When it comes to adopting new solutions for one’s business, some business owners are a bit reluctant. They are not sure if they will be able to cope with the new technology and make the most of it. Something similar happens when it comes to web-to-print software. When you hear about it for the first time, you might feel that it is too complicated for you. But if you try to know how important it is for your business, you will not deny accepting it. It comes with an easy storefront interface and once you implement it, your customers will have a fantastic time enjoying its benefits. You might not have tried to know in detail about what web-to-print industry is and why is it a good choice for your business. So here’s a little perspective on the same.
Print tasks made extremely easy : For stores selling printable products, having an online print technology makes things quite seamless as you can get the print tasks done without spending a lot of time and efforts. Be it printing promotional items or ordered ones, you can be in control of the things you want to get printed, how to implement the process, the number of items to be printed and where it is supposed to be delivered. Customization according to one’s needs : A perfect web-to-print to print software is the one that enables one to customize according to one’s needs. Print software of today comes with readymade templates which can be optimized by your sales team and personalized according to the needs of your clients. You can upload the templates on your estore and your customers can use it to create inputs in the form of quotes, pictures and other images. This is one of the major benefits of a web to print solution. End to the quantity woes : “How many prints to make?” This has always been a concern amongst sales executives when they want to get the marketing materials printed. This is because you might end up printing quantity that is either too much or not enough. With the help of your web to print technology, they will be able to define the exact quantity according to their requirements and you can provide the number of prints accordingly. Brand consistency : For the customers you deal with, establishing the brand rightly in front of their target audience is of utmost importance. The logo has to look consistent every time when printed on any material. Also, the colour should give a corporate feel and look. Web to Print solution gives this advantage to them over the conventional printing methods. Once the products are designed, customized and added to the cart by your customers, you can get them printed and delivered at the doorstep of your customers. Save time and efforts : By providing a web to print tool, you save a lot of time and efforts of your customers. All they have to do is choose their favourite pattern or template and come up with a design. Once previewed and approved, you can get their design printed on the materials of their choice. Whenever they want to make changes, they can log in from their account and do the needful. They don’t need to approach professionals for designing or printing as both the services can be easily provided by you. With the above mentioned advantages and many more, web to print technology has the potential to take your business to a whole new level. Try it to believe it!
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Flowers…checked. Cake…checked. Bridal wear…checked. Invitation cards… “Checked, of course!”. That is a typical approach of potential brides and grooms when they plan for their wedding. Also, when it comes to invitation cards, it has often been observed that when the card is printed, it looks quite different than the way they had imagined it. And it kind of breaks their heart.
This is because, it is one thing to have a design or idea in one’s head and quite another to implement it. And this is where the wedding card design software comes to the rescue! Wouldn’t it be great If you own an estore that offers a tool like this wherein your customers can customize the card for their dream wedding? It can have an array of colours, designs and templates for them to choose from. A tool like this must have certain features and facilities. What can they be? Let’s take a look at what features you can provide. OPTIONS IN TEXT AND IMAGERY A design created for anything (Mug, pillow, t-shirt, card etc) must consider its functionality or the purpose of it. When your customers send wedding cards, their intention is to convey friends and relatives about the wedding that is approaching. To make this possible, the two major elements that need to be addressed are text and imagery. These two will decide the size, format and style of the layout. Ask yourself questions like “How much information will people want to print on the card?” “How many names and titles will go on the card?” Once these questions get answered, you will have better clarity as to what content and pictures need to be provided. ELEMENTS GALORE For any invitation card to look unique, any design must have properly arranged elements. The most popularly used basic design compositions are full bleed, partial bleed, bordered and borderless. Some of the best designer tools provide with template border designs like floral borders, starry borders, aqua themed borders etc. The tool users just need to insert the border on the card. In a full bleed design, the colours and design of the card go beyond the border of the card making a wedding card look attractive and colourful. Make sure you incorporate these elements in your tool. THEME COMPATIBILITY People who like card designing have a good perception as to which element is compatible with which one and where they should strike a contrast to make the wedding card look attractive. They choose to strike a perfect balance between visual elements and typography in order to communicate what they want to. Don’t go over the board with providing themes and combinations as it might confuse your customers. Keep it understated and subtle. This way, your customers will be able to highlight the important elements of design. The above aspects form the essential elements when it comes to offering a customized wedding card design tool. So what are you waiting for? Find the tool that suits your requirements, provide the best of layouts and get on with it! View source at https://www.brushyourideas.com/blog/key-elements-wedding-card-design-software-offer/ Right from identification of the product, to promoting it, labels solve several purposes for the retailers. Consumers always read the labels while buying any product in order to check the ingredients, expiry dates and the benefits. Many a times, people neglect the importance of well designed labels. But when it comes to generating good revenues, the quality of labels is all that matters.
