Printing is no more confined to implementing simple printing products and workflows. Thanks to web-to-print technology, it has reached a level where it is capable of handling even complex printing projects. Web-to-print technology enables online store owners to reach out to a bigger customer base and provide more value to the customers out of their printing solution. The customers in return, can get ample amount of benefits out of the personalized printing solutions.
A superior quality web-to-print software can take up multiple tasks like creating page design, submitting files, ordering catalogues and other marketing collaterals, soft proofing, inventory management etc. There are some apparent signs that indicate your corporate client’s need to use a web-to-print solution provided by you for getting their marketing collaterals printed. And there are ways in which you can help them. Let’s understand how.
ENHANCING BRAND PRESENTATION:
Brands keep evolving for sure. But the intent and the message behind its promotion remain the same. When the designers and other employees of the company order marketing collaterals from different vendors, the brand identity keeps on changing with the variation in colour and logo presentation. If standardized representation of your brand is what your customers are looking for, your web-to-print solution will be of best help. They can create logos and custom designs that remain consistent. By doing so, you will be able to create a good impression amongst your customers.
PROVIDE A GOOD TURNAROUND
There are times when your customers require marketing collaterals urgently and are running short of them. When they want rapid runs with high quality and want the materials to be instantly approved, your web-to-print software comes to their rescue. If you are an online store owner selling marketing collaterals, you can provide the materials to your clients in few business days. You can also ship the materials directly to the convention centres and help the brands promote themselves better.
Be it brochures, pamphlets or visiting cards, there are times when your customers want to make changes with the costs, update information in the materials or rephrase certain terms and conditions. With the help of your banner design software, they can edit anything they want enabling efficient printing for you. Through the history of the changes made in the software, you can track when the last printing was done and avoid the reprinting of already printed materials.
Apart from the above mentioned issues, your customers can get over other problems like visiting professionals whenever they need to customize your products. This is because they can make the changes from the comforts of their home or workplace. Moreover, they will not need to spend their valuable business hours explaining the designing process.
All you need to do is integrate a good quality web-to-print solution to your online store and your customers can get information about their business printed on any material right from calendars to business cards. Online retailers of today are embracing the web-to-print technology with open arms. If you do not want to be left behind, invest into it today.
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When it comes to creating a robust impression of one’s brand, good quality letterheads are on the mind of many. Customized letterheads are in demand as they give a unique look and feel to one’s brand. If you sell office stationery online, you must consider investing in a Letter Head Design Tool. This is because you can provide with ample amount of benefits to your customers by integrating a letterhead design tool. Let us take a look as to in what ways can such a tool help your customers.
1. ASSIST CUSTOMERS WITH VISUALIZING
Creating a brand image is a crucial task. There are times when your customers are starting their business from scratch and have no idea how to commence with the designing. A good letterhead design software will provide suggestions with designs and templates according to the type of business so that they can get an idea about the type of logos, colours and templates that are compatible to their business. It also asks for the keywords related to one’s company and suggests with designs based on that. One can find the examples of previously designed letterheads as a reference.
2. PROVIDE THE FLEXIBILITY TO DESIGN
When it comes to creating a corporate image along with the brand name, tagline and logo, the business owners don’t like to be shackled or have limited choices. The tool can provide them with a lot of templates and designs to choose from. Also, there is no limit with the choice of colours and images they can add to their letterhead. By using this tool, they can get creative. For eg. They can provide the bio of a company and also mention about their business specialties. This sparks customer loyalty for them and enhances their brand image.
3. HELP BUSINESSES ESTABLISH CREDIBILITY
Professional credibility is something that every business owner would want for one’s business. This is because it proves to their customers that they are a brand that can be relied upon. By providing professional looking logos and images through the designer tool, you can help them in creating a unified and consistent presentation of their brand. So when they reach out to their customers, they can get more business and generate better revenues.
