Newspapers, magazines, books, business cards, labels, stationery, t-shirts and more. All these businesses need printing services. Talk of any business, it relies on print industry in some or the other way. Review Chatter shows that 85% of printing industry in U.S had earned 85 billion dollars in 2017 and 83% of the print orders were placed online. Apart from this, the global print industry will reach to 980 billion dollars by the end of 2018 – as studied by market forecasting.
The above statistics shows how lucrative the print business is! And probably this might be a reason you may want to start with an online printing business. At the same time, you look for a plan and make a list of materials you need like a printer, print store stocks, etc. Instead of falling into hassles, why not to set up a web to print web shop which has an in-built web-to-print solutions? It will aid in starting up online printing business with ease and minimal investment.
Now, when you start with an online printing business, it is necessary you go with the market flow. The printing industry does call out loud offering personalized printing options for t-shirts, greeting cards, business cards, mugs and more. There are many printing businesses who have integrated web-to-print software solutions for their shop. You might compete them doing the same. So, let us have a brief view how this web-to-print software can help in starting your small printing business.
Decide Your Printing Sector
As discussed above, the printing industry is a huge one. It encompasses printing for many different products. So, when you decide to start with a small printing business, you must decide what product you choose to excel in. Then why not to prefer such print industry sector which is most in demand and has good prospects. For that, you may conduct a full market research and finalize which sector you would like to start with.
Create Your Print Business Website
Done with selecting the print sector you want to grow in? Now, to start with your online printing business, choosing the right platform for your website is a must. If you find it difficult to build a website from the scratch, you may opt to have a web-to-print web shop. The companies who create these storefronts give you a ready to sell webstore along with an integrated product design tool.
Which means, no hassles of creating a website and then purchasing a designing tool to fulfill the demands of your customers. Think about it. Save your money for a small business today to invest in a big business dream in future!
Manage Backend Seamlessly
For any business to run smoothly, it needs to take care of various aspects including manufacturing, managing the materials, product manufacturing as well as the delivery process. Quite prolonged it may seem, managing everything at a time might become difficult for business owners. A web-to-print storefront comes with a smart backend having features and functionalities that help in seamlessly managing business processes like the ones mentioned above. Not just that, it also provides you with a perfect payment gateway and aids you with a glitch free printing facility.
Follow Ecommerce Trends
Epsilon - a popular marketing company through its research indicated that 90% of people prefer to buy personalized products more as compared to the regular ones. If you are about to start with your online business and wondering how to dive into it, you need to deliver unique products to attract customers. And what can be more unique than offering personalized printing on products of their choice?
Go for a web to print storefront has a product designer tool integrated to it. Using it, your customers can create personalized products with custom layout options. Right from mugs and t-shirts, to pen drives and diaries; your customers can customize everything according to their imaginations and you can print it.
Promote Your Store
Marketing is inevitable for the success of business. Be it small, medium, or large! And most business owners invest into it expecting to reap results in short time. Apart from spending on outbound marketing in different media, you can opt for inbound marketing too. Writing blogs, articles, press releases, etc. can be best examples.
A web-to-print storefront comes with management tools that can help with content marketing. It manages the blog modules and RSS feeds. Thereby managing your blog and other content and aids in bringing more customers to your e-store.
Bottom Line
Go ahead and have a great start for your printing business. Give a unique identity to your print business with web-to-print store which renders a hassle-free print business set up.
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Hot beverages, be it coffee or tea, are the love of people’s life. Most people prefer to start their mornings and end their evenings with their mood enhancing beverages. They do not just love coffee, but even have a special relationship with the mugs. Heinz company had conducted a survey which proved that about 60% of people have an emotional attachment towards their mugs.
So, if you are into the online mug selling business, you are no less than people’s love and their morning alarms. However, people won’t feel the same way about you if you keep on selling mundane mugs. In order to allure people for buying mugs from your estore, you must sell the ones that stand out from the rest. Today, several gift store owners make use of mug design software using which their customers can create their own cuppa beverage.
