The term ‘web-to-print software solutions’ was considered to be huge and outlandish some years ago. It still is, amongst the business owners who are unaware of the potential of web-to-print. However, after experiencing the benefit it renders, several business owners started embracing the technology. Even if it asked for them to understand the nuances of its working.
A print designer software entails several tools that enables the customers of website owners to upload their design, make use of different templates and mention about the kind of product they are willing to order. Web to print solutions are not only useful for professional printers but also for ecommerce store owners and their customers as they are efficient, easy to use and curb the production costs. Let’s have a glimpse of the ways in which you can make the most out of web2print solutions.
Expand Your Reach
If you have a print designer tool integrated to your website, you can expand your reach and get in touch with the global audiences with ease. Your customers (no matter which country they belong to) can create their account, design customized products, and place an order with you. You can also provide the facility for your customers to get a preview of the product as to how they would look like before they place an order or make payments.
Search the market and you will also find platform independent and all-inclusive web to print solutions that come with databases which keep contact information of customers, history of orders, designs and more.
Streamline Your Workflow
Using a web-to-print ERP, you can set up an entire web-to-print program that can take care of your print production cycle. All you need to do is select some options from the menu and decide the flow of printing products, cards, calendars, brochures and more. Let’s say you are about to print a black design and the black cartridges get over.
In such a case, a web-to-print software will directly place an order for your missing items and ensure that you get a delivery of it on time. And no last-minute glitches means, you can print more products in small amount of time.
What Considerations You Should Make Before Investing into One?
Which is the first thing that comes to your mind when I use the word software? User-friendliness I suppose. Now, when we talk about web to print software solutions, the factor of user-friendliness applies to both; the backend as well as the front-end users. If you are a print shop owner and lack technical knowledge, you might find it difficult to traverse around complicated tools and menus. Hence, you must make sure that the software that you invest into comes with an easy to use interface.
Also, it should provide your customers with easy designing, navigation, and checkout facility. Another important consideration to make is whether or not the web2print software is compatible with your current website and you can integrate it without damaging your website. Ideally, you should search for a software which is platform independent and doesn’t affect your search engine rankings.
So, How Do You Benefit as a Print Shop?
Having an online print shop is the best way to go beyond your vicinities and reach more people. Also, the expenses incurred in setting up an online store are comparatively less than you would have to if you had a commercial brick and mortar store. Once you set up a web-to-print store and provide your customers with exactly what they want, there are more chances for your business to succeed.
Several researches have proved that customers are ready to pay any amount (shipping or otherwise) if they get exactly what they want.
There are several companies that provide the business owners with ready-to-sell web to print storefronts. All you need to do is strike a deal with them, explain your requirements and they will take care of everything from the scratch. Right from developing your website to implementing the working of your web-to-print shop.
In a Nutshell…
Web to Print Solutions are a great way to enhance the efficiency of your current e-store and provide your customers with a user-friendly e-store wherein they can get what they want. All you need to do is adapt to the technology and choose a cost-effective solution for your business.
For all the ecommerce store owners who have embraced web to print technology and own a web to print storefront, things might have changed. In a good way, of course. They could finally empower their customers with a personalization tool and bring a smile on their face by providing them what they wanted. If you are one of these e-store owners; let me tell you, that is only half a battle won. Once the trends change and the technology advances, you will have to make efforts to bring certain changes to your web to print store.
Some web to print experts believe the success of a web2print system depends on whom you assign the task of maintaining the web to print system. David Zwang, the consultant of Zwang & Company, (a firm that specializes in process analysis, and strategic development of firms in the fields of information publishing, design and printing) says that “It is important to find a professional firm that takes up a special responsibility for implementation, training, and maintenance of your web to print software/storefront).
Through this blog, we will provide you with some tips and insights on maintaining and spicing up your web-to-print ecommerce store.
Check the Scalability
Some of the web to print technology solutions can get quite complicated with time. Several come with a high monthly fee and are not flexible enough to provide e-store owners with the features they want. Also, after few years of software integration, the companies don’t offer with consistent and efficient customer support.