The trend of designing bespoke products is in and if you want to provide your consumers with the freedom to design their own labels, you must buy a good quality tool for your store. Here are some of the qualities your label design software must have: CHOOSING THE PURPOSE Labels can be used for several purposes like making a price tag, creating wine labels and providing nutritional information. The shape, size and the colour of the label should match with the type of the product it is going to be used for. So make sure your tool offers the option of choosing from different types and sizes of labels manually and also give the option to choose from the given list. CONTENT CREATION Every label bears some or the other information including the brand name, ingredients, quantity and nutritional information. The tool should have different formats, fonts and colour options so that the customer can choose the one that goes the best with the description of the product. Positioning the text at the right place is also important. Different settings for aligning the text horizontally or vertically should also be provided. IMAGE UPLOADER With an estore, there is a limitation of adding the label manually. To make this possible, the tool should have an option to upload the image of the product for which the label is being designed for. Once the user uploads the image of the product from their PC, it becomes easier to virtually see how the label will look on the product. Variations can be tried out to check which label suits the best on the product. LIBERTY TO DESIGN Design templates, themed backgrounds, ample amount of colours and photographs are a crucial part of designing feature of any tool. Being creative with labels is very important as it creates the impression for the brand. Your tool should also provide the option of editing images and placing them rightly on the product. This will make your tool user-friendly and the customers would like to create different types of labels by using it. EXPERT ADVICE Apart from the functionalities provided by the tool, you can also consider the option of adding a support chat option to your store. There are times when the customers do not have idea about how to go about designing the labels. Through the chat, experts of your store can offer their advice to the customers and suggest the labels that will go with their products. They can also provide help in case of any confusion with the usage of tool. There are several tools available in the market for designing t-shirts, shoes, labels, signs and banners. Inculcate one of these into your estore and you are sure to attract a lot of traffic on your website. Tailored products are always in demand amongst customers. Make sure that you make the most out of this trend, avoid common mistakes and generate better ROI for your business. View Original Source at https://www.brushyourideas.com/blog/features-label-design-tool-must-have/ There’s no denying that when it comes to wearing the most comfortable outfit; people always choose t-shirts. Be it a party, a basketball match or an outdoor trip, t-shirts make it all better. In the 1800s, T-shirts were issued by U.S Navy as undergarments without buttons. Thereafter, several colours, designs and graphics were introduced making Tees a cool outfit to wear.