Take a look at the ways in which you can get innovative with mug selling using a mug designing software.
Provide Mood Enhancing Mugs
Whether it is Monday morning, or any other lazy day; work needs to be done. And during such times, people like to be around objects that motivate them. Instead of selling mundane mugs, why not enable your customers to add motivating one liners on them? When they have their favorite beverage from the mug, they might feel better and motivated to work.
Offer them with quotes like “I can and I will” or “I like my coffee black and my mornings bright” through the software. Not just that, you can also enable them to add different colors, color combinations and clipart that enhances their mood. Once they do that, they are sure to make a statement. And of course, they will also thank you for providing them with a mug that stands out from the rest!
Offer Mugs That Can be Gifted
Gift buying! Some people dread it. And forget going to a brick and mortar store. They can’t even imagine themselves visiting online store and browse through various gifts. This is because they are often confused as to if the person they’re about to gift will like generic mugs or not. How about offering them with an option to design mug that has their the receiver's favorite theme engraved on it?
A personalized coffee or tea mug will surely bring words of appreciation for your customers. It is possible to print photographs and special messages that become a lifelong memory even when they are apart. This personalized photo mug can bring a smile on their face every time they drink their favorite beverage.
Keep the Children in Mind
Do keep the children in mind. As much as they might hate drinking milk; they also might loathe drinking from a boring and plain mug. You can now render a helping hand to the parents that look out for ways to get rid of their child’s tantrums. Through a mug printing template software, you can enable your customers to choose any template design available in the software or even upload any clipart image of their choice to be printed on the mug.
We all know that children love cartoons. So, why not let your customers make their child’s favorite cartoon character like “Hello Kitty” or “Minion” on the mug? If their child drinks from these personalized milk mugs, you might just be blessed for the fantastic mugs you have!
Promote your Business Using Personalized Mugs
Google reveals that free promotional gifts encourage 20% of the global people to visit the company’s store thinking that they might get more offers. Therefore, instead of opting to promote your business through newspapers, magazines or other media, why not choose to give free personalized mugs?
You may campaign for your business by distributing these promotional mugs that carry your logo or trademark. Campaigning via personalized mugs is even cost effective compared to advertising through different media.
In a Nutshell
Now, you can get innovative with selling mugs online with the help of a mug design software. And encourage your customers to buy from your store as they can give a personal touch to the mug.
Fashion tees fill up the wardrobes of the people all over the world. They are stapled apparels for all. And with anything staple, comes boredom! It becomes quite a task picking up the same t-shirt from the wardrobe and wear it for days together. But for a change today, we will not talk to the Tee-wearers. We will be conversing with the t-shirt store owners.
If you are planning to delve into the world of fashion; you do not just have to look into what’s trending. But you also need to consider what your customers like. There are 3 things that make you competitive- appealing t-shirt designs, strong brand image and rich quality. To inculcate these 3 attributes, you need to lay out a plan for your business. Just like a business plan is necessary for quality and brand, so is a t-shirt design software for offering appealing designs. Now, for creating a business plan, you must the know fundamentals like knowledge about the industry, choices of customers, target audience, the glitches, rewards, etc. As it is your start, creating a business plan might seem to be daunting enough. Here are some pointers you may consider before you go ahead with drafting a business plan. 1. Conduct a Market Research The foremost step before putting down a business plan is conducting a thorough market research. Now, you need to conduct a research both online and at traditional brick and mortar stores. You may go and visit a marketplace where t-shirts are supplied and investigate. Hold conversations with the t-shirt suppliers, get to know where they get their supplies from, if you can. Observe people, their buying patterns, which store they go to more often in a marketplace and observe what is different in that store. For online research, visit the t-shirt selling websites. Look into what they offer and the reviews shared by visitors on these websites and other social media platforms like Facebook, twitter, etc. Know how many retailers make use of a t-shirt design software to offer their customers with unique attires. If you do a thorough market research, you will know the trends of T-shirt ecommerce arena. 