The constant evolution of the printing industry has made no longer dependent on physical stores. It is growing in different ways after marking its presence into the digital market, it has opened the doors of endless opportunities.
And people are loving it! Because it provides them the freedom to be creative and has things of their choice through Web-to-print stores.
Whereas, on the other hand, the growth of Magento is phenomenal in recent years.
In fact, Magento is currently the most preferred e-commerce platform for e-store owners. If you are considering starting your online store in the printing industry then I recommend using Magento as an e-commerce platform and integrating it with our product design tool. Here, I will be providing some guidance on things you must consider before investing in a magento product designer:
Mobile First: This is the current demand of the market. Tech giants like Google are promoting the concept of mobile-first experience. A recent study shows that 84% of users face difficulties in completing mobile transactions. And that's a huge number. But, as a vendor, there is a huge opportunity for you to generate plenty of revenue by providing these users with the mobile-first experience.
Hence, providing your users with an interface that is compatible with mobile, it will be perfect. You can make sure that your users can easily do even the smallest of the task from your mobile-friendly design.
Support SEO: The marketing of your e-store is the most important part of your business. While purchasing a magento 2 product designer you want to make sure that it has SEO features.
Thinking, why is it important? If there is no visibility of your printing e-store on search engines then you won’t be getting the traffic->clients and this will not help your business to flourish. So, in this era of the digital world, you need to make sure that you have a strong online presence and grow your business. Make sure to check that they provide you with the features like targeted keywords, SEO title, meta description, etc. Making your store full-fledged and optimized technically will help you to grow your digital presence on various platforms and make sure that your customers can find you easily.
Customization options: This is the most crucial part. When your vision is to encourage your customers to design and create their own products. To prompt them to purchase and provide them the freedom to personalize their products by designing things that are not available online. So, to make sure that all these needs get fulfilled you need to make sure that your tool provides great customization options. Example: Multiple design areas, custom clipart options, custom design templates, etc. more the option, the better experience you can provide to your customers and grow your business.
User Experience: We live in a fast-paced world. Today no one wants to wait and we all want things to happen fast around us. Similarly, we want websites that we visit to load fast. So, while setting up the website make sure that it does not take more than 2-3 seconds, otherwise, your website may lose potential users. Simultaneously, also make sure that the tool you are purchasing is providing quick and is easy to learn and play around. The best part of integrating it with Magento is its high tech and speed. All you need to do is find the perfect product design tool which can work with the high speed and easily integrates with your e-store.
Storing downloadable file: As a store owner, you have the majority of the tasks related to management. You need to make sure that the files which you have are at a proper place and are easily accessible. Sometimes, you will be having many customers who are using your own services, in such scenarios you need to make sure that they don’t get mixed, delivery of the product is on time and your customer is happy.
Easy order/reorder facilities: Ordering and payments needs to be easy. You should also check the “My Design” section for your customers to easily check the design they create or purchase. You can also provide the tracking or reordering feature. These two features will make it easier for your customers to track their order like is it dispatched or by when it will deliver and if they have loved some particular design then they can easily reorder it as well.
Conclusion: To make your e-store stand out in this competitive market, you need to make sure that you are moving ahead with time. You also need to make sure that you are using the correct tools to the fullest of its potential and providing your customers with the best service.
T-shirts are comfy. We all love them. Admire them dearly and wear them whenever we want to be ourselves. They are everyone's favorite weekend companions. There's no better feeling than watching Netflix with a bucket of popcorn wearing a free-sized t-shirt!
If we look back in the 19th century, people used to wear union suits as undergarments. Later on, they cut that suit in two halves: The upper half and the bottom. And that's how t-shirts came into existence. You can say that t-shirts are the modern versions of union suits.
Since then, it has been people's go-to fashion garment. And they can be as expressive as they want them to be. As we know, it is not an uncommon trend to represent a message through this medium. Below is the image of two boys from the UK in the 1980s flaunting a bold slogan.
In short, t-shirts are more than just a piece of garment.
