Since the past few years, Web-to-Print industry has grown by leaps and bounds along with e-commerce and internet. Even the most intricate web-to-print projects can be executed by the high end tools available in the market. Although the quality of production is important, what matters is the process undertaken to accomplish it. There are times when these projects fail miserably. And it is important to know why. In this blog we will talk about some of the most common reasons why web-to-print projects fail.
GETTING TOO TECHIE
If you are one of the people who think web-to-print is all about technology, then you might be wrong. It is actually a concept of marketing that happens to consider technology. So for executing web-to-print projects, your sales team doesn’t need to have the knowhow about the mechanics of printers. The sales team is supposed to listen to the idea of customers and help turn them into reality. Having too much of knowledge about the technicalities and sharing them with the customers will end up confusing them. And they are only interested in how the idea is executed. So refrain from sharing too much. This is why we provide a complete web-to-print storefront solution, where you don’t have to bother about any of the technology aspects allowing you to focus only on your operations and marketing.
INVESTING JUST FOR THE SAKE OF IT
When you invest into certain technology, what’s your thought process behind it? What are your goals? It is better to know the answers to these questions before investing your money into a web-to-print software. Several ecommerce or printing businesses invest in web-to-print just because it is trending and they feel the peer pressure. At first, they find the product which gives them better value and best functionality. Thereafter, they assign the web-to-print tasks to the most technical person of their team and forget the rest. Now this is where the problem starts. If you are an entrepreneur in true sense, involve yourself in the entire production cycle and avoid delegating the tasks entirely to the technical staff. Once you become a part of every project, you will gain creative insights and will know how to deal with clients that have similar demands.
LACK OF SALES INVOLVEMENT
As mentioned earlier, we tend to think that all that is needed to execute the web-to-print projects is a genius technical team. But that is far from the truth. Involvement of your sales team is of utmost importance as they are a major medium of connection and communication with your customers. You must ensure that the sales team is involved in the process from the beginning to avoid confusions at a later stage. The team should also have an idea as to what the customer expects out of the product, design a marketing program, and decide on the team that will work on the project. And it is a very important process which mustn’t be overlooked because once the printing cycle begins, it is difficult to break. Pre-defined features, rightly designed product and a perfect marketing plan is what is needed to execute the project.
NOT ENGAGING YOUR CUSTOMERS
Giving no thought to customer engagement is also one of the major reasons why these projects fail. If you offer web to print solutions, you need to come up with a communication plan for connecting with your customers. It’s better not to assume that they are aware of your products and services and do nothing about it. You must go that extra mile and involve creative communities, conduct printing workshops, provide sales collateral and advertise yourself well. By doing so, you will get better prospects and people who are interested in customizable products.
If you want to make web-to-print technology a part of your business, keep away from the above mentioned mistakes and make sure your software has all the necessary qualities. Research about the right workflow, involve the sales team and offer your customers the best way to get their custom designs printed.
View Source: https://www.brushyourideas.com/blog/common-reasons-web-to-print-projects-fail/
There’s no denying that when it comes to wearing the most comfortable outfit; people always choose t-shirts. Be it a party, a basketball match or an outdoor trip, t-shirts make it all better. In the 1800s, T-shirts were issued by U.S Navy as undergarments without buttons. Thereafter, several colours, designs and graphics were introduced making Tees a cool outfit to wear.
You might be wearing t-shirt for any occasion. But if you want to carry a unique style, you must design it well. Take a look at some of the t-shirt designs that will never get outdated.
Event T-shirts work as a great memorabilia for all people who have been a part of it. Whenever you host an event or a corporate conference, it would totally make sense to invest on these t-shirts. It’s difficult to imagine artist workshops, hackathons, spelling bee, marathons etc without special themed t-shirts. T-shirts with badges and purposes also work well when it comes to spreading a particular message in society.
If you are someone who likes to party every Saturday night, how about marking your group of partygoers as an special group by designing t-shirts for them? You can also find a suitable t-shirt design software and be as creative as you want to be. Decide the theme of the party and design accordingly. And that will definitely turn out to be an epic party.