4. FACILITATE WITH MARKETING MATERIALS
Businesses don’t just need letterheads. There are other marketing collaterals like visiting cards, brochures, promotional flyers and much more. Your customers can also make use of the designer tool to design different marketing materials and put a bulk order for printing them through you. As the tools like these do not leave any chances of errors, the products are sure to come out well providing satisfactory results to your clients and giving your repetitive business.
5. GIVE THE PREVIEW
Last but not the least; approvals are a crucial part of any designing process. No one likes to rush when it comes to ordering in bulk. The designer tool will provide with the preview of how the final product will look. It also presents the most effective choices and gives suggestions as to which design will go best with the type of the material chosen.
Bespoke designs are preferred by all the businesses today as it gives them the much needed freedom to create what they want. As an estore owner you need to adapt to the new trends of customization if you want to generate good ROI for your business. So what are you waiting for? Get a Letterhead Design Tool for your estore now!
View Original article at https://www.brushyourideas.com/blog/know-why-investing-letterhead-design-tool-good-idea/
When it comes to adopting new solutions for one’s business, some business owners are a bit reluctant. They are not sure if they will be able to cope with the new technology and make the most of it. Something similar happens when it comes to web-to-print software. When you hear about it for the first time, you might feel that it is too complicated for you. But if you try to know how important it is for your business, you will not deny accepting it. It comes with an easy storefront interface and once you implement it, your customers will have a fantastic time enjoying its benefits. You might not have tried to know in detail about what web-to-print industry is and why is it a good choice for your business. So here’s a little perspective on the same.
Print tasks made extremely easy :
For stores selling printable products, having an online print technology makes things quite seamless as you can get the print tasks done without spending a lot of time and efforts. Be it printing promotional items or ordered ones, you can be in control of the things you want to get printed, how to implement the process, the number of items to be printed and where it is supposed to be delivered.
Customization according to one’s needs :
A perfect web-to-print to print software is the one that enables one to customize according to one’s needs. Print software of today comes with readymade templates which can be optimized by your sales team and personalized according to the needs of your clients. You can upload the templates on your estore and your customers can use it to create inputs in the form of quotes, pictures and other images. This is one of the major benefits of a web to print solution.
End to the quantity woes :
“How many prints to make?” This has always been a concern amongst sales executives when they want to get the marketing materials printed. This is because you might end up printing quantity that is either too much or not enough. With the help of your web to print technology, they will be able to define the exact quantity according to their requirements and you can provide the number of prints accordingly.
Brand consistency :
For the customers you deal with, establishing the brand rightly in front of their target audience is of utmost importance. The logo has to look consistent every time when printed on any material. Also, the colour should give a corporate feel and look. Web to Print solution gives this advantage to them over the conventional printing methods. Once the products are designed, customized and added to the cart by your customers, you can get them printed and delivered at the doorstep of your customers.
Save time and efforts :
By providing a web to print tool, you save a lot of time and efforts of your customers. All they have to do is choose their favourite pattern or template and come up with a design. Once previewed and approved, you can get their design printed on the materials of their choice. Whenever they want to make changes, they can log in from their account and do the needful. They don’t need to approach professionals for designing or printing as both the services can be easily provided by you.
With the above mentioned advantages and many more, web to print technology has the potential to take your business to a whole new level. Try it to believe it!
The web-to-print market is projected to reach US$ 1.3 billion by 2022 globally. Major driving forces driving this rapid growth include e-commerce boom, entrepreneurship, internet, and rapid advancement in digital technology. Due to these driving forces, there is positive as well as negative impact on the printing industry. Positives are increased operational efficiency and cost reductions in terms of procurement and execution of print work. On the other hand, it has also been noted that the print volumes declined due to constant migration of merchants from offline to online means. You can read more about the pros and cons of the web-to-print process to form a balanced opinion on whether or not it is the right option for you.
Customization, product management, order management and providing accessibility on the go to the customers have really pushed the print industry to an advanced level of technological excellence.
