“What do I buy for uncle George this Christmas?” asked Patricia to her mom.
“Give him one of those Santa mugs in which he can sip his favorite beverage,” said her mom.
“Naah! Those Santa mugs are just two clichéd! I would want to give him something more personalized.” replied Patricia.
This kind of conversation is likely to go on in every house before Christmas. For the past few holidays, online purchases tend to start sooner than later. If you are an ecommerce store owner, we are sure that you expect jingle all the way. But let me tell you this. If you do not provide your customers with personalized Christmas gifts online, you are sure to disappoint them.
Last year, Adobe Digital Insights had reported that Black Friday sales for this year represented 4.6 % of total U.S. retail revenue. On the other hand, Cyber Monday represented 6.1% of holiday retail sales. In the year 2018 (Nov 22 to Dec 1) there were predictions that by the end of Cyber Monday week, there will be 37% of total US holiday sales. The question is, how much do you wish to contribute to these numbers?
The ecommerce store owners all over the world are into selling cards, mugs, stationaries, and other Christmas goodies. They often integrate product customization tool with their website using which the customers can create their own prototype of the product. Selling gifts having a personal touch makes the giver and receiver feel like they have put a thought behind the gift. So, how would you stay ahead of your competitors during Christmas sales? Let’s find out:
Social Media Christmas PartyWell, just when you thought that Christmas parties happen in homes and family members, there’s a twist! Social Media platforms are the best place when you want to connect with your current and potential customers. You can have fun with them while you sell the products they like. This way, you can display the importance of Christmas and how much it means to your brand.
Invite your customers to create unique products on your store and display them on their social media accounts. Give away prizes and free goodies for the products that are most creative. It will not only bring a smile on the face of your customers but will make your customers feel that you are not just interested in making sales but also believe in the spirit of giving.
Go Mobile FriendlyIf you have attracted your customers on your social media platforms, you must also be aware that most of the social media surfing happens on mobile. People are quite keen on knowing what their friends and relatives are buying for Christmas. And there are high chances that your customers might buy a thing or two from their mobile.
In the era wherein 49% of online shopping happens on mobile, it is important to customize your website for mobile. Not just that, in case you are planning to integrate a product customization tool with your website, you should ensure that it is mobile responsive and works flawlessly while your customers design the products of their choice on mobile. Also, create a glitch-free navigation facility for them so that they can make their purchase with ease.
Sell Gifts That Speak VolumesChristmas is all about gifts. And people are sure to buy gifts for their loved ones, colleagues, business associates, as well as family members. Now, as an ecommerce store owner, you should know that the scope of selling customized gifts is ceaseless! Using a product designer tool, you can enable your customers to make candies with names engraved on it, cards with pictures on them, or probably, create an entire gift hamper from the scratch.
However, a tool for unique gift giving needs to be flexible enough and versatile. It should come with different font options, clipart library as well as saving for later option. If you own a Magento store, you need to buy a tool that is compatible with your platform and works seamlessly. Brush Your Ideas is one such platform independent tool.
Run an Excellent SEM CampaignCome December and people start searching for different phrases like “Where is my Santa?” “What gifts do women like for Christmas?” Etc. By running a powerful Search Engine Marketing Campaign, you can keep on the top of search results. Create an AdWords Shopping Campaign and add keywords like unique gifts, festive spirit, Christmas etc. This will keep your ecommerce store on the first page of Google.
If the need is, seek help from a company that provides Digital Marketing Services and creates content for your company. It is sure to make a lot of difference!
Make a Difference with Brush Your IdeasLast but not least, you can take personalization to the next level by including Brush Your Ideas to your ecommerce store. Our tool is the best gift you can give your customers this Christmas. To find out what features it entails, you can get in touch with us and we would be more than happy to share a demo with you. So, what are you waiting for, get ahead of the ecommerce game now!
Hola Ecommerce Store owners! It’s time to spruce up your e-store by providing personalized Christmas Gifts to your customers. Add the magic of Brush Your Ideas product designer tool to your store and boost your sales this X-mas. Apply Coupon code – XMAS and get 10% off on all of our products and solutions. Offer ends 31st Dec. Hurry now!
The buzz about next WordPress Update 5.0 is doing the rounds for long. WordPress developers announced the release date as 19th November. But due to certain issues, they have pushed it back to 27th November. For those who work on WordPress based websites, there would be several updates to look into. However, as this is one of the biggest updates, it is important to understand what changes you should expect.
So, let’s take a look at them:
Editing BlocksGutenberg update is dependent on blocks for editing. The previous WordPress editor just asked for short codes and HTML. But to make the entire formatting process seamless, WordPress’ team of core developers came up with the solution. They enabled the webmasters to work on different types of blocks. These blocks can have different attributes and formatting types. Due to this change, it gets easy for users not having HTML knowledge to edit the content. Also, as the blocks generate superior quality HTML codes, it becomes difficult to differentiate if manually entered.
Image Options GaloreUsing the Gutenberg editor, it is possible to create a gallery layouts or single image on the pages. In case one wishes to add multiple images to one blog post, there is an option of creating gallery. By creating a gallery, the post formatting remains tidy. Also, there doesn’t arise a need to have an extra plugin, custom code or page builder to implement image formatting. One can also make use of image blogs for completing WordPress blogging checklist. Through the new uploading process, one can get better options to customize images and their dimensions. Gutenberg will make it easy to upload the images and have a preview as to how they will look once published.
New Visual EditorThe default visual editor is the most significant aspect of the Gutenberg update. Although thousands of websites make use of the current WordPress editor, the new update has the potential to take the writing experience to whole another level. WordPress 5.0’s visual editor provides with a lot of space on the page and works on the ‘writing first’ approach. If you want a better writing experience and publish content seamlessly from smaller devices, Gutenberg renders with an excellent UX design for you.
Will the Working of Plugins Change?As WordPress 5.0 updates have brought some radical changes to the core of CMS, there would be changes in the features and functionalities of extensions too. The themes and plugins need to be compatible with Gutenberg and secure against cyber-attacks/hacking. For example, if you’re using a WordPress Custom Product Designer Plugin, you need to check with the extension providers as to whether or not the latest update will affect your plugin.
Brush Your Ideas continually strives to enhance its web to print solutions and plugins. We ensure that our products and services are Gutenberg friendly so that we can offer you and your customers with the best outputs possible!
Mr. Pratik Shah is the Creative Head of Brush Your Ideas, a Web-to-Print technology solution offering consisting of magento product designer extension and readymade Web-to-Print Storefront. He is a tech enthusiast and an avid blogger and writes about ecommerce and web-to-print industry.