T-shirts are comfy. We all love them. Admire them dearly and wear them whenever we want to be ourselves. They are everyone's favorite weekend companions. There's no better feeling than watching Netflix with a bucket of popcorn wearing a free-sized t-shirt!
If we look back in the 19th century, people used to wear union suits as undergarments. Later on, they cut that suit in two halves: The upper half and the bottom. And that's how t-shirts came into existence. You can say that t-shirts are the modern versions of union suits.
Since then, it has been people's go-to fashion garment. And they can be as expressive as they want them to be. As we know, it is not an uncommon trend to represent a message through this medium. Below is the image of two boys from the UK in the 1980s flaunting a bold slogan.
In short, t-shirts are more than just a piece of garment.
And in today's fast-paced tech world, there is almost nothing that people can't print on t-shirts as there are advanced t shirt maker software available in the market. They are easy to integrate into your e-store and customers can utilize them as a powerful marketing weapon for their business. And many businesses have been leveraging their power for years.
Here are some of the benefits of utilizing t-shirts to market any event, campaign, products or a whole brand:
Cost effective when ordering in bulk
Quick to produce
Simple to style
One of the best direct marketing tools
Outlasts the campaign period
Having the potential to appeal to a wider target audience
Let's see how your customers can use customized t-shirts to turn their marketing events into a success.
Different Events/Campaigns to Use Customized T-shirts as a Medium of Marketing:
Crowd fundraising events are a modern-day approach to raise funds for good cause. And with their rapid adoption among the youth, it is important to make such events stand out for better awareness among the audience. The one thing that today's generation love is apparel. Giving away custom t-shirts based on the theme is a subtle way of appealing the fundraisers.
Here's how your customers can make this event a success using your designer tool:
– Your customers craft a t-shirt which is not only unique but also relevant to the theme of the event. They will also be creating staff and volunteer t-shirts using the t shirt printing software.
– The organizers of such an event will demand the designer t-shirts in bulk. So, you will have to make sure that your tool can fulfill large orders.
– Once your customers have designed and distributed these t-shirts, they have to make sure that everybody wears the t-shirts on the day of the event.
– The next step: Marketing. Taking plenty of pictures, sharing them on social media, and other promotional materials & activities are an important part of the event. The right marketing of such events can help create awareness of the cause and raise more funds.
Product Marketing Campaigns
Let's admit that coca cola is the finest soft drink brand we have been loving since our childhood. The major impact it makes on its customers is through the promotions. Always delivering the right message in the most effective way.
Back in 2013, one of its successful promotion campaigns was with the custom t-shirts. They organized a campaign by sending around 600 custom tees to some of the biggest fans and loyal employees of the brand. After the distribution, each of them had to take a picture of themselves wearing it. Using those images, they created a 70 seconds animation in which two cartoon characters are trying to make a pair of lips smile. After several failed attempts, they were able to easily make them smile by giving a sip of coca cola. And the message was: Coca-Cola – open happiness. It was widely popular as "The Wearable Movie".
Having a software which let your customers create their own designer pieces with creative freedom in whichever quantity they want could be a major turning point for your business. And it depends on how you leverage the software.
Tourism campaigns are hard to conceptualize and the execution of such campaigns is even harder. As it will be for the global audience to create an urge to visit a particular city or country. Here the most important thing that creates a long-lasting impression is the presentation of the USP of that place. It is important as a marketer that customers understand the significance of the place and remembers it. And here's how a t-shirt marketing campaign can solve the purpose:
– First and foremost, it is important to create a t-shirt which has something unique to offer. For example, "I Love New York" t-shirts to promote the New York tourism. But thanks to its popularity, everyone has seen it in many movies and you can even spot celebrities wearing it.
– For users, it is important to create such t-shirts in bulk and distribute them to all the international sellers and merchants. Or they can adopt the online approach as well.
– Penultimately, they can make interacting ad content based on the theme of the campaign by promoting these t-shirts so that it would create a brand like concept among its viewers.
– If the design is appealing to customers, it would boost the campaign success and ultimately these t-shirts will be driving many new customers to that place!
Business events: ones with less glamour and entertainment. Here customized t-shirts can bring back that charm. Apart from digital marketing and other online resources, business expos are the events where a business can showcase their capabilities and attain international contacts and customers. Simultaneously, there would be a whole lot of other businesses emphasizing and trying to win the attention of visitors. In order to make a business expo a success, here's how users utilize the t-shirts as a powerful marketing tool:
– First, they need to prepare the t-shirts with some unique idea. Don't forget the company logo. It is an essential part. But, apart from that writing the company slogan or may be unique clipart would evoke more interest in their prospects.
– During the events, give presentations, distribute leaflets while wearing these t-shirts to make customers remember the business name which eventually could turn into an inquiry.
– Last but not least, providing the services according to the promises made! After all, that's the best business strategy which works every time.
... And Inevitable Creativity
When including t-shirts to the event marketing activities, creativity is an essential aspect. "Keep calm and...", or any Disney inspired slogans are so monotonous. Instead, providing your customers with a choice to invent their t-shirts with the designer tool would bring out their creativity. Such a tool provides your customers the freedom of expression and the facility to create t-shirts according to their requirements.
