When we think of start-ups, we imagine disruptive technologies and larger than life personalities. But if you can create something meaningful, that’s great as well. Not every idea has to change the world. However, it is important to define the idea, your vision behind the idea and your commitment towards it.
We’re entrepreneurs and we believe in using the collective expertise of our teams to solve real-world problems. The business aspect, though important, is secondary to the problem-solving. And upon this foundation, we have built businesses, big and small. So, when you’re trying to come up with a start-up idea, just think how you could use your skills and resources to envision and create a better future. The money will follow naturally.
That being said, what specific problems can you solve with your printing solution? Isn’t everything been said and done in the printing business? Well, there’s one more crucial factor that needs to be considered.
In every industry, from time to time, there emerge ideas that are truly revolutionary. Peter Thiel, co-founder of PayPal and a venture capitalist, calls this going from zero to one.
That idea, in today’s printing industry, is customizable goods. A wide range of goods, ranging from coffee mugs to phone cases, can be printed upon. Allowing customers to design their own customized goods can be a great USP (unique selling proposition).
Our task here is to build a business model around this idea. After considering all relevant factors, we shall create an actionable set of tasks that can be used for any printable material. We shall, however, stick to printable t-shirts.
Understanding the Market
Printed shirts are popular with youngsters who want to express their individuality. However, most large orders are for resale, uniforms, and merchandise.
Let us try to understand both these segments individually. First, consider the B2C clients. These are more likely to be youngsters between the age of 18 and 28, though the range could expand with the product adoption cycle.
Adoption cycle is the theory that describes how a new product sees gradual acceptance by the society with the passage of time. It is important to understand this as it affects how you market the product.
Another determining factor is going to be the location. Look for the top educators and employers in your country. Their concentration will be significantly higher in certain cities.
The B2B clients, on the other hand, are going to have a more or less even distribution. The demographics of this are also going to vary. For example, an artist looking to monetize by selling some merchandise is as likely to order custom shirts as a factory owner who wants his logo printed on the workers’ uniforms.
Therefore, one may argue that the business can target many different segments. It is, however, advisable to have a specific target as it keeps your marketing and sales efforts focused. You can expand your reach based on the growth of your business.
We shall start with B2C clients as the order will be in small batches. This means that the markup is higher and the initial investment is less. The reason behind this is to learn about the business with relatively less risk.
The simplest way of identifying business opportunities is to go back to problem-solving. If you have a clear understanding of the grievances of your target market, there will always be problems to solve.
Fact is people are buying customized products already but being able to design the said products themselves at a reasonable price is something that is still untapped.
Here, the concept of ‘last mover advantage’ must be mentioned. People say that first movers have an advantage over the competition. A contradicting point of view is that the last mover, the business that implements the idea so well that there is no significant competition that rises after that.
The advantage they have is that the idea has already been tested and accepted to a certain level. People are aware of the concept and there is a demand. And, they already know the flaws in the concept because they observed the competition.
While considering the business opportunities, you may ask yourself why a customer would come to you when the exact same product could be available at other vendors. The answer is simple. Recommendation.
You’ll have to hustle for the first few clients. Look out for people who could benefit from your product and when you land a sale, make it the perfect experience for the client. Give timely updates. Be available on the phone. Make sure everything is the way it should be; right from the fabric to the packaging. Don’t aim for a good review. Aim for a five-starred review.
And when you work with that perfection, people will come to you. More so if you offer incentives like discounts on referrals.
This is another reason to target specific segments and develop a thorough understanding of their needs and grievances. You can even use this knowledge to expand the scope of your business at a later stage.
There is a lot of demand for custom printed tee-shirts. They make great gifts, can be sold as merchandise or worn by geeks and fanboys. Consequently, there is a lot of demand for a web-to-print store.
That gives us a basic idea about the product.
Moving on to customization, the t-shirt design tool must allow users to do basic manipulation of text and images. Some basic text features like curved text, text shadows, text outline are a must. Similarly, a choice of image filters must be available. It should also support various commonly used file formats.
On your end, it should support different printing methods. This is necessary because you may use different methods depending on the quantity.
So, the actual product is a combination of the two things mentioned above, the customizer and the tees.
If you are already in the printing business and merely adopting web-to-print, you may already have all the hardware and machinery in hand. Initially, though, it is not necessary to buy the machinery. You can get the shirts printed by a printer.
