The world of web-to-print has two types of printers and storefronts. B2B (Business-to-Business) and B2C (Business-to-consumer). As B2C web-to-print has expanded in the retail space, it is used by online store owners to attract new customers and offer them with a personalized shopping experience. A B2C web-to-print business typically includes a print ecommerce tool using which the customers can design, edit and print products before adding them to the shopping cart. Once you start with a B2C venture, you will be making daily transactions with strangers. But before that, you need to ask yourself certain questions and make some considerations. In fact, there are a lot of them. Let us take a look at some of them.
You might be a commercial printer looking forward to help your clients by producing marketing materials for them or an ecommerce store owner wanting to offer customized products to your customer. Choosing a web-to-print solution can prove to be quite daunting. Especially when you are a start-up firm, a lot of considerations have to be made before investing into a solution like this. Pricing for these software is not always transparent. Some providers ask for monthly fees whereas others help you start with a basic plan and then move forward to higher pricing plans.
While choosing online web-to-print solutions, you need to discuss with your team and some of your end users and know their opinions about your decisions. Given below are the questions you need to ask yourself.
1. What basic features do I need?
Before you mull over the price packages, you need to know if the tool befits your requirements. You definitely do not want to end up with a good for nothing software just because it was cheap and you wanted to have one. Technology keeps evolving with each passing day and hence you not only need to know how it will help you today but also have information about how it will meet with your requirements in future. Hence, you need to make a list about features that you can’t do without and rank them based on your priorities.
2. Does it offer a good user interface?
Different web to print solutions have different user interfaces. So make sure you do not overlook this aspect. If you are integrating a web-to-print solution with your ecommerce store it must be easy for your customers to work around it. In case of complications, it can result into cart abandonments and people never visiting your web store again. Hence, you must make sure that the workflow is simplified for your users and the experience you provide lives up to their expectations.
3. Is the tool flexible?
With tools like this there is no “one size fits all” kind of promise. So if you are integrating a web-to-print solution to your ecommerce store, you would definitely want it to be flexible. The tool might have some basic features like design templates, cliparts, colours and text management but you should also be able to customize its features as and when your business grows. This will help customers design what they want and they are likely to keep coming back to your store.
4. Which web to print solution can I afford?
Once you have explored ample amount of options and have shortlisted two to three models, you need to decide on the costs based on what kind of pricing structure would be most suitable to you and your clients. There are some web to print software providers who offer models which start at low prices and increase their prices as you grow your client base. This means you pay based on the number of orders taken per month. Printers and marketing agencies can begin with customers that need such solutions and estimate as they go. Ask yourself questions like, “Do you have any up front capital?” or “Do you want to choose a SAAS subscription model.”
Once you get a satisfactory answer to the above questions, you can buy the online web to print solution you like. Can you think of any other considerations that should be made? Feel free to share with us!
Aspiring designers are often confident about embarking upon any business related to clothing industry. So if they are introduced to the industry of printing t-shirts, they think they will be able to handle everything smoothly. But when they actually start working on the new venture, they face hurdles and get stuck. Although such obstacles are small, they can pop up anytime during the entire process right from designing to printing. And when you are unaware about the full particulars related to t-shirt printing business, this is sure to happen.
We are quite aware of the fact that every designer has their own way of working and every print shop works on its own rules. But if your short term goal or dream is to have an t-shirt printing company of your own, we have come up with a step-by-step guide which might help you to establish your business and run it successfully.
Step 1: Create A Business Plan
Step 2: Decide on the ecommerce solution for your web store
Step 3: Purchase an online product designer tool
Step 4: Make your design tool feature rich
Step 5: Select the printing method you will use
Step 6: Select the right t-shirt supplier
Step 7: Set up the printing infrastructure
Step 8: Set up logistics infrastructure
Step 9: Launch your store
Step 10: Market your store
It is important for ecommerce store owners to be aware of the latest trends in their business. Keeping up with these trends helps you stay ahead of the competitors and promote your business to the right audience. If you are a company making advertising material, promotional products and gifts, you need something extraordinary to take your business to the next level.
