It’s difficult to put in innovative thoughts to some products that had been repetitive since the beginning of time, or at least, from the time they were discovered or out into use. And you will promptly catch our point if you had been in the t-shirt selling business which offers a very limited variety as compared to other apparels.
But your business might face a brunt if you offer same things every day, and no, customers don’t understand the monotony that you do while selecting your product range. If you are into the customized t-shirts business, you probably already have t-shirt design software. So, in this blog, we will just discuss how you can put into a better use by offering inventive products to your customers:
Offer Embroidered T-shirts
The age old art of embroidery is never out of fashion. Moreover, with people being more open to experimental clothing it’s a great scheme to offer embroidered t-shirts to your customers. You don’t need to get another tool, for your Magento t-shirt designer should be enough for taking up orders. Your customers just need to print the design using the software and you get it embroidered. If you can source it, you can also give out an option to go for either machine or hand embroidery.
Infuse the Pop Culture
Don’t blindly adopt the motivational quotes and conventional designs to your templates and already designed shirts. Be an aware businessman and take note over what’s driving the world crazy at the moment. It can be song lyrics; it can be a daily show character, a meme that’s trending, or even a political parody. Anything that’s popular and gets to the tee increases its selling value. The more the fan base, the more your sales. Just keep a track of social media platforms to notice the trends, cool task, isn’t it?
Experiment with the Anatomy
T-shirts for a long time had been just round necks and polo collars. But as already mentioned, you need more to satiate the fashion needs of the contemporary experimental generation. Add canvas more options to your online clothing design tool. You can add long t-shirts which are quite trendy with girls and women these days. Different necklines can also be tried out. For unisex tees, you can add mandarin collars or just add into the cool factor by offering customized ripped t-shirts and see how it sells like hotcakes!
The key to success in the apparel industry is constant innovation. Even though t-shirts are popular the way they are, you can’t depend just on them and satisfied with whatever you are receiving. The sales graph of your store needs to show progress. And for now, we are positive that the above suggestions would help revamp your t-shirt store to pull manifold customers and your sales jumping. Cheers!
Contrary to popular beliefs regarding product customization being a recently introduced trend, there is another theory claiming it to be greatly ancient. And that’s quite perfect! The fashion of customized products is actually rooted from earlier times when people personally designed their products and got it crafted from local artisans. The difference lies in the time period and the market.
Now it’s 21st century and the market is expanding online. And instead of mass produced goods, which was an ongoing trend for a considerable period, people now prefer a touch of personal designs into products they buy. If you are an online store owner, chances are that you already are aware of the market trends but still two minds about deciding on product customization. In that case, you need to have a look at these 7 reasons why you should embrace ecommerce product customization:
How? Well, firstly a store that is keeping up with the trends is more visible and attractive to the customers. Secondly, and more importantly, when customers spend much time hovering around the website and design their own products, they are more likely to buy the product they created as compared to when they just scroll through normal products.
Are you still reading? Then you need to immediately rush off and plan a strategy on how you plan to introduce product designer in Magento for your store customers. The online customized goods business is growing rapidly and before it’s too crowded to clash with competitors for visibility; it’s time to make a brand out of your business already!
Click here to read above 7 Reasons in details
Businessmen constantly aim to expand their business by refining their goods and services. While other businesses have enough scope to come up with new things, traditional printing businesses are now running out of techniques to call their customers back. Customization and personalization businesses are going through a transition phase by largely moving to the online market.
Paper and poster printing is also preferred to be designed and ordered online for multiple reasons favoring the customer, one of them being the ease of designing these posters using poster design software online. Now there are very few clienteles left who still prefer the conventional way of customized printing. So, what are the factors that led to the almost sudden transition of printers to the online market? To understand this, let’s have a quick look at the primary benefits one gets by providing poster printing services online:
1.Extensive customer base
Using posters for advertisements and banners is far from being outdated. It’s still one of the most preferred options by businesses and individuals for product marketing. By installing a custom poster design tool for your online store, you can cater to an extensive customer base from various industries and personal circles. Posters are required for almost every business for marketing their services, for creating banners for wedding, during sports events, and even for personal use like room posters and greeting cards. And most of the users now prefer online services as the ease of designing and ordering products saves a lot of time and efforts on their part.
Except for investing in competent poster design software, there isn’t much you need to shell out to provide poster printing services to your customers. Papers, flex boards, and banners don’t cost a fortune and you can always make a deal to buy them only when you receive orders from the other end. If you already have a brick and mortar setup, it gets even easier as you already have all the resources required for making the final product.
