With the evolution happening in the printing industry, it is no more dependent on offset or physical stores. The way the printing industry is growing after stepping onto the digital platform, its potential seems endless. Talking about its adoption, people are loving the way it provides the freedom to apply their own creative ideas on the products of their choice.
Here are some of the stats that corroborate my statement. If we look at numbers of 2013, the digital print market was worth $120.9 billion which is gradually increasing and is foreseen to experience 225% of massive growth jump by 2024.
On the other side, the popularity of Magento is growing as Magento 2.0 is creating a lot of buzz in the market. You can refer to the below graph:
Now, when you create a blend of these two great phenomenons together, it can be a win-win solution for your business. However, before opting to buy a Magento product designer tool, make sure you do your homework! Note down the below questions to ask before investing in the Magento Product Design Tool.
Question 1: Can my customers attain a fully responsive mobile experience?
You are buying a solution which will contribute to your business success. Hence, this should be the very first question you should be asking your Web to print vendor. Even Google is prioritizing the mobile-first experience for its users. A research study states that 84% of users experienced difficulty in completing transactions on mobile. Such an incredibly huge number! I mean what if even half of these users were provided with streamlined mobile experience? There is a huge opportunity for the vendors to generate an ample amount of revenue from it. In a present scenario, when users prefer to do their smallest tasks on mobile and tablets, make sure that your designer tool is mobile-friendly.
Question 2: Does my store support SEO Features?
I cannot stress enough on the SEO point of view. If there is no visibility of your printing e-store, then it won’t drive any traffic & hence no profits. The success of any digital store is dependent on the traffic coming from the web. Therefore, it is a must that the product designer tool you are integrating on your store should support the SEO features. Make sure that they provide the option to add your targeted keywords, SEO title, meta descriptions, etc. All these SEO practices will enhance your digital presence making the store link clickable and your product more appealing.
Question 3: Are there enough options available for customization?
The Magento Product Designer Tool you want to integrate to your store needs to be interactive. The key benefit of the product designer tool is that your customers are able to create and design their own choice of products. It encourages them to buy the products promptly. It gives them the freedom to create a personalized design, which is not available on the internet. In such cases, it is important that the tool provides enough features for the customizations. For example, Custom design templates, Multiple Design Areas, Customizable Cliparts and more. The more customization your offer the more customers you satisfy.
Question 4: Will the platform provide a quick & smooth experience to my customers?
In the field of E-commerce, it is utmost important that you value your customers’ time. No one likes to wait! If the URL of your website doesn’t load in 2-3 seconds, there are higher chances that customers would close the window and click another result from Google. Similarly, it is essential that the tool you choose provides a quick and hassle-free experience. Especially, when it comes to Magento platform which is known for its high-tech & speedy performance. The key here is to find a suitable tool which supports the high-speed concerns and easily integrates with your eCommerce website.
Question 5: Can I add Images from Social Media to give more options to my customers?
In the field of customization, customer’s choice is everything. They will want to add their favorite image of Captain Marvel. Or they would want to add their own pictures on the products. So, if your designing tool doesn’t offer multiple image upload option, then it might not be able to offer the experience you actually wanted. And results? Cart abandonment, lower sales, limited revenue. The best option to fulfill such requirements is to have social media integration feature in your product designer tool. This way, your customers would be able to select pictures from their own timeline.
Question 6: Can I eliminate the hustle of gathering various print ready file at one place?
You as a store owner have the most important task of gathering all print-ready files of the orders, send them for the printing, and ship on time to the respective customers. So, before you select the Product Designer Tool, make sure that you ask for the solution to this problem in your Demo session. In one such Magento Product designer extension, there is a Cross-Platform called Hot Folder. It’s a desktop application which enables store owners to download all the placed orders through the tool. It fetches the images which are print-ready with all the order details making it easier for you to manage the orders.
Question 7: Will my customers be able to give and read Reviews & Ratings?
Half of your sales cycle is dependent on reviews. Because feedback is an essential part of any web to print or eCommerce site. This way, you can get to know what your customers like about your products, and what other things they look forward to from your product. Therefore, make sure you are providing your customers with a place to tell their experience.
Question 8: Can my customers save designs, track orders or re-order previous products?
This is one of the most vital features for any of the web to print store nowadays. Your customers would be able to create their designs and save them if they do not wish to make an instant purchase out of it. There should be a whole different section of “My designs” from where your customers can see all their created, saved, and purchased images. Tracking orders is also a must-have feature, as most of the e-commerce vendors are offering it nowadays.
