Poster designing is a huge deal for every business. And why not? It is a grand way of representing one’s brand and can help make or break its impression. Before few years from now, designing posters was a painstaking process. It involved several hours of brainstorming on the event, thinking about how to get the word out, discussing with the teams and planning for the making of posters. Thereafter, the authorities hired designers, haggled upon budgets, and gave them contracts for designing posters from the scratch.
But thanks to the technology, there came an end to the above mentioned processes. People started finding the means of designing posters online. A lot of ecommerce store owners today have started integrating custom product design tool to their website so that their customers can design posters with ease. Whether you have an existing online stationery store or are planning to have one, integrating an online poster design software can make a huge difference.
Let us see how you can help your customers by integrating Custom Product Design Tool:
A New Poster in Few Clicks
The mere intent behind offering a poster design tool is that it saves time and efforts on the part of your customers. By installing a Banner design tool with a user-friendly interface, you can ensure that your customers are able to design the poster right from the scratch without any hassles. And that too, in few minutes!
The best part about some of the superior quality tools available today is that they one can just drag and drop designs without any prior knowledge of graphic designing. You can also offer inspirations to your customers by displaying readymade layouts, fonts, clipart previous designs etc. The easier it is to design customized poster, the more are your chances of selling it.
Creating a Buzz for Their Brand
Whether it is a new-fangled company or an old company about to launch a new product, it is very important for business owners to get the word out by creating a buzz through poster. Using your online sign design software, the business owners can create a poster using their favorite quote or call for action. You can also provide them with poster templates.
To help your customers create a greater impact, you can offer them with different types of typographies. For example, if the poster is related to food, your customers might like to create letters using different food ingredients. However, you must make sure that the fonts are clear and simple. Make sure you enable your customers to leave incomplete designs and come back to designing poster again as the process can get a little monotonous sometimes.
Offering Convenience with Formats
Let us say one of your customers creates a banner using your tool. Next, they upload and save a print-ready ready file. Thinking that it is ready to be printed, you are about to print and you realize that the file is not compatible with your printer. This can be quite disappointing as you might have to request your customers to upload a file which works on your print system.
To get over such issues, you need to integrate a custom product designer which is compatible with several formats including JPG, PDF, PNG and SVG. Once this is sorted, you don’t have to worry about the type of poster design file your customer uploads on your website. Needless to say, you must make sure that the custom product design tool you choose is mobile responsive.
So, Which Poster Design Tool Should I Choose?
Well, we understand that not everyone is a gifted designer by birth. And nor does everyone ace at Photoshop and Corel. Hence, we have come up with Brush Your Ideas Poster Design software that can help you create the most enticing posters in a matter of minutes.
If you are an e-store owner who is into the business of selling posters and sign boards, you can consider choosing Brush Your Ideas as your product designer tool. It comes with a range of readymade templates, quotes, and clipart. Your customers just have to can choose their favorite design, color, frame etc. and get going.
Brush Your Ideas is popular amongst several print communities and is compatible with Magento, WooCommerce, PrestaShop, Shopify and PHP platforms. Try integrating with your website and it will help you take your business at the next level. For more information write to us on email@example.com
Congratulations for thinking about moving your brick and mortar t-shirt store online! It is indeed a great move as most of the customers choose to purchase clothes online today. The advancement of technology has also made it easy for ecommerce store owners to set up their e-store in minutes. Moving online can give you a lot of freedom to get innovative with your selling methods. However, thinking about opening a t-shirt design store is one thing and having one is whole another.
For those who want to have a successfully running e-store, we are here with a small guide. Here is how you can go about having one for yourself:
Identify your Audience
Well, this is the first step you need to follow for having any kind of e-business. Ask yourself whether you would be selling t-shirts to adults, teenagers, or children. What would be the theme of your t-shirts? Would it have funny quotes, sarcastic ones or have pictures with a message? If you are looking forward to sell irrespective of the audiences and want to give your customers with the much-needed freedom, provide them with a t-shirt design software.
Using it, all your customers would be able to create a t-shirt of their choice from the scratch. However, you must ensure that the tool you provide is user-friendly.
Get Your Website Developed
Shopping for attires online is a trend that can help you yield good sales. So, having a website on which you can sell t-shirt is the best way to go. There are companies that provide ready-to-sell print storefronts. All you need to do is provide the developers with your requirements and they will create a ready storefront for you by integrating a product designer tool into it. When it comes to having a web-to-print website, Magento is the best option.
If you already have an ecommerce store, the Magento development companies can also create a web-to-print tool and integrate it with your website.
