Personalization. A wave of transformation for the retail e-commerce industry.
We all know that monotonous or repetitive things bore us. We are particularly not a big fan of things which everyone else owns. Gone are the days when people would impulsively buy anything and everything from the latest collection.
But today the scenario is quite different.
The customers desire to add their own visualizations on the product they buy. An unbelievable example is personalized t-shirt industry.
For instance, I am sure that there are groups of friends or some big families who admire and loves the sensational Game of Thrones series. So, whenever they are about launch a new season, such eagerly waiting fans would pay anything to own latest GoT merchandise.
Wouldn’t it be a great idea to sell personalized t-shirts where customers could get anything they want e.g. their favorite game of thrones quote or memes on their t-shirts, mugs, notebooks, etc.?
Offering and introducing product personalization on your e-store is a win-win strategy.
Using such a strategy, you could drive substantial business growth in a short span of time and even sooner than you anticipated.
While many b2b retailers in the market believe that it is not an easy business for them to set up such store, let me tell you, it’s not that hard as well.
It’s all about choosing the right things at the right time. Let me explain how you can take advantage of product personalization without losing much from your pockets.
Here’s the Process to get Started with Offering Personalization:
Step 1: It’s an opportunity. Seize it.
In such a scenario, where customers have to put together the final product from scratch, you’ll have to create an experience that makes it easy for them to produce a unique design. Right from selecting their design area, creating color combinations, image graphics, styles to adding their own text and pictures, is not as easy as it sounds.
Now it becomes crucial to make the right choices at this stage. If you are new to this business, first of all, you need an e-store. The first thing you need to do is choose from the numerous e-commerce options including Magento, WooCommerce, Shopify or any. Secondly, there are various t-shirt design creator software available in the market. Go with the one which can create a dynamic experience for users making it easier for them to design the products.
Step 2: Strategizing with the Right Elements
To make any business a success, you need a plan, a strategy. Which includes the following and executing of the action plan in order to give you fruitful results. A business strategy should have elements according to your business requirements and streamlines your business as well. While stepping into new opportunities available, you have to make sure that your solution is all rounded and could cater to the various needs of your targeted audience. For example, a web-to-print solution could help you serve to the wider audience adequately.
This way, you can have ready to print products for your customers. It has the ability to transform the whole business process like reducing delivery time errors, duration with some sort of savings on manufacturing costs, etc.
Talking about manufacturing costs, it is not a compulsory option. There are endless suppliers available in the market, willing to supply you plentiful of their collection. But if manufacturing is your choice, it is important to include it to your business model. It is the key to avoid delays, misunderstandings between your business staff, and many other problems.
Step 3: Personalization Doesn’t Mean a Complete Freedom
If you’ve decided to go with personalization, then make sure the experience is fun for your customers. This can happen by giving your customers freedom of creativity but that doesn’t you have to give them complete freedom. Because if your customers get an entire blank product then they might get confused and end up having an unpleasant experience. This will definitely result in product abandonment.
But still, everything kept aside, everything depends on the product you offer. As an eCommerce store owner, it is important to express the purpose behind the idea of customization. To offer customized t-shirt in your eCommerce store, integrate a t-shirt design creator software first. There are various predefined templates available with this tool where customers can easily make some changes as per their personal ideas & then just buy the product.
Before adding a product customizer to your store, one thing you need to make sure that it’s not too complicated to use.
Step 4: Considering Real-time Demands
Fulfilling customer demands is always an essential part of the eCommerce or any business. When it comes to product personalization, it gets tricky and needs extra care. For instance, he added a certain element in red color but the final product comes with a blue element. The way you deal with these scenarios helps you create customer relations accordingly. Also, you will need to take care of how you manage inventory, products, etc.
Product customization is one of the best tools that can help you serve your customers. And one of the major benefits is that you can entertain various customer demands.
You can keep track of ongoing market trends, other real-time information, and hence you can keep yourself educated about the customers’ needs.
Step 5: Attain the Success
This step will only be possible when all the above-mentioned steps and things are taken care of.
It is high time for all the e-store owners to understand that product personalization is the future of the retail industry. And how you could attain success using the latest technology and software.
Imagine your customers get an opportunity to decide the whole look of the product along with their delivery method.
Giving them such options definitely will pave a way for you to success.
Therefore, it is important to make sure that you get all your business elements including supply-chain in order and working by keeping customers at the heart of it. After all this, one thing remains constant that is the research you put in to understand your industry and the decisions you make accordingly. Like investing in a product designer tool, e-commerce platform, and such.