Question 9: Can I manage pricing operations from the admin?
Pricing in the Magento integrated Designer Tool is a dynamic process. It is an important feature for both wholesalers and retailers. They will need to create different pricing settings. An ideal Magento product designer tool must enable you to do it from the admin panel. You can offer them various type of pricing structures like promotional pricing, group pricing, discounts, price per image, coupon codes and more.
To lay a successful web to print store, think from the user’s point of view. What features they would prefer which helps them to craft a piece of art they actually want to create & buy. We have gathered the above questions based on the responses we received from e-store owners using a Magento product designer tool.
E-commerce websites have become a part of our lives. Each one of us likes to surf online before opting to buy anything in general. As a result of this increasing trend of e-business, every business owner is leaning towards creating a virtual shop of their own. And when it comes to hosting your business online, WooCommerce is one of the most renowned e-commerce platforms. It is free, open source, and comes with great features compared to other competitors in the market.
However, looking at today’s competition, having a WooCommerce store is never enough. You need to provide your customers with trendy and personalized products. You might have some of the trendy products but do you have those Game of Thrones’ new series t-shirts or Chelsea caps? Because nowadays customers like to personalize t-shirts, mugs, etc. with their own choice of prints & quotes on the clothes. They might need different prints according to trends & seasons as well. Everything is available for personalization and people are loving it.
So, the question is, does your store offer that?
If not, then one needs to have a WooCommerce Product Designer Tool to be in the market competing with other leaders. This tool will enable your users to create their own form of products with a user-friendly interface.
Let’s see how you can maximize the use of WooCommerce Product Customizer for the products that might be available on your e-commerce store.
Cards & Stationery:
In today’s time, when there are numerous ways available to send cards to your loved ones, your customers might want to create something out of the box from their imagination and bring it to life. You can give them an option to create designs on a luxe paper which they can send it in cute boxing with some decorated papers. All of this is possible with the product designer tool! You can enable them to browse the different types of papers like sheets, flat cards etc. as well. With different fonts and clip arts, it just provides a perfect touch!
Presently, a common mug or a glass as a gift might seem too vanilla to the receiver. It is a trend to give personalized mug with names, quotes these days. To enable your customers to design a unique mug design or a beverage glass, you can provide them with design options like text effects, personalized image upload, brush tool, etc. You can also display previous designs to make sure that your customers make the most out of your design store.
However, while providing these options, you need to ensure that your customers make the most out of your web-to-print design tool and do not skip any step necessary for designing their product. Displaying the previously designed products can also serve as an inspiration to first-time designers. Remember… give ample amount of assistance with your tool. Do not scare them off with a blank designing canvas!
If you want to step in the clothing industry as a unique name in the market, it is important to know your customers. You can see how mad people are when it comes to customized attires. E-giant Amazon recently won an award for “On-Demand Clothing Manufacturing Warehouse”. It is a set up for end-to-end printing, eCommerce automation, and warehousing. Seeing such drastic transformations in the market, buckle up and integrate your store to provide the best of everything to your customers.
If you are under the impression that Photo Albums no longer work then think again. People love to print their special memorable days on the albums to make it last a lifelong. And if you are in the business of offering photo albums, you must have an idea about how the market is growing at a crazy rate. Make sure that your WooCommerce designer Tool lets your users create and design their photo album with their choice of colors, fonts, clipart, backgrounds, and more.
With an integrated designer tool, your customers can customize their shoes and flaunt in front of their friends and families. Whether they want to design a sneaker pair with their choice of cloth type or a uniquely designed shoe for formal wear. They can execute all such tasks using the integrated designer tool on your eCommerce store.
Summing it up…
Apart from the above-mentioned products, you can offer customization for diaries, mugs, calendars, pen drives, keychains, and other objects as well with the WooCommerce Product Designer Tool. Get one for your store today and make your business an industry leader in the market!
Originally Posted Here: https://telegra.ph/WooCommerce-Designer-Tool-A-Customer-Centric-Product-Designer-Tool-03-11
The shopping habits took a drastic turn with eCommerce websites making everything available for consumers just a click away. And the frequency by which people used to shop is increasing on daily basis. To cope up with the advancing demand of consumer products, retailers and brands have to come up with new designs and looks to satisfy the growing customer base. And what better way to balance demand and supply than to give the freedom of designing the products to the customers.
