With the ever-evolving printing industry, print businesses can’t rely simply on offset stores. After the printing industry has embraced digital technology, it seems to have unlimited potential. People love to buy printed products online as they can also design them as per their requirements through an online product designer tool.
Of late, Magento 2.0 has also caused a lot of buzz in the market. A number of online print business owners are considering Magento 2.0 as the e-commerce platform for their print businesses.
So, if you too have an online Magento web-to-print store and looking for a Magento Product Designer extension, read on to know the tips to select the right tool for your store.
As long as your Magento Product Designer extension is not mobile-friendly, you are going to lag in the race of online print businesses. Without offering a great mobile experience to your customers, engaging mobile users is simply impossible.
As the number of mobile users is ever-growing in today’s digital age with people willing to access everything ‘on the go’; ensure that your Magento product designer extension is fully mobile responsive and fits all the screen sizes.
Vast Customization Options
Offering a product designer tool doesn’t suffice alone. You should also make sure that the designer tool you pick offers a vast variety of customization options including custom design templates, multiple design areas, customizable clipart, and more.
Fast Loading and Processing
Just like your web-to-print store, your online designer tool should also provide a speedy and hassle-free experience to customers. Only a high-tech and speedy performance will be able to help you engage customers through your online product designer tool.
So, before you pick a Magento Product Designer extension, see to it that it has optimized loading and processing speed across all devices.
Hassle-Free Management of Pricing Operation
Pricing is a dynamic process in a Magento web-to-print store. Whether you are a retailer or wholesaler, pricing is important and you will have to create different pricing strategies to stay competitive.
Therefore, the Magento Product Designer extension you pick should give you the freedom to manage pricings from the admin panel. It should provide support for various types of pricing structures like promotional pricing, group pricing, discount pricing, coupon codes, etc.
Image Upload Options
Customer is the king! You must need to provide them as many customization options as possible. Whether they want to add an image of their choice or a selfie pic on the product, they should be able to do that.
Hence, your online designer tool should always provide support for multiple image upload options. Whether it is social media they want to pick a pic from or their mobile gallery; your designer tool must be able to let them do that.
Especially today when people are so much active on social media, support for social media upload is a must in your online product designer tool. With this feature, customers would be able to select and upload pics from their timeline without any hassle. This would help reduce cart abandonment rates, low sales, and reduced bottom line.
Support for SEO features
In the online shopping era prevalent today, digital marketing has become an indispensable tool. Hence, you can’t simply pick a Magento product designer extension or a web-to-print storefront solution that doesn’t provide support for SEO features. Confirm with your vendor that they provide the option to add SEO title, meta-descriptions, targeted keywords, etc. This will help make your digital presence stronger and more engaging.
In a Nutshell
A web-to-print store today is incomplete without an online product designer tool. However, picking the right product designer tool for your store to engage customers and make good sales is indispensable.
Original Source: https://newswebsite.com/tips-to-choose-the-right-magento-product-designer-extension/
Personalization is no longer optional.
Whichever industry you consider, it is one of the factors that make a big difference. And the e-commerce industry too is one among them.
While a large number of e-commerce store owners have already adopted personalization, a few still remain.
This article explains the concept of product personalization in detail and why personalized products are becoming popular day by day.
A Brief Overview of Product Customization/Personalization
When you customize product(s) as per your customers’ needs or demands, it is referred to as product customization/personalization. Personalized products are the ones that an e-store owner sells after making them fit to suit customers’ needs or demands. Here again, customers’ customization demand can be in any form – text, graphics, color, design, size, or anything else.
Selling personalized products is possible in two ways
You can either note down the customer’s requirements first and customize the product accordingly by yourself.
You can enable customers to customize their product themselves through an online product design software integrated in your store backend.
Though any of these two methods will do, the latter is ideally more practical and recommendable to serve a large customer base. This is because it helps save you the extra time and energy that would otherwise go into customizing products manually.
Moreover, chances of miscommunication between you and customers can increase resulting in errors in the final product. But an online product designer software can prevent that by letting customers design ‘exactly’ what they want.
As you know now what product personalization is, read on to know about its benefits and why people would prefer to buy personalized products.