Sometimes, if middlemen are involved, it gets even more complicated for the e-store owners to reach the web-to-print service providers. So, even if you pride on having a web-to-print store, it is important for you to check whether it’s flexible and scalable enough to serve your needs with passing years.
Implement Workflow Automation
Every web-to-print store has a defined workflow. Preflight, file delivery, soft proofing, approval etc. are some of the processes that are a part of daily print production lifecycle. Now, a minor glitch in one of these processes and several things can go wrong!
By having a web to print ERP in place, you can define every stage of the workflow and automate it. Many popular companies like Kodak PRINERGY, Brush Your Ideas, Kodak INSITE Storefront etc. provide pre and post press workflow solutions to the ecommerce business. If you wish to make smooth deliveries and wish to see an upsurge in your orders, print ERP is your way to go.
Get Rid of Extra Features
Ask any web to print provider about the features and functionalities of their tool and they will provide you with a huge list of features which can be compiled into a book! Well, just so that you know, it is better to have few well-developed and efficient features than having too many that are worthless.
In case you are planning to add more features to your currently existing web to print storefront, make a list of the major objectives you want to fulfill and in what ways they can help you. Thereafter, you can consider adding those features. Get rid of the old and extra features as it might overwhelm your customers.
Keep Adding New Products
If you are providing a superior quality web to print solution, it is also important for you to keep adding new products to your catalog. Updating your e-store from time to time and adding new products at regular intervals will keep the interest of your customers alive.
The only condition is, the products that you add to your e-store must have a printable surface and your printers should be able to provide with smooth and effective printing. By expanding your store with more personalized products, you can ensure that your customers find new every time they visit your store.
Run Marketing Campaigns
Being a B2C web to print store, you must mull over questions like, how will you drive people to your website? Will you run Google Adwords Campaign or will you indulge in some strategized SEO activates? Well, these are good ideas for making your web presence strong.
Word of mouth marketing works up to some extent if you provide discounts, giveaways, and coupons pertaining to the products of your brand within your vicinities. However, you must also run marketing campaigns on social media. Create a page, invite the right audience to like it and keep promoting your products on special occasions. It will make a huge difference in the popularity of your e-store.
Get into the Groove, But Carefully…
With the evolution of web to print industry, several ecommerce store owners have started understanding the importance and benefits of having a web to print store. Not just that, they strive to make it better with each passing day. If you are planning to do the same, you are on the right track. But, you must embark upon the journey carefully as you might get carried away by the companies that promise you of great features without understanding your objectives.
Brush Your Ideas – The Silver Bullet to Your Arsenal
Are you looking for an all-inclusive web to print solution? We serve 3 kinds of customers. One – those who need a web-to-print tool to enable their customers to create unique and print-friendly artefacts on their products. Two – those who want a web-to-print ERP to set automated workflow to their print lifecycle. And last but not the least, a ready to sell web to print store that entails one or all the above functionalities and more so that you can indulge into stress-free selling.
If you see a brighter future in web to print but lack the technical knowhow for the same, don’t be reluctant. Check out our demo, provide us with the list of your requirements, discuss your business objectives with our web-to-print experts and we would be more than happy to help you!
It isn’t a surprise as to how everyone can easily design one’s apparel today. T-shirt enthusiasts are always on a look out for online t-shirt store that can provide them with t-shirts that match their persona and choices. They can create designs on an e-stores that enable them to upload their designs and give it to the print-on-demand retailers who dropship the orders thereafter.
If you are planning to move your t-shirt store online, there are several platforms you can choose from including Magento, Shopify, WooCommerce and Prestashop. However, that alone will not suffice. You need to integrate a t-shirt design software that can be integrated with your platform. Using it, your customers can design the t-shirts that have their favorite logo, quote and designs.
Through today’s article, we will talk about the different approaches you can take up for selling t-shirts online. It will help you decide the way that suits you the best and how you can make the most out of the lucrative t-shirt selling market.
