ahead of the competitors. It’s time to strengthen the presence of your online store and provide your customers with excellent choice in shoes. If you want to make an efficient sale and generate handsome returns, you can try Brush Your Ideas All-in-one Product Design Software using which you can design any kind of product. View Source: https://www.brushyourideas.com/blog/features-shoe-design-software-perfect/ People were hardly getting used to the fever of the web when another wave struck them quite unexpectedly. Yes, we are talking about the use of mobile devices which spread like a wildfire. It not only affected practices on the part of the users but all those business owners who migrated or launched new businesses on the web. The popularity of online businesses as a whole is quite obvious now and not something we are going to discuss here. In this article, we will talk about the transition of the print business and try to understand what will be more popular in the future: Web-to-print or mobile-to-print?
Online shopping became a trend quite within a short span of time. Almost all kind of businesses can now be seen on the web and they are doing pretty well. It’s not until recent that the print businesses also made a transition online to tap into the huge network of customers connected through the internet. But before it could even reach the acme of its success, other businesses started to migrate to mobile applications. Quite a few printers are also trying the formula of mobile applications to provide personalized products to their customers. So now a printer not only has competition on the web, but will also need to compete with mobile applications as well. But is it just a fad or do mobile-to-print apps have a better future than web-to-print websites? Choosing between web-to-print and mobile-to-print can be quite difficult and confusing. There are many technologies introduced everyday that claim to offer mobile services for print merchandise. But the truth is that nobody actually understands the print businesses as the printers do. Printers have firsthand experience of clients and their expectations. But now is the time they can’t avoid knowing about the web-to-print technology and how the market is changing in its presence. A web-to-print software generates print-ready files that can be modified and sent out for processing and printing. It doesn’t require the customer to know any designing or software usage. On the other hand, mobile-to-print is similar but the web-based-application is replaced by a mobile based application. A good number of businesses are doing really well with the help of mobile applications but can one size fit all? Counting the limitations of mobile apps, the first one is that they work differently for mobiles running on Android or iOS. Also, it’s difficult to design as well as check proof of the final designs of large formats prints including flyers, brochures, and other large prints. Apart from these hurdles, there are some other points to consider as well. The size of the file, bandwidth, the battery life of the device, and internet connectivity plays a great role. And a mobile device cannot match up with bigger devices like laptops in this case. Though every store owner wants consumers to have their apps, it’s practically impossible to keep running so many apps within the device. Hence, consumers are selective about the apps they keep in their phones. They either use it for social networking or a communicating device. At most, they will have a couple of shopping apps from the leading brands. Conclusion As a printer, if you are considering additional platforms for your customers to order merchandise, first judge yourself on how well you are already doing. If your web-to-print is implemented well and attracting a lot of orders, then you can mull over the addition of one more technology. But if it’s not doing great, then we suggest you to not divert your resources to other things. Rather, work upon offering a good web-to-print service and increasing your revenues as a priority. To sum it up, mobile-to-print can only be successful as a branch of your web-to-print technology. Mobile revolution may work for other businesses, but for print business, web-to-print will be the first choice for a long time to come. Once you are done with exploring your web-to-print and earning enough customers, you can move towards mobile-to-print for added benefits. Customized products have made a transition from a being a trend to generally making a space in our everyday lives. The credit for this largely goes to online stores selling customizable products. The availability of customized products in a few clicks has led to the success of the industry. With the rising competition in the printing industry, it is important to live up to your customers’ expectations to survive and succeed in your business.