Choose the T-shirt Printing Method
If your business is upcoming, you might or might not have an in-house printing facility; in case of which, you might need to get in touch with professional printers. Thereafter, you would have to choose the type of printing method you would want to go with. Some of the most popular printing methods are given below:
Screen printing: It is one of the most popularly chosen methods of printing. The reason being, it renders impeccable design quality, color variety and soft finish. The only drawback of this method is, it might be cost-effective for small business owners and is a more viable option for mass production of t-shirts.
Heat Transfer: In heat transfer printing, the printing takes place by combining heat with pressure. The printers prepare the design by digitally transferring it on heat transfer paper or vinyl. This technique is not as effective as Screen printing as the image fades faster as compared to the prior method.
Direct to Garment (DTG) Technique: Works exactly the way its name suggests. All one needs to do is feed the t-shirt into the printer and the design gets printed on the t-shirt directly. DTG is also not a good option for upcoming business owners as it can prove to be expensive.
Start Marketing Your Business
There are several ways to market your business. Out of these, social media stands out to be the best marketing channel. Create a page of your t-shirt selling brand on popular social media platforms like Facebook, Instagram, Snapchat etc and establish a personal relationship with your customers. You can also involve local communities by organizing road shows and competitions to spread awareness about your brand.
You can also get in touch with a digital marketing company that helps you with the email marketing campaigns. It is a good way to promote your products and advertise them rightly.
Above-given is a brief guide to start with your small customized t-shirts e-store. There are many other minute steps that can be a part of the whole process. Make sure you conduct ample amount of research, speak with your peers and experienced e-store owners and try to follow some of their guidelines. Doing so, is sure to yield you better results. We wish you the best with your venture!
Since you have come to the space of blogs on Brush Your Ideas, we believe that you already know what web-to-print software is. Today, most of the ecommerce businesses thrive on digital printing and offer personalized services to their customers. And I believe, it is already apparent from the fact that most of the people around us carry personalized products and several ecommerce store owners have jumped into the bandwagon of adopting web-to-print design software.
The market forecasting studies have proved that the global printing industry will reach the figure of $980 billion by end of the year 2018. In terms of value, print market’s digital share will go from being 9.5% in 2008 to 19.7% in the year 2018. This is probably the reason almost 50% of print providers have invested in web-to-print solutions. And nearly 70% of print service providers in USA have invested in an all-inclusive web-to-print software system.
So, what is all the web-to-print fuss about? Why has it become mandatory for Print Brokers and ecommerce businesses? Why are print service providers in search of better printing technologies? We are here to give some perspectives about the same. But before we do that, there needs to be an understanding of why do we need web-to-print solutions?
Web-to-Print Marketplace: A Hub for Ecommerce Business Owners and Print Vendors
Let us consider a scenario. A customer who visits an ecommerce website places an order with an ecommerce store owner. Now, if the e-store owners have a web-to-print design software and a printing facility they can finalize it and print the order. But, if they do not have the facility, they would have to approach a print broker or a professional print provider who prints orders in bulk.
If you studied the above scenario keenly, you must have understood that a web-to-print marketplace brings e-store owners, graphic designers, print brokers and providers on a single platform. This plays a huge role in boosting productivity and bring mobility to the entire print production cycle. If you want to be at a better place in the market than where you currently are, you must either invest into a web-to-print software yourself or strike a deal with print providers within your vicinity.
Now that we have known why web-to-print is necessary, let us understand who all need it and why.
Printing a couple of individualized orders using a software is one thing and printing a bulk order of 15,000 brochures is whole another. It can ask for a lot of time and a modernized and fast paced workflow. Print brokers can help to reduce the timeline between order submissions and final delivery through web-to-print services. Through trade printer solutions, print brokers can cope with the bottleneck competition and offer their customers with better solutions at reasonable rates. Also, it enables their customers to order the marketing material from their devices while they are on the move.
Internet and latest technologies have bridged the gap between online and offline printers. Web-to-print solutions have created a platform for printing businesses so that customers can coordinate with the business owners for their preferable printing services. As we all know, the print brokers are the middle men and they get commission from both the parties.
Ecommerce Business Owners
Ecommerce store owners can benefit in enormous and numerous ways through the web-to-print facility. All they need to do is integrate a superior quality web-to-print software to their website platform. Thereafter, they can hand over the entire process of designing a product and ordering them to their customers. The customers need to choose the product of their preference and design it using design, clipart, templates and more. A web-to-print software enables e-store owners to take control over quality and consistency of the orders. The print production cycle might or might not involve the printer.
