In the year 2016, as per the numbers shared by US Department of Commerce sometime, this year stated, 2.2% YoY growth in the retail sector. However, they also confirmed 15.6% YoY growth for the ecommerce sector. With Halloween a week away and Black Friday in a month’s time, do you have better ideas than to focus on gaining through gift-sales?
Online selling is in itself a powerful force to attract consumers. But that is exactly the reason why everyone is into it and Amazon still remains the largest player in the ocean. To steep beyond the line of saturation, you must offer value.
The value beyond just the fancy price...The value above the retail store next to your buyer. And, the value that makes your site visitors love your catalogue!
Adding up below mentioned products in your e-catalogue may prove to be a profitable decision.
Personalized Learning Color Board for Kids
Kids always love when they find their name on any of the material be it books or t-shirts. Hence, on this Children’s day offer your customers to gift kids personalized learning color board. Allow parents to design specialized color book by specifying name, message and customized clipart for their kids. These will make the learning process more engaging for young ones. Such gifts can easily be showcased on your e-commerce portal through magento gift product design tool.
Customized Gadget Stickers
Black Friday is near and all eyes are on catching up best technical gadget deals available in the market. So why not allow customers to design their own laptop and mobile skin covers from your e-store or offline store? It’s indeed a great thought. Through magento gift design tool, offer them varied options for selecting skin theme or category for their gadget.
Provide them a platform to upload their own design or image for the device cover. Additionally, let them share their creation through Facebook Post, Twitter Posts, Facebook ads, Instagram Photos, Pinterest and many more social networking platform.
Designer Bag for Champagne Bottle
It's nearly Christmas and the drinks will soon be flowing. If you are getting someone a bottle of Moet to get merry with this winter then why not offering the gift with stunning Moet gift bag. Such customized champagne bags can be easily designed and displayed for your product portfolio by making use of gift design tool.
Provide your customers with recommended bag designs segregated by brands.
Personalized Wooden Plaques
Before the Christmas holidays, corporate companies hunt e-commerce portals for client and employee gifts. Offering personalized gifts to employees and clients reinforces the brand and its value. So allowing corporates to design customized wooden plaques with a family photo or company logo published on it, can help to increase your ecommerce sale.
On purchase of this product, offer them to generate free customized gift card powered by magento gift card extension available in the market.
All the above-mentioned features can be achieved easily. Thanks to the gift designing tools which are available in the market. The product designer platform can be easily integrated with your present e-commerce website.
Are you looking for one such gift or product design software? Don’t forget to try our own tool. Write to us for more queries and a free demo. Happy Holidays!
According to the annual survey released by the NRF; Americans will spend mindlessly on costumes, candies and pumpkins for a record $9.1 billion for Halloween this year.
Now, if you want your share of the candy, you need to get innovative. And just so that you know, boring ghost costumes, witches on brooms and good for nothing pumpkin lanterns are definitely a passé! If you own an online halloween costume shop, “No dreary stuff!” should be your mantra for Halloween 2017. “So what do I do?” you might ask.
Let’s add some magic to your product catalogue. Let’s make it spooky! Allow your customers to personalize Halloween goodies and create custom halloween costumes. It’s time to let them sprinkle their own version of spookiness. Would that be innovative enough? Here’s how you can go about it:
CANDIES THAT CHARM
CREEPY COLORING BOOKS
HOW CAN BRUSH YOUR IDEAS HELP?
Brush Your Ideas is an HTML5 based magento 2 product designer extension. It is a fully equipped solution to build a web-to-print store from the scratch. Here’s a sneak peek into some of the many features Brush Your Ideas entails:
Get a demo of Brush Your Ideas. Write to us on firstname.lastname@example.org for more details.
Read Original Post https://www.brushyourideas.com/blog/go-innovative-e-store-halloween
Online apparel selling and especially t-shirts is a tough job. It is mandatory to remain appealing to the youth. It is more than just to provide the Game of Thrones and the Big Bang Theory tees. And, you must ensure there is always something fresh available in your catalogue.
Not all buyers prefer “the liners”, “the tacky ones”, or “the abstract”. Well, that’s the challenge faced by all the online sellers, the diversity of the demand. You can certainly look for suppliers with wide range of catalogue. But, can you continue depending on that, alone?
There’s a simple thought here. Why not let your buyers design what they want?
T-shirt Design Software
The ecommerce traffic for this festive season has surged over 75% in comparison to that of the last year. So, if you are noticing increase in your traffic less than than in your overall site traffic, your marketing efforts are only yielding below the line results. You require something more substantive. The answer for that is the addition of Web-to-Print software to allow your buyers customize the t-shirts on their own.
What Does Your Buyer Want?