And the last thing is to make sure that there is a flow intact to carry out all the operations smoothly..
In a Nutshell
It is important to keep your e-Commerce business up-to-date with all the latest trends. It is the only way to thrive in this competitive industry of product personalization.
If you already have your own e-Commerce website or on offline printing shop, but not sure how to work with the customizable products, then you can always contact us from here! We have the industry knowledge and you have the products. Let’s create a mutually-beneficial partnership.
Funny, sarcastic, obscene, rebellious, tribal, and puerile. Type “buy t-shirts online” and you will come across thousands of online ecommerce stores selling t-shirts based on different themes. If you own a t-shirt estore, you might have an experience of selling t-shirts and the knowledge about the kind of t-shirts that sell. But, what makes you different? And why should people buy from you?
Questions like the above ones are tough to answer. However, just so that you know, in 2019, you cannot keep selling the same type of t-shirts. You need to offer your customers with attires that stand out from the rest. T-shirts that are personalized. Nowadays, the trend of buying custom t-shirts is accelerating amongst the online buyers.
You must have come across several Hollywood celebrities wearing t-shirts that are personalized and message giving. If you are a t-shirt e-store owner, this must ring a bell. For helping your customers design a t-shirt of their choice, you must integrate a t-shirt designing software with your store. But before you configure a tool like that one, we bring to you:
Why t-shirt printing business will trend in the year 2019?
1. Influence of Social Media
Social Media has been a great influence on people and it continues to be. On October 17th, 2017, Alyssa Milano tweeted #MeToo. A movement that took a world by storm and empowered women to come out with instances of sexual assault. In no time, people started flooding on ecommerce websites to buy t-shirts to show support towards the movement. Several t-shirt e-store owners also started running online t-shirt designing software and started supporting this movement for free.
So, when it comes to social media, you never know what goes viral and when. To provide your customers with what they want, a t-shirt designing software can be of good help. You can easily integrate these tools with your website and start selling.
2. Fad for TV Series
Game of Thrones, Stranger Things, Walking Dead, and Big Bang Theory. Go anywhere and you are sure to find someone who goes gaga over one of the characters from the above series. While the seasons of these TV series are on, the fans often like to flaunt attires associated with them. If you have a t-shirt designing software, you can enable your customers to choose their color, design, favorite quote and make a T-shirt that displays a quote or favorite dialogue from their favorite series.
A website named Slice Intelligence had published some nifty graphs which showed the percentage of Game of Throne merchandise sale house-wise. And it showed that whether Daenerys Targaryen rules the seven kingdoms or not, she rules the world of t-shirts!
3. Promoting a Safe Planet
A cause that you can run, but not hide from. As global warming is causing a havoc with drastic weather changes, people are donning eco-friendly attires. These t-shirts do not just have quotes that motivate people to save the planet, but also use minimal amount of energy and carbon. Why not think about starting an eco-friendly online t-shirt printing business? After all, there is no planet B!
If you don’t know how to go about having an online t-shirt printing business, we have an exclusive t-shirt printing business guide for you. By following it, you will get some useful tips and it will help you build your online store from the scratch.
4. For Making Style Statements
Swaggers are always up to making style statements. And to reveal their style statements, they always resort to wearing custom printed t-shirts. They can also flaunt their identity by wearing t-shirts that help them stand out from others. If your target audience is teenagers and youngsters, you can install a t-shirt designing software. Using it, they can create t-shirts with logos, quotations, and images. All they need to do is design and place an order.
As an e-commerce store owner of t-shirts, you should never fall short of ideas to make your software more creative and user-friendly. Only then you will be able to provide your customers with what they want.
5. Advertising & Marketing
Advertising through t-shirts is a traditional and effective ways for businesses and organizations to promote their products and services. When it comes to t-shirts, company owners often opt for screen printing method. This is because when it comes to bulk printing, this method is cost-effective. As the ways of marketing have changed today, businesses promote themselves by giving complementary t-shirts to their customers.
So, the companies, who want to enhance their brand value might approach you for printing their t-shirts. You can also provide them with a mini design guide that makes it easy for them to design customized t-shirts to promote their merchandise.
Although t-shirts are an indispensable part of people’s wardrobes, they often face boredom as it’s the common t-shirts and apparels in there.
People all over the world have their unique personalities, and they differ in terms of need, demeanor, and style. Therefore, they prefer to fill their wardrobes and wear such fashionable clothes that reflect their personality setting them apart and become a center of attraction.