You’ll need a domain, and hosting service. Some hosted solutions are also available online but they have their own limitations with respect to the layout and design.
Next, you’ll need a t-shirt design software. This is the actual customizer that allows your users to prepare their designs and shows a mock-up of how it would look.
You’ll need a storefront for your website. Several storefronts are available online and most of them have trials and/or demos available. Pick one that fulfills your needs and fits your budget. Make sure it has responsive themes, blog integrations, and product search. This is important as the customer should be able to navigate the website easily irrespective of the device he’s viewing it on.
If you are going to be shipping worldwide, make sure you have multi-lingual and multi-currency support. This is the extra convenience you can offer to your international clients which can encourage them to choose you over a competitor.
When scaling operations, you are also going to need a logistics partner and an ERP to make the inventory and order management easier. But in the initial stages, they aren’t mandatory. However, it is highly recommended that you buy the storefront from a firm that also makes ERPs as this will make their integration smooth and easy.
While the operations for this particular business are not very complex, it is important to have clarity about them. Especially when there are multiple participants involved, this becomes even more important.
Therefore, a plan documenting the day to day operations becomes as important as the strategic plan. It is as they say, ‘measure twice, cut once.’
The strategy is to start out with individuals. Once you get the hang of it, target artists selling merchandise. These designs are the most shareable ones that you’ll get. Use them to capture the attention of other individuals and companies.
We can deduce the operations plan from that. It would generally go through the following process:
Marketing is going to be a crucial element of your web-to-print store. Make sure you give it due time and importance. But you will have to think beyond cold calling, which is not an effective way of marketing. If it is not your area of expertise, you may need to hire a consultant to take care of it.
For generating organic leads in the long term, and to spread brand awareness, you must make steady efforts in digital marketing. This is doable in the following ways:
Of course, at some point, you will have to be more direct and publish ads. A study of your actual customer base, as opposed to projected ones, will give you a detailed insight into the kind of advertisements you need to create.
For example, if most of your clients are artists, you should post ads on picture-based social media such as Instagram. On the other hand, if your maximum orders are coming from industrialists, target LinkedIn. A good general way would be to run a PPC campaign through companies like Google.
If you’re bad with numbers, you’ll probably defer planning your finances but it is not that difficult to understand. Let us start with the pricing of the product and build our projections upon that. There are many different points of view on how to price your product. Some say you should charge the market average. Others say you should calculate the cost and add the markup you decide upon. But the truth is that there are going to be factors that are non-quantifiable.
How do you divide the cost of your t-shirt printing software? The tee shirt cost will vary with the batch size of your purchase. The printing method may vary with the quantity and the shipping cost with location. All things leading to a difference in cost estimation.
Therefore, the best you can get is an estimate. We’ll come back to this in a bit.
First, we must answer how you should price your products. And for that, there is only one strategy that works. Don’t reveal the prices publicly. You may offer single prints at a fixed price that you can calculate as per the above-mentioned factors. But for bulk orders, give an individualized estimate based on all these factors. And leave a margin for negotiations.
Coming back, the above-mentioned is going to be useful when you’re calculating the financial projections. Research and find the size of the market. Calculate the revenue for best case, average case, and worst-case scenarios by comparing them to the percentage of the market you’ll be able to cover in each of the cases.
The motive here is to get a clear idea of the point where the business should break-even and get profitability.
Starting a business can be overwhelming. You are excited. You are anxious. Maybe the competition daunts you or your inexperience makes you doubt yourself. But the underdog always has the advantage.
You don’t need an office. The decision making is fast. Movements are more coordinated. And there’s so much energy to give you momentum. Every new employee will bring with him more energy. Build a culture that channelizes that energy in a positive direction.
Making mistakes is unavoidable. But, did you know that making mistakes at this stage can be an advantage?! Recovering from mistakes is difficult for large organizations. As a startup, you can keep trying new things to see what works or doesn’t work. But make sure that you learn from the outcome, whatever it may be.
Of course, it’s not all going to be easy. There will certainly be difficult times, sure as there are going to be celebrations. You may find yourself in situations where there is no right answer and then you’ll learn how to avoid those situations.