One of the most important factors that determine the success of your web to print business is the product design tool you offer your customers. Here is a list of 6 qualities your product design tool must have to succeed in this industry. 1. IT SHOULD BE COMPATIBLE ACROSS BROWSERS. The foremost thing you need to check about your product designer tool is if it is compatible across the major browsers. Any glitches in your software across these browsers can adversely affect your store business. Mozilla Firefox, Internet Explorer, Google, Safari, Bing, etc. are some of the browsers you need to do a test run on. Apart from that, also make sure your product design tool works proficiently on multiple devices be it computers, laptops, tablets, or mobile phones. 2. IT SHOULD ALLOW SOCIAL MEDIA SHARING AND LOGIN. It wouldn’t be wrong to say that the world is addicted to social media at the moment. As they are always online on these portals, it is easier for them to directly login from their social media account. Consider offering direct login instead of going through the whole process of new user subscription. You should also offer direct share buttons for the products designed by your customers. In lieu, you get more subscribers and people sharing your products on social media platforms. 3. IT SHOULD INTEGRATE WELL WITH YOUR EXISTING ECOMMERCE WEBSITE. No matter which ecommerce platform (Magento, Woocommerce, Shopify, Prestashop, etc) you have used to make your ecommerce website, the product design tool should integrate seamlessly with it. For this reason it is also a good idea to choose a product designer that is built specifically for your technology platform. For example, if you have a magento ecommerce website, you would do well to use a Magento product designer for your store. 4. IT SHOULD SUPPORT MULTIPLE LANGUAGES. If you wish to expand your business across the globe, the first thing you need to do it to enable your product designer tool to accept various languages. You can do this by opting for multilingual support within the tool which converts the inputs at the front-end interface and back-end interface in your preferred language(s). Consider the local languages of the major countries and regions you want to target for your business. 5. IT MUST HAVE QUALITY OUTPUT FOR DESIGNED PRODUCTS. To maintain the quality of your products, it’s very important that the print you are offering is of the best quality. For that, you need to ensure that your tool provides quality outputs of the customized products. If your final design is already of good quality, you can avoid hiring a dedicated designer to do the editing before final print. 6. IT SHOULD PROVIDE MULTIPLE PRODUCT OPTIONS TO THE CUSTOMER. One of the reasons why customers prefer online shopping for customized products is that they get a huge variety of products at a single place. Give your customers a lot of choices to choose from. Your product designer tool should ideally list out all the products available for personalization in the gallery. It should be easily accessible by the customers. Proper and precise instructions should be provided on how to design the particular products. View Original Post at https://www.brushyourideas.com/blog/qualities-good-product-design-tool/ Even though web-to-print software is often looked upon as a need of the printer looking forward to sell his products online, it is not meant for the printers to use it themselves, first hand. It’s their customers who are to use the web-to-print software to design their desired products. There are three parties typically involved around the web-to-print software whose perspective you need to understand to able to succeed in the web-to-print industry.
What does the customer want? Customers don’t care about technicality behind the software as long as it works for them. Most of the bulk orders come from companies ordering their marketing merchandise, so their employees just care about the product, their business requirements, promotions, and other priorities. All in all, they want their work/order process to be easy, cost-effective, convenient, and timely. What is your role as printer? As a printer, you are responsible for ensuring that your customers are getting all that they are looking for. You need to create more differentiation in the market and be efficient in all terms. What does the software provider want? Pretty much obvious, their job is to sell as many software as they want. They are selling their product to the printer so they emphasis on all the features their software has to offer. Printers often get carried away by the lure of features and lose focus on what their customers really want. If you also plan to plunge into web-to-print business, it’s important for you to know whether or not your customer is able to use the software as best as they should. When you are set to invest on web-to-print software for your store, you need to be in the customer's shoes to decide what works best for them. For that, you will first need to understand web-to-print from customer’s point of view. In the rest of the blog we have tried to cover the aspects you need to look at to understand customer needs better. What are the Customer challenges that need to be taken care of? To find the solution to any problem, you need to figure out the glitch first. Try to understand what problems your customers are facing. Don’t guess problems and blindly launch the solution for it. Customers’ feedback can be useful in figuring out the shortcomings. Try to involve your employees and close family and friends to point out where you are lacking or what might be done to make the work easier. Make sure that every day functions are easy enough for your customers, which includes the ease of ordering and tracking order history even when it’s a personalized item. Is the software user friendly? Now the most important point, how easy is your software to use? Would your customers be able to design their products without going through a manual or a set of instructions? Don’t get hundreds of features into your product designing tool without checking if your customers even want or can use those features. Designing a product shouldn’t be posed as a challenge in front of them. It should be easy, fun, and interesting at the same time. Customers are the ultimate source of your income, hence it doesn’t matter how you find the web-to-print software or how the vendor advertises it. The only thing you need to keep in mind while you invest in your web-to-print software is the requirements and capabilities of your potential customers. Personalized products is undoubtedly an emerging trend in ecommerce and judging by the positive response it has been getting from customers around the globe, it’s not something that is going to fade away sometime soon. With the popularity of online shopping and people getting more confident buying online, personalized products are now much easier to design, order and receive. If you haven’t yt considered adding personalized products to your store, now is the best time for some action. So, what should you start with and how? How about targeting mobile or laptop users? That’s about everyone you can say. People love to personalize their gadgets and there’s a brilliant scope in letting them design their own skins and covers. In this blog, we have covered up in brief how you can sell custom designed skins and covers online.