T-shirts for musicians
There’s no feeling like playing great music with a great outfit! Band t-shirts have always helped musicians to promote themselves and made them feel special. Sometimes, music lovers and fans of a particular band also dress themselves up in a t-shirt that has the band’s name embossed on it. As Music is also an art in itself, make sure that these t-shirts do not remain very far from conveying musicality. These t-shirts build a strong fan community and add to the fame of musicians.
The people who work for your company represent your brand in the best way. It’s quite obvious that they will wear an outfit comfortable to them on daily basis. But how about having a day once in a week on which they wear t-shirts representing your company? Corporate T-shirts can carry anything right from company name, logo or slogan that advertises. Try it and you will see that it will bring along a lot of team spirit and confidence in your employees.
Club is a place where like-minded people come together to share similar hobbies and interests. Sharing club t-shirts carrying a similar slogan or message can reinforce the bonds and helps in striking a better camaraderie amongst the members. These t-shirts promote the club and encourage a prolonged membership. If your club has nerdy members, nothing like designing a t-shirt that helps to build a cool image.
A lot of estore owners are trying to create a profitable business with customizable t-shirts so that they can render the above types of t shirts to their clients. If you do not own one of these, it would definitely be a good decision to have one for your store.
For coffee lovers, each day begins with a hot and freshly brewed cup of coffee. They love their coffee mugs as much as the dark beverage within. And it is quite obvious that they would want to have a personalized coffee mug as they are quite passionate about drinking from it.
Quite often, such people complain about the lack of right software for designing a mug. This is because each tool has some or the other drawback making it difficult for the customers to design a perfect mug. If you own a an estore of personalized products and you provide a mug design software, it must solve certain purposes or demands that clients have. What could those be? Read on to know.
FIT FOR EVERY PURPOSE
It would be wrong to assume that “The first purpose, of course, is to have coffee.” It’s not as easy as it sounds. For mug collectors, the purpose of owning a mug is not confined to drinking coffee. One also might be designing it for gifting purposes, for collection and display, for carrying it along, to make a pen stand out of it or just to make the most out of the coffee moments. Hence you must make sure that you offer a tool that can help them to design a mug fit for every purpose and occasion.
FIT FOR EVERY FUNCTIONALITY
What comes next is the functionality of the mug. Is it going to be put underneath the espresso maker for the coffee to be poured? Or is it going to be used to stir the mixture of coffee, sugar and milk in it? As a store owner, you can mull over these questions so that you can provide a wide range of materials to choose from. Customers also consider the type of washing (hand wash or dishwashing) they will put the mug through. And of course, the warmth around the hot steaming cuppa that they like to feel during winters.
THE ANATOMY OF THE MUG
Shape, size and material are the most important aspects that a mug design software should take care of. You can offer a lot of options when it comes to materials including metal, ceramic, glass, graphene etc. Also, the tool should be flexible enough to provide the size and shape that the customer wants. This is because the customers decide the shape and size of the mug based on the quantity of coffee they want the mug to hold. So make sure that the tool provides widening and narrowing options for the bottom and top of the mug. If possible, include a 3D rotator so that your customers can get an idea as to how the mug looks from every angle.
LET THEM BE CREATIVE
Do not limit your customers while they’re creating their favourite mug. Mugs that change colour according to the liquid poured, mugs with lids, artistic themed mugs...be ready to provide them all. Some customers like to design different prototypes and visualize them. Provide the option of saving multiple images and files to your customers as and when they’re designing the mug. There is a possibility that they will craft multiple designs before zeroing on the one they like the most.
Reading this must have given you an idea as to what functionalities your mug design tool must serve. It’s time to change the way you make sales of personalized products. Let your customers be artisans. Invest into one of these tools now!