Nowadays, people use humorous, gothic, inspirational and obscene elements that give an edge to their t-shirts. These may be in the form of designs or images that spreads some message to the audience. And guess what, it has become a trend! This is how people now show their attitude and their persona. And it’s sure to say that your online t-shirt business won’t have such apparels that reflects their personality as you have what is commonly available at other stores as well.
This is the reason why many online t-shirt sellers have begun selling customized t-shirts. So, in this personalization trend, do you still think your hard work and brainstorming efforts will leave an impact? If yes, think again!
Looking to this trend, if you find the idea of giving your customers an opportunity to design their own apparels, appeal you, you must embrace to T shirt Designing Software.
Now, let us get an insight into some common hindrances every business face and how they can resolve it through such a designing tool.
Stand Apart from Competitors
Precisely, no business works wonders the same day. It takes time and effort to grow and earn profits. Apart from this, one needs to study the market niche well, i.e. to say, the ongoing trends, the requirements of customers, etc. Looking to this, have you ever asked yourself a question? There are various online t-shirt sellers. Does your t-shirt match with theirs? If yes, then why should customers come to your site and buy apparels?
A T shirt Designing Software can be a solution to your first hindrance. That’s because it helps you to keep pace with the ongoing trend that is personalization trend. With this tool, your customers can suggest and ideate the design they wish to and the software will design and reciprocate it on the t-shirt. So, your customers can just flaunt around with their personality and style suiting apparels.
Most often, customers go by what they see. So, if they find the product or catalog to be an appealing one, they buy it. When they see the common t-shirts in your e-store catalog page, they make a judgment and it is certain that they won’t return being unhappy. Wondering what unique to offer that catches the eye of visitors?
You can now get away from your outdated catalog taking the help of T shirt Designing Software. Make your customers to see a catalog identical to that of an ecommerce giant. Don’t offer complex designer tees. Instead, let them to design their own tees using the brush tool. So, enable your customers to view a catalog that offers fresh and subtle and something unique.
Customers feel it gleeful if they get a free hand at choosing the product of their choice. Moreover, it gives them more satisfaction when they have the liberty to customize the t-shirt the way they desire. To one’s surprise, there are various online sellers who do not want to get a T shirt Designing Software as they fear to spend on it.
But, if you are into the marketing industry, you must be well aware that risk is a part of business. Moreover, what if by using this tool, you can outweigh your profits much more than your spending and risks. Yes, it definitely cans. As customers always look for something unique at their disposal and what can be so unique than such a software that lets them to imprint design of their choice on their attires and fill their wardrobes with.
The t-shirt business is a vast one. So is the ecommerce world. In order to compete in such world, you must adopt the latest trends. So, what are waiting for, just integrate T shirt Designing Software and transform your e-store with it.
To plunge into an apparel business without thinking about the how and what can result in a certain failure of your business. Instead, invest in something particular which is popular among all. And when we are talking about popularity, what can be better than a T-shirt business? T-shirts are something that continues to be trendy and widely accepted casual wear for men, women, and children. People around the globe prefer to wear T-shirts and the demand is never ending. But with popularity, comes along competition. How to succeed in a market where there are already hundreds of stores selling T-shirts?
Create Your Niche
Decide on a niche for your T-shirt business. While other businesses are dealing in specific kind of t-shirts, you can also do so and even by offering niche t-shirts, you can offer every customer what they are looking for. Yes, thankfully, technology can let you do so by allowing your customers design their own t-shirts. By using an online T shirt Designer Software like Brush Your Ideas, you can gain more customers than any other niche business. Let’s see how you can do that:
In spite of being a niche business, there is a wide range at offer. Let your customers create a t-shirt with their own designs and from existing templates. It keeps your customers from migrating to competitor stores to look for what they couldn’t find at your store.
Make inventory management easier. As you don’t have to keep a huge stock of specific designs in every size and style, you just get the t-shirts printed according to orders received and ship them off to customers.
Provide them tools to make their designs interesting. For example, text overlapping, shadows, fonts, masking effects, etc. It will not only help in better designing but will keep your customers actively engaged with the store that eventually leads to customer loyalty which is very important for any ecommerce store.
Other than deciding on the niche of your t-shirt business and opting for tools for its smooth running, there are few other crucial points you need to follow to win in online t-shirt business.
Irrespective of the nature of your business, quality products is what ultimately gets you returning customers. You can lure customers once, but they aren’t coming back if they didn’t get quality products the first time. For a t-shirt business, you should be very particular about the quality of fabric you are offering, and be transparent about it. The quality of the print should also be top-notch so that it doesn’t fade away in a few washes.