Product Customization is the Future of Online Shopping
The global ecommerce sales in the year is forecast to reach $6.54 bn in 2023. 80% of customers would prefer to purchase product(s) from a brand that provides personalization. By looking at these stats, you can easily infer that the trend of personalization is going to lead the ecommerce industry for many years to come. And customers would definitely buy personalized products from you.
Therefore, it is high time you tapped into the potential of this emerging trend and make your store future-ready. And tap into your customers’ growing demand for personalization right away.
Higher and Better Engagement
Personalized products make customers feel valuable and special!
When you empower your customers to decide on the final look and design of the product, they feel really exhilarated. As they sense ‘that’ touch of personalization which engages them even more. With an online web-to-print shop, you can let customers display their creativity, you can level up your customers’ shopping experience. And they would prefer to buy from your store even more.
If you offer a product but does not fit the requirements of your customer, it is of no use to them. For instance, let’s consider that you sell gift cards online. What if your customer doesn’t find your text templates or designs suitable? They would simply return empty-handed.
On the other hand, if you have a means to give them the freedom to customize design, text, color, etc.; that would make the card more relevant. And it is this increased relevance to their purpose that they would finally buy a ‘personalized’ card from your store.
Once you start offering personalized products, it may be possible that even big firms or organizations start placing bulk orders for custom products.
Let’s say, an education organization wants a t-shirt with their school logo on it. Obviously, the order it would place won’t be for one or two students. Rather, it would be a large-sized order for at least 200-300 students or more depending on whether the order is for a class or two or the entire school. So, the school would definitely look for a solution to save money on this bulk order and get ‘relevant’ t-shirts too. If you provide these personalized t-shirts, they would become your customers and may even keep returning to your store for such future bulk purchases.
Personalized products don’t only look appealing but can also be versatile.
Consider the example of a plane cap.
It is also due to this versatility that personalization provides, customers from different fields prefer that.
In a Nutshell
Personalized products don’t only appeal to customers but also help increase relevance and versatility. This is the reason why personalized products are popular these days and people always look forward to buying these personalized products.
If you also want to offer the freedom of personalization to your customers, check out our Online Product Design Software.
To know about its features or integrate, drop us a line at email@example.com and our sales team will get in touch with you within 24 hours.
Original Source: https://www.linkedin.com/pulse/why-people-would-buy-personalized-products-online-pratik-shah
If you are running a Magento 2 website for years now and still do not have a solid customer base then you probably need to sit down and contemplate.
Does this hit you on the right nerve?
I can help you with that.
There might be several questions in your head- how to retain customers? How to make their shopping experience fun? How to set my eStore apart?
The answer to this is- CUSTOMIZE.
Start providing your customers with personalized products. According to research by Invest, 45% of consumers appreciate e-commerce websites that offer personalized recommendations. If your customer wants a specific colored t-shirt with a quote on it then give him that. You can let your customer craft designs and print products with the help of Magento 2 Product Designer tool. This will improve your customer’s shopping experience and make him feel special.
Remarkable customer experience is the pulse of your business. It promotes customer loyalty, encourages brand advocacy, and helps retain customers. By providing a personalized experience you give a boost to consumer satisfaction which in turn will provide you with these benefits.
Let’s explore how you can do this with the help of a product designer tool!
Improving Customer Experience
Not all your customers are the same. And every Customer likes a product that is just for them. With product personalization, you can cater to the unique demand of customers. Suppose there are two customers. One wants a black t-shirt with a quote on it and the other wants a fan-fiction image imprinted on the t-shirt. If you have a product designer tool, both will get what they want. And this by just pressing a button.
Customization adds a personal touch to the product. When customers design a product themselves, the result they get is of immense value to them. This is a great way to increase customer satisfaction, loyalty and engagement.
Happy Customers are Loyal Customers
What is the biggest asset for a brand?
Brand website? Products? Revenues?
No. It is a loyal customer.
A loyal customer is likely to purchase from you again and eventually become your brand’s advocate. The key to customer retention is by providing a seamless customer experience. Studies reveal that satisfied customers contribute 2.6 times as much sales to a company.
