“If you do not learn how to get paid while you sleep, you will work until you die.” – says a quote by Warren Buffet. Perhaps, you took this quote too seriously and that is why you are on the internet, selling your products and gleaming with joy! In the world that thrives on internet, it is commendable to have a website through which you sell. And I am glad you took a decision to move your business online.
To win the game of ecommerce and benefit from it, you need to start offering personalized products to your customers through a product design tool. Through this blog, I am here to acquaint you with the multiple ways in which a Product Designer Tool will help you mint more money. So, here we go:
Last, but Not The Least…
As an ecommerce store owner, you need to think beyond offering regular products and sell products that are more personalized and goods that are of sentimental value to your customers. Brush Your Ideas is a platform independent product designer tool that is compatible with different file formats and printing methods. You just need to integrate with your website, add the products of your choice and start selling
Remember, a product designer tool is not just a software. It is a revenue generating solution for your business. It can add value to your e-store, help you sell unique products and make you stand out from your competitors. So, before you lag with your sales, get more information about a web-to-print software, and ace the game of ecommerce! Do you current use an online product designer tool? Feel free to share with us!
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The initial days of online selling space were quite simple. Add the products you want the customers to buy from you, display them on your website and start selling. Things underwent a drastic change when the concept of product customization came into being. Ecommerce became “MeCommerce” and people started demanding for made to order products. The ones that go with their personality, lifestyle, and choices. And to give in to these demands, several business owners started investing into online product design tool.
So, what was the aftermath of jumping into this bandwagon? Well, just like every other instance of installing a wrong software! The product designer tools did not live up to the promises they made. Business owners started experiencing customer complains and cart abandonments. And of course, there was an immediate impact on sales. If you are experiencing something similar or are ignorant of using wrong software, know about the 3 signs that reveal it is time to change your web-to-print software. So, here we go:
Inefficient personalization options
Customers can experience real fun with personalization when they can design their own products using different styles, designs, and color combinations. For example, if they are making a diary in green color, you cannot just provide them with one hue of green. You need to offer them with a whole palette of shades in different colors. Also, there must be a facility for them to add their own pictures and text.
Now, this might sound easy but implementing customer’s design and making the final product can get complicated if not handled efficiently. If your frontend is not user-friendly, your customers, might find it difficult to design and you might face cart abandonments. Also, add a video for your customers so that they know how to design and can go about doing it easily.
Lack of Search Bar
Let us say your HTML5 online product designer provides an array of options. And very proudly, you might promote it to your customers for all the features it provides. But when the customers come to your website for designing their personalized product, they cannot understand from where to begin and which option to use. Some old customers also might also come again looking for a feature and might not be able to find it.
How do you handle the above-mentioned issues? Of course, by providing your visitors with a search bar. Using it, your customers can search for a particular option. Say “object positioning” for example. Thereafter, it becomes easier for them to design the product of their choice using your tool. It sounds like a simple facility to give but is sure to give you fruitful results!
File Incompatibility Issues
Last, but not the least, this turns out to be the biggest problem amongst several ecommerce store owners. A customer creates a print ready file and uploads it on your store. Once they place an order, you try to download the file and realize that it is not compatible with your print facility. During such times, the only resort left is to ask your customers to resend the file in another format.
As a business owner, you might have several aspects of your store to take care of. You cannot possibly keep doing this with customer files. And when your business grows, managing files can become quite a task. Hence, you must have an online product design tool that is compatible with different file formats including PDF, JPEG, JPG, SVG etc. If your current software lacks the file compatibility, well, you know what to do.
It is quite possible that your current software has the above mentioned 3 drawbacks and many more. But as they say, better late than never! Change your web-to-print software if you really want to take your business to the next level.
Funny, sarcastic, obscene, rebellious, tribal, and puerile. Type “buy t-shirts online” and you will come across thousands of online ecommerce stores selling t-shirts based on different themes. If you own a t-shirt estore, you might have an experience of selling t-shirts and the knowledge about the kind of t-shirts that sell. But, what makes you different? And why should people buy from you?
You must have come across several Hollywood celebrities wearing t-shirts that are personalized and message giving. If you are a t-shirt e-store owner, this must ring a bell. For helping your customers design a t-shirt of their choice, you must integrate a t-shirt design software with your store. But before you configure a tool like that one, we bring to you:
Why t-shirt printing business will trend in the year 2018
1. Influence of Social Media
2. Fad for TV Series
3. Promoting a Safe Planet
4. For Making Style Statements
5. Advertising & Marketing
So, the companies, who want to enhance their brand value might approach you for printing their t-shirts. You can also provide them with a mini design guide that makes it easy for them to design customized t-shirts to promote their merchandise.
Brush Your Ideas is an all-inclusive and platform independent t-shirt designer tool. Integrate it with your website and boost your ROI in no time. To know more about our tool and how it can help your customers design t-shirts, book a personalized demo with us!
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Amidst the ordinary life that we live, there is one day that feels like a fairytale. And that is the wedding day! The couple that is about to get married and their family members do all that it takes to make the wedding perfect. One of the biggest aspects of planning a wedding is to create a wedding card. Since modern weddings are about personalization, the couples often prefer to design their card based on their choice or wedding theme.
If you sell wedding cards online, do not expect people to buy from you unless you enable them to create a wedding card on their own. Having a custom product designer integrated to your website makes all the difference! Using it, your customer can design a wedding card from the scratch and place an order with you.
Let us understand how your customers can create wedding cards using your product customization software:
Select a Wedding Theme:
As the first creative step; the bride/bridegroom always decide upon the theme for the wedding. This is because the theme they select sets the tone for the entire wedding; right from the invitation cards to the venue. It begins with choosing the colors and hues that would suit to the theme. Lavender, light yellow, Turquoise, Pink and Purple are the most popular and chosen shades. But you can choose to provide your customer with a huge color template and enable them to choose the one they want for their wedding card. You can also provide them with the contrast shade for the card background or cover.
Place a Quote
Couples like to place poems, quotes, and sayings in their wedding cards. “Save the date” is a very commonly used quote in wedding cards. Through a quote creator in your custom product designer, you can enable your customers to select from the given bunch of quotes or create one themselves. You can also provide them with font options to place their quote. With the help of it, they can decide how the quote will look on the cards. You can give options like Curved, Bold, Italics and Outlining font options.
A well-created background with the image of couple in the center is a lot in trend these days. Now, you might not have the image that the couple is willing to use. But, you can let them upload the photograph from their device. Before you provide with a facility like this one, you must ensure that your product designer tool is compatible with different file formats. This makes it easy for your customers to work around your software and for you to print the final output you receive. If you can ensure that your tool is mobile responsive and enables your customers to upload pictures from their mobile gallery or social media; nothing like it!
Option to Save
Let us say if the couple is jointly involved in making a card. Or what if they want suggestions from their family and do not design the card at once? During such times, they might want to save the design and come back later. Through the “save design” feature of your product customization software, the couple can save the design. Couples that are about to get married often keep busy with other tasks. An option like this one makes their task easy and stress-free. After they are done designing the card, you can also give them a preview of the card.
Weddings are a precious and the most memorable part of anyone’s life. If you are an ecommerce store owner, make it special for your customer through a wedding card custom product designer tool. Happy selling!
Mr. Pratik Shah is the Creative Head of Brush Your Ideas, a Web-to-Print technology solution offering consisting of magento product designer extension and readymade Web-to-Print Storefront. He is a tech enthusiast and an avid blogger and writes about ecommerce and web-to-print industry.