Web-to-Print Solutions Benefit Ecommerce Businesses
Adopting a web-to-print ecommerce software keeps misunderstandings and bloopers at bay as what is shown is what gets printed. In fact, as the customers themselves design the product from the scratch, they themselves can create, edit, and make changes whenever needed. This approach has taken web-to-print from a traditional scenario to a much modernized and a professional scenario. Enhanced workflow, enhanced online presence, improved productivity and better productivity are some of the advantages of a web-to-print software.
“My way or the highway” is the philosophy that the customers of today go by. Just customization does not suffice as people want everything to be made the way they like. As ecommerce websites have become mobile-friendly, it enables customers to create designs on the move and offers a lot of convenience. The customer can also place the order online by providing their preferred delivery date. Print marketplace solutions are such that customers can preview their products, make last minute changes, and monitor the progress of their order.
Today’s ecommerce market has a scope of taking their businesses to whole another level with the help of web-to-print. If you want to progress with your business and carve your niche, it is time you adopt one of these software for your business. Share your thoughts with us on firstname.lastname@example.org.
The idea of going to a store, browsing through different items, and then selecting one of many from a shelf. Some years ago, an idea like this was as fascinating as a picnic. It is not so anymore. It seems rather mundane to buy things that even others possess. I mean, imagine walking into a theatre and finding out that someone is wearing a replica of your t-shirt. Or being a part of the corporate space wherein someone uses the same diary as yours.’
The ease of buying; and the ease of buying exactly what one wants are the two major aspects that led brick and mortar retailers to move their brands online. They also embraced web to print software that enables their customers to design what they want the way they want. So, why are web2print ecommerce stores better than traditional brick and mortar stores? What aspects make them better? Let us dive into it:
When you have a physical store, your reach keeps limited to your vicinities and suburbs. But, with an online retail store, you can reach to customers all over the world. If you put in the right marketing efforts, your e-store can receive good rankings on local search engines. That too, without spending any finances or efforts on having a physical infrastructure. You can also create a social media page and promote yourself as one of the best customization stores in town. This is sure to attract many visitors in your area and outside that.
This is the best part about any eCommerce store. Unlike conventional stores, one does not have to keep confined to timings. You can be available for your customers 24/7 and your customers are able to place orders at their own convenience from any part of the world. However, you need to ensure that you offer them with a web to print design tool that is flawless and does not give them any difficulties while designing. Otherwise, the time difference can be a hindrance for them in approaching you for their problems.
Get More Orders
If you have had a physical store, you must have gone through the periods in which your phone rings continuously and you are not able to answer all your customers. This happens majorly when there are holiday offers and discounts. Now, with each of such customers gone, you can incur huge losses. Through an online print shop, your customer can create and upload the design themselves and you can automate the order process. The best part about an online store is that right from designing to finally placing an order, everything is automated. And more the amount of orders, the better are your sales.
Sell More, Sell Better
In a physical store, when you add new products, it also asks you to expand your current space. That is not needed when you have an e-presence. You can keep adding new products each time which provides better options for your customers to unleash the art within them. It is possible to sell a huge range of customized products right from t-shirts, stationery and mugs to diaries, jewelry, and keychains. Every time you add a new product, you can also let your customers know about it through your website, emails, and social media pages.
Moving to the online space with a robust web-to-print solution is an ideal way to sell your ideas right and make your customers happy. But before you choose to buy one for yourself, you must have clarity as to what platform your website belongs to and what are the features and functionalities you are looking for. This is the right time to bring the change and get over the traditional retailing ways. Are you ready?
When the demon of entrepreneurship possesses you, you churn out every possible way to have your own business. And you would not see any losses in doing that. Thanks to free domains and ready infrastructure, you can set up a website for selling anything in minutes! Well, now comes the bad part of the story. You created an online business with all due enthusiasm. But you are struggling to survive. Which of course, is apparent from your sales figures and recent revenues.
The above scenario is prevalent amongst several businesses. Especially, the ones that sell products which are customizable. This includes clothes, gadget covers, mugs, stationery, jewelry, shoes etc. When you sell products like these, the competition is sure to be fierce. And at such times, you would need a tool that surpasses the buying experience of your customers.
Yes, we are talking about something that you have been hearing a lot off late. We are talking about an HTML5 Product Designer and the multiple benefits it can render you with. And let us not be sugar coated here! It can make you earn a lot of mullas and that is the truth. If you want better sales and make your customers happy; adapting to new technology is the way you should go for.
What is All the Hullabaloo Over Customization?
The customers of today demand things that are exclusive. You can say, they go by the “My way or highway” approach. And if you do not provide them with things the way they want, they are sure to bid goodbye to you. So, if you want to attract visitors and turn them into permanent buyers, you must offer them with customization.