Customers swiftly change their brand preference when they do not get what they want. Personalization by giving customers what they want creates a closer bond between them and the brand. Once this bond is established, no matter how hard your competitors try they won’t be able to attract your customers.
Moreover, loyal customers serve as marketing champions for your brand. Suppose a customer creates a personalized mug using your Magento 2 product designer and he loves the end-product, there are chances he will suggest your brand every time his acquaintance is looking for a customized product. This way loyal customers will promote your brand to others.
How will Magento Product Designer Help You Achieve your Goal?
Our Web-to-print Magento comes with a wide range of features and functionalities. Following are the features of the tool that will help your customers design their favorite product hand hence improve the shopping experience.
I hope you have realized the importance of personalization and are ready to fight back. It could be a game-changer for your eCommerce store. You can check out the live demo of Magento 2 product designer tool and transform your eCommerce Store into a creative studio.
Original Source: https://customerthink.com/product-customization-improving-customer-experience-by-design-tools/
T-shirts are cool and comfy and everyone loves wearing them as casual wear. What if you turn a t-shirt into a statement or a ‘sentiment’? Yes – you can do that with custom t-shirts. With the ever-advancing tech world today, there is hardly anything that people can’t print on t-shirts.
If you are a fashion retail store owner or a print store owner, you can let your customers design their t-shirts by integrating a t-shirt design software. Various businesses can use these custom t-shirts for their marketing campaigns.
Let’s see how custom t-shirts can help in several marketing campaigns.
Crowd fundraising events are a good way to raise funds for noble causes. Giving away custom t-shirts as per the theme is a great way to appeal to fundraisers.
Read on to know how you can help customers turn their event into success by using an online t-shirt design software.
Your customers can design a t-shirt relevant to the theme.
The organizers of a crowdfunding event will demand the designer t-shirts in bulk.
So, ensure that your online t-shirt design software fulfills bulk orders.
Product Marketing Campaigns
Custom t-shirts can also be useful for product marketing campaigns.
For instance, if anyone starts a new business and wants to promote their products to broaden the outreach to the audience.
Coca-Cola organized a campaign back in 2013 by giving away 600 custom tees to its fandom and loyal employees. After that, people took pictures of themselves in those t-shirts and Coca-Cola compiled those images to create a 70-sec animation video to convey their tagline – Open Happiness.
So, you too can add an online t-shirt design tool to your estore that lets your customers unleash their creativity to create custom t-shirts to market their businesses.
Conceptualization and execution of tourism campaigns is tough. This is because it is not just for domestic audiences, but also for the global audience. To make the global audience want to visit a country or a city, there must be something that leaves a long-lasting impression of it on the targeted audience. Creating a unique promotional t-shirt is important.
Let’s take an example. If a tourist company in New Jersey wants to promote New Jersey tourism, they can print ‘I Love New Jersey’ t-shirts in bulk and share them across. This way, more global tourists can notice that and show interest in visiting New Jersey. They can even tie-up with a few celebrities who wear and flaunt these custom t-shirts. Due to the global appeal of these celebrities, chances are high that global tourists visit New Jersey and get their tourism packages from the tourist company and of course the t-shirts.
So, if you provide an online t-shirt design tool, such tourist companies or agencies can design custom t-shirts for their promotion.
Business events are often less glamorous and more formal. However, with beautiful custom t-shirts; they can also easily engage a larger audience. In order to make your business event a success, custom t-shirts can be of great help.
For instance, if a company organizes a seminar, conference, or launch event, employees can wear custom t-shirts bearing the logo and tagline of the company to promote their company and appeal to customers more. When visitors notice that, they would find it not only more attractive but also innovative.
Similarly, if a company participates in a business expo where a large number of companies are participating; a custom t-shirt with a unique design can help you stand out and attract visitors.
Customization is there to stay forever. Among a number of custom products, custom t-shirts can be highly valuable as a great promotional tool. If you too want to engage customers by letting them customize their t-shirts, integrating an online t-shirt design tool can be a good idea.
Original Source: https://customerthink.com/custom-t-shirts-to-boost-your-customers-marketing-campaigns/
An efficient and optimized print flow is crucial in a web-to-print store – especially for big print stores that have to handle a large number of jobs in less time. An optimized print flow helps cut down on inefficiencies, reduce costs, and increase return on investment.