View source: https://www.brushyourideas.com/blog/purposes-mug-designing-software-solve/
We no longer exist in the era of visiting shoe stores and trying all the shoes that could possibly match our attire. It’s all about being within the comfort of your home, sitting with the attire you like and making an ad hoc shoe design to go with it. If you have a traditional shoe store and are thinking of upgrading your brand, think about investing in Shoe Design software or a tool that can be integrated with your estore and can help your customers to design their own shoes.
But before you invest into one of these tools, you should know about the working of these tools the features they come with. Take a look at some of them.
CUSTOM DESIGN FACILITY
This is the first step that needs to be followed by the customer when the front-end layout of the shoe designer tool is in front of them. They can choose out of the different available shoe designs. As a shoe store owner, you can keep updating the designs from time to time to make your tool attractive. One can choose from the range of heels, pencil heels, flat heads, pumps, platform pumps according to their likings. There is also an availability of different shoe materials and designs to choose from.
USER FRIENDLY INTERFACE
There are several aspects and intricacies that have to be considered while designing the shoes. And that is the reason why the tool should be developed in such a way that it can offer the best in terms of functionality. It is also very important for the tool to have an easy to use interface so that a good pair of shoes can be designed with just few clicks. User-friendliness will minimize the amount of cart abandonments faced by complicated software.
The shoe designer tools of today are created in such a way that they can be easily integrated with your desired ecommerce platform. So you don’t have to worry much about the installation procedures or merging your store products with the tool.
SUPPORT & MAINTENANCE
The providers of shoe designer tool also help with the regular maintenance and monitoring of the tool. So if things go wrong with the software, you can ask the authorities to provide you the needed support. Also, you can ask them to provide you with updates to the new version of the software so that you can remain ahead of the competitors.
It’s time to strengthen the presence of your online store and provide your customers with excellent choice in shoes. If you want to make an efficient sale and generate handsome returns, you can try Brush Your Ideas All-in-one Product Design Software using which you can design any kind of product.
View Source: https://www.brushyourideas.com/blog/features-shoe-design-software-perfect/
People were hardly getting used to the fever of the web when another wave struck them quite unexpectedly. Yes, we are talking about the use of mobile devices which spread like a wildfire. It not only affected practices on the part of the users but all those business owners who migrated or launched new businesses on the web. The popularity of online businesses as a whole is quite obvious now and not something we are going to discuss here. In this article, we will talk about the transition of the print business and try to understand what will be more popular in the future: Web-to-print or mobile-to-print?
Online shopping became a trend quite within a short span of time. Almost all kind of businesses can now be seen on the web and they are doing pretty well. It’s not until recent that the print businesses also made a transition online to tap into the huge network of customers connected through the internet. But before it could even reach the acme of its success, other businesses started to migrate to mobile applications. Quite a few printers are also trying the formula of mobile applications to provide personalized products to their customers. So now a printer not only has competition on the web, but will also need to compete with mobile applications as well. But is it just a fad or do mobile-to-print apps have a better future than web-to-print websites? Choosing between web-to-print and mobile-to-print can be quite difficult and confusing.
There are many technologies introduced everyday that claim to offer mobile services for print merchandise. But the truth is that nobody actually understands the print businesses as the printers do. Printers have firsthand experience of clients and their expectations. But now is the time they can’t avoid knowing about the web-to-print technology and how the market is changing in its presence.
A web-to-print software generates print-ready files that can be modified and sent out for processing and printing. It doesn’t require the customer to know any designing or software usage. On the other hand, mobile-to-print is similar but the web-based-application is replaced by a mobile based application. A good number of businesses are doing really well with the help of mobile applications but can one size fit all?
Counting the limitations of mobile apps, the first one is that they work differently for mobiles running on Android or iOS. Also, it’s difficult to design as well as check proof of the final designs of large formats prints including flyers, brochures, and other large prints. Apart from these hurdles, there are some other points to consider as well. The size of the file, bandwidth, the battery life of the device, and internet connectivity plays a great role. And a mobile device cannot match up with bigger devices like laptops in this case. Though every store owner wants consumers to have their apps, it’s practically impossible to keep running so many apps within the device. Hence, consumers are selective about the apps they keep in their phones. They either use it for social networking or a communicating device. At most, they will have a couple of shopping apps from the leading brands.