And in today's fast-paced tech world, there is almost nothing that people can't print on t-shirts as there are advanced t shirt maker software available in the market. They are easy to integrate into your e-store and customers can utilize them as a powerful marketing weapon for their business. And many businesses have been leveraging their power for years.
Here are some of the benefits of utilizing t-shirts to market any event, campaign, products or a whole brand:
Cost effective when ordering in bulk
Quick to produce
Simple to style
One of the best direct marketing tools
Outlasts the campaign period
Having the potential to appeal to a wider target audience
Let's see how your customers can use customized t-shirts to turn their marketing events into a success.
Different Events/Campaigns to Use Customized T-shirts as a Medium of Marketing:
Crowd fundraising events are a modern-day approach to raise funds for good cause. And with their rapid adoption among the youth, it is important to make such events stand out for better awareness among the audience. The one thing that today's generation love is apparel. Giving away custom t-shirts based on the theme is a subtle way of appealing the fundraisers.
Here's how your customers can make this event a success using your designer tool:
– Your customers craft a t-shirt which is not only unique but also relevant to the theme of the event. They will also be creating staff and volunteer t-shirts using the t shirt printing software.
– The organizers of such an event will demand the designer t-shirts in bulk. So, you will have to make sure that your tool can fulfill large orders.
– Once your customers have designed and distributed these t-shirts, they have to make sure that everybody wears the t-shirts on the day of the event.
– The next step: Marketing. Taking plenty of pictures, sharing them on social media, and other promotional materials & activities are an important part of the event. The right marketing of such events can help create awareness of the cause and raise more funds.
Product Marketing Campaigns
Let's admit that coca cola is the finest soft drink brand we have been loving since our childhood. The major impact it makes on its customers is through the promotions. Always delivering the right message in the most effective way.
Back in 2013, one of its successful promotion campaigns was with the custom t-shirts. They organized a campaign by sending around 600 custom tees to some of the biggest fans and loyal employees of the brand. After the distribution, each of them had to take a picture of themselves wearing it. Using those images, they created a 70 seconds animation in which two cartoon characters are trying to make a pair of lips smile. After several failed attempts, they were able to easily make them smile by giving a sip of coca cola. And the message was: Coca-Cola – open happiness. It was widely popular as "The Wearable Movie".
Having a software which let your customers create their own designer pieces with creative freedom in whichever quantity they want could be a major turning point for your business. And it depends on how you leverage the software.
Tourism campaigns are hard to conceptualize and the execution of such campaigns is even harder. As it will be for the global audience to create an urge to visit a particular city or country. Here the most important thing that creates a long-lasting impression is the presentation of the USP of that place. It is important as a marketer that customers understand the significance of the place and remembers it. And here's how a t-shirt marketing campaign can solve the purpose:
– First and foremost, it is important to create a t-shirt which has something unique to offer. For example, "I Love New York" t-shirts to promote the New York tourism. But thanks to its popularity, everyone has seen it in many movies and you can even spot celebrities wearing it.
– For users, it is important to create such t-shirts in bulk and distribute them to all the international sellers and merchants. Or they can adopt the online approach as well.
– Penultimately, they can make interacting ad content based on the theme of the campaign by promoting these t-shirts so that it would create a brand like concept among its viewers.
– If the design is appealing to customers, it would boost the campaign success and ultimately these t-shirts will be driving many new customers to that place!
Business events: ones with less glamour and entertainment. Here customized t-shirts can bring back that charm. Apart from digital marketing and other online resources, business expos are the events where a business can showcase their capabilities and attain international contacts and customers. Simultaneously, there would be a whole lot of other businesses emphasizing and trying to win the attention of visitors. In order to make a business expo a success, here's how users utilize the t-shirts as a powerful marketing tool:
– First, they need to prepare the t-shirts with some unique idea. Don't forget the company logo. It is an essential part. But, apart from that writing the company slogan or may be unique clipart would evoke more interest in their prospects.
– During the events, give presentations, distribute leaflets while wearing these t-shirts to make customers remember the business name which eventually could turn into an inquiry.
– Last but not least, providing the services according to the promises made! After all, that's the best business strategy which works every time.
