The secret to a successful ecommerce store is to understand what your customers want. It’s not only about the products as every product has its own demand in the market and is required by a relevant section of customers. Aligning your business with the ongoing trends is what matters ultimately. Thinking along the lines of ongoing trends in the ecommerce industry, products personalization immediately strikes one’s mind. In this blog, we will discuss about how the trend of personalized products is driving the Ecommerce industry.
BY BOOSTING SALESCustomers no more settle with whatever is available. Now they need precisely what they have been looking for. Personalization of products makes it easier to align with customer requirements. As they can now design specifically what they want, personalization boosts sales to a significant level and hence is being increasingly preferred by ecommerce businesses.
BY GAINING CUSTOMER LOYALTYSelling personalized products helps in gaining customer loyalty. As a customer spends more time and efforts in the store to design and order their products, they eventually form a relationship with the store. They visit the store regularly, stay on product pages for longer, and are more loyal to the brand. Moreover, if an online store successfully delivers their products as desired, they can win the customer and expect them to return and buy more frequently.
BY MAKING CUSTOMERS MORE CONFIDENT ABOUT THE PRODUCTOne of the important reasons why personalized products has been so popular is the customer satisfaction they are capable of providing. When customers order products online, they are skeptical about it. But when they are spending time on designing their own products, they are more confident about buying them.
IT HELPS BUSINESSES TO DIFFERENTIATE PRODUCTSPersonalization helps brands to differentiate their products by offering unique products. Consumers buying online have a tendency to compare the rates of same products on different ecommerce stores, by providing an option to personalize their products, ecommerce businesses are going a step further to win their customers in spite of the competition.
BY PROVIDING AN OVERALL VIEW OF CUSTOMER CHOICESTrends and choices of customers are changing everyday and hence it becomes difficult to understand the likes and dislikes of your customer. When customers get to personalize their products on your site, you get information on what kinds of products they are interested in. By keeping a check on consumer designed products, ecommerce stores can further introduce similar products and enhance their product list.
IT’S COST EFFECTIVEAnother big reason behind the success of personalized products is the cost behind it. Personalized products are not preferable to customers but are also cost effective considering the cost of personalization is also included in the product. In fact it’s easier to sell a single personalizable product than a dozens of variations of the same product. All you need is a good and planned logistics along with an efficient product personalization extension.
CONCLUSIONPersonalized products are in vogue because they are beneficial to both the parties be it the seller or the buyer and above all points aptly justifies why the trend of personalized products is to stay in the industry.
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Brush your ideas is a Web-to-Print software solution that allows your online store customers to let their imagination and creativity run wild and create unique designs for a range of products like t-shirts, invitation & greeting cards, coffee mugs, coasters and other gift items, laptop and mobile skins, posters, banners, etc.
Our All in one Magento product designer tool is compatible with a wide range of products and industries. Here, we have mentioned our product designer tool compatibility with some products and covers
1. T-shirt design tool
2. Mug design tool
3. Card design tool
4. Gift design tool
5. signs and posters design tool
6. Skins and covers design tool
With Brush Your Ideas the possibilities are endless. Be it out standalone Magento Extension or complete store solution, both our web-to-print solutions cater to a range of industries like Apparels, Cards & Stationary, Gifts, Skins & Covers, Signs & Posters. Any product where there is a customer’s demand for personalization can be customized using Brush Your Ideas.
Web-to-print business is on its growth path. Personalized products are selling well in the online market. What’s the reason? People are getting products customized as per their style without going through the pain of spending a lot of their precious time and effort on it. Though the variety of products available for customization is huge, it is not recommended for entrepreneurs to plunge into everything at once. Investing in a store that’s based on a niche is a smart step. And when deciding on the niche for your web-to-print store, what can be better than t-shirts? But while you sell custom t-shirts online, you are bound to bump into some speed breakers. In this blog, we will discuss about the hurdles you might face while selling custom t-shirts online and how to overcome them.
Lack of ecommerce experience
You know web-to-print is doing well and want to migrate or extend your apparel business online by selling custom t-shirts. You have everything that takes it to launch a store but lack the experience it needs to run an ecommerce business. Even the largest of stores go through this phase at some point of time. So, there’s no need to worry. Just spend some time on researching the trends of the market and the best practices you need to follow and you are all set to plunge into it!
Expensive web-to-print technology
Web-to-print technology is a bit expensive but you need to understand the other side of the story as well. If you are spending a bit and getting back manifold, it’s not really expensive right? Moreover, you don’t need to go for a high end expensive web-to-print tool. Go for a cost effective T-shirt design tool that helps your business to cover up the costs at the earliest.
Difficulty in order printing and fulfilment
Even though you don’t have to maintain a huge inventory, the order printing and fulfilment can become a problem as personalized t-shirts are different for everyone and the order needs to be shipped to the right person. You can manage this by streamlining the whole process proficiently. Set codes for the orders to make it easier to identify the orders with the customers.
No budget for store marketing Store marketing can seem to be a costly affair if you are selling custom t-shirts online and your business is yet to take off. Budget remains a constraint for freshly launched business but there is no lack of alternative resources. You don’t always need to spend a lot on marketing. Draw a strategic plan and cover up marketing stunts that does not involve high costs. You can always keep on adopting more as your business gets settled.
Customer Service and quality issues
Customer service is something new to you and the quality of products you are offering isn’t that good. There’s only one solution to it. Don’t compromise on quality for keeping the prices low. Your customers are never coming back then. Offer quality products even if the product gets a bit costlier for that and always keep in touch with your customers and work upon their feedback to enhance your service quality.
T-shirts are widely accepted as casual wear all around the globe and the demand never seems to drop down. Keeping this in mind, it can be forecasted as a great product from business point of view and a few hurdles are totally worth it, isn’t it? And when you are already equipped to deal with such issues, it’s hardly makes a point to get intimidated by a few stumbling blocks!
Mr. Pratik Shah is the Creative Head of Brush Your Ideas, a Web-to-Print technology solution offering consisting of magento product designer extension and readymade Web-to-Print Storefront. He is a tech enthusiast and an avid blogger and writes about ecommerce and web-to-print industry.