The printing industry isn’t dependent on physical stores anymore. People are loving the way it provides them with a sense of freedom to apply their own ideas on their choice of products. And the best part is that they can do it from the leisure of their home on their mobile phones.
Looking at the numbers from 2013, the digital print industry was worth $120.9 billion which is increasing gradually with the expected jump of 225% by 2024.
On the other hand, Magento 2.0 - a leading e-commerce platform is gaining a lot of popularity in the market as well.
When you combine them together, a growing industry on a popular e-commerce platform, they could give you a successful business.
But to make this combination work, you will need to add one more element to this equation: magento product design extension.
Before you select a magento product design extension for your e-store, make sure you to check out below points first:
Make sure it is responsive
According to the recent trend, it is important to buy a solution which contributes fully to the success of your business. As per the latest updates, to keep your store up to date with the technology, it should be mobile responsive in order to cater to that huge market. While people choose to do the smallest tasks from their mobile devices only, there is a huge opportunity lying out there to turn those customers into buyers by selecting the product designer tool which is responsive.
Check the Necessary SEO Features
It is important that the product you are integrating with your e-store is SEO friendly. The tool itself can’t promise you a good amount of traffic coming from the search engines but it should be SEO friendly enough to contribute to your SEO strategy. As half of your store success is dependent on the traffic only. Therefore, it is a must that the magento product design extension you are integrating support the SEO features. There should be enough options available to add targeted keywords, SEO titles, meta descriptions, etc. It would help you to declutter the junk traffic, decrease bounce rate and attract the right buyers to your store.
Measure the Speed
After a good amount of experience in the digital printing industry, we suggest that you add value to your customer’s time. And to do so, your website speed is among the major elements that impacts the user experience. Even after integrating the designer tool with e-store make sure that it takes only up to 2 to 3 seconds to load. It is important that the tool you choose provides a quick and hassle free interface. Because one of the main reasons for a customer to come back for your product, is smooth & effortless experience.
Do not Forget Social Media
People are always active on their social media accounts. They will want to add their creations on their instagram or pinterest handles. So, make sure your product helps them share & stay connected to their favourite social media. Also, verify with the product design tool provider that their tool allows your users to choose their own images from their social media as well.
Monitor the Printing Methods
As a store owner you have the most important task of monitoring all the print ready files and send them to printers. Therefore, before you select the tool, ask the product vendors all these questions during the demo session only. In various tools, there is an application which is a cross platform app. This app keeps all the print ready files at one place making it easier to manage giving you time to perform other important tasks.
Allow Reviews on Your Store
In the market of eCommerce, it is important to create a brand image. And that comes with the reviews. Make sure to have a feature which lets your users to add reviews on your products. Make sure you are providing your customers with a place to tell their experiences.
Data Management for Customers
It is important for your customers to be able to manage the orders and product cycle from their end as well. Customers should be able to manage their designed images and other data. They should be able to track their orders, refunds, & exchanges as well.
It is important to think from a user point of view before choosing a product designer tool for your e-store. Jot down the features mentioned above that helps your users to create a piece of art they would love to wear or gift. A right decision can take your business to new heights.
Being in the photo album printing business is all about creating a long-lasting memento of your client’s favorite memories.
Imagine your customers taking a trip down the memory lane. There was an amazing summer wedding in June that they attended. They posed with their favorite family members & friends and now they are awaiting the arrival of the wedding album. Because that’s the only way they would be able to revive the moments experienced there.
That’s how it used to be back in the days. No selfies, no mobile galleries, no cloud storage! Only a leather-bound album with a handful of matted portraits.
And that’s how your industry worked back then.
Coming back to the 21st century… Now everybody clicks pictures with the bride and groom, take selfies with friends and then they share them online within a fraction of second! Undoubtedly, things have changed. Everyone wants to share everything on social media.
This culture is encouraging digitalization of the photo album industry, making handcrafted photo albums a forgotten treasure.
But we know how you can revive the charm of photo albums among your clients.
Let’s see how you can present an old art in a modern way:
Give more Weightage to Pre-selling
Photography is a seasonal business. To attain the full benefits, start spreading awareness in your community before the wedding season starts.
Ways to pre-sell in Photo Album Industry:
Create a sample album with creatively shot pictures.
Prepare a slideshow of the images of how the final photo album would look and share it around. Social Media, Emails, Among relatives, and of course put it on display.
Sharing your photography samples with all the packages & prices is a big plus point.
This way, you would have a bunch of customers wanting to know more about your services.
Present it as a Story
Photo albums are all about portraying a story. Make sure your sample photo album is telling a story and is beautifully presented. Your customers should be able to visualize their own album by looking at the sample.
People looking for a photographer or photo album creator want someone who understands the importance of the photo album.
Online Presence is Important
Make it online. This is the number one rule for any business today. When you wish to pick up a pace into the business world regardless of industry, it is important to give into the technology. It gives you the opportunity to showcase your products to the untapped audience. Build a website which represents your style of work, range of products so that you can easily engulf the market in a short period of time.
Let them Create it
There’s a big difference between showcasing your own products and actually letting customers create one for themselves. You can install an album design software into your e-store where your customers can literally design their own products which suit their requirements and events. It increases customer engagement on your website as well as enhances your brand image in the market.
Market Your USP
It is important to promote what you offer. Make your customers aware of the personalized photo album services. After integrating the album design software to your e-store, promote is as much as you can. It takes a village to make customers aware of your services, but if your offerings have good quality, they would anyway come back searching for your products and services. Use the power of digital marketing, social media and make a mark for your business.