Business cards and corporate advertising material are one such merchandise that can help you stay ahead of the competition. But when it comes to corporate materials, not everyone likes to use second-hand logos and common designs. In order to provide the freedom of designing customized business collaterals, you must invest in online business card design software. There are a number of features and functionalities you can provide your customers through business card design software. Let’s check out some of them.
1. DIFFERENT CARD TEMPLATES
2. EDITING TOOLS
3. PREVIEW AND SAVE OPTIONS
4. IMAGE DOWNLOAD PREFERENCE
5. CONTROL OVER PRINTING METHODS
6. PROVISION OF GOOGLE SUPPORTED FONTS
7. MATERIAL SELECTION
8. SHAPE SELECTION
9. OFFER SVG SUPPORT
10.GIVE SINGLE/DOUBLE SIDE PRINTING OPTION
11.PRESENT BUSINESS TAGLINES
While choosing a product like this, you must make sure that it is easy to install/configure, comes with a manual, is user-friendly for your customers and provides you with the best return on investment. Make the right choice!
To see above 11 features in details, https://www.brushyourideas.com/blog/features-provide-customers-business-card-design-software/
Stickers are one of the best advertising materials. This is because they look quite attractive, can be individually dyed and cut, can be stuck on anything and are also easily removable. A lot of people use vinyl stickers to decorate their surroundings. If you have a Magento based ecommerce gift store, and you can definitely offer customized stickers for your customers as they are affordable and available in an array of sizes, shapes and colours.
But in order to sell customized stickers, you need to provide a tool using which your customers can design stickers of their own choice. So how can your customers design stickers using the Magento product designer tool available on your ecommerce store? Let’s check out.
Selecting categories/business design
Corporate stickers can be provided based on different industries. Using your product designer tool, customers can adjust a background image or use different colours. You can provide with numerous themes on different pages. Once a design template is selected, they can load it and make adjustments based on size and font type. Depending on the corporate logo, different geometric shapes can also be combined and modified in order to get the needed output.
Uploading high resolution images
In order to work smoothly on using your product designer tool, your customers must upload high resolution images. Higher resolution files work great when you can offer stickers up to 14 inches in size. Also, stickers with good quality images will look clean and crisp. While uploading images, your customers must give attention to details like text, details and texture and take a preview of what the final design would look like. They should also know that text will be more legible in stickers that are bigger in size.
Playing with colours
In some designer tools, there is a common feature for uploading designs for all kind of products. But you can provide with a separate module for stickers. As these files are separate, your customers can experiment with different colours and cliparts available in your library. It is important for your customers to remember that all stickers regardless of being die-cut or not, are printed on white vinyl. So if there is any text or design in white, it might not show up in the final printed sticker. Even if they use white as the main sticker colour, there will be scattered pixels with white spaces.
Custom sticker printing is gaining popularity with each passing day. When it comes to designing stickers, people like to be at their creative best. By offering with a Magento based sticker designer Tool, you will be render this freedom to your customers. You can also keep adding modules, cliparts, templates and design according to the changing industry demands. After you produce a variety of stickers, you can also promote them on social media. This will enhance the value of your product designer tool and boost your clientele.
Right from things they own to things they give, people love products that are an indication of their individuality and reflect their interests. Ecommerce owners are very well aware of the fact that personalization is a perfect way to drive substantial business growth. Hence, for creating personalized products like handbags, shoes, T-shirt and jewelry, eCommerce store owners provide customers with a product customization tool.
A survey conducted by MyBuys Inc. and research firm The E-tailing Group Inc, revealed that 40% customers prefer to make purchases from retailers that consider their preferences. So what is making personalization of products important in the year 2017 and how can the e-retailers make it work for themselves? Let us understand.
Undertake personalization efficiently
Know how much customization to offer
Fulfill demands in real-time
Be ready for the future
To know More in Details Visit https://www.brushyourideas.com/blog/how-personalization-products-work-ecommerce-store/
Mr. Pratik Shah is the Creative Head of Brush Your Ideas, a Web-to-Print technology solution offering consisting of magento product designer extension and readymade Web-to-Print Storefront. He is a tech enthusiast and an avid blogger and writes about ecommerce and web-to-print industry.