... And Inevitable Creativity
When including t-shirts to the event marketing activities, creativity is an essential aspect. "Keep calm and...", or any Disney inspired slogans are so monotonous. Instead, providing your customers with a choice to invent their t-shirts with the designer tool would bring out their creativity. Such a tool provides your customers the freedom of expression and the facility to create t-shirts according to their requirements.
Customers are going crazy over this new trend and are looking for such merchants who can provide them with before-mentioned products. You can attain the advantages of this thriving customization industry today by integrating t-shirt maker software with your e-store.
Let’s play a quick game.
Here you need to count how many times during the day you hear these words.
Coronavirus, COVID -19, uncertainty, pandemic, case numbers, toll, vaccine, etc. I am sure it is more than you think about your coffee.
As this dire epidemic is disrupting the entire world, it also comes with some of the positive notes.
For example, as per the research, closing the factories in China in the past 2 months almost cleared the sky again. The nitrogen dioxide is now 30% less than normal.
Most of the brick-and-mortar stores are understanding the importance of digital presence and making shifts to keep up with the current market.
Hence this article. All about the current things taking place in the Printing industry and how you can keep your Printing business up.
Shift from Offline to Online
The traditional print business model is not sustainable at least for now. With physical stores closed down, you won’t get orders unless you have an online presence.
So, it is time you launched your online store for people to place orders online. For example, Trust Printshop in Ft. Worth, TX partnered with several local businesses to help them through merchandise.
Their vision is: "We've decided to do something we've always wanted to do: sell our own garments with our own designs directly to you." You can also offer customization to your customers by integrating a product designer tool/software product in your backend. This way, you can not only keep your business running but also sales-oriented and engaging.
Localized Order Delivery
With shipping restrictions imposed across various parts of the globe, you may not be able to ship orders to distant parts. However, you can still continue delivering your local orders. Once you create your business website, you can inform your customers that you are operating remotely to deliver local orders in the vicinity of your remote location.
If you have local warehouses, you can fulfill local orders as localized shipping doesn’t face stringent shipping restrictions or heavy costs. For example, repro print express is still accepting orders online and delivering them. Their customers can also design their products.
Custom Products (Especially T-shirts, Signages, and Photo Albums)
If it were not the COVID-19, all custom products would be in demand as usual. Unfortunately, this is not the scenario.
Nevertheless, some custom products are still in high demand. A custom t-shirt for fundraising, spreading awareness, thanksgiving, inspiration, etc. can be a good source of income today.
Similarly, custom signages are valuable as big hospitals, health care clinics, or local administration authorities, etc. can use them to create awareness. For instance, they can display these signages in public places to appeal to people to stay indoors, instruct people about the lockdown rules and restrictions or guidelines to follow in case anyone suspects COVID-19 symptoms. Hospitals can display them to aware people of COVID-19 and safety measures to follow to prevent infection.
Old photos may also help people escape the harsh reality outside and give them a few moments of relief in this distressing situation. They may cherish their memories and stay positive by looking at them. Therefore, custom photo albums may also be a product worth selling today.
Flexibility in Return and Exchange Policies
As per a study, 96% of digital buyers would repeat purchase with good returns experience. So, it is imperative for you to ease your return and exchange policies and extend the return period. This will engage your customers better and enhance their shopping experience. And they will keep returning to your store and boost your sales.
3-D Printed Personal Protective Equipment
3-D printed PPE kits are in high demand as they are cost-effective and can help reduce the shortage. Many companies and even individuals from this field have stepped up and are aiding governments and local health authorities of their countries to curb the PPE shortage.
For example, A number of 3D printing companies are believed to be amongst the 1,400 businesses which have already pledged their support including 3T Additive Manufacturing, an ISO 13485 approved service provider.
According to them, they have the capacity to produce metal and polymer parts in varieties for the medical industry and believe they could help with the manufacturing of casings, clips, fixturing and more. Ventilators, hand gloves, hospital gowns, etc. are the products you can manufacture and sell to local health authorities and hospitals at nominal prices.