Connect with Customer Requirements
Study the sales trend of your business and add more products that your customers might like. If you have a designer t-shirt store, add more templates which your customers can relate to and might be interested in. Promote your best selling products and introduce more designs like them.
All the points combined make you a brand. With so much competition around, it becomes really important to make your presence visible in the market. And, to make your brand unique and likeable, you need to offer products and services to match up with the standards that are required to succeed as a known brand.
Magento 2 Product Designer Extension: Changing the Online Retail Scenario
Some years ago, e-retail was a game with few players. Now, it is a humongous playground with giants like Amazon, eBay, and Walmart competing against each other. In a playground so huge, you might be just a speck. To make your presence felt, you can’t just open up an ecommerce website and wait for people to flood in. You will have to make your e-store interactive. Create a real marketplace.
Eddie Machaalani & Mitchell Harper; the Co-CEOs of Bigcommerce said that “By 2020, brick and mortar retail spaces will be little more than showrooms.” The question is how? How can you be unique with your products and stand out? The biggest answer to this is, “Get over the one-size-fits-all” psyche. And help your customers get over them too. If you have a Magento based ecommerce website and you are looking forward to be a one-of-a-kind-store, a Magento 2 Product Designer Extension can work wonders for you.
To know how and in what ways, read ahead.
Not Just Customization
It turns out that it is not just about providing customers with a little twisted version of your existing product. You need to provide them with exactly what they want. “A book with a brown cover having a tinge of blue.” When the requirement gets so specific, how do you ensure that your customers get exactly what they want?
It’s quite simple.
You will have to integrate a Magento 2 Product Designer Extension with your website. This way, you can let buyers create their version of your products. By doing so, you will be able to create a USP for your brand and keep your product catalog brimming with new products all the time!
Web Traffic & Conversion Dilemma
So, you have an ecommerce website in place which shouts out excellent UX and UI. But it’s quite unfortunate that when it comes to buying products, your e-store is not the ultimate choice. For most of the ecommerce store owners, getting site traffic and converting the visitors into customers becomes a tough job.
Believe it or not; but during such times, Product Design Tool can solve site conversion issues. Read how.
Through a Magento 2 Product Designer Extension, you can give ultimate freedom to your customers to design the product of their choice in the way they want. And if they like what you deliver to them, they are likely to come back again and recommend your brand to others. This will increase the traffic on your e-store and give you more conversions.
Freedom from the Mundane
T-shirts, Mugs, Cards, and Gadget skin covers. Perhaps, you have been selling what everyone else does for years together. At some point in time, your customers will get satiated with the clichéd gifts that you sell. Result? Shopping cart abandonment and plummeting sales.
You can get an edge over your saturation using the Magento 2 Product Designer Extension.
The Magento 2 Product Designer Extension available in the market are easily integrable and come with an array of features and functionalities. Using it, your customers can create unique products on the canvas you provide. By the year 2020, most of the ecommerce store owners will offer product personalization so that they can get over selling mundane products. If you want to sell one-of-a-kind merchandise, now is the right time!
Create Your Worth
Ask any ecommerce store owner as to how do they create value for their store? They will tell you sagas about loyalty programs, discount offers and coupons and how their customers benefited from them. But the truth is, when it comes to spending on personalized products, people do not think twice. So, whether you offer discounts or not, they shell out the amount they need to.
A research by Custom Gateway, a UK based company proved that 71% of customers are ready to pay premium for personalized products. So, what you need to do is, Create value for your e-store and stand out from your competitors.
Once you integrate a web-to-print tool to your website, you can also hold competitions for the best products and give away prizes to the winner. Which means you’re not only offering unique products but are also making your clients happy.
It’s Time to Brush Your Ideas!
Brush Your Ideas is a Magento 2 Product Designer Extension with the help of which your customers can create personalized print-ready designs. With an array of features, our tool offers value to both; large enterprises and startups. Apart from the features that you would find in a conventional designing tool, it also provides e-store owners with quotation management and an Odoo based ERP solution.
Underneath the Brush Your Ideas Umbrella, we offer our clients with A product designer tool, a ready to sell Web-to-Print Estore as well as an ERP solution. Based on your requirement, you can choose to go with one or all of them. But before you do that, you need to book a demo with us. So, what are you waiting for? Find out about Brush Your Ideas Magento 2 Product Designer Extension in detail now!