2. Look for The Best T-Shirt Supplier As discussed above, the t-shirt sellers hesitate in letting other vendors know about their supplier/ wholesaler. And choosing the right supplier/wholesaler is the core of any business. The success of a t-shirt business depends on the quality and the variety in the t-shirts available at the store. Therefore, conduct survey for the best t-shirt suppliers who can provide you t-shirts of good quality along with adequate quantity and at the right time. You may prefer to try out some t-shirt samples from more than one supplier. And look at their durability, print compatibility and the unique designs available. Sometimes, it happens so that the wholesaler might not remain available and you urgently need good designer t-shirts. So, you must have more than one resources that can render you with t-shirt supplies. It helps you to avoid remaining dependent on the wholesalers and tell your customers to wait. 3. Offer personalized T-shirts People hate filling their wardrobes with the same old t-shirts patterns and designs. And why just rely on your wholesaler/manufacturer to hand you with designer t-shirts? Instead, offer unique tees to customers which they would like to order and fulfill their fashion demands. Let your customers design their own tees with the help of a t shirt design tool. It allows them to put their own image with some cool effects on the t-shirt. T-shirt Personalization Tool They can personalize the t-shirts the way they want to. Be it the image of their favorite Hollywood actor or a motivational quote with a background color of their choice. Don’t be surprised if your customers go “wow” when you provide this facility. And of course, you will have great sales! 4. Locate Your Point of Sales By 2040, 95% of purchases will be via ecommerce sites and custom t-shirt printing market will cross 10 billion dollars by 2025 says Statista and Credence Research, resp. Now, these statistics are enough to make you understand that it is profitable to create a website and sell t-shirts on it. Through online selling, you can reach customers throughout the world. Nasdaq, a market research company conducted a survey which showed that- 85% of people buy from online stores that have an attractive and user-friendly website. So, you must take a note of this fact, when you create a website. And you may make it more attractive and user-friendly integrating it with a t-shirt design software. It enables you to offer your customers to design their own way and get it printed immediately. 5. Finalize Your Business Plan Now, you may fully draft your business plan mentioning every minutest detail. The plan should encompass information related to every point mentioned above like- the location of your store, what is your design strategy, who will be your target customers, your suppliers, etc. If you are willing to create a website, mention the platform you prefer to build your website on as well as the tools and strategies you will use for your e-store. You may also explore other options like personalization of t-shirts with the help of a t shirt design tool. Or include any such software or tool you may integrate in your website. You must mention in the business plan.
Emotions, joyous moments, and cherishing memories. These words often come to our mind when we talk about photographs or photo albums. People had black and white, damp and blur images years back. They used to arrange them in a haphazard manner in the albums. Then came colorful images with glossy papers. What next? Changes and novelty are part of life.
So, if you are into a photo album business, which is an artistic one, you need to provide novelty in it. Even if you keep holding the same old product and sell it in exclusive way, it will help you boost your business. Think what new can you deliver in photo albums? Let me give a hint. If you are a business owner, you must be knowing the market trends without which you cannot excel. And what is the current market trend?
Yes, you are thinking right! It is the product personalization trend. And guess what? You can apply it even for your photo album business. You can now provide your customers with an advanced option which is personalizing photo albums with a personalized photo album tool. With the help of this tool, your customers can create personalized albums, collages and more. They can even give any effects like grayscale, colored, etc. to their images with a personalized finishing. Apart from that, they can print these personalized images on articles like t-shirt, mug, etc.
Sounds great, doesn’t it?! Let us delve more into what more it has to offer to make your online business a unique one.
What if your customers are a couple and want their photo albums to depict their journey story? Like the day they met, the happy, moments enjoyed after, finally the wedding day came. You can now enable them to do this with the help of a photo design software.
This software helps them in making an attractive scrapbook. They can out their photos accordingly and align them the way they want. One can put a suitable background with a bright color that may give a lively effect to the photos. So, make you customers cherish their memories.