Help Them See Long-term
In the marketing funnel, one of the important stages is to make your customers aware of the challenges your products deal with. Let’s say 25 years from now, will they be using Facebook, Instagram, Snapchat as actively as today? I am sure they would not like to scroll down and down to find their pictures from those days. Whereas photo albums are golden, they can easily take them out whenever they wish to. In short, technology is changing how we create photo albums, but they can never be replaced with any social media profile!
Including the albums into your packages can help you win over the budget-conscious customers. Instead of letting them ask for the pricing separately, make it a part of your service. It can be an elegant way to encourage customers to use your services more. You can also offer some special discounts to win the customers. With a free gift card, coupon or credit, your customers are more likely to order album upgrades.
A Moment of Truth
Gone are the days when the customer had limited options available in the market to choose their Photo albums. With the booming industry competition, it’s getting tougher to survive. Here, you need to act smartly. Adopt the in-trend ways to make a stable customer base who loves to interact with your products and actually buy them!
If you’ve landed on this article means, you have a WooCommerce web to print store which you want to market to improve the brand visibility.
But before we share some of the best practices to advertise a web to print business, you need to decide what makes your store stand out in the market?
Is it the web product page, pricing plan, product demo, support or the product itself?
You might stand out for your product page or either post-sales support but the truth is that you need to work on all these segments together as a whole to turn the leads into paying customers.
Generally, an online web-to-print store has a product designer tool integrated with its e-commerce platform but that’s not enough for a success web-to-print business. It takes more than that to make it big in the product personalization market.
One such important aspect for a successful web-to-print business is advertising your brand aligned with your business goals.
And advertising, in general, is important for any business as it influences and impacts your overall e-store performance at a large extent.
I mean how else will your targeted customers know that you’ve opened an e-store?
Having a WooCommerce Product Customization Plugin on your Web to Print store, you should be aware of this domain’s popularity. In order to make sure that market competitors don’t engulf your market share, we have brought you the best practice to market your WooCommerce Web to Print Business the right way.
First Become Your Own Customer
Before you present your business services to your customers, use the product from the customer’s perspective. Create a buyer’s persona for your product. Does it solve the problems of your target audience? There might be chances that you find various pitfalls in your product design or ideation. And this calls for some product enhancements in the concerned areas.
Get Product Reviews
Experts say that it’s a guerilla method of PR. Ask your existing customers through email conversations or through feedback forms, surveys, etc. to share their experience with your product. Did your product help your customers to solve the purpose? And if they say yes, then do not miss out on the chance to ask them to give you a shout out among their associates or friends.
Make a Strong Digital Presence
It’s not an easy task but it is an effective way to pick up the pace of your store. To leverage the luxury of organic traffic and audience, it is important to optimize your store to the latest SEO standards. With the right targeted keywords and audience, you would start getting results after a few months. Apart from that, you can also try implementing paid marketing simultaneously to attain the advantages of both worlds.
Demonstrate your Potential
Share case studies of your happy customers and showcase your knowledge with blogs, guest posts, white papers, etc. That could add a lot of value to your targeted audience helping them make an informed decision. Promote these case studies on as many niche sites as you can. It’s the best way to attract the prospects from your target market. Customers believe the numbers more than anything. Even you can share this across your current email activities and campaigns as well.
Online Video Marketing
Apart from internet marketing, WooCommerce Web to Print store owners can utilize the free online video marketing platform – Youtube. You can create videos showcasing the products you offer. One thing to keep in mind is to make the videos interactive and interesting that appeal to your customers. Create videos that have a humor element to get traction from various social media platforms.
Build Guides and Promote!
Rather than just creating content that talks about only your products or focus on keywords, start creating guides that help users. For example, if you offer customized apparels, following titles could help to create the large audience base that navigates customers to your store.
We all love giveaways. Even if it’s a small pen. Set time intervals and plan various giveaways and send to the selected winners. This way, your customers would get to use your products which gives them a sense of your brand. This activity would help you increase followers on your social media which eventually will help your brand to grow.
Run Facebook Ads for Awareness
They are cheaper. Plus, you easily get to target your audience. It is the best & the cheapest way to spread brand awareness among your target audience. While the web to print concept is no more a newly introduced concept in the market, but still, the segment of your customers might not be aware of the type of offering you have.
Pro tip: In the display advertising, use images that deliver your message in a way that delights the customers and encourage them to click on your store URLs.
Participate on Forums
Try to be as active as you can in your industry forums to help your customers solve their queries. This way, they would get to know you as a person and your business. Once they see you as a brand with deep knowledge of the industry, they will turn to you for answers which is the best way to build long-term customer relations.
Take it Offline
Nothing beats meeting potential customers one-on-one and explaining the product to them directly with a personal touch. This strategy helps you in the early stages of your business when you are still building your brand. These offline meetings also work their charm when you want to crack an enterprise level deal.
In a Nutshell
Spreading your effort over various marketing channels and strategies is the key to successfully spreading your brand’s name. Utilizing a diverse set of techniques increases your chances of success. There is a reason behind that. If one fails, you have other marketing channels to rely on for traffic and leads.
Mr. Pratik Shah is the Creative Head of Brush Your Ideas, a Web-to-Print technology solution offering consisting of magento product designer extension and readymade Web-to-Print Storefront. He is a tech enthusiast and an avid blogger and writes about ecommerce and web-to-print industry.