Howdy T-shirt estore owners! It is good to know that you have been in the business of selling t-shirts and offering fashion lovers with t-shirts they can wear and flaunt. However, if you have been doing day in and day out without making profits or giving something new to your customers, you need to rethink.
According to Research and Markets’ Global Custom T-shirt Printing Market Report 2017 “The global t-shirt printing market will witness an exponential growth in the upcoming years as the fashion apparel trends will boost the demand for custom printed t-shirts.” So, the question here is, where do you see yourself in this scenario? Or rather, do you see yourself as one of the trendsetters who would drive this change? If your answer is “yes,” you must consider integrating a Custom T shirt Design Tool to your website. But before you mull over doing that, we are here with:
3 reasons why you should consider investing into a Custom T shirt Design Tool:
1. Offer Personalization
Just so that you know, customization and personalization are not the same. The term “customization” involves modifying t-shirts for sure, but it limits your customers to certain options. Personalization, on the other hand, enables your customers to create t-shirt design from the scratch.
Now, if you own an e-store and you track customer activities, you must have often seen that visitors visit the most significant pages of your website but do not place an order. Some, traverse until the last page and abandon the carts. This happens because you were not able to provide your customers with what they wanted. By installing a Custom T shirt Design Tool, you can offer a frontend interface, using which, your customers can choose the t-shirt of their choice and create unique quotes, graffiti, and designs on it.
2. Stand Out from Your Competitors
There are many e-vendors that sell the kind of t-shirts that you sell. But there are few who offer a Custom T shirt Design Tool to their customers. Once you adopt a tool like this one, it can help you create a unique selling price for your business and help you stand out from your competitors. You can also host a Custom T shirt Design Tool or competitions and encourage your customers to participate and give away prices.
When you create a unique identity for your t-shirt selling brand, it is sure to attract more visitors and customers. This is major because when the customers have had good experience of shopping with you, they will share about your t-shirt selling a company with others. And believe it or not, word of mouth promotion does make a lot of difference!
3. Boost Your Revenues
Quality user experience is at the crux of any e-store selling customized products. By offering a user-friendly software, you can enable your customers to design the product of their choice with ease. If they really like and enjoy the designing experience, they are sure to come back to your e-store. Which means, better and added revenues.
So, when you invest into a Custom T shirt Design Tool, ensure that it offers what it promises and takes product customization to another level. Also, make sure that the software you configure with your website is compatible with your website platform. If you conduct ample amount of research, you are sure to find platform independent product designer tools in the market.
If you are e-vendor selling t-shirts, it is time you go beyond the mundane and offer t-shirts that yell “personalization.” And you would be able to do that only by embracing product customization tool. So, think about it and start searching for the best tool that fulfills all your requirements
With the evolution happening in the printing industry, it is no more dependent on offset or physical stores. The way the printing industry is growing after stepping onto the digital platform, its potential seems endless. Talking about its adoption, people are loving the way it provides the freedom to apply their own creative ideas on the products of their choice.
Here are some of the stats that corroborate my statement. If we look at the numbers of 2013, the digital print market was worth $120.9 billion which is gradually increasing and is foreseen to experience 225% of massive growth jump by 2024.
On the other side, the popularity of Magento is growing as Magento 2.0 is creating a lot of buzz in the market. You can refer to the below graph:
Now, when you create a blend of these two great phenomenons together, it can be a win-win solution for your business. However, before opting to buy a Magento 2 Product Designer Extension, make sure you do your homework! Note down the below questions to ask before investing in the Magento 2 Product Designer Extension.
Question 1: Can my customers attain a fully responsive mobile experience?
You are buying a solution which will contribute to your business success. Hence, this should be the very first question you should be asking your Web to print vendor. Even Google is prioritizing the mobile-first experience for its users. A research study states that 84% of users experienced difficulty in completing transactions on mobile. Such an incredibly huge number! I mean what if even half of these users were provided with streamlined mobile experience? There is a huge opportunity for the vendors to generate an ample amount of revenue from it. In a present scenario, when users prefer to do their smallest tasks on mobile and tablets, make sure that your designer tool is mobile-friendly.
Question 2: Does my store support SEO Features?
I cannot stress enough on the SEO point of view. If there is no visibility of your printing e-store, then it won’t drive any traffic & hence no profits. The success of any digital store is dependent on the traffic coming from the web. Therefore, it is a must that the product designer tool you are integrating on your store should support the SEO features. Make sure that they provide the option to add your targeted keywords, SEO title, meta descriptions, etc. All these SEO practices will enhance your digital presence making the store link clickable and your product more appealing.