Online businesses have a wider reach to customers as compared to brick and mortar printers. While the business of traditional printers is limited to a dedicated locality or utmost to their loyal customers, online printers have virtually no boundaries to which they need to adhere. All you need is a banner design tool that syncs with your customers’ requirements and you are good to go!
Moreover, you do not require dedicating a separate store for selling personalized banners. If you already have a Magento store, you can install a banner design tool for Magento and add this as an additional segment to your store. Offering poster printing as a part of your online business is basically a source of additional income with very scarce investment and effort requirements. A well planned strategy to launch your segment is all you need to start with!
The journey of printers from a conventional and restricted setup in the neighborhood to overseas business online had been a long but an immediate one. We call it immediate because it was almost a sudden transformation. In no time, web-to-print became popular and many conventional and new businesses providing web to print solutions flourished in the market. The base of these businesses is undoubtedly technology. But, is the web-to-print technology a one time invention? Technology is man made and hence there is always scope of improvement, same goes for web to print solutions as well. In this blog, we will trace and discuss the importance of employing latest web-to-print technology for progressing printers.
A RACE WITH COMPETITORS
TO KEEP UP THE CRAZE
TO IMPROVE/ESTABLISH BRANDING
IMPROVING SPEED AND OTHER ASPECTS
The world is moving fast and technology is one of the greatest drivers of this process. You can’t avoid the question to be dealt with later because starting all over again isn’t an option once you reach a certain point. So if you are planning to invest in a web to print solution make sure it’s something that’s evolving with the latest trends in the market. A steady technology will be outdated even before you start earning revenues from it, but the one that advances with time is something that you can call “future-proof” and the one that’s worth your resources.
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Only a few years ago we knew about personalized products only in the form of a few prints on coffee mugs or key chains from the local printer or photo studio. The market witnessed the transition in the recent years and it was so swift that one could hardly comprehend the momentum. Now, almost every other traditional printer has shifted to web to ecommerce or is thinking of doing so in the near future. But, why? Why was there such a sudden changeover and how is the demand for personalized products on the constant rise? Let’s try to unravel the reasons behind the shift.
Ease of Access
With printers shifting to the online market and offering personalized products with the help of web to print design software, the products are much easier to access as there is no real effort required to go to the printer, explain them the product, and pick up the product. This reason is common to all industries but somehow print industry is slightly different as the availability had always been limited in offline stores as compared to what they can offer online, due to various factors.
New dimension to online gifting
Product personalization software adds a new dimension to online gifting by adding a personal touch to the product in spite of the buyer ordering it from miles away. Other gifts are detached, and merely some item one picks and orders it to another address. But in personalized gifting, the effort of the giver shows as they design the product themselves often with personal pictures and messages.
Looking at overall expenses the customer might spend over finding a store, placing an order, and picking it up, online shopping for personalized product is much more cost effective. And then, there are so many options available that they can compare costs and buy something within their budget rather than giving up to the whims of the monopolistic printer of their locality.
The web to print design software that ecommerce businesses offer provides freedom of designing their own products to the customer. They can take up as much time as they need, without annoying the printer and try editing various pictures and graphics until they get what they desire. The range of products is also extensive as compared to local stores. Moreover, with the help of web to print tool, customers can virtually see how the products will turn out in terms of colors, print area, etc.
Social Media Integration
Another unavoidable factor is the Social Media support these products have got. A good Web to print ecommerce software lets the customers to create their own funky products and like everything else, customers love to share their creations on social media which promotes the products indirectly. Additionally, the most popular social media platforms of the current times like Facebook, Instagram, Pinterest, etc. provide options to directly sell from their respective pages which drive more customers to the stores.
To conclude, it can be said that the rise of personalized products is not unaccounted for. And as the reasons state, the business doesn’t grow on its own. There are many factors that assist it including your business model, marketing strategy, and most importantly your web to print ecommerce software. In a brief, you need to efficiently provide everything for which the consumer is moving to web to print. Only when you understand this, can you grow with the budding industry!
Mr. Pratik Shah is the Creative Head of Brush Your Ideas, a Web-to-Print technology solution offering consisting of magento product designer extension and readymade Web-to-Print Storefront. He is a tech enthusiast and an avid blogger and writes about ecommerce and web-to-print industry.