And since you made an effort of reading through the entire article, here are some bonus points that may help you along the way:
This is your first step of a long journey. There will be tales to tell and there will be moments to cherish. So, go ahead. Make memories, learn lessons, and don’t forget to have fun.
Originally Posted Here: https://www.brushyourideas.com/blog/how-to-start-tshirt-printing-business-line/
Go back to the primitive times. And think about the medium of expression. The most popular form of primitive communication that happened around 30,000 B.C.E is – Cave Paintings. Primitive men created their artistic endeavors using juice of berries and fruits, animal blood, and minerals. Over the years, the medium of expression evolved and now we are a part of the thriving printing industry which enables people to create and express their art on an array of products.
If you are an ecommerce store owner who has their presence online and offline, we are here with some tips to help you reach your community and promote your business in the best way possible.
Get in Touch with Residents
Even if you are a brand with your presence online, it is important to connect with the residents within your vicinities and acquaint them with different print projects you have undertaken using web 2 print design software. It can include displaying different works including banners, greeting cards, stationery items, and more.
Ask the localities about their requirements and preferences and provide them with what they’re looking for. This way, you would be able to address not only the needs of a particular customer but also the community that lives within your vicinities. The word-of-marketing done by the local residents is sure to help your business progress.
Leverage on the Connections
Don’t keep yourself confined to the area you are in. Most of your customers you know have connections with other residents of other communities. You can make the most out of it and ask your customers to spread the word about your services. It is completely okay to take your time and establish a good rapport with other customers and businesses in your area. If you’re able to show the ways in which you can simplify their printing needs, they would be more than happy.
In short, take your time to develop a good connection with local businesses. When you demonstrate how you take the hassle out of ordering printing, and they can focus on what they do best, you’ll form a relationship that not only breeds loyalty but one that is talked about around town.
Advertise with Posters
Like we mentioned above, having a web presence by digitally advertising what all your web 2 print design software can do is not enough. According to researchers most of the visual processing takes place 60,000 times faster as compared to the text. Hence, you need to make the most out of huge and bold looking posters. Posters enable you to be at your creative best. Make use of neon colors, different shapes, and imaginative artwork to promote your brand and leave its impact on the spectators.
Get in touch with different shoppers, ask them to provide you with testimonials about your products, and flash their messages with custom posters of products they’ve created using your web-to-print tool. This way you will inspire your customers to keep coming back to you for different orders.
Make a Difference
NGOs are very much a part of the community you serve to. And you can provide them with your services to make a difference. For example, if you are into selling customized t-shirts, you can involve the members of the NGO to design t-shirts using your tool and give them away for charity. It is better to offer help to these organizations without expecting any financial gain.
When Not-for-Profit organizations and their members make use of your products to communicate their message, people are sure to come asking for you. Also, working for a good cause builds up a good reputation for your brand. Think about it.
Add the Magic through Brush Your Ideas
If you are looking forward expand your brand reach and involve the members of your community, there couldn’t be a better way than adding Brush Your Ideas web to print ecommerce solutions to your brand. Here’s what you can do using our web-to-print solutions:
Make stronger print connections in the year 2019, get in touch with us and we would be more than happy to present you with the demo of our exemplary web-to-print solution – Brush Your Ideas!
You’ve got an eCommerce product store. You’ve got products with pictures and descriptions, the website is SEO checked, it contains great content, and you have launched it. After launching it, you must be anticipating a good amount of traffic and the sales flooding in, right? A few years back, doing so was easy. But today, it has become difficult to survive in the eCommerce industry amongst the giants like Amazon, eBay, and Walmart.
According to Business Insider studies, Amazon owns almost all U.S. online retail sales. And big enterprises like Walmart, Apple, and Costco still can’t compete against the e-giant Amazon. So, how do you thrive amongst these companies? In such a scenario, the key is to co-exist. Especially, for the new-fangled eCommerce entrepreneurs who need to make their estore interactive with unique offerings and make their presence felt in the market. We live in a world where people want everything ‘their way’ and they expect the same from businesses. You have to figure out a way to create a fully customized experience to ease the customers’ needs.
In such cases, product designer tool works wonders. And if your store is Magento based, Magento Product designer tool might be a good solution. There are many ways in which customization helps you to give your customers what they want. And when they buy from you with a lot of willingness and favoritism, it is sure to double up your sales. Let’s take a look at the ways in which you can make them smile:
When it comes to customizations, it’s not about offering products with a different version of them. How do you ensure to fill in customer specifications such as “I want my iPhone skin cover with a Christmas stocking.” or “A mug with a picture of rainforest?”