Therefore, if you are also a web-to-print store owner and are looking to streamline your print workflow and prevent any problems; there are a few tips you can follow.
Make Your First Impression the Best Impression
Your online print store is far more than an attractive web-to-print storefront. The overall print flow should also be so smooth that customers can place orders easily. In your web-to-print store, you should introduce product personalization. An online product design software product can give customers the freedom to design products as per their requirements. This implies that there would be no back and forth when it comes to design-related issues.
If you let customers specify their requirements from your web-to-print storefront; ensuring that specification of requirements is easy and speedy is important. Customers should be able to design products in minimum simplified steps. So, always go for a clean and secure interface to ensure more orders from repeat customers.
Keep Track of the Inventory
Inventory management is of vital importance for any online store that sells products. And a web-to-print store is no exception. You should always have the products and supplies you offer in the right quantity. Further, they should be easily accessible.
Hence, checking on your inventory on a regular basis is essential for a balance between maintaining inventory and inflowing on-demand orders. Ensure that you never run out of stock and are always able to cater to customers’ orders.
Before the ‘actual’ print job, there are some other stages that lie between receiving orders from customers and sending ‘products’ for actual printing. Therefore, automating prepress tasks like inspection, pre-flighting, error-checking, imposition, cropping, etc. can help.
This way, you can save your time and allocate it to other business tasks. Hence, you won’t only be able to save time but also enhance productivity and efficiency.
Keep Track of Print Jobs
Without an idea about the current stage of the print jobs, there are high chances that you accidentally fail to notice some issues and miss out on some good opportunities.
To avoid this situation, keep a centralized system of central dashboards. This will help facilitate collecting all the relevant information together in one place. Through this collected information, keeping your data updated becomes easier.
Moreover, your staff would also find it easy to keep the customers updated about the progress of their orders. By automating job ticketing and error notifications, your staff can get updated about the ongoing print job progress and prevent any possible roadblocks well in advance.
Define Custom Workflows
Defining custom workflow is of great help in saving time at each stage of printing. However, doing it manually can possibly cause several glitches to creep in. It can also lead to redundancies in the workflow despite taking care of all specifications required at every stage.
So, look for a print job management solution to automate the entire printing process. Whether it is defining custom work stages or scheduling print jobs, it helps achieve efficiency in every process. An automation software tool can help finish jobs efficiently and on time.
In a Nutshell
If you face any glitches in the print flow of your web-to-print store; it can slow down the entire process, affect productivity, and ruin your brand image. However, an automation print manager software solution can help streamline print processes and high productivity.
Original Source: https://whattheythink.com/news/102373-how-achieve-efficient-print-flow/
Customization is the need of the hour. Whichever industry you take, customization is in high demand and the fashion industry is of exception. So, if you offer customized products through an online t-shirt design software to let customers create their own designs, you will need a continuous supply of blank t-shirts. And for that, you’ll need to collaborate with a wholesale t-shirts bulk supplier company unless you manufacture them yourself.
Read on to know the 5 top wholesale t-shirts bulk suppliers to pick the one suitable for your requirements.
One of the most popular online manufacturers in the USA, ShirtCotton specializes in wholesale blank t-shirts at nominal prices starting from $3 only. If you are looking for a blank clothing vendor who can supply blank t-shirts, hoodie, polos, etc.; ShitCotton is the right pick.
It offers top brands like Bella + Canvas, Next Level Apparel, Gildan, Dickies, Yupoong, etc. to choose from. Besides, multiple color variants for a single product are available for customers to select exactly what they want.
With warehouses spread across the United States, its delivery time is as short as 2 days. And these speedy deliveries help screen printers and fashion retailers meet their rigid deadlines easily.
Needen is a popular t-shirts bulk supplier company that offers a broad range of products. Ask for tank tops, t-shirts, sweat shirts, polos, sport shirts, jackets, work clothes, hats or other accessories; Needen has it all.
Further, at least 10 color variants of all products available are available for customers to choose from. Moreover, there are tie-dye, V necks (with or without sleeves), burnouts, and more such variants.