Several cyber hackers are ready to prowl and hack into others’ bank accounts, social networking accounts, with an increase in the usage of the internet. For instance, Zoom has come under the scanner recently due to privacy lapses in several countries. Taiwan has gone to the extent of even banning the app.
The print industry is no exception. With the increased use of mobile-to-print technology, security issues and data leak issues might increase. Hence, security is the need of the hour so as to build trust in customers and secure their sensitive data.
Sustainability in Printing
COVID-19 has forced all of us to rethink our practices and assess them whether they are environment-friendly or not. The print business is no exception and print business owners must think of print sustainability measures.
For instance, HP has initiated an environment-friendly practice by pioneering engineering ink and toner cartridges with recycled content. It has also aimed at cutting back on greenhouse gas emissions as much as possible.
In a Nutshell
Tough times need tough and smart decisions. The landscape of the print business is changing and you need to change and adapt the new trends and grab the new opportunities. It is time you acknowledged the COVID-19 influence and be prepared to deal with it with the appropriate adaptations.
Brush Your Ideas will be exhibiting at Screen Print India 2020 Event. It is an International trade fair for screen printing, textile printing, and digital printing.
Here are all the details you would need to make sure you don’t miss out on important points:
Event Name: Screen Print India
Date: 24 - 26 April 2020
Place: Bombay Exhibition Centre, Off Western Express Highway, Goregaon (East), 400063 Mumbai, India
What we would be doing there?
This event will take place on 24-26th April. During these three days, all our delegates would get the opportunity to interact with different enterprises, manufacturers, entrepreneurs coming from all over the world.
Our team is eager to meet exhibitors that will be presenting their innovations as well. It will be a perfect opportunity for us to educate users about our offerings and how our solutions will be useful for their users.
What would make us stand out?
Providing web to print services in 70+ countries for almost 12+ years has given us experience and understanding of what else we can bring to this industry. We always listen to our client’s feedback and include points when further shaping our products. If you are also someone wanting to step into the personalization industry, at this event, you would learn its importance, how you can get started, and some other ways to spruce up your business.
So if summarised, here are the points you have to look forward to:
- Overview of the web to print industry
- Why you should think of something else outside of your shell?
- Personalization: Need for the hour
- Who we are?
- How we collaborate with you?
- Highlights of our product
If you are keen to learn more about web-to-print technology, then Brush Your Ideas will love to have a chat with you at the event, and even provide a demo if required.
To set up a meeting with us, drop an email at email@example.com.
We look forward to meeting you!
20th February 2020: Brush Your Ideas is a well-known provider of web to print solutions to the global audience base of printers, e-store owners, merchants, entrepreneurs, etc. They recently announced their participation for the Screen Print India 2020. An international trade fair for screen printing, textile printing, and digital printing happening in the month of April.
Here are the event details:
Event Name: Screen Print India
Dates: 24 - 26 April 2020
Venue: Bombay Exhibition Center, Off Western Express Highway, Goregaon (East), 400063 Mumbai, India
“This event, happening over the period of three days, is a great opportunity for our delegates to interact and discuss current market trends. We are excited to meet different types of enterprises, manufacturers, entrepreneurs from all over the world.” said Maulik Shah the CEO of the organization. He further added that “With almost 12+ years in the industry, we have got the success mantra of industry to stay ahead in this ever changing landscape. Entrepreneurs just entering this space of the web-to-print industry will get the most benefits as we will be providing a live demonstration of how web to print solutions can transform the way they do e-Commerce.”
Here are some of the points people attending this event can look forward to:
If you are keen to learn more about web-to-print technology, then you can have a chat with the Brush Your Ideas’ representatives at the event, and even take a demo if required.
Brush Your Ideas is a complete Web-to-Print software solution developed by eCommerce industry experts with 12+ years of experience. They have customers in over 40 countries around the world including United States, UK, Germany, Netherlands, Sweden, Canada, Brazil, Australia, Ukraine, Italy and many more.
To set up a meeting with them for the Screen Print India event, visit this link: https://www.brushyourideas.com/meet-us-at-screen-print-india-2020/ and to know more about them, you can visit their website from here: https://www.brushyourideas.com
Halloween is the time to maximize revenue from your e-store.