Photo albums are not just about making book like albums. Your customers can even make personalized photo frames, collages, scrapbooks, etc. You can facilitate your customers to create any of these with the help of photobook software.
They can select any size book, chart paper or different type of photo frames with any size, shape, and color of their choice. The makers of the software tailor it according to the needs of customers.
People often go to the photo studios when they want to refine or recreate old photographs. I experienced it myself in my wedding. I remember the day my dad wanted to give a new look to one of our photographs which was in black and white. We wanted to give it a colored effect. So, we went to the photo studio store and asked him if he could do it. Now, this was quite a tedious task as we had to go once for the changes and second time for the follow up.
But if you have a photo album business online, it empowers your customers to refine their old images from the comforts of their home. Using your personalized photo album too, they can convert their old pictures into a new one and lot more!
Greeting friends and relatives with a box of sweets and chocolates is a very much existing trend. But, people do like to go beyond it and find extraordinary ways to wish them. People now use special birthday stickers and other artwork on the person’s photo to greet them. They just upload the edited photos on WhatsApp or other social media.
Statista proves that 35% of people find it hard to design these photos using photoshop, Picasa art, etc. which are photo editing tools. Looking into this fact, you can provide people an easy way to greet their loved ones with a photo design software. It allows them to flip and flap photos, attach greeting stickers, give any effect to their photos, cropping it and much more. So, help them greet their loved ones in a very special way.
Capture the Last Words
In this product personalization era, help your customers to recreate and design their photos or greet their loved ones in an extraordinary way. Let them get a completely different outlook of photo albums by using Personalized Photo Album Tool.
Emotions, joyous moments, and cherishing memories. These words often come to our mind when we talk about photographs or photo albums. People had black and white, damp and blur images years back. They used to arrange them in a haphazard manner in the albums. Then came colorful images with glossy papers. What next? Changes and novelty are part of life.
So, if you are into a photo album business, which is an artistic one, you need to provide novelty in it. Even if you keep holding the same old product and sell it in exclusive way, it will help you boost your business. Think what new can you deliver in photo albums? Let me give a hint. If you are a business owner, you must be knowing the market trends without which you cannot excel. And what is the current market trend?
Yes, you are thinking right! It is the product personalization trend. And guess what? You can apply it even for your photo album business. You can now provide your customers with an advanced option which is personalizing photo albums with a personalized photo album tool. With the help of this tool, your customers can create personalized albums, collages and more. They can even give any effects like grayscale, colored, etc. to their images with a personalized finishing. Apart from that, they can print these personalized images on articles like t-shirt, mug, etc.
Sounds great, doesn’t it?! Let us delve more into what more it has to offer to make your online business a unique one.
What if your customers are a couple and want their photo albums to depict their journey story? Like the day they met, the happy, moments enjoyed after, finally the wedding day came. You can now enable them to do this with the help of a photo design software.
This software helps them in making an attractive scrapbook. They can out their photos accordingly and align them the way they want. One can put a suitable background with a bright color that may give a lively effect to the photos. So, make you customers cherish their memories.
Photo albums are not just about making book like albums. Your customers can even make personalized photo frames, collages, scrapbooks, etc. You can facilitate your customers to create any of these with the help of photobook software.
They can select any size book, chart paper or different type of photo frames with any size, shape, and color of their choice. The makers of the software tailor it according to the needs of customers.
People often go to the photo studios when they want to refine or recreate old photographs. I experienced it myself in my wedding. I remember the day my dad wanted to give a new look to one of our photographs which was in black and white. We wanted to give it a colored effect. So, we went to the photo studio store and asked him if he could do it. Now, this was quite a tedious task as we had to go once for the changes and second time for the follow up.
But if you have a photo album business online, it empowers your customers to refine their old images from the comforts of their home. Using your personalized photo album too, they can convert their old pictures into a new one and lot more!
Greeting friends and relatives with a box of sweets and chocolates is a very much existing trend. But, people do like to go beyond it and find extraordinary ways to wish them. People now use special birthday stickers and other artwork on the person’s photo to greet them. They just upload the edited photos on WhatsApp or other social media.