On top of that, 95+ brands including Champion, Hanes, Gildan, and more with volume discounts of up to 40% make the brand even more appealing. It also offers free shipping for purchases exceeding $129 in value.
Besides being a popular wholesale t-shirts supplier, it also supplies other blank apparel items like hoodies, pants, tank tops, jackets; and charges prices according to quantity.
You can also avail of instant decoration services for DTG and screen printers and drop shipping service.
Cotton Connect Inc. is one of the most popular t-shirt manufacturers in the US. Headquartered in Chicago, it deals in all types of sportswear, t-shirts, fleece, socks, and other accessories. Whether you require apparel for non-profit or charitable organizations, institutions, retailers, wholesalers, promotion companies, flea markets, or any other, Cotton Connect Inc. provides it all.
Anvil Irregular, Champion, Gildan, Cotton Plus, Jerzees, and more such popular brands are there to pick from. It offers a 50% shipping discount on orders exceeding $500 across the US excluding Alaska and Hawaii which makes big purchases even more profitable.
Hanes is a leading wholesale bulk supplier from the USA renowned for its quality apparel. It charges direct-from-the-manufacturer pricing on a plethora of best-selling brands. Further, it also lets customers order products as per their schedule due to the 24/7 convenience it offers.
A one-stop shop for all HanesBrands family of brands, it deals in apparel from brands like Bali, Champion, Leggs, and more.
In a Nutshell
An online fashion industry is among a plethora of industries that customization has taken a storm. If you also provide apparel customization through an online t-shirt design tool and are looking to tie up with one of the most renowned and reliable t-shirts bulk suppliers in the USA, referring above list of top can help make the right decision.
Original Source: https://whattheythink.com/news/102289-top-5-wholesale-blank-t-shirt-suppliers-usa/
Until a few years ago, e-retail was not a common thing. Only a few businesses had access to it and could run it successfully. However, as the big e-commerce giants like Amazon, eBay, and Walmart came into the picture; the online retail landscape has changed drastically. The competition has become cut-throat with these big e-retail giants ruling the ecommerce industry. When the competition is so huge, you can’t just sit behind relaxed after simply opening an e-store. There is a need to do something to stand out among your competitors for people to notice you!
While there are a number of other strategies to make your online store interactive, offering customization is an important one. As you can’t attract people anymore simply by offering standard factory-made products with no uniqueness.
So, how to provide customization? By integrating a Magento 2 Product Designer or any other designer tool based on your ecommerce platform.
Read on to know how a Magento 2 Product Designer like Magento T-Shirt Designer can benefit.
Offering customization by yourself can be helpful at times but not always. When the customization demands get too specific to cater to, it is best to enable your customers to ‘self-help’.
All you need to do is to integrate a web-to-print design software with your site and allow your buyers to design their products themselves through a Magento 2 product designer. For instance, if you deal in custom t-shirts, a Magento t-shirt designer can help you give your customers the freedom to customize t-shirts as per their needs.
Enhanced Web Traffic and Conversion Rates
Picture this. You have an ecommerce website with a highly engaging UI and UX. But when it comes to buying products, your e-store is lagging behind your competitors. This is a common problem with several e-stores as they lack an appealing sales point – an online designer.
If you too are witnessing a poor web traffic and low conversions, it is time you amped up your store with a Magento 2 Product Designer and let customers unleash their creativity. An online product designer won’t only help increase traffic but also drive better engagement and higher conversions and sales.
Relief from the Ordinary/Mundan
Accept it – The only constant in the world is change.
Have been selling t-shirts, mugs, cards, photo albums etc. for years, but witnessed plummeting sales and higher cart abandonment rates in the recent past? Have you ever tried to find out why this is happening? It’s happening that customers are too satiated now to buy cliched products. And they want something out-of-the-box.
Luckily, an online designer tool like a Magento 2 product designer can help you offer that. As 1 in 4 of customers are ready to pay more for a personalized product/service, you can get an edge over your competitors by offering the freedom of personalization.
Enhanced Brand Loyalty
When your customers notice that you are offering something unique, they will be more interested in purchasing more product(s)/service(s) from your store. And when you always stay on top of their expectations and satisfaction, they are sure to turn from your occasional customers into permanent customers. This won’t only help win your customers’ trust but also build your customer loyalty. As the customer loyalty increases, sales figures will also easily go up.