The solution is quite simple. Consider integrating a Magento product designer with your website. By doing so, you can enable buyers to create a customized version of your products. And you can keep your product catalog updated with new and unique products all the time which are not available at your competitors’ stores.
Increased Web Traffic & Conversions
You take care of every little aspect when it comes to creating a website. UX & UI, products, and overall website design to ensure the quality. But when customers surf for the buying options, your website may not be their only choice. And it’s a bitter truth which several e-store owners need to digest. For most of the e-store owners, getting high site traffic and converting them into customers remains a tough job.
Product Design Tool can help solve conversion issues. With a Magento Product Designer, your customers are free to craft a product of their own choice. That too, with ease. When they create unique products using a simplistic UI, it creates a good impression of your brand and they are sure to give it more preference over others. If they enjoy the experience, they are likely to share it with their colleagues and friends. This will increase your web traffic and give you conversions.
Customers clearly don’t get satisfied with clichéd and boring products they find on each e-store. I mean, imagine walking into a theatre finding someone wear the replica of t-shirt you are wearing. Or, carrying the exact same bag you’re carrying. The latest survey on Trends in Personalization by Evergage states that 98% of marketers see that personalization helps to take customer relationships at the next level.
If your website has an interactive tool, customers would not only create their own prototype of the product, but also enjoy the experience. And these days, it is all about understanding the buyer’s persona. In case you have migrated to Magento 2 or have a Magento 2 store, you can also find a Magento 2 Product Customizer which will help your customers to craft their ideas on the canvas you provide. Hence, better customer interactions and increasing sales numbers!
You try hard to sell out your products with the giveaways, coupon codes, discounts, and other loyalty programs. But nothing works like an impulse to buy personalized products. It gives a “this is mine” and ownership of one-of-a-kind product feeling. Even without discounts, customers will be customized products that produce results.
A study by Deloitte states that buyers are willing to pay off 20% more for personalized products. Which is why, you need to add value to your store with customized products. Publicize your bestselling products and give away prizes to the customers who have designed them. It will definitely make them happy.
Prepared for the Future?
The eCommerce market graph is going up with each passing day and the demand of personalizing products is growing. If you are a business owner, this is the right time for you to get into the business of customized products. To cope with the competition, plan your strategy well and integrate Magento Product Designer to your eCommerce store.
Ever walked in to a pizza shop and exchanged glances with the pizza artist who often makes your Pizza? Nod at them and they would know what pizza to make for you and what toppings to add. The same applies to online shopping preferences. It started with the small box they provided you to add comments if you wanted something special out of the product you have ordered. And now, it has come to the time when every bit of the product is customized. In fact, the customers love to design their products themselves.
Being a product personalization software provider, we have always believed that customization is the future. A product design tool is not just an interface that spruces up your ecommerce website and makes it look cool. It is a real game changer and has enhanced the buying experience of endless customers. Now, integrating a designing tool is one thing and implementing it is whole another.
Product Customization has brought up several challenges for ecommerce store owners. Let us know about them in detail and understand how to take care of these problems:
Complexity and Costs“But it’s not easy” is the argument most of the ecommerce entrepreneurs make when it comes to integrating a web-to-print software. Moreover, they are not sure as to whether or not the product would be able to provide them with the value they’re looking for. Cost is another problem. Let’s say you want tools like Nike’s Sneaker Customizer. It would cost you a fortune and it would take years to develop it. So, how would you get over these issues?
You can go for a SaaS based WooCommerce or Shopify product design tool that works for a particular monthly fee. Brush Your Ideas is quite known for offering customized software based on various platforms like Magento, OpenCart, PHP, Shopify, WooCommerce and so on. It also provides the interested buyers with a demo and offers training and support. If you are a new-fangled business owner, choosing such tools would work the best for you.
Personalization and Timely DeliveriesAs an ecommerce store owner, personalization brings up a lot of challenges. For example, while designing a mug, the customer could get quite specific with the fonts, designs, and other features. They might want you to add a certain image in a certain way, add glitter or a 3D effect to it. Now, here you are also competing with other e-store owners who offer good discounts and same day deliveries. Which means, if you take too long to deliver, customers might not order from you.
