Go back to the primitive times. And think about the medium of expression. The most popular form of primitive communication that happened around 30,000 B.C.E is – Cave Paintings. Primitive men created their artistic endeavors using juice of berries and fruits, animal blood, and minerals. Over the years, the medium of expression evolved and now we are a part of the thriving printing industry which enables people to create and express their art on an array of products.
If you are an ecommerce store owner who has their presence online and offline, we are here with some tips to help you reach your community and promote your business in the best way possible.
Get in Touch with Residents
Even if you are a brand with your presence online, it is important to connect with the residents within your vicinities and acquaint them with different print projects you have undertaken using web 2 print design software. It can include displaying different works including banners, greeting cards, stationery items, and more.
Ask the localities about their requirements and preferences and provide them with what they’re looking for. This way, you would be able to address not only the needs of a particular customer but also the community that lives within your vicinities. The word-of-marketing done by the local residents is sure to help your business progress.
Leverage on the Connections
Don’t keep yourself confined to the area you are in. Most of your customers you know have connections with other residents of other communities. You can make the most out of it and ask your customers to spread the word about your services. It is completely okay to take your time and establish a good rapport with other customers and businesses in your area. If you’re able to show the ways in which you can simplify their printing needs, they would be more than happy.
In short, take your time to develop a good connection with local businesses. When you demonstrate how you take the hassle out of ordering printing, and they can focus on what they do best, you’ll form a relationship that not only breeds loyalty but one that is talked about around town.
Advertise with Posters
Like we mentioned above, having a web presence by digitally advertising what all your web 2 print design software can do is not enough. According to researchers most of the visual processing takes place 60,000 times faster as compared to the text. Hence, you need to make the most out of huge and bold looking posters. Posters enable you to be at your creative best. Make use of neon colors, different shapes, and imaginative artwork to promote your brand and leave its impact on the spectators.
Get in touch with different shoppers, ask them to provide you with testimonials about your products, and flash their messages with custom posters of products they’ve created using your web-to-print tool. This way you will inspire your customers to keep coming back to you for different orders.
Make a Difference
NGOs are very much a part of the community you serve to. And you can provide them with your services to make a difference. For example, if you are into selling customized t-shirts, you can involve the members of the NGO to design t-shirts using your tool and give them away for charity. It is better to offer help to these organizations without expecting any financial gain.
When Not-for-Profit organizations and their members make use of your products to communicate their message, people are sure to come asking for you. Also, working for a good cause builds up a good reputation for your brand. Think about it.
Add the Magic through Brush Your Ideas
If you are looking forward expand your brand reach and involve the members of your community, there couldn’t be a better way than adding Brush Your Ideas web to print ecommerce solutions to your brand. Here’s what you can do using our web-to-print solutions:
Make stronger print connections in the year 2019, get in touch with us and we would be more than happy to present you with the demo of our exemplary web-to-print solution – Brush Your Ideas!
Mr. Pratik Shah is the Creative Head of Brush Your Ideas, a Web-to-Print technology solution offering consisting of magento product designer extension and readymade Web-to-Print Storefront. He is a tech enthusiast and an avid blogger and writes about ecommerce and web-to-print industry.