“Web-to-Print” is not just a word. It is a journey. The journey of designing the product from the scratch finally printing it and giving it a unique identity. Both online shoppers and customized product providers live this journey. The reason that makes it the most fascinating adventure for ecommerce store owners of today is because they get to know about the personalization demands and preferences of their customers. And the present ecommerce space is all about offering personalized products. If you continue selling the same old and generic products/services; your business is sure to suffer eventually.
To make you understand the importance of web-to-print technology; we have come up with reasons that will make you think about embracing web-to-print ecommerce solutions and utilizing them in your business. Check out some of them given below:
Establish Better Customer Relationship
Unique Print E-store
Easy Payment & Shipping
So, how do I set up a fancy web-to-print e-store?
But we have a solution…
What if we provide you with a platform independent web-to-print product designer tool? Which means, whether your ecommerce store is based on Magento, WordPress, PHP, Shopify, Prestashop or any other platform, we would provide you with a tool that is completely compatible with your ecommerce platform. Isn’t that great?!
Need a demo and want to know how our software works for different products? Write to us on email@example.com and we would be more than happy to help you!
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“I have chosen one of the best online web-to-print solutions but things hardly moving.” This is a common complain that we get to hear from web-to-print store owners who have integrated a product designer tool to their website but are not able to make the most out of it. Well, it is important to know the average order value of your storefront as the first step. And it is nothing but the average currency amount spent every time a customer places an order on your e-store. If you want to calculate your company’s order value, you just need to divide your total revenue by the amount of orders you have received.
In order to boost sales, business owners often get busy executing complicated marketing plans and attracting new visitors. However, they tend to forget that all they need to do is increase the average order value of their e-store. When it comes to boosting the AOV, several factors are responsible; including the country, culture, environment, trends of personalization etc. So, how do you boost the average order value of your ecommerce store? Here are some tips from the experts.
Cross Sell and Upsell
Cross selling and upselling are the most popular ways to boost the value of orders. As a part of cross-selling, you can promote the other products on your store. For example, if your customer purchases a customized laptop skin, you can offer a customized mobile skin as a combo offer. Now, even if the person is not looking for a mobile skin cover at that moment and if you offer discount, they might consider buying it.
As a part of upselling, you can get customers to buying a high-end product so that you can have a better sale. Apart from that, you can also simply display other products that are available on your store that your customers might not have chosen to buy. You can keep showcasing these products until the customers sign out with the caption “You also might like to customize…” Be flexible with your orders and you are sure to crack some good deals.
Give Away Rewards on Bulk Orders
You can provide discount on bulk purchase of the same product and also consider the same when they customize the other products. But it gets a little tricky here. You should not be in a loss by giving an offer like this one. So, find out about the right discount value that will attract your customers but do not compromise on your profit margins. In case you feel that you might incur losses, you can also offer free shipping on bulk order or discount on repeated bulk orders.
Offer Corporate Membership and Accounts
If you own an online stationery business, you are sure to have many corporate clients visiting your store. In such a scenario, you can create a customer club wherein you provide discounts for special events, coupons, newsletters etc. Also, you can give away free membership of clubs for every 3 referrals so that the awareness about your print e-store spreads amongst the right audiences and you get more orders. Do not forget to ask your permanent customers to provide you with testimonials so that you can display them on your website.
Loyalty Programs and Competitions
According to a study conducted in USA, loyal customers make up to nearly 70% of total sales. If it has been over a couple of years since you launched your website, you are sure to have some loyal customers. And you must return the favor of purchasing with you. So, consider offering your customers with a loyalty card or gift vouchers as a part of your loyalty program. This is sure to bring you repeated orders and boost your average order value.
Apart from that, you can also hold designing competitions and give away prizes to the customers who came up with the best customized design for their products. Announce your winners on your social media pages and gather more likes.
Increasing average orders through the above given tips isn’t easy. What works for others might not work for you. So, you need to keep testing and try to know what suits for your web-to-print shop. If you have more insights about the same, feel free to share with us.
If you are a budding ecommerce store owner, you must be into exploring different ways in which you can offer better shopping experiences to your customers. And while on your journey, you are sure to come across the word “product personalization.” Thereafter, you start finding out the ways in which you can provide personalized products to your customers. You figure out that several e-store owners are considering to integrate online web-to-print solutions with their website. Next, you think to yourself “What is integration and how should I go about integrating one of these tools to my website?”
