Today when digital technology is at its peak disrupting almost every industry, how can the photo album printing business stay unaffected?
A traditional photo album still holds importance and people still like to look at something ‘tangible’ of their memories – like photographs in photo albums.
If you also run a photo album printing business, it is time you modernized it to re-engage customers. And here are the ways to do it.
Make Pre-Selling Count
Pre-Selling is crucial – especially in seasonal businesses. As the photography business is also seasonal, paying attention to pre-selling before a wedding season or festival season is indispensable.
Here are a few pre-selling strategies that can help garner a bunch of customers interested in exploring your services beforehand.Creating a sample album with creatively clicked snapsPreparing a slideshow of images to showcase the final look of the photo album, putting it on display, and sharing it across social media platforms like Facebook, Instagram, and more.Sharing photography samples with details of packages and pricesPresenting your photo album beautifully as a story which will allow customers to visualize what their own photo album would look once created.
Strong Online Presence
Whichever business you take, the advantages of an online presence provides are incomparable. Relying on an offline store is no more as beneficial as it was earlier with anything and everything online.
So, go with the flow and take your business online to showcase all your products and offerings to maximize your outreach. Make sure that your website is appealing, truly represents your style of work, and range of products to engage a vast customer base in a short duration of time.
Let Customers ‘Design’
Customization is the key to high customer engagement and satisfaction today. As an online photo album business owner, allow your customers to showcase their creativity and design products themselves. Yes – it is possible via an online photo album design software program integrated into your store.
This photo album design software won’t only help customers personalize photo albums easily but also help engage them better. This way, you can stay on top of customer satisfaction and conversions.
Promote Your USP
Show more, sell more! Integrating a photo album design tool doesn’t mean an end to your efforts. Spreading awareness about the personalization services you offer is also your job. This is because as long as customers don’t know about your offerings, your personalized services won’t benefit much.
Use social media, PPC, and other digital marketing strategies to make customers aware of your services and attract them. Also, ensure that your offerings are high-quality and engaging to give your first-time customers a reason to keep returning to avail of your products and services.
Help them Visualize the Future
Awareness is an important stage in a sales funnel. Unless you don’t give a strong reason to justify purchasing photo albums in this advanced digital age, customers may not buy from you.
Therefore, make them realize how no social media profile or online gallery can replace a traditional album. Make them feel the delight that ‘material’ touch of the tangible photo album they would get by turning ‘leaflets’ and refreshing memories 20-30 years down the road instead of scrolling their Snapchat or FB profiles.
Include the albums into your packages to attract budget-conscious customers. It will help encourage customers with budget restrictions and use your services more. Further, offering some special accounts, free gift cards/coupons, bulk discounts, or credit points can also appeal to customers and you can expand your customer base.
In a Nutshell
Modernizing your photo album business using the above-mentioned strategies can not only help you sustain in the photo album printing business level and take it to the next level.
Original Post: https://customerthink.com/6-ways-to-modernize-your-photo-album-printing-business/
Of late, a number of startups and aspiring ecommerce stores are flooding the market. Amid this ever-growing competition, it can be difficult to decide which niche to start with and what to sell.
While every niche has its own set of customers, the fashion industry is an evergreen niche that never goes out of ‘fashion’. Customers always keep looking for something new from this industry.
With personalization growing popular, custom t-shirts have emerged as the new popular attire. You won’t believe it but the global custom t-shirt printing market is forecast to reach $3.1 billion by 2025.
So, if you are a fashion lover and want to make it big, it is time you started your online custom t-shirt selling business. All you need to do is launch an e-commerce store, integrate a t-shirt design software to enable your customers to create custom t-shirts bearing the design, logo, colors, text or quotes of their choice.
However, If you are a brick and mortar store owner and can’t make up your mind whether to sell custom t-shirts online or not, read on the reasons why you must go for it.
Reasons T-shirt Printing Business is Tending
T-shirts Matter – A Lot
A T-shirt is one of the best mediums of expression. Whether you are a nerd, caffeine lover, a game addict, or a foodie; you can get others to know it – with T-shirts.
Custom t-shirts help people bring out your unspoken feelings that you otherwise wouldn’t express openly. You must have come across several online movements online or offline where people wear t-shirts with certain quotes to get their point across effectively. Besides, a t-shirt is often an epitome of comfort and fashion that people can put on easily and walk out just like that.
A Means of Advertisement
People hold corporate functions, funding events or parties to support a cause. You must have come across one thing common in all people attending such parties or events. Their t-shirts.
A custom t-shirts with a message is a go-to means to advertise on behalf of a company easily. If you own a t-shirt store, you can offer support for customization of t-shirts with t-shirt design software.