During such times managing the expectations of your customers is the best thing to do. Be explicit on your website as to how you offer your customers with an exclusive customization experience. This way, you would be able to justify the time you take for the delivery along with the costs involved. Maintain transparency with your customers by providing them with live reviews and product status updates.
Addressing Manufacturing EfficienciesMaking mass customizations isn’t easy. Especially because, you cannot predict the types of designs that your customers may design and order. This asks for you to create strategies at the very core level of the system. You might have to make alterations in the printing process so that it can print the design well, convert the files of your customers into printable formats, and keep a check on printing overheads. Furthermore, you might also have to make changes with the production logistics.
I believe that the only solution to this problem is that you need to invest into a tool that makes your production process seamless from start to finish. Some companies also provide with a web to print ERP that help you to establish a flow between your art, print as well as stock departments. All you need to do is ensure that the ERP system is compatible with your platform and works without any glitches.
Rest Assure, Brush Your Ideas is Here to HelpIn the era where only 16% of ecommerce vendors think that they would be able to make deliveries of customized products as expected, Brush Your Ideas plays a major role in keeping all the issues at bay. Right from Inventory Management of your Ecommerce Store, to Order Management, Files Management, Print Order Management and Shipping and Fulfillment, we do it all.
Our Design Tool entails plenteous features that will help your customers design everything they want without having to haggle over features with your support executives. All you need to do is provide us with your list of requirements, take a look at our live demo, and integrate our platform independent online product designer and you are sure to turn the mass customization process into a profit turning asset.
If you are currently facing any challenges with your web to print software, you can feel free to discuss that too, and we are sure to work things out together. For more information, write to us on email@example.com.
All product and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
Brush Your Ideas, Ecommerce store owners of today try their best to create personal interactions with their customers. To do that at the best of their abilities, they display individualized offers, integrate product design tools, and ensure that their offerings are relevant based on the demographics, actions and data of the customers. As the inclusion of product design tools hasn’t been very welcoming, the e-store owners are always on a look out for a software which is user-friendly and works on all devices.
Brush Your Ideas – the popular web to print solution which is available for Magento and WooCommerce store owners will now be available for the popular ecommerce platform - Shopify. The launch of this Shopify Product Designer will help all the e-store owners having their hosted ecommerce website on Shopify to integrate the product designer app for their end-users. Using the app, the customers of Shopify e-store owners will be able to design the products of their choice and personalize them.
“We are extremely happy to have launched Brush Your Ideas for Shopify store owners” said Pratik Shah, the spokesperson of Brush Your Ideas. He further added that “We decided to launch the product after the success and popularity of our two consecutively launched products, Brush Your Ideas for Magento and Brush Your Ideas for WooCommerce. Let’s hope that our newly launched product receives as much popularity as the ones for Magento and WooCommerce did.”
This Shopify Custom Product Builder works with all products that have a printable surface including t-shirts, shoes, mugs, diaries, jewelry, photo album etc. The customers can input quotes, texts, clipart, and other designs on the product of their choice. Once they have finished designing the products, they can create a print ready file in PNG, SVG, PDF, and JPEG formats. They can also share their finished designs on Social Media platforms including Facebook, Pinterest, and Instagram.
As Brush Your Ideas Shopify Product Customizer App works on “mobile-first” technology, it enables the customers to create designs on any device on the go. They can also save the designs and work on them later. Some of the tools available in the market lack certain features and functionalities when it comes to Admin management. With Brush Your Ideas, admin management becomes easy as the admin can allow or restrict different areas of the product for the customers. This feature works well for the e-store owners who work on limited printing budgets and facilities.
After the launch of Brush Your Ideas for Magento, WooCommerce, and Shopify, the makers of Brush Your Ideas are likely to launch it for PrestaShop, PHP, PrestaShop etc. You can go through the features and functionalities of Brush Your Ideas Shopify Product Designer on the “Design Tool” section of Brush Your Ideas website.
To know more about Brush Your Ideas and its products, visit https://www.brushyourideas.com/shopify-product-designer/
You might be an e-commerce store owner who wishes to sell personalized products. Or, someone who strives to move online with their business presence through a web-to-print store. And why not, over the years, you might have found out that that there are several aspects that make an online better than brick and mortar stores. In both the scenarios, you might have several qualms. Whom do I approach? What platform should I build my web to print storefront on? Would it prove to be cost-effective?