Integration is nothing but unifying two different systems in such a way that the data from both the systems becomes a part of one comprehensive system. Now, if you go on to have a web-to-print shop of your own, you might have to undertake the task of integration. This is a problem if you are a non-technical person. During such times, the ideal thing to do would be to get in touch with a company that has crafted and developed a product designer tool integrable with your website platform.
Before you get in touch with one of the web-to-print solution providers, you need to ask them certain questions about integration. What are they? Let us try to know in detail:
Is your solution compatible with my platform?
This is the first and the most important question that you need to ask to your providers. This is because not all online web-to-print solutions are compatible with the platform you have. In such a scenario, the best thing to do would be to go for a platform independent tool. So, whether your platform is based on Magento, WordPress, Shopify, PHP or PrestaShop, the designing tool will work regardless of that.
Would I be able to make changes in the extension?
It is imperative that the tool you integrate with your platform fits your requirements. A generic tool might not work for you if you have specific needs. If you go for an extension which is an open source, you would be able to customize the web-to-print software. In case, you cannot; the company providing web-to-print extension would be able to do it for you. It is advisable not to go for a tool which is not flexible and dynamic.
Will It Accept All Print-ready File Types?
Last but not the least, you must ask if your web-to-print store will accept different file formats and enable you to print. There are times when e-store owners end up integrating the tool in haste to realize at a later stage that the software is not compatible with certain file types. What follows is emailing and requesting customers to upload files in the right format. In order to avoid an embarrassing situation like this one, make sure you invest into a tool that accepts file formats including JPG, JPEG, SVG and more.
When you find the right answers to the above questions, you will have much clarity as to whether or not you should go about integrating the web-to-print software in questions. Remember, it is okay to be curious and ask the most basic questions instead of regretting at a later stage. And the more promptly and accurately the company authorities get back to you, the more faith you will have in the brand. Make sure you conduct the research right. All the best!
Amazon, the ecommerce giant recently received an approval on a patent for On-Demand Clothing Manufacturing Warehouse. This news has been doing the rounds on the internet recently. For those who are unaware, Amazon will come up with an ecommerce automation system that enables personalized end-to-end printing and warehousing operations. You can read one of these news pieces if you want to know about the numerous ways in which it is going to benefit its customer base.
We did not share this news just for the sake of it. There was an intent behind sharing it. Or perhaps, a shout out to ecommerce store owners who rejoice merely upon having a web-to-print software solution. The ways in which ecommerce industries are advancing, it seems that just having a web-to-print facility will not suffice. You need to have automation solution that helps you to channel incoming orders from your online storefront directly into production workflows.
Also known as web-to-print ERP, it is a perfect way to boost your profit margins and address the pain points that hinder your print production cycle. So, what are the ways in which a print ERP system can benefit your business? We will shed some light on that today.
But, how does this work?
Well, it works like every other automation system does. All you need to do is define its flow from the backend. Once you’ve set the rules, it takes care of the entire web-to-print process. You can also edit and make changes in the flow as and when you want.
Original Post https://www.brushyourideas.com/blog/benefits-web-to-print-erp-business/
“One size doesn’t feel all.” Yes, it so does not. Especially when I want a t-shirt that displays my personality, a bag that has a diamond accessory and a pen that bears my name. According to Gartner, by the year 2020, intuitive personalization engines that understand customer choices and behavior will help business owners to boost their profits by 15%. If you are a part of today’s ecommerce space and sell generic stuff, you need to rethink and add a product designer tool to your website.
When it comes to winning in the ecommerce space with the best platform, Magento is the most preferred platform. And when you are integrating a product designer tool, you also need to ensure that it is Magento friendly. Today, we will provide you with some insights on why we think a Magento Product Designer the best tool to have in today’s times.
With the above-mentioned advantages and many more, a Magento web-to-print tool is a valuable addition to have on your ecommerce store. Make sure you get one for your business soon!
Read Complete Post https://www.brushyourideas.com/blog/what-makes-magento-product-designer-tool-the-best-product
Mr. Pratik Shah is the Creative Head of Brush Your Ideas, a Web-to-Print technology solution offering consisting of magento product designer extension and readymade Web-to-Print Storefront. He is a tech enthusiast and an avid blogger and writes about ecommerce and web-to-print industry.