For printing businesses which supply garments for the fashion industry, it is very important to upgrade themselves not only in the area of fashion trends, but also in technology. When you are in the business of printing garments, having an online t-shirt design tool is must. This is because T-shirts never go out of fashion and are worn by people belonging to different age groups.
By providing customized printed t-shirts through the online t-shirt design tool, you can boost your revenues and get better business opportunities. Let us check out different ways in which having an online t-shirt designer beneficial for your business.
Stand Out from Your Competitors
With so many fashion brands and online printing shops mushrooming everyday, it becomes difficult for the online store owners to make their mark amongst others. A t-shirt design tool is a reliable resource as it comes embedded with exclusive features that make your online store appealing for the customers. Having a unique appeal will help you stand out as compared to the conventional fashion garment owners. It will also help you to attract a lot of customers and will direct you towards achieving your business goals.
Attract Fashion Freaks
Everyone’s sense of fashion is different. And when you are starting fresh, you possibly can’t come up with a new range of attires to please your customers. A t-shirt design tool can prove to be a blessing during such times. It enhances the creative streak of your customers and helps them to design their T-shirts the way they want. If your designer tool works smoothly, you will win the trust of your customers and they are likely to keep coming back to your store. Make sure it has all the features that a superior quality tool should have. By doing so, you will be able to meet the requirements of fashion conscious people.
Offer Unique Features
The best features in a t-shirt design tool are the ones that don’t restrict the customers from creating what they want. If people feel constrained while designing, they will let go off the idea of buying from your store. Any feature-rich t-shirt design software should provide numerous options including the facility of uploading images, using several colours, designs, styles etc. By facilitating with these alternatives, you will be able to provide your customers with ample amount of designing opportunities and promote your business in the best way.
Manage bulk orders easily
Having a t-shirt design tool makes it easy for you to handle bulk orders. As t-shirts are like walking billboards, people holding corporate events and promotional campaigns often ask for several pieces of t-shirts designed using the same logo and slogans. A t-shirt design tool will ensure that there are no discrepancies or variations in the print. Moreover, the process will take place much faster and you will be able to produce what is expected out of you within the given timelines.
With the above benefits and many more, you are sure to carve a niche in the t-shirt printing business if you integrate a t-shirt design tool with your online store. Some tools can also be purchased on trial basis and you can cancel the deal if you do not like the software. However, it is better to check all the specifications and features of the software before you buy it so that there are no regrets at a later stage. Choose a tool that is compatible with your business and the requirements of your customers.
Web-to-print technology has been available in the market for quite some time. However, there is still some amount of uncertainty and hesitation amongst printers and traditional eCommerce players when it comes to adopting print commerce. This is majorly because there are several vendors offering this solution with different variations in the technology. Some providers sell the software packages at high prices while some offer SaaS solution, again at high prices. The price range for the same can fall anywhere between US$ 99 to US$ 6999. This creates a lot of confusion amongst the printers as to how to make the right choice.
But ingrained in the above problem are two more fundamental problems which are the real reasons why web-to-print business model is still not mainstream. In this blog we understand these problems and suggest some ways to overcome them.
Technology HurdleNot all web-to-print solutions available in the market are easy to use. Most of them have a steep learning curve involved and thus, become a major roadblock for offline printing businesses who are new to technology. Also, the sales professionals in these companies are reluctant in learning web-to-print technology. They are more concerned about printing and boosting the sales revenues the way they have always been doing. This creates issues making the business owners wonder whether they should invest in a web-to-print solution or spend time in expanding their business.
Investment HurdleNobody likes to buy the solution for the sake of it. When the ROI is not clearly outlined by the technology solution providers, nor understood by the businesses adopting the technology, it gets difficult for the such businesses to invest in this technology simply because someone else is or because it the up-and-coming “thing” in the market. Adopting web-to-print means you have to invest lot of money and resources and possibly even change your business processes radically. And not many would be willing to do it if they don’t see much gain from it.
Overcoming the HurdlesTo overcome the above hurdles you need to focus on some important points. Check whether you have done the needful before you decide to go for any web-to-print solution.