Question 3: Are there enough options available for customization?
The Magento 2 Product Designer Extension you want to integrate to your store needs to be interactive. The key benefit of the product designer tool is that your customers are able to create and design their own choice of products. It encourages them to buy the products promptly. It gives them the freedom to create a personalized design, which is not available on the internet. In such cases, it is important that the tool provides enough features for the customizations. For example, Custom design templates, Multiple Design Areas, Customizable Cliparts and more. The more customization your offer the more customers you satisfy.
Question 4: Will the platform provide a quick & smooth experience to my customers?
In the field of E-commerce, it is utmost important that you value your customers’ time. No one likes to wait! If the URL of your website doesn’t load in 2-3 seconds, there are higher chances that customers would close the window and click another result from Google. Similarly, it is essential that the tool you choose provides a quick and hassle-free experience. Especially, when it comes to Magento platform which is known for its high-tech & speedy performance. The key here is to find a suitable tool which supports the high-speed concerns and easily integrates with your eCommerce website.
Question 5: Can I add Images from Social Media to give more options to my customers?
In the field of customization, customer’s choice is everything. They will want to add their favorite image of Captain Marvel. Or they would want to add their own pictures on the products. So, if your designing tool doesn’t offer multiple image upload option, then it might not be able to offer the experience you actually wanted. And results? Cart abandonment, lower sales, limited revenue. The best option to fulfill such requirements is to have social media integration feature in your product designer tool. This way, your customers would be able to select pictures from their own timeline.
Question 6: Can I eliminate the hustle of gathering various print ready file at one place?
You as a store owner have the most important task of gathering all print-ready files of the orders, send them for the printing, and ship on time to the respective customers. So, before you select the Product Designer Tool, make sure that you ask for the solution to this problem in your Demo session. In one such Magento 2 Product Designer Extension, there is a Cross-Platform called Hot Folder. It’s a desktop application which enables store owners to download all the placed orders through the tool. It fetches the images which are print-ready with all the order details making it easier for you to manage the orders.
Question 7: Will my customers be able to give and read Reviews & Ratings?
Half of your sales cycle is dependent on reviews. Because feedback is an essential part of any web to print or eCommerce site. This way, you can get to know what your customers like about your products, and what other things they look forward to from your product. Therefore, make sure you are providing your customers with a place to tell their experience.
Question 8: Can my customers save designs, track orders or re-order previous products?
This is one of the most vital features for any of the web to print store nowadays. Your customers would be able to create their designs and save them if they do not wish to make an instant purchase out of it. There should be a whole different section of “My designs” from where your customers can see all their created, saved, and purchased images. Tracking orders is also a must-have feature, as most of the e-commerce vendors are offering it nowadays.
Question 9: Can I manage pricing operations from the admin?
Pricing in the Magento 2 Product Designer Extension is a dynamic process. It is an important feature for both wholesalers and retailers. They will need to create different pricing settings. An ideal Magento 2 Product Designer Extension must enable you to do it from the admin panel. You can offer them various types of pricing structures like promotional pricing, group pricing, discounts, price per image, coupon codes and more.
To lay a successful web to print store, think from the user’s point of view. What features they would prefer which helps them to craft a piece of art they actually want to create & buy. We have gathered the above questions based on the responses we received from e-store owners using a product designer tool.
When it comes to talking about personalized items, the retail market pop-ups in our mind. There is not enough conversation about the requirement that businesses have or can have. Many businesses have a great requirement for personalized items. They can choose to invest in a product designer tool on a leading e-commerce platform and save a significant amount in outsourcing, in the long run.
Out of the many e-commerce platforms that are available, Magento is an industry standard. In this article, you can take a look at some of the areas and businesses that could benefit from having an in-house product designer tool, as well as how to go about picking the right tool.
You may want to have a company t-shirt for sports events or when an employee is representing your company in conferences or meetings around the world, so you end up having to customize certain products sometimes. If your company works with many clients, there are various occasions where you can strengthen the relationship by gifting them something personalized. When you are a large company, it can be profitable to have a product designer tool.
Let me walk you through some use cases:
Festivals are a great time to gift your staff. It makes them feel valued. So, instead of just giving sweets, you can also add a personalized set of mugs with their family name. So, for example, if you have a staff of around 100 people, and you want to give a set of six mugs to each of them, you have to personalize 600 mugs. This is a time when it would be economical if you could design those mugs by yourself and print it yourself as well.
