With the evolution happening in the printing industry, it is no more dependent on offset or physical stores. The way the printing industry is growing after stepping onto the digital platform, its potential seems endless. Talking about its adoption, people are loving the way it provides the freedom to apply their own creative ideas on the products of their choice.
Here are some of the stats that corroborate my statement. If we look at numbers of 2013, the digital print market was worth $120.9 billion which is gradually increasing and is foreseen to experience 225% of massive growth jump by 2024.
On the other side, the popularity of Magento is growing as Magento 2.0 is creating a lot of buzz in the market. You can refer to the below graph:
Now, when you create a blend of these two great phenomenons together, it can be a win-win solution for your business. However, before opting to buy a Magento product designer tool, make sure you do your homework! Note down the below questions to ask before investing in the Magento Product Design Tool.
Question 1: Can my customers attain a fully responsive mobile experience?
You are buying a solution which will contribute to your business success. Hence, this should be the very first question you should be asking your Web to print vendor. Even Google is prioritizing the mobile-first experience for its users. A research study states that 84% of users experienced difficulty in completing transactions on mobile. Such an incredibly huge number! I mean what if even half of these users were provided with streamlined mobile experience? There is a huge opportunity for the vendors to generate an ample amount of revenue from it. In a present scenario, when users prefer to do their smallest tasks on mobile and tablets, make sure that your designer tool is mobile-friendly.
Question 2: Does my store support SEO Features?
I cannot stress enough on the SEO point of view. If there is no visibility of your printing e-store, then it won’t drive any traffic & hence no profits. The success of any digital store is dependent on the traffic coming from the web. Therefore, it is a must that the product designer tool you are integrating on your store should support the SEO features. Make sure that they provide the option to add your targeted keywords, SEO title, meta descriptions, etc. All these SEO practices will enhance your digital presence making the store link clickable and your product more appealing.
Question 3: Are there enough options available for customization?
The Magento Product Designer Tool you want to integrate to your store needs to be interactive. The key benefit of the product designer tool is that your customers are able to create and design their own choice of products. It encourages them to buy the products promptly. It gives them the freedom to create a personalized design, which is not available on the internet. In such cases, it is important that the tool provides enough features for the customizations. For example, Custom design templates, Multiple Design Areas, Customizable Cliparts and more. The more customization your offer the more customers you satisfy.
Question 4: Will the platform provide a quick & smooth experience to my customers?
In the field of E-commerce, it is utmost important that you value your customers’ time. No one likes to wait! If the URL of your website doesn’t load in 2-3 seconds, there are higher chances that customers would close the window and click another result from Google. Similarly, it is essential that the tool you choose provides a quick and hassle-free experience. Especially, when it comes to Magento platform which is known for its high-tech & speedy performance. The key here is to find a suitable tool which supports the high-speed concerns and easily integrates with your eCommerce website.
Question 5: Can I add Images from Social Media to give more options to my customers?
In the field of customization, customer’s choice is everything. They will want to add their favorite image of Captain Marvel. Or they would want to add their own pictures on the products. So, if your designing tool doesn’t offer multiple image upload option, then it might not be able to offer the experience you actually wanted. And results? Cart abandonment, lower sales, limited revenue. The best option to fulfill such requirements is to have social media integration feature in your product designer tool. This way, your customers would be able to select pictures from their own timeline.
Question 6: Can I eliminate the hustle of gathering various print ready file at one place?
You as a store owner have the most important task of gathering all print-ready files of the orders, send them for the printing, and ship on time to the respective customers. So, before you select the Product Designer Tool, make sure that you ask for the solution to this problem in your Demo session. In one such Magento Product designer extension, there is a Cross-Platform called Hot Folder. It’s a desktop application which enables store owners to download all the placed orders through the tool. It fetches the images which are print-ready with all the order details making it easier for you to manage the orders.
Question 7: Will my customers be able to give and read Reviews & Ratings?
Half of your sales cycle is dependent on reviews. Because feedback is an essential part of any web to print or eCommerce site. This way, you can get to know what your customers like about your products, and what other things they look forward to from your product. Therefore, make sure you are providing your customers with a place to tell their experience.
Question 8: Can my customers save designs, track orders or re-order previous products?
This is one of the most vital features for any of the web to print store nowadays. Your customers would be able to create their designs and save them if they do not wish to make an instant purchase out of it. There should be a whole different section of “My designs” from where your customers can see all their created, saved, and purchased images. Tracking orders is also a must-have feature, as most of the e-commerce vendors are offering it nowadays.
Question 9: Can I manage pricing operations from the admin?
Pricing in the Magento integrated Designer Tool is a dynamic process. It is an important feature for both wholesalers and retailers. They will need to create different pricing settings. An ideal Magento product designer tool must enable you to do it from the admin panel. You can offer them various type of pricing structures like promotional pricing, group pricing, discounts, price per image, coupon codes and more.
To lay a successful web to print store, think from the user’s point of view. What features they would prefer which helps them to craft a piece of art they actually want to create & buy. We have gathered the above questions based on the responses we received from e-store owners using a Magento product designer tool.
Mr. Pratik Shah is the Creative Head of Brush Your Ideas, a Web-to-Print technology solution offering consisting of magento product designer extension and readymade Web-to-Print Storefront. He is a tech enthusiast and an avid blogger and writes about ecommerce and web-to-print industry.