Look at some of the reasons due to which Customization has created a stir:
1. Millennials are demanding for more and it has become important to cater to their needs for certain products
2. Technology is taking over on every aspect of business and it enables customers to create their products using product designer and order them
3. There is no need to have huge storages of mundane items as customers want things that are exclusive to their choices.
4. Integrating a product customization software does not ask for a lot of investment
5. The customization software is available with the features and functionalities that e-store owners want.
Customization Software and Its Benefits
Now that you have known why you should integrate an Html5 Product Designer, you should also know about the benefits it brings along:
Isn’t it wonderful to provide someone with an unguarded and unrestrictive canvas to indulge into one’s own creation? That is exactly what you can do when you provide your customers with a product designing software. They can design, customize, create, and order products without going through the fuss of explaining what they want and how they want it to be. When you create a good shopping experience, you are sure to spread smiles!
Create a USP
Following the mundane ways of selling products will get you nowhere. Only by integrating a product designer, you will be able to stand out from your competitors. However, you must ensure that working around your software comes easy for your customers. Otherwise, it will worsen your current situation. You can find a software that is compatible with your platform and integrate it and be a trendsetter.
With a facility like this, you can get quite popular on social media. And nobody but your own customers will contribute to your brand’s popularity. When they flaunt customized products on Social Media, they are sure to make people curious as to how did they make it happen. In no time, your popularity can hit the roofs and offer you with excellent business benefits.
Every product customization software available in the market comes with different features and functionalities. You would need to buy the one that deems suitable to your requirements. So, make sure you conduct detailed research before investing into one. If you want to carve a niche for your business, the time is now!
From being a mere craft, the print business has shaped into a large scale industry. It has scaled up to the point that today it demands a similar level of sophistication as a manufacturing unit requires. But, the world is moving faster than we know. While we are still talking about sophistication and so much more to expect from the current Product Design Software, “Print Manufacturing” is the flavor of the year 2018.
Print manufacturing refers to the fast moving world of technological advancements we live in. There are clearly two extreme ends of current businesses in the print domain. While there are a number of new players entering the arena, there are large scale businesses that thrive on Web-to-Print domain alone. The latter has taken the scope for the print business to a scalable and fast paced manufacturing equivalent.
Current Division of the Industry
If we talk about the entrants, they (these are old players, but flash, come on!) are still in the aftermath of moving from flash based online designers to HTML5 online designers. And there are many others joining the community offering product customizations. The common factor to note is that everyone is on the same page for the online product design software to be responsive.
And then, there are others! This bunch is taking the print industry to the next level. Here we are talking about giant leaps and changing trends. Similar to the movement in the ecommerce retails, when the giants stepped in and changed the logistics and warehousing forever, a quite similar shift is happening in the Print industry. They have moved past the term Print Manufacturing and making rapid in-roads towards Smart Print Manufacturing.
Introducing Smart Print Manufacturing
So, what is Smart Print Manufacturing and how today’s Product Design Software must adapt to work in these new ecosystems. Let’s understand the need first! Earlier, there were only fewer customers (in comparison to that of today’s) for custom printed or personalized product(s). The costs were high and the demand was thin, therefore, it worked well for everyone.
Now with increasing demand and masses ordering personalized products, the cost and duration to ship must be lower. The verticals of current ecommerce trends demand fast, cost effective and products that serves to a larger diaspora. Therefore, just the manufacturing or warehousing the custom product portfolio is no longer enough. The trends are changing and your ecosystem must adapt to act smarter.
It is essential to have process automation right from the Online Product Design Software to assigning Print Labels for the shipments. It must include pre-set print area, print method selection, downloading the print ready files, validation of the print ready file and assembly line for print manufacturing. Achieving this feat would also be to reach very basic form of smart print manufacturing.
The beauty is by connecting the customer database or the customer module of your CRM with the online product design software or the automated warehouse system. Offer length and style based customizations for apparel for example! Store the information in customer profile and use for future customizations. As long as your Product Design Software can process from the large customer data without taking a nap, you can offer extremely personalized shopping experience to your end users. And then automate the whole system to ship the products.
Fast and Easy Delivery!
Product Design Software is the key element in the overall process of Smart Print Manufacturing. The designer software is the customer facing block in the ecosystem. Therefore, while moving Pro in your warehousing processes, you must take a look at what more can you automate just using a better Product Design Software.
Mr. Pratik Shah is the Creative Head of Brush Your Ideas, a Web-to-Print technology solution offering consisting of magento product designer extension and readymade Web-to-Print Storefront. He is a tech enthusiast and an avid blogger and writes about ecommerce and web-to-print industry.