We are halfway 2019 and we have been experiencing some of the greatest shifts in the global market. The transformation wave is hitting all types of industries in the market, and they are welcoming the ‘change’.
For instance, customers are more likely to go for taxi services or online food ordering than to buy a new car or go to restaurants. And on the other hand, millennials are breaking the wheel by considering their own startups instead of private or government jobs.
Similarly, with the printing industry, it is no longer just about normal prints and dies. People are adopting modern techniques and opportunities to expand their business capabilities.
To understand the printing industry in 2019 and the convergence of print and digital, here are 9 print industry trends currently ruling the industry.
According to one report, 93% of printers believed that expansion is happening in their industry. By that means, they are adopting new technologies to cope with the competitive market. With the adoption of IoT, the printing industry would experience more advanced devices resulting in the easier overall workflow. You can expect the multifunction printing machine market to grow with the booming demand of an all-in-one machine. Even technology leaders are looking to add more functions to such devices.
Industries including health care and education are investing in technology that requires ID scanning to collect classified documents. This is because client security is one of the major factors taking a front seat in many organizations.
As businesses look for ways to improve efficiency with remote work, technology integration will be a key aspect within the new printing market which would allow quicker and more secured printing.
In order to serve the trend, the development of inkjet solutions has taken place. It serves the commercial print, packaging and label markets. These are cost-effective, delivers speed, and quality that the market needs to capitalize on this expansion trend and to grow their businesses. In the coming months, we would be experiencing more of these solutions fulfilling greater expansion needs.
Printing devices are adopting the new document capture feature. It allows users to digitize their documents and store data smoothly in a secured way. With the digitized stored document, it becomes easy to send, share, find information. Automated workflow processes which can link customers to the systems would also grow as these allow users to work remotely and continue printing through whichever device they need.
Transformation in Design
Gone are the days when we wanted traditional prints filled with elements. Nowadays people are preferring a simple clear image with an elegant look and feel over a complicated and highly graphical image. Also, use maximum white space and choose a layout which is simple, clean, and serve the purpose. But the clients would still need something which can be a bit stylish and iconic in their designs. Make sure you fulfill that demands without losing the track with minimalistic and trendy designs.
Adoption of Cloud MPS
The other prominent move that’s happening in the printing industry is the adoption of cloud-delivered MPS. A few of the market leaders including Lexmark, Xerox, and Ricoh have already adopted this technology. This adoption of cloud-delivered MPS will reduce the complications of on-premise printing management. All the print jobs will be submitted to a virtual print server. This way, it would eliminate the need for on-premises servers.
Involvement of IT
According to a study by Quocirca, Global Print 2025, businesses will favor IT service providers more than the traditional print suppliers by 2025. In order to achieve expertise, channel partners must expand their IT experience for a broader product portfolio. For example, manufacturers of large channel organizations can effectively acquire IT providers to gain specialized sales and support expertise. Leaders like Kyocera, Konica have already made the shift by expanding their managed IT service capabilities through acquisitions.
Adopting Personalizing Prints for the Clients
It is important to go one step further rather than leveraging the old version. And with print, you always have one open stop which is personalization. This way, you open doors for your customers and provide the required modern touch. Techniques like custom poster printing, personalized flyers, product designer tools will give your print marketing that supposed edge. What about providing them freedom and an open canvas with which they can create a whole new version of your products? This freedom can be provided with the use of a proper product designer tool which can easily integrate with your e-store.
And Enters: AI
In the coming months of 2019, printing leaders will start leveraging AI technology. As 2019 experienced some amazing voice recognition capabilities for smart printers and MFPs, we can expect to see some further improvements in that. HP and Xerox have already expanded their capabilities in this section.
These are the emerging trends in the printing industry which can provide with the proper picture of where this industry is heading.
Mr. Pratik Shah is the Creative Head of Brush Your Ideas, a Web-to-Print technology solution offering consisting of magento product designer extension and readymade Web-to-Print Storefront. He is a tech enthusiast and an avid blogger and writes about ecommerce and web-to-print industry.