There have been quite a number of problems associated with large format printing such as inconsistent pricing and customization. Web-to-print solutions solve this problem effectively as it eliminates the need for IT infrastructure and collaboration with an ISP to Internet Service Provider to provide back- end support.
Let’s take an example of how web-to-print can help within multiple departments in the company. web-to-print can act as a hub for all the printing orders done by the company making it streamlined for marketing, accounts, purchases and other relevant departments. One will be able to set up various groups such as people who can order and the people who can approve the same order. An order can be placed by purchasing department’s manager, marketing manager can iterate or upload any other reference file if required and accounts manager can finally match up the purchase order with the invoice provided.
We have put together this infographic to better explain everything about web-to-print from a retail industry perspective.
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More and more ecommerce store today are adding a product design tool in their stores. This is because the online shoppers want to create something out of the scratch that reflects their attitude, choices and brings out the personal flair. Customizable products can also be priced higher. There are several online product Design tools available in the market that are deployed by store owners so that their customers can craft their design on a wide range of products. So which products can you design using these tools? Let’s take a look at some of the popular and common product categories.
T-shirts and apparels:
Printing designs on clothes is a trend we have known for long. Customers can insert cliparts, images, logos as well as one-liners on the colour and type of t-shirt they like. Most tools also have the facility of uploading pictures through social media accounts like instagram, flickr and Facebook. One can design tshirts for different purposes like parties, clubbing, corporate events and more.
These are the second most popular objects that customers like to be creative with. As mugs are available in different sizes and shapes, the modern tool designers provide the facility to have a 360 view of them after the design is created on them. One can create and merge background as well as front images of different colours. Designer mugs can be used for personal or promotional purposes.
Customizing labels and printing them on wine bottles is also a widespread trend. Especially when it comes to gift giving, people like to do their own artwork and get their personal messages printed on the labels fixed on the bottles. It can have greeting messages for occasions like Thanksgiving, Birthdays and Anniversaries. Bespoke wine bottles look quite classy after they have been imprinted with a message and image of one’s choice.
Laptop and Mobile Skins
Gadgets mean the world to people in today’s age. Mobile skins and covers used to protect these valued possessions are often customized by people. It is possible to emboss one’s favourite design, picture or tool on these covers. The designer tool offers readymade templates as well as designs so that your customers can craft their favourite artwork on them. Some of them come with PX to CM converters that help in tailoring the area of covers into required centimeters.
Banners and advertising collaterals
Advertising banners and collaterals have always been ordered and printed offline. But many companies today are also opting for online print ordering process to save time and resources. Multiple designs and colour options are available for designing banners, brochures and more. The customers can also have a preview of the finalized product. The mock ups are provided by the store owners to their customers so that they can have a better idea about how the end product will look.
The ever-growing market of web to print solutions keeps coming up with excellent solutions for the retailers of today. Incorporating HTML5 product designer tools has worked wonders for several online store owners and has led them to generate better ROI. So what keeps you waiting? Invest into one of them now!
Flowers…checked. Cake…checked. Bridal wear…checked. Invitation cards… “Checked, of course!”. That is a typical approach of potential brides and grooms when they plan for their wedding. Also, when it comes to invitation cards, it has often been observed that when the card is printed, it looks quite different than the way they had imagined it. And it kind of breaks their heart.
This is because, it is one thing to have a design or idea in one’s head and quite another to implement it. And this is where the wedding card design software comes to the rescue! Wouldn’t it be great If you own an estore that offers a tool like this wherein your customers can customize the card for their dream wedding? It can have an array of colours, designs and templates for them to choose from. A tool like this must have certain features and facilities. What can they be? Let’s take a look at what features you can provide.