You might be wearing t-shirt for any occasion. But if you want to carry a unique style, you must design it well. Take a look at some of the t-shirt designs that will never get outdated. Event T-shirts Event T-shirts work as a great memorabilia for all people who have been a part of it. Whenever you host an event or a corporate conference, it would totally make sense to invest on these t-shirts. It’s difficult to imagine artist workshops, hackathons, spelling bee, marathons etc without special themed t-shirts. T-shirts with badges and purposes also work well when it comes to spreading a particular message in society. Party t-shirts If you are someone who likes to party every Saturday night, how about marking your group of partygoers as an special group by designing t-shirts for them? You can also find a suitable t-shirt design software and be as creative as you want to be. Decide the theme of the party and design accordingly. And that will definitely turn out to be an epic party. T-shirts for musicians There’s no feeling like playing great music with a great outfit! Band t-shirts have always helped musicians to promote themselves and made them feel special. Sometimes, music lovers and fans of a particular band also dress themselves up in a t-shirt that has the band’s name embossed on it. As Music is also an art in itself, make sure that these t-shirts do not remain very far from conveying musicality. These t-shirts build a strong fan community and add to the fame of musicians. Corporate T-shirts The people who work for your company represent your brand in the best way. It’s quite obvious that they will wear an outfit comfortable to them on daily basis. But how about having a day once in a week on which they wear t-shirts representing your company? Corporate T-shirts can carry anything right from company name, logo or slogan that advertises. Try it and you will see that it will bring along a lot of team spirit and confidence in your employees. Club T-shirts Club is a place where like-minded people come together to share similar hobbies and interests. Sharing club t-shirts carrying a similar slogan or message can reinforce the bonds and helps in striking a better camaraderie amongst the members. These t-shirts promote the club and encourage a prolonged membership. If your club has nerdy members, nothing like designing a t-shirt that helps to build a cool image. A lot of estore owners are trying to create a profitable business with customizable t-shirts so that they can render the above types of t shirts to their clients. If you do not own one of these, it would definitely be a good decision to have one for your store. For coffee lovers, each day begins with a hot and freshly brewed cup of coffee. They love their coffee mugs as much as the dark beverage within. And it is quite obvious that they would want to have a personalized coffee mug as they are quite passionate about drinking from it.
Quite often, such people complain about the lack of right software for designing a mug. This is because each tool has some or the other drawback making it difficult for the customers to design a perfect mug. If you own a an estore of personalized products and you provide a mug design software, it must solve certain purposes or demands that clients have. What could those be? Read on to know. FIT FOR EVERY PURPOSE It would be wrong to assume that “The first purpose, of course, is to have coffee.” It’s not as easy as it sounds. For mug collectors, the purpose of owning a mug is not confined to drinking coffee. One also might be designing it for gifting purposes, for collection and display, for carrying it along, to make a pen stand out of it or just to make the most out of the coffee moments. Hence you must make sure that you offer a tool that can help them to design a mug fit for every purpose and occasion. FIT FOR EVERY FUNCTIONALITY What comes next is the functionality of the mug. Is it going to be put underneath the espresso maker for the coffee to be poured? Or is it going to be used to stir the mixture of coffee, sugar and milk in it? As a store owner, you can mull over these questions so that you can provide a wide range of materials to choose from. Customers also consider the type of washing (hand wash or dishwashing) they will put the mug through. And of course, the warmth around the hot steaming cuppa that they like to feel during winters. THE ANATOMY OF THE MUG Shape, size and material are the most important aspects that a mug design software should take care of. You can offer a lot of options when it comes to materials including metal, ceramic, glass, graphene etc. Also, the tool should be flexible enough to provide the size and shape that the customer wants. This is because the customers decide the shape and size of the mug based on the quantity of coffee they want the mug to hold. So make sure that the tool provides widening and narrowing options for the bottom and top of the mug. If possible, include a 3D rotator so that your customers can get an idea as to how the mug looks from every angle. LET THEM BE CREATIVE Do not limit your customers while they’re creating their favourite mug. Mugs that change colour according to the liquid poured, mugs with lids, artistic themed mugs...be ready to provide them all. Some customers like to design different prototypes and visualize them. Provide the option of saving multiple images and files to your customers as and when they’re designing the mug. There is a possibility that they will craft multiple designs before zeroing on the one they like the most. Reading this must have given you an idea as to what functionalities your mug design tool must serve. It’s time to change the way you make sales of personalized products. Let your customers be artisans. Invest into one of these tools now! View source: https://www.brushyourideas.com/blog/purposes-mug-designing-software-solve/ We no longer exist in the era of visiting shoe stores and trying all the shoes that could possibly match our attire. It’s all about being within the comfort of your home, sitting with the attire you like and making an ad hoc shoe design to go with it. If you have a traditional shoe store and are thinking of upgrading your brand, think about investing in Shoe Design software or a tool that can be integrated with your estore and can help your customers to design their own shoes. But before you invest into one of these tools, you should know about the working of these tools the features they come with. Take