1. Know the fees: Do not buy a solution for which the rates are not clearly mentioned on the website. Zero down to the providers who are upfront about the charges of the solution.
2. Read the features: Know all about the features being provided by the software. Also think as to whether you will be able to work around the software based on the given features.
3. Get a demo: A live demo of the solution is must before you end up buying it. Say “No” to the providers who do not offer a demo of the software. Once you get a demo, you will get a better idea about working of the software.
4. Keep away from fraudsters: There are vendors who provide editing software solutions in the name of web-to-print and coax you into investing US$ 6999 for a lifetime. When you start using it, you get to know that it isn’t even worth using for a day. Save yourself from getting into such scams.
5. User-friendliness: It shouldn’t take you more than a week to understand the Web-to-Print solution you have purchased. It must recognize the basic language of print. If you think that it is too complicated, it is not a good idea to invest into it.
6. Ensure proper Training: Even before you purchase any solution you should have a training in place for your operational team. This training can either be provided by the technology provider or you can provide on your own. But be aware of the costs involved.
7. Align Your Processes: If you are adopting web-to-print, you should also modify your business processes to make the new system work. A new technology will not work properly with old systems and processes.
When it comes to choosing a web-to-print solution for your business, identifying a good one from bad is very important. It is necessary for you to have to have a basic overview of web-to-print technology and how it can help your business. Make sure you buy a solution through which you can actively manage and support online printing tasks.
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In today’s dynamic ecommerce scenario, Web-to-Print is not just confined to being a software that enables the customers of e-commerce store owners to create personalized printed materials. Considered to be one of the most sought after solutions for direct marketing, it offers a more enhanced value.
Web-to-Print is not just a product. It is a perfect solution for the business owners who are looking forward to have a better ROI. Hence, they really need to change their perspective towards Web-to-Print solutions. If you are someone who is looking forward to adopt the technology or are someone who already has, read this article in order to know how you can accept and work with it in the right manner.
Embrace the web-to-print initiative
When a web-to-print initiative fails, the business owners tend to blame the technology for it. And this prejudice usually gets transferred from the staff members who have not accepted the solution completely. They keep finding faults and focus on the aspects that are not working. Instead, they need to ponder upon making the technology work for themselves. One of the major reasons as to why web-to-print technology is being accepted with reluctance is that nobody takes the ownership of it. They see it as a product of the vendor and expect them to make it successful for them. Unfortunately, this approach might not work. You need to be open and conduct extensive research on how the technology can work for your business. Only after doing so, you will be able to start implementing in the right way.
Take the power in your hands
It is mostly observed that when there are hindrances and failures in implementing the web-to-print technology, business owners usually give up. This is the last thing they should do. Adopting Web-to-Print technology asks for a strategic shift which needs to be implemented rightly if you want to be successful. In order to handle your projects rightly, you need to write down the goals you are looking forward to accomplish. Furthermore, you need to assess your business and find out which aspect needs your participation and which aspect can be handled by your sales team. Make sure that your sales team is working together with your ecommerce manager and customers who are a perfect fit for your web-to-print program. Taking leadership and looking into all the projects personally will help.
Ensure seamless integration
If you want to empower your customers with the ability to submit personalized orders, you would want the orders to get easily integrated with your systems. You cannot manually intervene for each order. When you integrate web-to-print with your Print MIS (Management Information system), you will be able to provide your customers with a perfect way to do business with your brand. Don’t worry about the integration part if you are starting new and do not have too many orders. However, as and when the web-to-print volume scale goes up, you will need to make the integration successful.
Embedding technologically advanced printing solutions and making them a part of your work culture asks for taking a deep dive into knowing how the solution works. You have to make innovations, deal with the challenges and step on the learning curve. But to start with, you need to change your viewpoint towards the web-to-print technology and figure out how to make the best out of it. Several online store owners have adopted it and are making the most out of it. It’s time for you to get your ball rolling. Are you ready?
Mr. Pratik Shah is the Creative Head of Brush Your Ideas, a Web-to-Print technology solution offering consisting of magento product designer extension and readymade Web-to-Print Storefront. He is a tech enthusiast and an avid blogger and writes about ecommerce and web-to-print industry.