OPTIONS IN TEXT AND IMAGERY
A design created for anything (Mug, pillow, t-shirt, card etc) must consider its functionality or the purpose of it. When your customers send wedding cards, their intention is to convey friends and relatives about the wedding that is approaching. To make this possible, the two major elements that need to be addressed are text and imagery. These two will decide the size, format and style of the layout. Ask yourself questions like “How much information will people want to print on the card?” “How many names and titles will go on the card?” Once these questions get answered, you will have better clarity as to what content and pictures need to be provided.
For any invitation card to look unique, any design must have properly arranged elements. The most popularly used basic design compositions are full bleed, partial bleed, bordered and borderless. Some of the best designer tools provide with template border designs like floral borders, starry borders, aqua themed borders etc. The tool users just need to insert the border on the card. In a full bleed design, the colours and design of the card go beyond the border of the card making a wedding card look attractive and colourful. Make sure you incorporate these elements in your tool.
People who like card designing have a good perception as to which element is compatible with which one and where they should strike a contrast to make the wedding card look attractive. They choose to strike a perfect balance between visual elements and typography in order to communicate what they want to. Don’t go over the board with providing themes and combinations as it might confuse your customers. Keep it understated and subtle. This way, your customers will be able to highlight the important elements of design.
The above aspects form the essential elements when it comes to offering a customized wedding card design tool. So what are you waiting for? Find the tool that suits your requirements, provide the best of layouts and get on with it!
View source at https://www.brushyourideas.com/blog/key-elements-wedding-card-design-software-offer/
Right from identification of the product, to promoting it, labels solve several purposes for the retailers. Consumers always read the labels while buying any product in order to check the ingredients, expiry dates and the benefits. Many a times, people neglect the importance of well designed labels. But when it comes to generating good revenues, the quality of labels is all that matters.
The trend of designing bespoke products is in and if you want to provide your consumers with the freedom to design their own labels, you must buy a good quality tool for your store. Here are some of the qualities your label design software must have:
CHOOSING THE PURPOSE
Labels can be used for several purposes like making a price tag, creating wine labels and providing nutritional information. The shape, size and the colour of the label should match with the type of the product it is going to be used for. So make sure your tool offers the option of choosing from different types and sizes of labels manually and also give the option to choose from the given list.
Every label bears some or the other information including the brand name, ingredients, quantity and nutritional information. The tool should have different formats, fonts and colour options so that the customer can choose the one that goes the best with the description of the product. Positioning the text at the right place is also important. Different settings for aligning the text horizontally or vertically should also be provided.
With an estore, there is a limitation of adding the label manually. To make this possible, the tool should have an option to upload the image of the product for which the label is being designed for. Once the user uploads the image of the product from their PC, it becomes easier to virtually see how the label will look on the product. Variations can be tried out to check which label suits the best on the product.
LIBERTY TO DESIGN
Design templates, themed backgrounds, ample amount of colours and photographs are a crucial part of designing feature of any tool. Being creative with labels is very important as it creates the impression for the brand. Your tool should also provide the option of editing images and placing them rightly on the product. This will make your tool user-friendly and the customers would like to create different types of labels by using it.
Apart from the functionalities provided by the tool, you can also consider the option of adding a support chat option to your store. There are times when the customers do not have idea about how to go about designing the labels. Through the chat, experts of your store can offer their advice to the customers and suggest the labels that will go with their products. They can also provide help in case of any confusion with the usage of tool.
There are several tools available in the market for designing t-shirts, shoes, labels, signs and banners. Inculcate one of these into your estore and you are sure to attract a lot of traffic on your website. Tailored products are always in demand amongst customers. Make sure that you make the most out of this trend, avoid common mistakes and generate better ROI for your business.
View Original Source at https://www.brushyourideas.com/blog/features-label-design-tool-must-have/
Mr. Pratik Shah is the Creative Head of Brush Your Ideas, a Web-to-Print technology solution offering consisting of magento product designer extension and readymade Web-to-Print Storefront. He is a tech enthusiast and an avid blogger and writes about ecommerce and web-to-print industry.