Have you planned to offer personalized Halloween costumes, witch hats, pumpkin mugs, or ghostly t shirts?
Brush Your Ideas can help you to pick up the pace this buying season. Use the coupon code below to get flat 10% off and let your customers create their Halloween products just the way they want.
Apply Coupon Code :- HLWN10
It’s not a trick!
Amazon, the ecommerce giant recently received an approval on a patent for On-Demand Clothing Manufacturing Warehouse. This news has been doing the rounds on the internet recently. For those who are unaware, Amazon will come up with an ecommerce automation system that enables personalized end-to-end printing and warehousing operations. You can read one of these news pieces if you want to know about the numerous ways in which it is going to benefit its customer base.
We did not share this news just for the sake of it. There was an intent behind sharing it. Or perhaps, a shout out to ecommerce store owners who rejoice merely upon having a web-to-print software solution. The ways in which ecommerce industries are advancing, it seems that just having a web-to-print facility will not suffice. You need to have automation solution that helps you to channel incoming orders from your online storefront directly into production workflows.
Also known as print shop workflow software, it is a perfect way to boost your profit margins and address the pain points that hinder your print production cycle. So, what are the ways in which a print shop workflow software can benefit your business? We will shed some light on that today.
1. Easy Inventory Management
As an ecommerce store owner, it is quite likely that you are selling numerous products. You also might have different warehouses at different locations. Now, you cannot be omnipotent and get real time updates/control over inventory. You need a system that helps you streamline your supply chain management. So, what if you had a system that keeps all the information about your vendors and inventory at a centralized location? Would work great! Wouldn’t it?! Once implemented, it will help your sales team to generate purchase orders and send them to the vendors from the system per se.
This will benefit in three ways. One, it will lessen your manual efforts. Two, it will make you efficient. And three, it will keep your customers satisfied and happy. Think about it.
2. Management of Print Files
The journey from designing to ordering is way more complicated than you think it is. An ideal print production cycle is usually like the one mentioned below:
Outwardly, it might seem like a six-step process. But if you think about it, so many things can go wrong. Let us say the final design had a typo and you need to send it back to the customer. Or, the red cartridge got over. Or, the material needed for printing was not available. If you do not address theses issues, things can go terribly wrong with the final production. print shop workflow software help you get over these problems by notifying you about them on time.
3. Streamlined Shipping Management
Shipping management can get stressful. Especially if you deal with different shipping companies at once. A print shop workflow software provides you with the facility to manage a lot of shipping features. Using it, you can create rules for calculating the delivery costs according to the weight of the parcel. You can also define the rules based on different delivery types that your business supports. So, whether you are dealing with FedEx, UPS, USPS, or DHL; your shipping task becomes extremely easy and stress-free.
Most of these systems work on Odoo technology. If you lack the technical knowhow as to how the shipping module works in an ERP, you can conduct R&D or speak with the professionals that are providing one of these solutions to you.
4. Enhanced Sales Management
Let us say you want to offer discount to certain loyal customers. In such a scenario, would you send individual emails to all of them? Of course, you can. But when you are handling a large-scale business, it is not feasible to spend a lot of time and efforts over such things. With a help of an automation system, you can just select the number of customers you want to send the discount offer to, create a common message, and click “send.” They will immediately receive an email about the offer you have made. Sounds great doesn’t it?!
Also, an ERP does not just work on the above-mentioned function. You can get it customized based on your sales management cycle. But before that, you must have a clarity on your requirements.
But, how does this work?
Well, it works like every other automation system does. All you need to do is define its flow from the backend. Once you’ve set the rules, it takes care of the entire web-to-print process. You can also edit and make changes in the flow as and when you want.
We hope this brings much clarity about print ERPs, their functioning, and benefits; before you start looking for an ERP for printing industry. If you are a large ecommerce enterprise, you should not wait for long before investing into one of these products. Cheers!
Reports from Tractica suggest that a huge surge of $58.37 billion in annual revenue from AI-based products and services is to be expected by 2025.