Web to print software solutions won’t increase your traffic directly. It provides you a unique method to drive traffic to your site. It gives the perfect edge to your site visitors to look beyond price comparison and create something of their own. At the end, the buyer wants a canvas to use their own ideas.
Web2print software ensures that your visitors find what they are looking for using an extremely simple and easy t-shirt designing tool.
Add Value and Brand Equity
You want to be remembered. You want your buyer to brag about their purchase. You require your buyers to feel the sense of pride and be a promoter of your products. In the price-savvy and consumer driven segment, the word of mouth is the best way to get ahead in the race. What better way there could be than to give the option to customize the t-shirts to your buyers?
Be it adding the picture of their choice, or add a tag line written by them, or creating a sketch that’s fitting for the festive season - it is always beyond what your predefined catalogue can offer. You require a tool that is seamless to integrate, easy to use by the end user and offers wide range of features for t-shirt designing.
Offer Reseller Model
Additionally, give your buyers a choice to become sellers. Once the t-shirt is customized, offer the option to buyer whether they wish to list their design for others to purchase. Create a reseller model that offers commission to the resellers on the future purchases of their design. This will add tremendous value to your buyers to design t-shirts and continue expanding your catalogue.
Theme t-shirts is what the bulk buyers are always on the look-out. Company events, theme birthday parties, and various other type of events require such theme t-shirts. Propel your marketing efforts towards attracting these bulk buyers. From simplest of the customizations like adding a company logo to complex designs to the limits of the creativity of the party poppers - you can offer all of these solutions through an easy integration of Web-to-Print software
Experience of Buying is All That Matters
At the end of the day, the buying experience is what you are selling. Better the experience, faster you can grow. In order to enrich the buying experience, you must adopt tools such as web to print software solutions.
Some of the known use-cases to make your store popular are:
Web to print software solutions and the use cases mentioned here just the tip of the iceberg. Provide a stable and effective tool to your Marketing and Product teams. Their creative ideas and marketing strategies could just be game changing innovation to make this Christmas season your quarter of the business.
f you have a web-to-print store for some time now, you would know it’s no less than a constant struggle to keep it running in the first phase of its existence, yes, even later on. Once the effort dies, so does the ability to earn through a said medium. Anyway, back to the point. Even though proper marketing and other tactics work out to bring sufficient customers to the site, the next step seems to be more challenging to tackle. The scenario typical goes like this:
What now? Waiting is not a solution as the graphs aren’t going to improve magically. You need to make some efforts to encourage your customers to buy more, ultimately aimed to increase average order value of your web-to-print store.
Let’s then check out the tried but ‘not yet fully exploited’ ways to do so.
Apart from all the tactics and techniques, one thing that is still crucial is to ensure that your store is using a customer friendly printing storefront solutions. Strategic offers combined with the user interface of your store are the ultimate duo you need overall to make sure your customers buy more and come back frequently! Happy Selling!
Read full post https://www.brushyourideas.com/blog/increase-average-order-value-web-to-print-store/
Well, there has been enough emphasis on why product personalization is a great idea and how you can go about it. But there’s still one more crucial question that needs some attention. And what’s that?
Let’s first go step by step to see how to sell personalized products online:
Step 1: Launch an additional segment to your already operational e-store.
Step 2: Decide on a business strategy on how you will operate the business.
Step 3: Make a list of products you plan to offer.
Step 4: Invest in online product design software.
Step 5: Marketing/Promotions.
Now let’s rewind and go back to Step 3 because while other things are generally on repeat, the discussion concerning this part is always lacking ears. We all now know that Customized products are a hit right now but the umbrella that covers ‘customized products’ is sufficiently wide and you will agree that just selling customized products is a vague idea which doesn’t actually answer ‘what to sell?’.
There’s more to personalization than the image of coffee mugs and key chains that automatically reflects in our minds while you hear the word. So, let’s play with this much ignored question today and try to jot down the things that you can customize and make money (Right on point!).
Make the most out of your product design tool by offering wide range of products to your customers. It’s not a rule to ditch the ordinary always but you wouldn’t know Edison today, if not for his experiments! You can always offer generic and regular products on your store but keep some scope for innovations. Why so much stress on innovation? Well, because the USP of your store can’t be the same as it is for other thousands of stores. You need to build up that USP yourself by providing what others can’t.
Read Original Post https://www.brushyourideas.com/blog/innovative-segments-offer-customized-products-store/
Mr. Pratik Shah is the Creative Head of Brush Your Ideas, a Web-to-Print technology solution offering consisting of magento product designer extension and readymade Web-to-Print Storefront. He is a tech enthusiast and an avid blogger and writes about ecommerce and web-to-print industry.