The personalized products like t-shirts, mugs, greetings cards are a big hit with every age group across the globe. And if you are in a similar business of online printing services, then this blog is perfect for you.
In this blog, we are going to discuss the must-have features while choosing a greeting card design software or any product design software to make your web-store more interactive and fun for your customers. Not only interactive, but this also makes your web-store a creative place for your customers where they can customize your products and give them a personal spin.
Without further ado, let’s start with the features list to keep in mind while choosing a greeting card maker software.
7 Vital Features:
1. Multiple Design Areas
The design is a tricky subject matter. It usually has multiple elements that come together to form a perfect picture. Even though your customer base might not be the artists and designers but they will know a thing or two about designs. Thanks to social media scrolling.
So, you wouldn’t want to disappoint them with a designer tool that restricts them in a single designing area. Giving multiple design areas would give customers the impression that you understand their designing needs. Moreover, the multiple design areas is a must if you want to at least be on the level playing field with your competitors.
2. Clipart Library
Confining the designs to certain elements won’t be appreciated by any of your web customers. Giving them options is what will make you a hit with your targeted audience.
So, while choosing a product designer tool to be integrated with your eCommerce store, make sure that they have advanced clipart management feature. A feature that will allow your users to add an effect, crop or resize.
Give your customers the full authority over their designs which will make them feel proud and at the end a happy and satisfied customer.
Added tip: Make sure your tool has a social media upload feature that will ultimately benefit you by being a means of word-of-mouth marketing.
3. Custom Image Upload
Imagine a greeting card that says “The Best Dad in the World.”
And now imagine a greeting card with a lovely image of a dad holding his baby for the first time which says “The Best Dad in the World.”
Which one would you want to receive?
Everyone’s inclination would be towards the card with an emotional image. Because people value sentiments and emotions.
And you can give them exactly what they like with a greeting card maker software equipped with a custom image upload feature.
A feature that will let your users upload custom images to give the card a personal touch.
4. Print Color Management
Being in the online printing business is not a cake walk. You have to stand in the shoes of your customers, follow printing trends religiously and have to keep an eye out for the latest quotes and images.
And if that is not too much you will have to provide them with the options of different colors for the designs. Because one color doesn’t suit everyone.
To provide that you will have to have a feature in your designing tool that will manage print colors for the wide range of products that you are listed on your website.
5. Group & Move Objects
Now, if you are a person with a vision for your business, then your goal must be to close deals with big accounts and large-scale enterprises. And to do so for your online printing business, you will have to give these big accounts what they are looking for.
But what is it that they are looking for?
Well, for starters they would want to have a designing tool with advanced design features like group & move objects, remove background, masking effect, and the brush tool.
Apart from these, you will also want to provide the facility to order in bulk which again is the feature that your designer tool will have to provide.
6. Brush Tool
As mentioned in the above point, an advanced feature like a brush tool is a necessity to get an edge over your competitors.
A brush tool is a tool that every artist and designer cherishes as this feature will give them the freedom to add a customized spin to their designs.
This will not only make your current customer base happy but will also help you expand your business by targeting more customer segments.
7. Hot Folder
This is a customized solution provided by our own tool called Brush Your Ideas. It might seem like a marketing trick to promote our own tool as a solution and to an extent it is. But the main reason we mentioned our tool in this article is the unique feature that we have developed for people like you!
The owners of the online printing business.
What this amazing feature does is that it creates a folder in your computer drive according to the preferences set by you in our tool.
But the magic happens inside of the folder.
The folder will contain all the orders, its data along with the images and other necessary data of the particular date(s) set by you.
Isn’t it amazing?
To conclude this article, the one thing that we would like to remind you is to understand your customer base properly.
And once you have an ideal customer in your mind then you can start with the buying process of a designing tool.
But there is more to the online printing business than to just selecting a designing tool for your web store.
If you are still in the ideation process of starting an online printing business, then we recommend you read our detailed blog about “How to Setup a T-shirt Printing Business.” The process is the same if you want to set up a greeting card printing business too or any other product. So, don’t worry about the title.
Mr. Pratik Shah is the Creative Head of Brush Your Ideas, a Web-to-Print technology solution offering consisting of magento product designer extension and readymade Web-to-Print Storefront. He is a tech enthusiast and an avid blogger and writes about ecommerce and web-to-print industry.