To Wrap It Up
In the state of a huge competition that the online retail industry has witnessed of late, relying on traditional practices can’t benefit much. It is high time you switched from ‘one-size-fits-all’ approach to out-of-the-box idea and integrate an online tool like Magento 2 Product Designer tool to make your store engaging and sales-driven.
Original Source: https://customerthink.com/how-to-navigate-competition-in-online-retail-industry-with-customization/
You probably might have read hundreds of articles greeting you with how awful this ‘new world’ is. I will save you on that and quickly come to the topic that we will be discussing.
Here’s a question for you.
People buy essentials like masks, sanitizers, medicines, groceries, etc. But do they purchase the ‘usual’ stuff? By usual I mean from a cellphone to impromptu jewelry shopping. Because if we practically think about this, people would want to save more as the future seems unpredictable.
However, the statistics have a different story to tell. Retail platforms have undergone a whopping 6% increase in global traffic between January and March 2020.
Now given that online sales are booming, there are high chances of rising sales in the print in demand as well. The 3-D print vendors are producing masks, gloves, and other medical supplies for deliveries which implies that this space is not dead. Moreover, data reveals that 58% of online shoppers expect to order more online in the coming months. This means consumers will commit to continuing online shopping and therefore there are opportunities available for printers who are operating online.
So, let’s discuss all about the printing industry in the times of Covid19 and how you can be future ready?
Let’s get started
Rise of 3D printing
The pandemic has caused a spike in demand for masks, gloves, sanitizers, etc. It is becoming difficult for medical device industries to cope with the increasing demand and large-scale production of healthcare, and protective equipment. In this situation, the 3-D printing industry is proving to be a valuable resource.
A Bangalore based Global 3D Labs developed a 3D printed 4-way ventilator splitter. It supports 4 patients on a single ventilator. They also developed 3-D printed N-95 masks.
Producing thousands of 3D-printed parts in a relatively short time frame has become convenient thanks to technologies like Stereolithography and Powder Bed Fu. This can be helpful for large-scale production of medical devices.
Formlabs, a US-based company is now using its more than 250 in-house 3D printers to produce up to 150,000 COVID-19 test swabs.
Immensa, a 3D printing company from Dubai is developing connectors for ventilators and items like spare parts for medical machinery that are hard to source.
This shows how the 3-D printing industry is a knight in shining armor in the wake of this global crisis.
Industry 4.0 is Booming
Coronavirus has set the stage for a techno future with Artificial Intelligence and robots. These technologies are being of great help in healthcare, and manufacturing industries. For instance, Robots are being used to disinfect a hospital and for patient examination. A Danish company shipped hundreds of its UVD (ultraviolet light disinfection) robots to China and Europe during the pandemic. The global pandemic has accelerated the trend of robotics, automation, and AI. These trends will, in fact, rise in the post-COVID world.
But why will industry4.0 come to play like never before? Well, the reasons are obvious. Social distancing has caused a radical shift in the workflow. There is a massive disruption in the global supply chain. Few businesses like restaurants are getting shut permanently. Enterprises are adopting Industry4.0 technologies to mitigate these changes. Industry4.0 is no longer a matter of choice but a way of survival.
For your business to survive in the print industry, adapting quickly to technology is the need of the hour. This can be done by automating your workflow or using the web to print design tools. As work from home becomes the new normal, it is critical for your business to embrace smart printing processes and a digital workflow. Moreover, customers prefer to shop online therefore, investing in digital tools will be a smart choice.
Journey to Automate Businesses Has Begun
Automation is not new. Even before Covid-19, there, investments were growing at US$ 12 billion in 2017 to a projected US$ 60 billion in 2021. It’s just that the pandemic has intensified the need for automation.
In today’s scenario, a paper-based workflow is not feasible. And digital workflow is the answer. That is why print vendors are leveraging the online space to get more orders even during the lockdown. They are also leveraging the latest automation trends like integrating online t-shirt design software to enhance customer experience and increase the capabilities of online shopping.
