From being a mere craft, the print business has shaped into a large scale industry. It has scaled up to the point that today it demands a similar level of sophistication as a manufacturing unit requires. But, the world is moving faster than we know. While we are still talking about sophistication and so much more to expect from the current Product Design Software, “Print Manufacturing” is the flavor of the year 2018.
Print manufacturing refers to the fast moving world of technological advancements we live in. There are clearly two extreme ends of current businesses in the print domain. While there are a number of new players entering the arena, there are large scale businesses that thrive on Web-to-Print domain alone. The latter has taken the scope for the print business to a scalable and fast paced manufacturing equivalent.
Current Division of the Industry
If we talk about the entrants, they (these are old players, but flash, come on!) are still in the aftermath of moving from flash based online designers to HTML5 online designers. And there are many others joining the community offering product customizations. The common factor to note is that everyone is on the same page for the online product design software to be responsive.
And then, there are others! This bunch is taking the print industry to the next level. Here we are talking about giant leaps and changing trends. Similar to the movement in the ecommerce retails, when the giants stepped in and changed the logistics and warehousing forever, a quite similar shift is happening in the Print industry. They have moved past the term Print Manufacturing and making rapid in-roads towards Smart Print Manufacturing.
Introducing Smart Print Manufacturing
So, what is Smart Print Manufacturing and how today’s Product Design Software must adapt to work in these new ecosystems. Let’s understand the need first! Earlier, there were only fewer customers (in comparison to that of today’s) for custom printed or personalized product(s). The costs were high and the demand was thin, therefore, it worked well for everyone.
Now with increasing demand and masses ordering personalized products, the cost and duration to ship must be lower. The verticals of current ecommerce trends demand fast, cost effective and products that serves to a larger diaspora. Therefore, just the manufacturing or warehousing the custom product portfolio is no longer enough. The trends are changing and your ecosystem must adapt to act smarter.
It is essential to have process automation right from the Online Product Design Software to assigning Print Labels for the shipments. It must include pre-set print area, print method selection, downloading the print ready files, validation of the print ready file and assembly line for print manufacturing. Achieving this feat would also be to reach very basic form of smart print manufacturing.
The beauty is by connecting the customer database or the customer module of your CRM with the online product design software or the automated warehouse system. Offer length and style based customizations for apparel for example! Store the information in customer profile and use for future customizations. As long as your Product Design Software can process from the large customer data without taking a nap, you can offer extremely personalized shopping experience to your end users. And then automate the whole system to ship the products.
Fast and Easy Delivery!
Product Design Software is the key element in the overall process of Smart Print Manufacturing. The designer software is the customer facing block in the ecosystem. Therefore, while moving Pro in your warehousing processes, you must take a look at what more can you automate just using a better Product Design Software.
Mr. Pratik Shah is the Creative Head of Brush Your Ideas, a Web-to-Print technology solution offering consisting of magento product designer extension and readymade Web-to-Print Storefront. He is a tech enthusiast and an avid blogger and writes about ecommerce and web-to-print industry.