Today, we are here to answer all your questions. As a part of it, we will acquaint you with 5 companies that can help you build a beautiful web to print e-store. From scratch and without much ado. So, here we go
Brush Your IdeasBrush Your Ideas has carved a niche as one of the leading all-inclusive web-to-print solutions in the market. It offers its customers with different plans for building their web to print store on Magento and WooCommerce platforms. It is planning to launch a solution for Shopify stores soon. Until now, the company has built 50+ web to print stores and offers training and support to all of its customers.
You can also get custom layouts and additional features for your web to print shop as per your requirements. Once you have a web to print storefront set up, you will be able to manage different features including product management, printing methods, customer orders, product management, etc. with ease. Know more about setting up a demo with Brush Your Ideas here.
Printing Storefront SolutionsIf you are looking for an affordable web to print solution with minimal requirements, Printing Storefront Solutions might solve your purpose. Having over a decade of experience in the printing business, the company experts understand how the internet e-commerce printing domain works. The company helps its customers to create professional and user-friendly web to print stores.
You can find out more about the features of the web to print stores that the company offers from its website. It includes standard as well as detailed features list along with the information about an instant print shop; if you wish to have one.
Design N BuyThe company offers a complete web to print solution in the name of PrintCommerce. As a part of it, it provides web to print integration along with e-commerce application. If you wish to build your personalize and print online business from scratch, the professionals at Design N Buy may be able to help. Currently, this web to print provider offers to build e-stores on multiple platforms including Magento 2, WooCommerce, Shopify, Prestashop, NopCommerce, OpenCart etc.
Design N Buy also gives the option of choosing from its different pricing plans including Monthly Subscription, subscription of $120/Mo, Lifetime License and one-time cost. You can choose whatever suits the best with your business. For more information, click here.
OnPrintShop Web to Print Storefront
A product of Radixweb, known for its simple user interface, OnPrintShop helps the companies to boost their ROI by providing personalized solutions. It has set up several companies based in Asia, Europe, and North America set up their print shops in a brief span of time. Even if you wish to set up Multiple Online Designer Studios, the web to print experts of the company can come of help. All you need to do is provide the company with your requirements.
Apart from a ready to sell web to print shop, the company also provides with Online Designer Studio, Pricing Calculator, Third Party Integrations, Print Customizations, Order Management Modules and more. You can get in touch with the company or set up a demo with their web to print experts here.
Web to Print Shop
Last, but not the least, if you are seeking a web to print store with an easily manageable backend, Web to Print Shop can come to your rescue. Web 2 Print Shop provides its customers with different elements including basic FTP and delivers solutions for e-commerce websites as well as for B2B and B2C transactions.
Whether you wish to have generic e-commerce features, a website that comes along with a product designer tool, wish to manage your print production cycle or web to print plugin features, Web 2 Print Shop might suffice your purpose. All you need to do is put your requirements clearly and the professionals of the company would help you take it further.
Choosing the Right Company to Help You Set up Your Web-to-Print Store
Whether you own a small business or a large one, the reliability and quality of your web to print store matters a lot. Also, ranking on the first page is not enough. You need to leave a good impression on the mind of your customers by offering them with exactly what they are looking for.
Now, although the internet is the right resource when it comes to finding a web to print service and store providers, each of them offers an array of services and it can be difficult to find the one suitable for your objectives, quality expectations, and user-friendliness.
As the first step, you need to research in depth and zero down to at least ten companies that can help you build your store. Secondly, you might want to compare different companies and shortlist the primary features you need. Thereafter, go through customer reviews and portfolios. And last, but not the least, work out the price that suits you the best and the costs that your evolving business can afford. Happy finding!
If you want to set up your Web to Print Store from scratch, there are many popular names in the market. Take a look at 5 best companies that can help you make your dream come true.
To know more about Brush Your Ideas and its products, visit https://tweakyourbiz.com/business/e-commerce/business-storefront
Mr. Pratik Shah is the Creative Head of Brush Your Ideas, a Web-to-Print technology solution offering consisting of magento product designer extension and readymade Web-to-Print Storefront. He is a tech enthusiast and an avid blogger and writes about ecommerce and web-to-print industry.