Another use case of a Magento 2 product designer tool is if you have clients that you need to gift on the occasion of closing a big deal with them. A personal set of ties is a great idea for it. You can print the client’s logo and gift those ties to their top executives. They will really appreciate this because it is a unique idea. They can use these ties at company events that they may have.
A Magento custom product builder tool can be handy if you are an event management company too. As an event manager, you have to cater to a lot of such client requirements that your customers have. Some weddings want customized wedding favors, concerts need custom t-shirts and badges, marathons would require banners etc. When you are catering to people in such large numbers who require different kinds of custom products, your company looks good when it is able to provide these at cheaper prices.
Another place where a Magento product designer tool can come in handy is if you have a photo printing business. Simply by adding a web-to-print solution to it, you can get so many more customers. You can sell personalized mugs, t-shirts, key chains, bottles, thermo flasks etc. The list is endless. From printing just photos and framing them, you can increase your sales by printing these photos or whatever your customer wants, on so many different things.
Magento 2 product designer tool is something many types of companies can adopt. It saves them money in the long run and/ or add to their revenue stream. But of course, before you buy any software, it is important to know which one to get and how to go about it. Let us take a look:
Must-have Features for A Product Designer Tool:
To the world that has everything on the fingertips, how will you offer something new? What will be your unique selling point?
Such questions bother almost all business owners. A few years after your business is setup and running smoothly, you may experience some lull in enthusiasm and/or sales.
Suppose, you sell plain black full sleeve t-shirts? But so, do a 100 other stores from your city. You have to do something more. Consumers constantly want something that they can call their own. People want to use things that show what they believe in. Often the product is an extension of themselves.
So, what does a customer do to use the products that reflect them? They go out and buy those. They make investments in their choice, in their image and in what they stand for. And this begins with choosing what they put on their backs, or what tech accessories they use, and what beverage they put up on social media.
To say that there is a scarcity in the market for all the various things people want, would be wrong. However, there is a lot of potential for customised products. For example: if your customer want to personalise his laptop so it looks different from all the same looking slabs of metal and glass, you can add a decal to it, or add a case to it. You can even add dust covers for the ports and the keyboard. But then, everyone adds these making them look all the same.
The question remains the same. How are you going to provide something extra and unique to your customer base?
The answer is…
A Product Designer Tool.
By adding a product designer tool to your web store, you can give your customers a little something extra. If someone is buying a case for their phone, they can add a message to it, or choose different types of colour combinations. Sometimes products check all the necessary boxes but don’t have the color option a customer wants, and that can be a big cause of cart abandonment. Adding initials to products is also a trend these days.
Your customers really want to stand out, have the things that they use define them. And in this current age, that is the trend. Your business will benefit from catering to the customer demands. However, this does not mean that your task is easy. You have to work to figure out what level of customisation you can provide on which of the products you are selling. For example: if you sell t-shirts, tote bags, and mugs, you can use the same screen for a tote bag and a t-shirt but you would need a different type of machine to print on a mug. So let’s look at the process of how to go about this.
How to go about integrating a Shopify product designer tool:
This means that the first step would be to evaluate which products you can offer customisation for. The next step is to invest in a compatible product designer tool to integrate with your store.
If your web store is on Shopify, you can choose to integrate a Shopify product designer tool. Simply search for it and you will find plenty of them on the internet. Check out all of them and then pick the one that fits in properly according to your business requirements.
After you pick and integrate the designer tool with your e-commerce platform, then you must design a section in your store to show off the ready customisations you offer and highlight how you also offer personalisation on top of the ready designs.
It’s not a necessary feature when you come to think of it, but it is a feature you can use to delight your customers. It is the kind of tool that will decrease your cart abandonments and make your customers want to make a purchase from you, again and again.
As for why we choose to talk about shopify in this article is because it is one of the best and feature rich e-commerce platform available right now. It has features that make building an online store, a piece of cake. It lets you build your store without the need of a designer, pick out themes, fonts, colors etc. and you can build your store by simply dragging and dropping the elements.
Integrating the product designer tool with your Shopify ecommerce store, therefore, would definitely be a hit. It is simple enough to find one that works seamlessly with your store. Once your Shopify product designer tool is up and ready, your business is only to flourish more!
Nobody likes to buy simple, plain, boring and vague products anymore. Every product now needs to have that charm and freshness to appeal to your customers.
To get the success in e-business you need to unlearn the conventional way of offering products on your store. Because everybody does business that way today. People need something different. Product customization is one such phenomenon in the gifting and lifestyle industry that is creating a buzz in the market lately.