Sell Through T-shirt Sale Websites
The first and the simplest approach to sell t-shirts. There are many t-shirt printing marketplaces that enable you to create an account on their store and add your t-shirt designs. Thereafter, whenever someone places an order, they get it printed and ship it to your customers. They give you the cut of profits which you can set when are creating your tee. If you are a newfangled entrepreneur and want to see how your t-shirts sell before you set up a full-fledged store, it is a good way to start.
Sell via Drop Ship through Print-on-Demand Vendor
This again is an easy way to sell t-shirts online. Through this option, you can have your own brand with the t-shirt that your can sell and market online. However, you do not need to have the printing facility. You can take help from a print-on-demand vendor who can print the customized t-shirts of your customers and ship it to them. Some of them also make use of t-shirt maker software that easily integrates with your website and helps you enlist the sale of t-shirts. Once they make a sale of your t-shirts, they route the orders to your POD vendor who can print and ship t-shirts to your customers and bill you the wholesale cost.
Sell, Print, and Ship Yourself
Last but not the least, this is the most widely embraced option. Majorly because it gives a lot of freedom to the online t-shirt vendors to sell the way they want. It also asks for skills and knowledge to sell customized t-shirts online. In case you do not have the required technical knowledge to set up a store, there are companies that provide the e-store owners with ready to sell web to print stores. They create your website from the scratch, add products and integrate a t-shirt design software with your website. Thereafter, you can just start selling. But if you choose this option and lack technical knowledge, you must ensure that its backend is easy to operate.
You can launch a simple ecommerce website and start selling t-shirts that you print and ship to your customers. The best way to boost your business and make your brand well-known amongst t-shirt vendors is to provide your customers with a tool to design their own t-shirts through your website.
So, Which Option Should I Go for?
There are several factors you need to consider before choosing the right option for you. In case you choose to sell through other website, you need to find out what t-shirt sales sites cost. Some of them enable you to set up a free account, upload your t-shirts and sell them. Not just that, they also pay for the t-shirts that they sell for you. If you go for this option, you might have to spend on advertising your tees on social media platforms like Facebook.
As today’s digital marketplace is flooding with several t-shirt sellers, it is imperative to stand out from your competitors. You need to ensure that you come up with a unique t-shirt design store and market your brand well on social media platforms like Instagram, Pinterest and Facebook. We wish you the best!
A research conducted by Smithers Pera – a Digital Label & Packaging expert proved that by the year 2019, the Market will have more than 200 billion A4 prints. This number shows the effect of web to print technology and how businesses all over the world are embracing it. Amazon too, has jumped into this bandwagon by getting an approval for its patent on Apparel Manufacturing and Warehousing.
If you want to join the carnival of Web to Print technology, Brush Your Ideas is the platform you must go through. And if you already have an ecommerce store in place, all you need is a demo of our feature rich product design tool. Often, the companies willing to carve their niche in ecommerce business with web to print capabilities need a development partner. This partner, should have an experience in both, web to print and ecommerce.
Brush Your Ideas can help you carve this niche by offering you with ready solutions and web to print storefronts that are perfect for Startup and Enterprise level businesses.
Web to Print Stores for Enterprises
Factors like scalability and security stand of utmost importance when it comes to expanding a large-scale business. Brush Your Ideas provides with a B2C enterprise plan with a hosted solution made using the combination of Magento community edition and ecommerce theme.
The web to print e-stores we provide entail features that enable you to manage discount, analytics and create analytical reports. It also works perfectly for startups.
Now let’s take a look at the features that are dedicated for Enterprise Businesses:
Integration of BYI with CRM
Just having a web-to-print designer tool does not suffice for a large enterprise. You need a robust backend support that helps you to manage your customers as well as key stakeholders. We also provide our customers with an add-on Enterprise Solution which comes with SuiteCRM integration.
Multiple Currency Support
Our solution already provides Multilingual support. The enterprise plan comes with an additional feature of multiple currencies.