STEP 1: SETUP YOUR STORE/SEGMENT If you have a traditional printer, you just need to setup an ecommerce store to market and sell your products. Showcase your range of products with pictures and other information and let your customers order directly from the online store. If you already have a store, you can just launch a segment to sell customized skins and covers. STEP 2: MANAGE YOUR LOGISTICS If you are sourcing the products from other manufacturers and printers, you need to manage how much time they will take to customize and dispatch a product and how you are going to redirect it to your customers within the promised time. If you are producing the goods yourself, just invest on an efficient shipping partner and you are good to go. STEP3: INVEST IN A PRODUCT DESIGNER If you have a Magento store, your work gets simpler. You just need a Magento Custom Product Designer to let your customers design the products of their choice. It should have a commendable user interface and a whole lot of features to let your customers design unique products. You might decide to further expand your personalized store, so make sure you invest in a product designer which works for other products too. A products designer forms the foundation of a personalized products business so you need to be most careful about this one. It shouldn’t complicate the process for your customers, just after designing the products; it should be followed up by the same checkout process as for other general goods. CONCLUSION Three simple steps and you are ready to earn some extra revenue from your online store. The benefits of selling custom skins and covers online do not only include this. You have more buyers to reach compared to your traditional business and the operational costs is reduced to a significant level as store maintenance and related expenses are almost cut off. Additionally, your business gets recognition and you can expect to be a brand in the market if it goes well. If you are an online store owner or plan to indulge into some ecommerce selling, you should take this decisively and plunge into it before it gets more competitive. View Original Post : https://www.brushyourideas.com/blog/how-sell-custom-designed-skins-covers-online/ It has not been very long since the advent of ecommerce but within a very limited time, it has managed to establish itself as the first shopping option for many people around the world. With each passing day, more and more people are moving towards online shopping and making it an integral part of their lifestyle. In spite of the popularity it has gained, online shopping is still an urban trend and a sector which has seen the trend at its peak is the gifting segment. Urban people are increasingly moving towards ecommerce as their first choice for sending gifts. In this blog, we will try to extricate and discuss the points that revolve around the trend.
Why online gifting is feasible for urban people? Lack of personal time Urban lives revolve around work and a whole lot of work. People have very less personal time in which they want to rest, be with very close people, or plan for more work. So they find it feasible to buy online gifts as it doesn’t require them to invest time to go out and search for a nice and relevant gift. Cost Effective It’s cost effective as they get to save their time and efforts and still get the best possible gift online. They can browse through different stores within a few clicks and get the best deal. Geographical barriers between people Urbanization has certainly increased the physical distance between people. People often move in search of jobs and work so even though closely related, people live far from each other. Ecommerce comes to their rescue then. No matter where in the world, customers can send online gifts to their loved ones. How the gifting trends are changing? It’s only that people prefer online gifting, that happened quite a time ago. Now the trend has moved to personalized gifts. Let’s try to understand the reasons behind it. People prefer customized goods to ordinary ones There’s some psychology behind this. There was a trend when people liked to gift handmade gifts to each other that was because of the idea of a personal touch to the gift. Now that people have no time to make handmade gifts and have technological options which can let them do so, they prefer it to other ordinary gifts. Customers want to make up for personal absence It’s difficult to meet the person concerned the same day that is supposed to be special for them for multiple reasons. But people want their gifts to reach them the same day and online gifting provides them the facility to do so. Therefore, they prefer online gifting. In case of personalized gifting, getting a gift get done from the traditional printer and send it to the concerned person is hectic while online gifting makes it really easy, affordable, and full of options. How you can benefit from it? As a store owner, you can bag this trend as an opportunity to earn more revenues. If you already have a Magento based online store dealing in gift items, you just need to add a segment that sells personalized gifts and you will definitely see your sales graph rising significantly. All you need to do is to manage logistics if you are to source the products from another seller and invest in an efficient Magento personalized product extension. And hola! You are all set to give a whole new dimension to your ecommerce business and fill up your bags with additional revenues. The secret to a successful ecommerce store is to understand what your customers want. It’s not only about the products as every product has its own demand in the market and is required by a relevant section of customers. Aligning your business with the ongoing trends is what matters ultimately. Thinking along the lines of ongoing trends in the ecommerce industry, products personalization immediately strikes one’s mind. In this blog, we will discuss about how the trend of personalized products is driving the Ecommerce industry.