You can help corporates stand out and advertise effectively through custom t-shirts they create and order from your store. The more the customization options you offer, the higher are the chances of people visiting your online store and making purchases. A custom t-shirt can be a great means of advertsing:
Popular TV series
NGOs that stand up for a noble cause like saving animals, promoting children education, etc.
An upcoming sports event or series
A fundraising campaign
and all such things like them.
Less Investment, Big Earnings
In the initial phase, you can keep prices of your t-shirts a little lower to engage customers. When people notice the prices of your t-shirts are nominal, they would show more interest in placing bulk orders. And if they find your t-shirts really good, they are sure to turn into your long-lasting customers.
However, selling t-shirts at nominal prices doesn’t mean that you sell t-shirts at too cheap rates or throw-away prices. This is because this too will backfire as customers would form a wrong impression of the quality of your t-shirts.
You should rather analyze the market prices of the same t-shirts that established players and startups like yours charge. Only after a detailed comparison, decide on the final prices you are going to charge.
Remember, you need to maintain and upgrade your t-shirt design software also from time to time and would need a certain amount of investment for that.
So, consider this investment also in mind while deciding final prices to ensure you have enough capital in reserve and avoid a deficit for such investments.
People look forward to personalization in everything they purchase today. The same is the case with t-shirts. If you sell routine t-shirts with fixed patterns and designs, your customers may not show that much excitement.
On the contrary, offering them an option to unleash their creativity and give that ‘personal’ touch to t-shirts through t-shirt design software, chances are that it whets their interest. And they start visiting your store frequently to create and order unique t-shirts with self-made patterns close to their heart!! Voila, your sales can go up in no time.
Besides, customers can help retain your customers better. This in turn will help increase your brand loyalty as well.
In a Nutshell
Personalization is the need of the hour. As everyone is looking for personalization, it’s time to rise to the occasion. If you are a genuine fashion lover and passionate enough to hit gold in this field, your time has come.
Just launching your online fashion store, pick the right t-shirt design software, apply a judicious combo of promotional and marketing strategies, and start minting money right away.
Original Post: https://whattheythink.com/news/102008-why-t-shirt-printing-business-new-trend-today/
An ecommerce website is no more a luxury but rather the need of the hour. As online presence is indispensable today for high sales. When it comes to choosing an ecommerce platform, two of the most popular ecommerce platforms business owners tend to choose are Magento and WooCommerce. And as WooCommerce is a free open source platform, people generally go for them. Especially if you are a newbie, WooCommerce is more pocket-friendly as well.
However, merely setting up a WooCommerce store doesn’t suffice. In today’s world where product personalization is in high demand, you can’t do without a WooCommerce Product Designer to enable customers to create their own products online.
Let us have a look at the items, customers can personalize using a WooCommerce Product Designer.
Cards and Stationery
Despite the fact that e-cards and online wishes are more prominent in the digital era today, a beautiful conventional card still has its own charm. By integrating a WooCommerce web-to-print card design software, you can let customers create their own cards and design them their own way.
You can further let customers choose from various card/paper options like letter sheets, flat cards, folded cards etc. You can even enable them to use several fonts and clipart to create a unique card and place its order with you.
Glasses and Mugs
People no more like mundane mugs with conventional designs. Rather, they want their names or favorite quotes engraved on them. To enable your customers to design a unique mug, you can offer them options like glittery charms, ribbons, and paint chips bearing their names.
While providing these options, see to it that you customers make the most out of your WooCommerce Product Designer tool and don’t miss out any step important in designing glasses. You can also display the previously designed glass samples to inspire first-time designers.
Ensure giving them ample features with your tool rather than scaring them off with blank designing canvas.
Customized fashion is in vogue. Printed t-shirts, caps, and more – they are gaining huge popularity. By getting new personalization and design ideas from Pinterest or Instagram, visitors look for the freedom of that customization on visiting your store. And to provide them with that, you can integrate a WooCommerce Product Designer tool for T-shirts.
Whether it is a pair of sneakers to put on with jeans, or formal shoes to attend a formal function; a WooCommerce Product Designer Tool can let your customers design them all. Ensure to offer them a sufficient amount of colors, shoe styles, and materials. To let them have a full idea of what the final product looks like, you can also give them a 360-degree preview.
Last but not the least, photo albums. Personalized photo albums and wall decors have almost replaced the conventional photo albums. If you are into photography or home decor business, you need to make your business stand out. And offering something unique and special can help you with that.
Offer your customers an option to upload photos from either file and social media. Make sure that your WooCommerce designer tool provides a host of features including various border designs, fonts, backgrounds, custom clipart, and more.