Big brands have given their business a leap of massive growth by providing the customization option for their products.
Considering the studies from Bain, out of 1,000 online shoppers less than 10% have tried customization while 25% to 30% are interested to try customizing the products.
Now, we don’t have the exact idea about the market size of product customization but imagine this: If out of total online shoe sales, we count 25% of them as customized products then it aggregates to $2 billion per year. And that is just the personalized shoe industry!
When we observed big brands like Amazon, Coca-Cola leveraging the success of customized products, we gathered the five rules from their methodologies which helped them gain success.
So, if you are planning to give your customer base the option of customizing the products, then this blog is just for you.
5 Rules/Practices followed by Top Brands of Customization Industry
Big brands like Nike, Vans, Timberland, The North Face, etc. have taken product customization to the next level which has contributed to their success. These brands are successful product customization examples. And we tried to understand how these brands work and offer customization and we came up with these 5 rules.
The rules that might have helped these brands create a wholesome customer experience.
Rule 1: A Clear Idea About Your Offerings
When you are offering customization to your customers, you are involving them in the process of creation. This gives the customers a sense of ownership and they could relate to the products they purchased on a deeper level. This way you are creating an experience for them. An experience which is exclusive to your products.
So, indirectly you will be creating your brand image with the customization. And to make it more impactful, you will have to have a clear idea about your customization offerings. For example, The North Face, a renowned brand of activewear and outdoor sports gear, provides their customer base with many color options for fleece, taslan, and other customization options including zippers, zipper pulls, etc.
The North Face offers customization of the details which adds the “stand out” feel to the customer experience.
Rule 2: Identify How Much Customization You Need to Offer
The companies or brands that provide product customization have 10-15 core products and around 100-150 ways to customize the products. Sooner or later, the customer is going to get bored with the products. And that wouldn’t be because you offered only 100 ways to customize the product, but because there weren’t many products to choose from.
So, while scaling your customization shop, make sure you are growing not only in the horizontal direction but in the vertical direction also. What we are trying to say is that don’t focus only on offering personalization, but keep an eye out for product development and adding new ones too.
With the current speed of changing trends, it is necessary to keep your product list updated and according to the choice of your customer base.
Rule 3: Keep the Overall Experience Simple for Users
“Simplicity of Approach is always best.” – Charlie Chaplinsimple user experience
When dealing with product customization, you will have to be careful. Make sure you are not overdoing it. Once you are set with your core products and the level of customization you are offering, you need to present it in a very simple and sophisticated manner.
If your e-store is not aesthetically pleasing, light on the eyes and easily navigable, then your customers will have a difficult time on your website. This can and will create a negative effect on their mind. Hence creating a negative picture for your brand.
So, make sure you are keeping it real and simple.
Pro Tip: To make your e-store clean and sleek, keep your word count limited. The more the words, the more cluttered your store would look. Instead, go with the emotional short sentences which are more powerful and skimmable. You can always go with impactful pictures because, at the end of the day, pictures are more powerful than words.
Rule 4: Make People Share Their Creationsshare experience
Over 1 billion people use Instagram on a monthly basis. Among these billion people, over 500 million people are active daily on Instagram. Those are some pretty big numbers, don’t you think? Well, people are obsessed with these platforms. They have to see or use them at least once a day. They just want to go online and post some pictures and tell the world their story.
A story of how they bought this amazing t-shirt from your e-store and how they managed to make it more awesome by adding their personal taste to it. So, what do you do? You just make sure that your product designer tool or your e-store provides the customers with a feature to share their creation. It works for both parties. They get to show their creativity to their people and your brand gets word-of-mouth marketing.
Pro Tip: Make sure you have a presence on such social media platforms. Don’t have to be active there all the time, but your customers would sure like to see that you are up-to-date with all the trends. And that you are a progressive company
Rule 5: Make the Customer Experience a Priority
Last rule: make sure your website along with your product designer tool creates a full-rounded experience for your visitors. Make it a priority. And we are not talking just about UX/UI of your website. We are talking about customer experience which includes every interaction a customer has with your organization. According to a study done by Forrester, CX leaders enjoys a 5 percentage point advantage over CX laggards.
These 5 rules are not a sure shot recipe for the success but applying these rules to your e-store will definitely be the start towards a flourishing future.
Mr. Pratik Shah is the Creative Head of Brush Your Ideas, a Web-to-Print technology solution offering consisting of magento product designer extension and readymade Web-to-Print Storefront. He is a tech enthusiast and an avid blogger and writes about ecommerce and web-to-print industry.