The constant evolution of the printing industry has made no longer dependent on physical stores. It is growing in different ways after marking its presence into the digital market, it has opened the doors of endless opportunities.
And people are loving it! Because it provides them the freedom to be creative and has things of their choice through Web-to-print stores.
Whereas, on the other hand, the growth of Magento is phenomenal in recent years.
In fact, Magento is currently the most preferred e-commerce platform for e-store owners. If you are considering starting your online store in the printing industry then I recommend using Magento as an e-commerce platform and integrating it with our product design tool. Here, I will be providing some guidance on things you must consider before investing in a magento product designer:
Mobile First: This is the current demand of the market. Tech giants like Google are promoting the concept of mobile-first experience. A recent study shows that 84% of users face difficulties in completing mobile transactions. And that's a huge number. But, as a vendor, there is a huge opportunity for you to generate plenty of revenue by providing these users with the mobile-first experience.
Hence, providing your users with an interface that is compatible with mobile, it will be perfect. You can make sure that your users can easily do even the smallest of the task from your mobile-friendly design.
Support SEO: The marketing of your e-store is the most important part of your business. While purchasing a magento 2 product designer you want to make sure that it has SEO features.
Thinking, why is it important? If there is no visibility of your printing e-store on search engines then you won’t be getting the traffic->clients and this will not help your business to flourish. So, in this era of the digital world, you need to make sure that you have a strong online presence and grow your business. Make sure to check that they provide you with the features like targeted keywords, SEO title, meta description, etc. Making your store full-fledged and optimized technically will help you to grow your digital presence on various platforms and make sure that your customers can find you easily.
Customization options: This is the most crucial part. When your vision is to encourage your customers to design and create their own products. To prompt them to purchase and provide them the freedom to personalize their products by designing things that are not available online. So, to make sure that all these needs get fulfilled you need to make sure that your tool provides great customization options. Example: Multiple design areas, custom clipart options, custom design templates, etc. more the option, the better experience you can provide to your customers and grow your business.
User Experience: We live in a fast-paced world. Today no one wants to wait and we all want things to happen fast around us. Similarly, we want websites that we visit to load fast. So, while setting up the website make sure that it does not take more than 2-3 seconds, otherwise, your website may lose potential users. Simultaneously, also make sure that the tool you are purchasing is providing quick and is easy to learn and play around. The best part of integrating it with Magento is its high tech and speed. All you need to do is find the perfect product design tool which can work with the high speed and easily integrates with your e-store.
Storing downloadable file: As a store owner, you have the majority of the tasks related to management. You need to make sure that the files which you have are at a proper place and are easily accessible. Sometimes, you will be having many customers who are using your own services, in such scenarios you need to make sure that they don’t get mixed, delivery of the product is on time and your customer is happy.
Easy order/reorder facilities: Ordering and payments needs to be easy. You should also check the “My Design” section for your customers to easily check the design they create or purchase. You can also provide the tracking or reordering feature. These two features will make it easier for your customers to track their order like is it dispatched or by when it will deliver and if they have loved some particular design then they can easily reorder it as well.
Conclusion: To make your e-store stand out in this competitive market, you need to make sure that you are moving ahead with time. You also need to make sure that you are using the correct tools to the fullest of its potential and providing your customers with the best service.
Mr. Pratik Shah is the Creative Head of Brush Your Ideas, a Web-to-Print technology solution offering consisting of magento product designer extension and readymade Web-to-Print Storefront. He is a tech enthusiast and an avid blogger and writes about ecommerce and web-to-print industry.