A gift so small as a keychain can also prove to be a long-lasting memoir. Provided you make that keychain stand out. Be it a simple name written or a face printed, customers can design that keychain to make it attractive and appealing as gifts. All you need is to integrate a feature-rich WooCommerce Product Designer tool, This way, your customers can gift their near and dear ones a relatively small yet unforgettable gift – a custom keychain.
Whether it is an office or a home, a conventional calendar still serves an important purpose for a number of old-school people. So, why not give them an opportunity to retain their old-school fashion with a little touch of modernity to it. And how could that be possible? Simply by letting them create custom photo calendars with beautiful designs or quotes of their choice.
Pillows are no less than companions as they see all – your tears of joy and of course tears of grief. So, a pillow is a great gift idea. Imagine how great it would be if you let customers personalize the pillows that they want to gift to their buddies.
By integrating a WooCommerce Product Designer tool, you can let customers print quotes, snaps, or other designs of their preference. And make them a perfect gift for those who they want to gift pillows too.
In a Nutshell
People are crazy after personalization today in a highly competitive market today. Only if you provide your customers the freedom of customization through a WooCommerce Product Designer, you can have an edge over your competitors. And a product designer tool is the holy grail for you if you are thinking of venturing into the ecommerce business of apparel, shoes, photo albums, gifts, etc.
So, just go get a WooCommerce Product Designer tool right away and take off your online business.
Original Post: https://customerthink.com/items-you-can-let-customers-personalize-with-woocommerce-product-designer-tool/
Tips to Sell Custom Face Masks on Your Store
Now that the global count of Coronavirus cases has crossed 10 million, people have started coming to terms with the fact that they’ll have to live with the ‘new normal’ for long. No matter which industry or field you take, norms have changed a lot with the printing industry as no exception.
People would consider face masks trivial accessories earlier. However, they are like a part and parcel of life. Of late, people have started looking for personalization even in face masks just like they do in all other fashion accessories. Rising to the occasion and to meet the ever-growing demand for custom masks, several fashion and print store owners have introduced custom masks as a fashion statement.
If you are an online print store owner, it is time you offered your customers custom masks as a new outdoor attire accessory and strike the right chord with them.
Read on the tips to boost sales of custom face masks easily.
Pick the Right Online Product Design Tool
Pick an online product design tool only after ensuring that it has the following features:
Responsiveness - To offer customers a seamless designing interface across all platforms that they can access anywhere anytime.
High Loading Speed - To keep customers engaged throughout and not put them off due to slow loading or functioning speed and increase bounce rates.
Customization of Multiple Products - To enable customers to customize a wide range of products (and not just face masks) to engage them better.
Multiple Comprehensive Personalization Options - To boost the conversion rate by letting customers to:
Upload custom images for masks
Upload their selfies or photos to print
Personalize masks with creative quotes, text, clipart images, etc.
Support for Print-Ready Design Output Files - To let customers preview final designs and edit them (if req.) before printing.
Price Differentiation Competencies - To offer a variety of pricing for customers to pick from based on their quantity and personalization elements they use.
Market Your Face Masks
Merely adding a custom face mask to your store won’t suffice. Marketing it is also equally valuable. Leave new customers aside, even your old permanent customers would need you to put some efforts to grab their attention.
Coming to on-site optimization, writing a blog or two on face masks and optimizing them for high-ranking keywords around face masks can work well. Further, submission of guest posts and SEO articles can help bring more traffic. Also, write a LinkedIn article announcing the launch of custom face masks to engage more quality traffic.
Equally crucial are social media marketing and email marketing. As long as you don’t promote your custom face masks through social media, emails, paid ads, etc. customers won’t notice what you have come up with to offer them.
Using all these ways, you can maximize your outreach to your customers with a combination of various channels and strategies.
Upgrade your FAQs Section
A new product brings with it a whole new possibility of a number of questions and concerns. And you have to answer all these questions and concerns that customers have got. To answer each customer individually is obviously not a practical idea.
Hence, upgrade your FAQs section with several common questions around custom masks to make it more informative and decision-driver.
You can include questions like:
How to Wash Face Masks?
This question needs an answer both from the design perspective and hygiene perspective.
Give information on which colors you have used and how to preserve those colors while washing. Alongside, educate customers on the value of timely sanitization and washing of face masks.
What fabric material do face masks consist of?
It is an important piece of information your customers must know. They should know which fabric you have used for mask manufacturing and why. Justify how the fabric you chose is a perfect fit for durability, hygiene, comfort, and ease of use.
How to Use Masks?
Though custom face masks appeal to customers primarily due to their attractive designs, their underlying purpose still remains the same - protection against COVID infection. Therefore, including instructions to wear and remove face masks, and dispose of them without exposing others to the risk of infection is a must.