a look at some of them. CUSTOM DESIGN FACILITY This is the first step that needs to be followed by the customer when the front-end layout of the shoe designer tool is in front of them. They can choose out of the different available shoe designs. As a shoe store owner, you can keep updating the designs from time to time to make your tool attractive. One can choose from the range of heels, pencil heels, flat heads, pumps, platform pumps according to their likings. There is also an availability of different shoe materials and designs to choose from. USER FRIENDLY INTERFACE There are several aspects and intricacies that have to be considered while designing the shoes. And that is the reason why the tool should be developed in such a way that it can offer the best in terms of functionality. It is also very important for the tool to have an easy to use interface so that a good pair of shoes can be designed with just few clicks. User-friendliness will minimize the amount of cart abandonments faced by complicated software. EASY INTEGRATION The shoe designer tools of today are created in such a way that they can be easily integrated with your desired ecommerce platform. So you don’t have to worry much about the installation procedures or merging your store products with the tool. SUPPORT & MAINTENANCE The providers of shoe designer tool also help with the regular maintenance and monitoring of the tool. So if things go wrong with the software, you can ask the authorities to provide you the needed support. Also, you can ask them to provide you with updates to the new version of the software so that you can remain ahead of the competitors. It’s time to strengthen the presence of your online store and provide your customers with excellent choice in shoes. If you want to make an efficient sale and generate handsome returns, you can try Brush Your Ideas All-in-one Product Design Software using which you can design any kind of product. View Source: https://www.brushyourideas.com/blog/features-shoe-design-software-perfect/ People were hardly getting used to the fever of the web when another wave struck them quite unexpectedly. Yes, we are talking about the use of mobile devices which spread like a wildfire. It not only affected practices on the part of the users but all those business owners who migrated or launched new businesses on the web. The popularity of online businesses as a whole is quite obvious now and not something we are going to discuss here. In this article, we will talk about the transition of the print business and try to understand what will be more popular in the future: Web-to-print or mobile-to-print?
Online shopping became a trend quite within a short span of time. Almost all kind of businesses can now be seen on the web and they are doing pretty well. It’s not until recent that the print businesses also made a transition online to tap into the huge network of customers connected through the internet. But before it could even reach the acme of its success, other businesses started to migrate to mobile applications. Quite a few printers are also trying the formula of mobile applications to provide personalized products to their customers. So now a printer not only has competition on the web, but will also need to compete with mobile applications as well. But is it just a fad or do mobile-to-print apps have a better future than web-to-print websites? Choosing between web-to-print and mobile-to-print can be quite difficult and confusing. There are many technologies introduced everyday that claim to offer mobile services for print merchandise. But the truth is that nobody actually understands the print businesses as the printers do. Printers have firsthand experience of clients and their expectations. But now is the time they can’t avoid knowing about the web-to-print technology and how the market is changing in its presence. A web-to-print software generates print-ready files that can be modified and sent out for processing and printing. It doesn’t require the customer to know any designing or software usage. On the other hand, mobile-to-print is similar but the web-based-application is replaced by a mobile based application. A good number of businesses are doing really well with the help of mobile applications but can one size fit all? Counting the limitations of mobile apps, the first one is that they work differently for mobiles running on Android or iOS. Also, it’s difficult to design as well as check proof of the final designs of large formats prints including flyers, brochures, and other large prints. Apart from these hurdles, there are some other points to consider as well. The size of the file, bandwidth, the battery life of the device, and internet connectivity plays a great role. And a mobile device cannot match up with bigger devices like laptops in this case. Though every store owner wants consumers to have their apps, it’s practically impossible to keep running so many apps within the device. Hence, consumers are selective about the apps they keep in their phones. They either use it for social networking or a communicating device. At most, they will have a couple of shopping apps from the leading brands. Conclusion As a printer, if you are considering additional platforms for your customers to order merchandise, first judge yourself on how well you are already doing. If your web-to-print is implemented well and attracting a lot of orders, then you can mull over the addition of one more technology. But if it’s not doing great, then we suggest you to not divert your resources to other things. Rather, work upon offering a good web-to-print service and increasing your revenues as a priority. To sum it up, mobile-to-print can only be successful as a branch of your web-to-print technology. Mobile revolution may work for other businesses, but for print business, web-to-print will be the first choice for a long time to come. Once you are done with exploring your web-to-print and earning enough customers, you can move towards mobile-to-print for added benefits. Customized products have made a transition from a being a trend to generally making a space in our everyday lives. The credit for this largely goes to online stores selling customizable products. The availability of customized products in a few clicks has led to the success of the industry. With the rising competition in the printing industry, it is important to live up to your customers’ expectations to survive and succeed in your business.