Customers are going crazy over this new trend and are looking for such merchants who can provide them with before-mentioned products. You can attain the advantages of this thriving customization industry today by integrating t-shirt maker software with your e-store.
Let’s play a quick game.
Here you need to count how many times during the day you hear these words.
Coronavirus, COVID -19, uncertainty, pandemic, case numbers, toll, vaccine, etc. I am sure it is more than you think about your coffee.
As this dire epidemic is disrupting the entire world, it also comes with some of the positive notes.
For example, as per the research, closing the factories in China in the past 2 months almost cleared the sky again. The nitrogen dioxide is now 30% less than normal.
Most of the brick-and-mortar stores are understanding the importance of digital presence and making shifts to keep up with the current market.
Hence this article. All about the current things taking place in the Printing industry and how you can keep your Printing business up.
Shift from Offline to Online
The traditional print business model is not sustainable at least for now. With physical stores closed down, you won’t get orders unless you have an online presence.
So, it is time you launched your online store for people to place orders online. For example, Trust Printshop in Ft. Worth, TX partnered with several local businesses to help them through merchandise.
Their vision is: "We've decided to do something we've always wanted to do: sell our own garments with our own designs directly to you." You can also offer customization to your customers by integrating a product designer tool/software product in your backend. This way, you can not only keep your business running but also sales-oriented and engaging.
Localized Order Delivery
With shipping restrictions imposed across various parts of the globe, you may not be able to ship orders to distant parts. However, you can still continue delivering your local orders. Once you create your business website, you can inform your customers that you are operating remotely to deliver local orders in the vicinity of your remote location.
If you have local warehouses, you can fulfill local orders as localized shipping doesn’t face stringent shipping restrictions or heavy costs. For example, repro print express is still accepting orders online and delivering them. Their customers can also design their products.
Custom Products (Especially T-shirts, Signages, and Photo Albums)
If it were not the COVID-19, all custom products would be in demand as usual. Unfortunately, this is not the scenario.
Nevertheless, some custom products are still in high demand. A custom t-shirt for fundraising, spreading awareness, thanksgiving, inspiration, etc. can be a good source of income today.
Similarly, custom signages are valuable as big hospitals, health care clinics, or local administration authorities, etc. can use them to create awareness. For instance, they can display these signages in public places to appeal to people to stay indoors, instruct people about the lockdown rules and restrictions or guidelines to follow in case anyone suspects COVID-19 symptoms. Hospitals can display them to aware people of COVID-19 and safety measures to follow to prevent infection.
Old photos may also help people escape the harsh reality outside and give them a few moments of relief in this distressing situation. They may cherish their memories and stay positive by looking at them. Therefore, custom photo albums may also be a product worth selling today.
Flexibility in Return and Exchange Policies
As per a study, 96% of digital buyers would repeat purchase with good returns experience. So, it is imperative for you to ease your return and exchange policies and extend the return period. This will engage your customers better and enhance their shopping experience. And they will keep returning to your store and boost your sales.
3-D Printed Personal Protective Equipment
3-D printed PPE kits are in high demand as they are cost-effective and can help reduce the shortage. Many companies and even individuals from this field have stepped up and are aiding governments and local health authorities of their countries to curb the PPE shortage.
For example, A number of 3D printing companies are believed to be amongst the 1,400 businesses which have already pledged their support including 3T Additive Manufacturing, an ISO 13485 approved service provider.
According to them, they have the capacity to produce metal and polymer parts in varieties for the medical industry and believe they could help with the manufacturing of casings, clips, fixturing and more. Ventilators, hand gloves, hospital gowns, etc. are the products you can manufacture and sell to local health authorities and hospitals at nominal prices.
Several cyber hackers are ready to prowl and hack into others’ bank accounts, social networking accounts, with an increase in the usage of the internet. For instance, Zoom has come under the scanner recently due to privacy lapses in several countries. Taiwan has gone to the extent of even banning the app.
The print industry is no exception. With the increased use of mobile-to-print technology, security issues and data leak issues might increase. Hence, security is the need of the hour so as to build trust in customers and secure their sensitive data.
Sustainability in Printing
COVID-19 has forced all of us to rethink our practices and assess them whether they are environment-friendly or not. The print business is no exception and print business owners must think of print sustainability measures.
For instance, HP has initiated an environment-friendly practice by pioneering engineering ink and toner cartridges with recycled content. It has also aimed at cutting back on greenhouse gas emissions as much as possible.
In a Nutshell
Tough times need tough and smart decisions. The landscape of the print business is changing and you need to change and adapt the new trends and grab the new opportunities. It is time you acknowledged the COVID-19 influence and be prepared to deal with it with the appropriate adaptations.
Mr. Pratik Shah is the Creative Head of Brush Your Ideas, a Web-to-Print technology solution offering consisting of magento product designer extension and readymade Web-to-Print Storefront. He is a tech enthusiast and an avid blogger and writes about ecommerce and web-to-print industry.