Think about this- you no longer have to run to the print vendor to get the changes done. Your employees will have more time for other works of the organization. You will be able to complete more orders in less time. How relieving!
Secondly, Covid-19 forced companies to switch to remote working. It is important to know how the players of the printing industry have dealt with this change. Because workers do not have access to printers at home, they are bringing innovations and making a digital shift. According to Quocirca, print industry’s leading source of market insight, 80% of print industry executives see the crisis as an opportunity to innovate and introduce new products and services. Here comes the importance of cloud-based digital workflow services. Cloud print services are emerging as an effective way to implement a cost-effective, scalable and sustainable print infrastructure.
With this, I finish discussing the current situation of the print industry. Now let’s quickly talk about how to make your print business future-ready.
There is an opportunity in every crisis. The pandemic has presented the print industry and an opportunity for innovation. This is a good time to buckle up and use our creativity to flourish!
Original Source: https://www.namasteui.com/covid-19-and-the-printing-industry-curb-the-slowdown-and-be-future-ready/
For the past few years, the web-to-print industry has witnessed a huge growth alongside ecommerce and the internet. No matter how intricate a web-to-print project is, high-end tools can help accomplish it. However, there are times when these projects also fail miserably.
To understand the reasons behind failure is important to prevent repeating the same mistakes. Read on to know a few common reasons behind the failure of a web-to-print project.
Being too technical
Thinking that web-to-print is all about technology is wrong. It is actually a concept of marketing that uses technology. Therefore, executing a web-to-print project doesn’t require sales teams to have full knowledge of the mechanics of printers. Rather, they should be able to listen to a customer’s idea and help turn it into reality.
While having too much knowledge about technologies can be good for personal understanding, sharing them with customers can actually confuse them. As they only want their project to be executed successfully. A complete web-to-print web front software solution can help you refrain from investing your time and energy in technological aspects and focus on only marketing and operations.
Investing without Thinking
Whenever you invest in a particular technology, it is of vital importance to know your thought process and end goals you want to achieve with that. If you invest in a web-to-print storefront software solution or online product design software, your reasons behind installing it may vary.
Several ecommerce or print businesses invest in web-to-print technology just because it is in trend and they feel that peer pressure. At first, they find the solution that gives better value and best functionality. But as the time passes by, they start assigning handling of all web-to-print projects to the most technical person(s) of their team. This actually causes more problems than convenience.
If you are a true entrepreneur, evolving yourself and involving yourself in the entire production cycle is a must. You should not delegate entire tasks to your technical staff. By actively participating in execution of all projects, you won’t only get creative insights into them but also help you deal with clients of similar needs better.
Lack of Sales Involvement
When sales teams treat web-to-print projects too ‘technically’, problems start. You should involve the sales team from the beginning of the project itself to avoid any confusions later on. As they are the first to interact with customers and are a major medium of communication, they should have a complete understanding of customers’ expectations from your product. Only with all this knowledge at their disposal, they would be able to design a reachout plan and decide on the members that are going to work on a specific project.
As a business owner, you should ensure that everything – pre-defined features, rightly designed product, and a perfect marketing plan are all in place before the printing cycle starts. As it is difficult to amend it once it starts.
Lack of Customer Engagement
Failing to pay heed to customer engagement is also one of the major reasons why a web-to-print project fails. If you offer a web-to-print storefront software solution, coming up with a communication plan to communicate with your customers is crucial.
Don’t assume that your customers are aware of your products and services. Rather, you should walk the extra mile to involve creative communities, conduct printing workshops, provide sales collateral and market your brand well. Implementing all these strategies only will help get you better prospects and customers interested in your customization services.
A web-to-print business has a great potential but only if you don’t make some common mistakes as mentioned above, choose the right web-to-print storefront software solution, research the right workflow, involve your sales teams well and offer your customers the best way to customize products.
Original Source: https://whattheythink.com/news/102160-reasons-why-most-web-print-projects-fail-how-avoid-them/
Mr. Pratik Shah is the Creative Head of Brush Your Ideas, a Web-to-Print technology solution offering consisting of magento product designer extension and readymade Web-to-Print Storefront. He is a tech enthusiast and an avid blogger and writes about ecommerce and web-to-print industry.