BY BOOSTING SALESCustomers no more settle with whatever is available. Now they need precisely what they have been looking for. Personalization of products makes it easier to align with customer requirements. As they can now design specifically what they want, personalization boosts sales to a significant level and hence is being increasingly preferred by ecommerce businesses. BY GAINING CUSTOMER LOYALTYSelling personalized products helps in gaining customer loyalty. As a customer spends more time and efforts in the store to design and order their products, they eventually form a relationship with the store. They visit the store regularly, stay on product pages for longer, and are more loyal to the brand. Moreover, if an online store successfully delivers their products as desired, they can win the customer and expect them to return and buy more frequently. BY MAKING CUSTOMERS MORE CONFIDENT ABOUT THE PRODUCTOne of the important reasons why personalized products has been so popular is the customer satisfaction they are capable of providing. When customers order products online, they are skeptical about it. But when they are spending time on designing their own products, they are more confident about buying them. IT HELPS BUSINESSES TO DIFFERENTIATE PRODUCTSPersonalization helps brands to differentiate their products by offering unique products. Consumers buying online have a tendency to compare the rates of same products on different ecommerce stores, by providing an option to personalize their products, ecommerce businesses are going a step further to win their customers in spite of the competition. BY PROVIDING AN OVERALL VIEW OF CUSTOMER CHOICESTrends and choices of customers are changing everyday and hence it becomes difficult to understand the likes and dislikes of your customer. When customers get to personalize their products on your site, you get information on what kinds of products they are interested in. By keeping a check on consumer designed products, ecommerce stores can further introduce similar products and enhance their product list. IT’S COST EFFECTIVEAnother big reason behind the success of personalized products is the cost behind it. Personalized products are not preferable to customers but are also cost effective considering the cost of personalization is also included in the product. In fact it’s easier to sell a single personalizable product than a dozens of variations of the same product. All you need is a good and planned logistics along with an efficient product personalization extension. CONCLUSIONPersonalized products are in vogue because they are beneficial to both the parties be it the seller or the buyer and above all points aptly justifies why the trend of personalized products is to stay in the industry. View original source at https://www.brushyourideas.com/blog/how-personalized-products-driving-ecommerce-industry/ Web-to-print business is on its growth path. Personalized products are selling well in the online market. What’s the reason? People are getting products customized as per their style without going through the pain of spending a lot of their precious time and effort on it. Though the variety of products available for customization is huge, it is not recommended for entrepreneurs to plunge into everything at once. Investing in a store that’s based on a niche is a smart step. And when deciding on the niche for your web-to-print store, what can be better than t-shirts? But while you sell custom t-shirts online, you are bound to bump into some speed breakers. In this blog, we will discuss about the hurdles you might face while selling custom t-shirts online and how to overcome them.
Lack of ecommerce experience You know web-to-print is doing well and want to migrate or extend your apparel business online by selling custom t-shirts. You have everything that takes it to launch a store but lack the experience it needs to run an ecommerce business. Even the largest of stores go through this phase at some point of time. So, there’s no need to worry. Just spend some time on researching the trends of the market and the best practices you need to follow and you are all set to plunge into it! Expensive web-to-print technology Web-to-print technology is a bit expensive but you need to understand the other side of the story as well. If you are spending a bit and getting back manifold, it’s not really expensive right? Moreover, you don’t need to go for a high end expensive web-to-print tool. Go for a cost effective T-shirt design tool that helps your business to cover up the costs at the earliest. Difficulty in order printing and fulfilment Even though you don’t have to maintain a huge inventory, the order printing and fulfilment can become a problem as personalized t-shirts are different for everyone and the order needs to be shipped to the right person. You can manage this by streamlining the whole process proficiently. Set codes for the orders to make it easier to identify the orders with the customers. No budget for store marketing Store marketing can seem to be a costly affair if you are selling custom t-shirts online and your business is yet to take off. Budget remains a constraint for freshly launched business but there is no lack of alternative resources. You don’t always need to spend a lot on marketing. Draw a strategic plan and cover up marketing stunts that does not involve high costs. You can always keep on adopting more as your business gets settled. Customer Service and quality issues Customer service is something new to you and the quality of products you are offering isn’t that good. There’s only one solution to it. Don’t compromise on quality for keeping the prices low. Your customers are never coming back then. Offer quality products even if the product gets a bit costlier for that and always keep in touch with your customers and work upon their feedback to enhance your service quality. T-shirts are widely accepted as casual wear all around the globe and the demand never seems to drop down. Keeping this in mind, it can be forecasted as a great product from business point of view and a few hurdles are totally worth it, isn’t it? And when you are already equipped to deal with such issues, it’s hardly makes a point to get intimidated by a few stumbling blocks! |
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Mr. Pratik Shah is the Creative Head of Brush Your Ideas, a Web-to-Print technology solution offering consisting of magento product designer extension and readymade Web-to-Print Storefront. He is a tech enthusiast and an avid blogger and writes about ecommerce and web-to-print industry. Archives
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