As a printer, if you are considering additional platforms for your customers to order merchandise, first judge yourself on how well you are already doing. If your web-to-print is implemented well and attracting a lot of orders, then you can mull over the addition of one more technology. But if it’s not doing great, then we suggest you to not divert your resources to other things. Rather, work upon offering a good web-to-print service and increasing your revenues as a priority.
To sum it up, mobile-to-print can only be successful as a branch of your web-to-print technology. Mobile revolution may work for other businesses, but for print business, web-to-print will be the first choice for a long time to come. Once you are done with exploring your web-to-print and earning enough customers, you can move towards mobile-to-print for added benefits.
Customized products have made a transition from a being a trend to generally making a space in our everyday lives. The credit for this largely goes to online stores selling customizable products. The availability of customized products in a few clicks has led to the success of the industry. With the rising competition in the printing industry, it is important to live up to your customers’ expectations to survive and succeed in your business.
One of the most important factors that determine the success of your web to print business is the product design tool you offer your customers. Here is a list of 6 qualities your product design tool must have to succeed in this industry.
1. IT SHOULD BE COMPATIBLE ACROSS BROWSERS.
The foremost thing you need to check about your product designer tool is if it is compatible across the major browsers. Any glitches in your software across these browsers can adversely affect your store business. Mozilla Firefox, Internet Explorer, Google, Safari, Bing, etc. are some of the browsers you need to do a test run on. Apart from that, also make sure your product design tool works proficiently on multiple devices be it computers, laptops, tablets, or mobile phones.
2. IT SHOULD ALLOW SOCIAL MEDIA SHARING AND LOGIN.
It wouldn’t be wrong to say that the world is addicted to social media at the moment. As they are always online on these portals, it is easier for them to directly login from their social media account. Consider offering direct login instead of going through the whole process of new user subscription. You should also offer direct share buttons for the products designed by your customers. In lieu, you get more subscribers and people sharing your products on social media platforms.
3. IT SHOULD INTEGRATE WELL WITH YOUR EXISTING ECOMMERCE WEBSITE.
No matter which ecommerce platform (Magento, Woocommerce, Shopify, Prestashop, etc) you have used to make your ecommerce website, the product design tool should integrate seamlessly with it. For this reason it is also a good idea to choose a product designer that is built specifically for your technology platform. For example, if you have a magento ecommerce website, you would do well to use a Magento product designer for your store.
4. IT SHOULD SUPPORT MULTIPLE LANGUAGES.
If you wish to expand your business across the globe, the first thing you need to do it to enable your product designer tool to accept various languages. You can do this by opting for multilingual support within the tool which converts the inputs at the front-end interface and back-end interface in your preferred language(s). Consider the local languages of the major countries and regions you want to target for your business.
5. IT MUST HAVE QUALITY OUTPUT FOR DESIGNED PRODUCTS.
To maintain the quality of your products, it’s very important that the print you are offering is of the best quality. For that, you need to ensure that your tool provides quality outputs of the customized products. If your final design is already of good quality, you can avoid hiring a dedicated designer to do the editing before final print.
6. IT SHOULD PROVIDE MULTIPLE PRODUCT OPTIONS TO THE CUSTOMER.
One of the reasons why customers prefer online shopping for customized products is that they get a huge variety of products at a single place. Give your customers a lot of choices to choose from. Your product designer tool should ideally list out all the products available for personalization in the gallery. It should be easily accessible by the customers. Proper and precise instructions should be provided on how to design the particular products.
View Original Post at https://www.brushyourideas.com/blog/qualities-good-product-design-tool/
Mr. Pratik Shah is the Creative Head of Brush Your Ideas, a Web-to-Print technology solution offering consisting of magento product designer extension and readymade Web-to-Print Storefront. He is a tech enthusiast and an avid blogger and writes about ecommerce and web-to-print industry.