One of the most important factors that determine the success of your web to print business is the product design tool you offer your customers. Here is a list of 6 qualities your product design tool must have to succeed in this industry. 1. IT SHOULD BE COMPATIBLE ACROSS BROWSERS. The foremost thing you need to check about your product designer tool is if it is compatible across the major browsers. Any glitches in your software across these browsers can adversely affect your store business. Mozilla Firefox, Internet Explorer, Google, Safari, Bing, etc. are some of the browsers you need to do a test run on. Apart from that, also make sure your product design tool works proficiently on multiple devices be it computers, laptops, tablets, or mobile phones. 2. IT SHOULD ALLOW SOCIAL MEDIA SHARING AND LOGIN. It wouldn’t be wrong to say that the world is addicted to social media at the moment. As they are always online on these portals, it is easier for them to directly login from their social media account. Consider offering direct login instead of going through the whole process of new user subscription. You should also offer direct share buttons for the products designed by your customers. In lieu, you get more subscribers and people sharing your products on social media platforms. 3. IT SHOULD INTEGRATE WELL WITH YOUR EXISTING ECOMMERCE WEBSITE. No matter which ecommerce platform (Magento, Woocommerce, Shopify, Prestashop, etc) you have used to make your ecommerce website, the product design tool should integrate seamlessly with it. For this reason it is also a good idea to choose a product designer that is built specifically for your technology platform. For example, if you have a magento ecommerce website, you would do well to use a Magento product designer for your store. 4. IT SHOULD SUPPORT MULTIPLE LANGUAGES. If you wish to expand your business across the globe, the first thing you need to do it to enable your product designer tool to accept various languages. You can do this by opting for multilingual support within the tool which converts the inputs at the front-end interface and back-end interface in your preferred language(s). Consider the local languages of the major countries and regions you want to target for your business. 5. IT MUST HAVE QUALITY OUTPUT FOR DESIGNED PRODUCTS. To maintain the quality of your products, it’s very important that the print you are offering is of the best quality. For that, you need to ensure that your tool provides quality outputs of the customized products. If your final design is already of good quality, you can avoid hiring a dedicated designer to do the editing before final print. 6. IT SHOULD PROVIDE MULTIPLE PRODUCT OPTIONS TO THE CUSTOMER. One of the reasons why customers prefer online shopping for customized products is that they get a huge variety of products at a single place. Give your customers a lot of choices to choose from. Your product designer tool should ideally list out all the products available for personalization in the gallery. It should be easily accessible by the customers. Proper and precise instructions should be provided on how to design the particular products. View Original Post at https://www.brushyourideas.com/blog/qualities-good-product-design-tool/ Personalized products is undoubtedly an emerging trend in ecommerce and judging by the positive response it has been getting from customers around the globe, it’s not something that is going to fade away sometime soon. With the popularity of online shopping and people getting more confident buying online, personalized products are now much easier to design, order and receive. If you haven’t yt considered adding personalized products to your store, now is the best time for some action. So, what should you start with and how? How about targeting mobile or laptop users? That’s about everyone you can say. People love to personalize their gadgets and there’s a brilliant scope in letting them design their own skins and covers. In this blog, we have covered up in brief how you can sell custom designed skins and covers online.