Before we talk about how big AI is getting and how it’s making its way through every industry, let’s take a look at its history.
In 1956, Prof. John McCarthy coined the term Artificial Intelligence during a conference held in Dartmouth, US. The aim was to explore ways to craft a machine that could improve, think, solve problems, and interact like a human. A small example of this is: today, we are leveraging AI-powered algorithms in voice-based assistants which interact with us based on our commands.
While AI is rapidly making its place in industries like finance, search marketing, healthcare, there are major corporations focusing on developing AI applications for the printing industry.
Let’s understand how printing industry can take advantage of AI.
Most of the printing organizations are turning to predictive maintenance because of one reason, efficiency. Almost all devices like printers, multi function printers have embedded sensor technology which enables data collecting and analyzing. Based on that data, it can predict possible loopholes your system can face in the near future. But there is no control over the volume of that data and its monitoring. In this case, AI can make it work better.
– Printers can use advanced AI-based algorithms to fetch real-time data which they can embed into their devices.
– Based on the data, they can develop techniques to collect and analyze data for insightful and cost-friendly maintenance procedures.
Even with the digital advancement taking place at an astonishing rate, there are still some businesses who use outdated operation methods. They are performing tasks like data entry, information validation, QA, data migration and such for the daily operations. To automate this process, RPA (Robotic process automation), a class of software that operates the way humans will be useful. It builds a virtual workforce that can work 24 hours without any errors.
This virtual workforce is not able to predict any anomalies or loopholes, but when integrated with AI, it could be a powerful combination. This technology uses algorithms to collect complex data and then educate the workforce to take precautions against future mishaps. You can handle manual jobs like printing, order processing, invoice creation, quality check (especially 3D designs), etc. with this method.
Let’s say you have almost 20,000 copies to print. You have all the things in place, but if there’s a problem in the printing software, it may create faulty results .i.e errors in print copies, inaccurate number of copies and so on. To avoid such issues. there are manufacturers who offer downloadable patches for specific operating systems and machines. But, AI, in this case, can render real-time alerts. This means, that you can identify the problem before it occurs. It will activate a protocol for a rapid, effective response to avoid breaches in the printing system.
The pain area for the printers is to install printer drivers for every single device they want to connect it with. That means, that they have been needing individual drivers for desktop and mobile devices. It makes overall process a bit slow and dependent. By enabling AI, printers can aid computers and mobile devices to detect it. AI-driven printers will enable mobile users to print directly from their devices without any hurdles with simple configurations.
Protection Against Security Threats
With an increasing number of printing shops letting their customers connect devices to the printers, cyber attacks through malware is a great threat. Detecting the source of that malware can be difficult with such a huge customer base. In such scenarios, AI would help manufacturers by providing network-level behavior analytics and real-time anomaly detection. Hence, the device-level security patches, commonly used to curb such issues, will be a rare thing in the near future.
So, if there is a security breach in the system, it can effectively give feedback using machine learning in combination with an advanced analytics engine.
And here’s how AI is already picking up the pace in the industry:
– Print management software integrates smart algorithms to recommend layouts to reduce paper waste.
– Using the AI-driven customer behavioral data, industry leaders are sending customized direct mail, catalogs, etc according to their individual preferences.
– Sensor enabled printers communicate with algorithms which results in a focused and streamlined process.
– Online product designer shops are leveraging numerous printing methods like screen printing, Direct to Garment (DTG), Sublimation, from one centralized system. It enables business owners to offer a variety of products to users which help them expand their businesses.
– Online product designer owners manage multiple production units through connected printers optimized using AI algorithms. It reduces human errors with increased print shop efficiency.
Summing it up…
The print industry is already experiencing a digital wave, and we can consider the adoption of AI as the new big thing. While there are tools like a custom product design software in the market, print vendors can invest in technology that keeps their services and devices relevant.
Mr. Pratik Shah is the Creative Head of Brush Your Ideas, a Web-to-Print technology solution offering consisting of magento product designer extension and readymade Web-to-Print Storefront. He is a tech enthusiast and an avid blogger and writes about ecommerce and web-to-print industry.