The shopping habits took a drastic turn with eCommerce websites making everything available for consumers just a click away. And the frequency by which people used to shop is increasing on daily basis. To cope up with the advancing demand of consumer products, retailers and brands have to come up with new designs and looks to satisfy the growing customer base. And what better way to balance demand and supply than to give the freedom of designing the products to the customers.
The personalized products like t-shirts, mugs, greetings cards are a big hit with every age group across the globe. And if you are in a similar business of online printing services, then this blog is perfect for you.
In this blog, we are going to discuss the must-have features while choosing a greeting card design software or any product design software to make your web-store more interactive and fun for your customers. Not only interactive, but this also makes your web-store a creative place for your customers where they can customize your products and give them a personal spin.
Without further ado, let’s start with the features list to keep in mind while choosing a greeting card maker software.
7 Vital Features:
1. Multiple Design Areas
The design is a tricky subject matter. It usually has multiple elements that come together to form a perfect picture. Even though your customer base might not be the artists and designers but they will know a thing or two about designs. Thanks to social media scrolling.
So, you wouldn’t want to disappoint them with a designer tool that restricts them in a single designing area. Giving multiple design areas would give customers the impression that you understand their designing needs. Moreover, the multiple design areas is a must if you want to at least be on the level playing field with your competitors.
2. Clipart Library
Confining the designs to certain elements won’t be appreciated by any of your web customers. Giving them options is what will make you a hit with your targeted audience.
So, while choosing a product designer tool to be integrated with your eCommerce store, make sure that they have advanced clipart management feature. A feature that will allow your users to add an effect, crop or resize.
Give your customers the full authority over their designs which will make them feel proud and at the end a happy and satisfied customer.
Added tip: Make sure your tool has a social media upload feature that will ultimately benefit you by being a means of word-of-mouth marketing.
3. Custom Image Upload
Imagine a greeting card that says “The Best Dad in the World.”
And now imagine a greeting card with a lovely image of a dad holding his baby for the first time which says “The Best Dad in the World.”
Which one would you want to receive?
Everyone’s inclination would be towards the card with an emotional image. Because people value sentiments and emotions.
And you can give them exactly what they like with a greeting card maker software equipped with a custom image upload feature.
A feature that will let your users upload custom images to give the card a personal touch.
4. Print Color Management
Being in the online printing business is not a cake walk. You have to stand in the shoes of your customers, follow printing trends religiously and have to keep an eye out for the latest quotes and images.
And if that is not too much you will have to provide them with the options of different colors for the designs. Because one color doesn’t suit everyone.
To provide that you will have to have a feature in your designing tool that will manage print colors for the wide range of products that you are listed on your website.
5. Group & Move Objects
Now, if you are a person with a vision for your business, then your goal must be to close deals with big accounts and large-scale enterprises. And to do so for your online printing business, you will have to give these big accounts what they are looking for.
But what is it that they are looking for?
Well, for starters they would want to have a designing tool with advanced design features like group & move objects, remove background, masking effect, and the brush tool.
Apart from these, you will also want to provide the facility to order in bulk which again is the feature that your designer tool will have to provide.
6. Brush Tool
As mentioned in the above point, an advanced feature like a brush tool is a necessity to get an edge over your competitors.
A brush tool is a tool that every artist and designer cherishes as this feature will give them the freedom to add a customized spin to their designs.
This will not only make your current customer base happy but will also help you expand your business by targeting more customer segments.
7. Hot Folder
This is a customized solution provided by our own tool called Brush Your Ideas. It might seem like a marketing trick to promote our own tool as a solution and to an extent it is. But the main reason we mentioned our tool in this article is the unique feature that we have developed for people like you!
The owners of the online printing business.
What this amazing feature does is that it creates a folder in your computer drive according to the preferences set by you in our tool.
But the magic happens inside of the folder.
The folder will contain all the orders, its data along with the images and other necessary data of the particular date(s) set by you.
Isn’t it amazing?
To conclude this article, the one thing that we would like to remind you is to understand your customer base properly.
And once you have an ideal customer in your mind then you can start with the buying process of a designing tool.
But there is more to the online printing business than to just selecting a designing tool for your web store.
If you are still in the ideation process of starting an online printing business, then we recommend you read our detailed blog about “How to Setup a T-shirt Printing Business.” The process is the same if you want to set up a greeting card printing business too or any other product. So, don’t worry about the title.
Mr. Pratik Shah is the Creative Head of Brush Your Ideas, a Web-to-Print technology solution offering consisting of magento product designer extension and readymade Web-to-Print Storefront. He is a tech enthusiast and an avid blogger and writes about ecommerce and web-to-print industry.