Statista proves that 35% of people find it hard to design these photos using photoshop, Picasa art, etc. which are photo editing tools. Looking into this fact, you can provide people an easy way to greet their loved ones with a photo design software. It allows them to flip and flap photos, attach greeting stickers, give any effect to their photos, cropping it and much more. So, help them greet their loved ones in a very special way.
Capture the Last Words
In this product personalization era, help your customers to recreate and design their photos or greet their loved ones in an extraordinary way. Let them get a completely different outlook of photo albums by using Personalized Photo Album Tool.
Fashion is a fascinating domain to be in, for sure. But it is not easy to turn a small online business into a fashion hub. And if that is a far-fetched dream, what one need to focus on right now is- How to run this e-store and bring customers-in?
You might have heard that smart work leads to success. And businesses work on strategies, which if put to right use at right place, brings success. Moreover these strategies should contain novel features that might allure customers to visit your estore like a T-shirt design software and more. Now, have a glance at these marketing strategies and know about some novel features/ tools that may prove beneficial for your business. Determine Your Audience ‘Whom do you want to bring to your e- store’? Athletes, Infants and Children, Collegians, Musicians? Instead of focusing on all types of customers, choose the type of customers you want to deal with. You can think about expanding your business thereafter. If you target a particular audience, you will be able to cater special t-shirts related to them. And who knows? You might also become “The brand” for those consumers. Suppose you select athletes, you need to stock-in inspirational sports quotations and the like. Choose Your Design Strategy As t-shirts/apparels define your audience’s personality, you need to create designs that suit their needs. Why don’t you try know your customers’ choice rather than designing their t-shirts in your way? Yes, I am talking about personalization here. Just hand over the T-Shirt Design Software in their hands and enable them to create. It is a unique concept and customers love to get apparels that stand out from others. You can provide your customers with the facility to create their personalized t-shirts with the help of a T-shirt design tool. With the help of a tool like this, your customers can put quotations of their choice or select from the ones available in the software. They can even pick clip art, images, numbers, sentences, etc. on the t-shirt and do more with the help of this tool. Blogging and Other Social Media Content Plus has proved that – 60% of consumers feel engaged with a brand or company after reading its blog content. Blogging and social media platforms serve as the best marketing strategies for e-businesses. And advertising your product on social media is cost-effective. People are able to interact and share information through blogs and on social media like Facebook, Instagram, etc. One can share information about their business and promote their products. For example - Write a blog about the new t-shirt trends in the market or share product information on social media. Visitors will either ask questions, comment or give a feedback. When you respond them, it builds your brand rapport and gain their trust. Mobile Marketing In order to grow your e-business, you must see to it that your e-store is mobile responsive. ComScore - A media measurement company based in UK shows that on an average, globular people spend 69% of their time on smartphones. This percentage, shows how mobile marketing is beneficial for businesses. Now, let your customers design their tshirt anywhere they are, with a t-shirt design software in their mobile. Send ads and notifications about your products on their mobiles informing them what different you are offering. Let your customers enjoy a convenient and unique shopping with their smartphones. Email Marketing Email marketing is an effective way to bring traffic to your e-store. The types of emails for marketing include welcome, promotional and cart abandonment emails. For start up business like yours, send personalized emails along with personalized tshirt ads. One can send running ads about a unique feature like a T-shirt design tool and inform their customers via personalized emails. These personalized emails make them feel special as if the product is meant for them only. Conclusion You can implement these 5 strategies and boost your sales with the help of T-shirt design software. These strategies will work best for your start up business and even beyond. There are many marketing strategies, but to put them into right use at right time is imperative. All the best and get going! |
Author
Mr. Pratik Shah is the Creative Head of Brush Your Ideas, a Web-to-Print technology solution offering consisting of magento product designer extension and readymade Web-to-Print Storefront. He is a tech enthusiast and an avid blogger and writes about ecommerce and web-to-print industry. Archives
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