Besides the above questions, you can include:
How long can I keep using a reusable mask?
How to know it is time to change my mask?
Does wearing a mask for longer periods pose risk hazards?
(A common concern though cleared by WHO)
Can I go out without masks for short walks or uncrowded places? Or should I carry a mask everywhere I go?
and provide satisfactory and sufficient information in answers to all such miscellaneous questions.
New Norms is the Truth
The world is looking to adopt the new normal. And customers’ behavior has changed a lot along with a number of unprecedented changes. Erstwhile of no use, custom face masks are so popular that one can’t imagine life without it.
Offering an online product design tool to customers to let them create and order personalized masks is the key to boosting your revenue again.
Original Post: https://www.linkedin.com/pulse/tips-sell-custom-face-masks-your-store-pratik-shah/
The first-ever e-commerce transaction was in 1992, and today, global e-commerce sales amount to more than $3.5 trillion worldwide. Moreover, by 2023, retail sales will hit more than $6.5 trillion.
This looks impressive, but as an e-commerce owner, can you easily get a piece of the retail sales pie? It’s not exactly a cakewalk.
The e-commerce industry is always in a state of flux due to new technologies and changing customer demands. Consequently, businesses must be vigilant. The first step you can take is to stay updated with the latest trends.
The following trends will influence e-commerce in the remaining half of 2020.
E-commerce personalization is the practice of delivering personalized experiences and products through your e-commerce site. A study reveals that 80% of shoppers are more likely to buy from a company that offers personalized experiences.
E-commerce sites are investing in more customer-centric approaches to provide a better experience. It helps you target your customers and draws their attention. Consumers feel connected to your brand, and they are likely to return.
Personalized e-commerce experiences include curated products, targeted ads, and recovery emails.
Social commerce is the process of purchasing directly from social media. This trend is expected to rule beyond 2020. 55% of online shoppers have bought a product directly through a brand’s social post. The credit of social commerce goes to features like the ‘buy’ button on Facebook and Checkout on Instagram. Interestingly, Checkout on Instagram allows the entire shopping process to happen within the Instagram app.
With increasing social media users, Social e-commerce is unavoidable for your online store. Generation X prefers Facebook, while Generation Z is mainly active on Instagram and Snapchat. Overall, 30% of online shoppers are likely to buy direct from a social media network.
Keep in mind that social commerce is most relevant to lifestyle-oriented retail stores like apparel, luxury goods, and home decor. If you have not started yet, here are a few tips for your social commerce strategy:
Encourage your followers to share your products
Partner with social media influencers
Create good content
Choose a platform that suits you best
Create a mobile-friendly experience
Create a personalized experience for your customers
Environmental topics influence buyers. Did you know 50% of consumers keep in mind environmental concerns while making a purchase decision?
People are becoming more and more environmentally friendly. They are demanding ethically made items, recycled clothing, eco-friendly packaging and shipping, and so on. This increases the responsibility of brands to fulfill the environment-friendly needs of customers.
Here’s what your online store can do to appeal to the eco-conscious customer:
Include eco-friendly alternatives to existing products
Choose sustainable materials
Reduce packaging waste
Implements sustainable shipping
Spread the word that your brand cares about the environment
The success of Amazon’s Alexa, Apple’s Siri, Google Assistant, and Microsoft’s Cortana is not unknown. Is voice search going to be a game-changer in the e-commerce market? Well, research reveals that voice commerce will grow to reach more than $80 billion per year by 2023.
As shoppers continue to use digital assistants, it is beneficial if retailers learn how to use voice search to optimize pages.
A chatbot is the latest trend in messaging, and that’s why 80% of businesses want chatbots by 2020.
Chatbots are changing the way businesses communicate with customers. They stimulate real conversation and thus enable a brand to reach a bigger audience and transform the customer experience.
More than 60% of customers say that they prefer digital self-serve tools, such as websites, apps, or chatbots, to answer their inquiries. The primary reason is text messages are more convenient than talking with a person.
How can a chatbot benefit your business?
Save a considerable amount on a customer service team
Effective, clear, and error-free communication
Notify customers about promotions
Enables you to personalize the product page
Keep customers engaged
Humanize your brand
Just knowing the trends is not enough. Now, it’s your time to analyze what matches your brand image and goals. The key to success is always experimenting with the latest trends, tools, and then deciding on what is best for you.
Original Source: https://graphics-pro.com/education/2020-e-commerce-trends/
Mr. Pratik Shah is the Creative Head of Brush Your Ideas, a Web-to-Print technology solution offering consisting of magento product designer extension and readymade Web-to-Print Storefront. He is a tech enthusiast and an avid blogger and writes about ecommerce and web-to-print industry.