STEP 1: SETUP YOUR STORE/SEGMENT If you have a traditional printer, you just need to setup an ecommerce store to market and sell your products. Showcase your range of products with pictures and other information and let your customers order directly from the online store. If you already have a store, you can just launch a segment to sell customized skins and covers. STEP 2: MANAGE YOUR LOGISTICS If you are sourcing the products from other manufacturers and printers, you need to manage how much time they will take to customize and dispatch a product and how you are going to redirect it to your customers within the promised time. If you are producing the goods yourself, just invest on an efficient shipping partner and you are good to go. STEP3: INVEST IN A PRODUCT DESIGNER If you have a Magento store, your work gets simpler. You just need a Magento Custom Product Designer to let your customers design the products of their choice. It should have a commendable user interface and a whole lot of features to let your customers design unique products. You might decide to further expand your personalized store, so make sure you invest in a product designer which works for other products too. A products designer forms the foundation of a personalized products business so you need to be most careful about this one. It shouldn’t complicate the process for your customers, just after designing the products; it should be followed up by the same checkout process as for other general goods. CONCLUSION Three simple steps and you are ready to earn some extra revenue from your online store. The benefits of selling custom skins and covers online do not only include this. You have more buyers to reach compared to your traditional business and the operational costs is reduced to a significant level as store maintenance and related expenses are almost cut off. Additionally, your business gets recognition and you can expect to be a brand in the market if it goes well. If you are an online store owner or plan to indulge into some ecommerce selling, you should take this decisively and plunge into it before it gets more competitive. View Original Post : https://www.brushyourideas.com/blog/how-sell-custom-designed-skins-covers-online/ It has not been very long since the advent of ecommerce but within a very limited time, it has managed to establish itself as the first shopping option for many people around the world. With each passing day, more and more people are moving towards online shopping and making it an integral part of their lifestyle. In spite of the popularity it has gained, online shopping is still an urban trend and a sector which has seen the trend at its peak is the gifting segment. Urban people are increasingly moving towards ecommerce as their first choice for sending gifts. In this blog, we will try to extricate and discuss the points that revolve around the trend.
Why online gifting is feasible for urban people? Lack of personal time Urban lives revolve around work and a whole lot of work. People have very less personal time in which they want to rest, be with very close people, or plan for more work. So they find it feasible to buy online gifts as it doesn’t require them to invest time to go out and search for a nice and relevant gift. Cost Effective It’s cost effective as they get to save their time and efforts and still get the best possible gift online. They can browse through different stores within a few clicks and get the best deal. Geographical barriers between people Urbanization has certainly increased the physical distance between people. People often move in search of jobs and work so even though closely related, people live far from each other. Ecommerce comes to their rescue then. No matter where in the world, customers can send online gifts to their loved ones. How the gifting trends are changing? It’s only that people prefer online gifting, that happened quite a time ago. Now the trend has moved to personalized gifts. Let’s try to understand the reasons behind it. People prefer customized goods to ordinary ones There’s some psychology behind this. There was a trend when people liked to gift handmade gifts to each other that was because of the idea of a personal touch to the gift. Now that people have no time to make handmade gifts and have technological options which can let them do so, they prefer it to other ordinary gifts. Customers want to make up for personal absence It’s difficult to meet the person concerned the same day that is supposed to be special for them for multiple reasons. But people want their gifts to reach them the same day and online gifting provides them the facility to do so. Therefore, they prefer online gifting. In case of personalized gifting, getting a gift get done from the traditional printer and send it to the concerned person is hectic while online gifting makes it really easy, affordable, and full of options. How you can benefit from it? As a store owner, you can bag this trend as an opportunity to earn more revenues. If you already have a Magento based online store dealing in gift items, you just need to add a segment that sells personalized gifts and you will definitely see your sales graph rising significantly. All you need to do is to manage logistics if you are to source the products from another seller and invest in an efficient Magento personalized product extension. And hola! You are all set to give a whole new dimension to your ecommerce business and fill up your bags with additional revenues. |
Author
Mr. Pratik Shah is the Creative Head of Brush Your Ideas, a Web-to-Print technology solution offering consisting of magento product designer extension and readymade Web-to-Print Storefront. He is a tech enthusiast and an avid blogger and writes about ecommerce and web-to-print industry. Archives
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