Multiple Payment Gateways
The startup plan of Brush Your Ideas comes with a single payment gateway integration. The enterprise plan provides you with up to 3 payment gateways.
Google Tag Manager
Google Analytics stands of utmost importance in ecommerce. For managing a large business, it becomes important to track the tiniest details about visitors and their visits. With the help of Google Tag Manager, you can obtain detailed insights about number of clicks at CTAs, page depth, and event-based marketing communication without relying on the development.
White Label Solution & Dedicated Hosting
You can go for either the startup plan or the enterprise plan. We will provide you with dedicated hosting. The enterprise plan has white labeling features so that it doesn’t affect your branding.
Premium Support & Training
Through us, you can obtain 48 hours of set up assistance and 20 hours of training. Also, our Enterprise plan provides you with premium support features that are sure to fulfill your requirements.
Brush Your Ideas comes with some superior quality add ons including QuickBooks Integration and Survey Setup that works with your CRM.
Get What You Want
Imagine your kind of web to print storefront and we will build it for you! Check out our plans that provide you with necessary features and functionalities imperative for your web to print storefront.
Why not check out the demo and find out more about Brush Your Ideas? Get in touch with us at the earliest!
There is a huge pool of ecommerce websites out there. If you are planning to launch one, you need to be attentive towards certain aspects. This is because, the success of your e-store depends on how you launch it. If you are a startup, you might not be able to take data related decisions. To help you, we have come up with a guideline to help you manage the launch. So, let’s dive in without a further ado.
A Good-Looking Website Is Not Enough
Before you start with your new business, you must have a business model in place. This is because, you are venturing into a well-established ecommerce market. Also, think about this. Why should customers buy from you and not from a brand they are acquainted with? How would you ensure that there is enough traffic on your website?
You must have a marketing strategy in place. Now, talking about marketing strategies, you might say, “I will start offering coupons, giveaways, and discounts.” Well, everybody does that. So, what makes you stand out from others?
Think about web-to-print. With the help web to print technology, you can offer products that your customers would die to have. And of course, create a stir in the market for the unique products that you offer.
A Web to Print Storefront
If you are a start up and lack the technical knowledge needed to have a website that works on web-to-print technology, you can strike a deal with a company that can set the entire storefront up for you.
Enter Brush Your Ideas – a company that can take care of your requirements and provide you with a solution suitable to your business. There’s one more solution that we have added as the part of Web2Print Storefront: B2C Standard solution for W2P.
This means, we have looked into everything right from site development, W2P integration, as well as the marketing aspects. Given below are some of the features we consider:
Elements for Your Web to Print Storefront
As we have built this solution using Magento Community edition, it takes care of the fact that your solution remains secure and can take high amount of traffic. If you think that Magento can get difficult to operate, we also provide web to print solutions. So, your demands of being able to handle the generic maintenance and maintenance can be looked into.
Magento Product Design Tool
The Brush Your Ideas Design Tool is available with 3 plans. It is up to you to choose the plan that adheres to your requirements and is within your budget. Depending upon the plans, the difference that you need to pay is the fraction of $100 per month. Make sure you get in touch with our experts and get a personalized demo to know about the features in all the 3 plans.
What About the Pricing?
The installation cost for Hosted Web to Print Storefront (B2C Plan) is $299. Depending on the type of Magento Product Design Tool of your choice, the price can vary from $99 to $249 per month. No hidden costs involved.
Do I have other options?
There are two scenarios when it comes to starting a W2P business. One, you already have a website. And two, you do not have any. If you have a website, you can consider integrating our Magento Product Design Tool. Otherwise, we set up a web-to-print store for you from the scratch. What do you prefer?
Mr. Pratik Shah is the Creative Head of Brush Your Ideas, a Web-to-Print technology solution offering consisting of magento product designer extension and readymade Web-to-Print Storefront. He is a tech enthusiast and an avid blogger and writes about ecommerce and web-to-print industry.