With giants like Amazon, eBay, and Walmart battling for a monopoly on the e-commerce front, it is very difficult for small scale companies to find their position. Everyone, right from the producer to the customer is moving online, and it is just a matter of time before you too need to move your store online.
Brands have realized that the brick and mortar showrooms are meant to display the look and feel of the product to the customer. Most of their sales will come from online stores. But with this wave of companies moving online, how can you, as a start-up or SME get your foot through the door without being crushed?
The simple answer is customization. If you have a Magento based e-commerce website, you’re in luck. We’ve made a list of the lesser-known ways you can benefit from a Magento 2 web to print store.
Degree of Customization
The degree of personalization is the balance between the features and ease of use of the software. The more functions you offer, the more difficult it becomes for the customer to use them. Therefore, you need to balance between the usability and the functionality. A good Magento 2 product designer extension will by default take care of this by controlling the degree of customization so that you don’t have to.
Your Product Catalogue 2.0
As a new organization, you must make sure that there’s no redundancy in your designs. You need fresh designs to keep your customers engaged. Some companies even go to the extent of having all their designs as a limited edition. This can, however, burn a hole in your pocket if not done right. The solution?! Web-to-print!! With permission, you may put your client’s designs on display. Or better yet, allow them to share these designs directly from their Magento 2 web to print designer, with your business tagged in the comment. What better way to show-not-tell?
The Conversion Dilemma
How often does it happen that a prospect comes to your website but doesn’t make the purchase? Believe it or not, web-to-print can help you with that. If you let the buyer play around with your tool, he might make an impulsive purchase from there itself. Even if that doesn’t happen, he’s bound to come back when he needs a custom print. Just because he’s familiar with the tool.
It is a simple concept. You give your customers the ultimate freedom over the design of the product. If they like what you have to offer, they’ll come to you every time such a need arises. Be it the printing of 100 polo shirts for a company or a few fan-made tees, you will be their go-to solution for all their printing needs.
The Perfect Gift
The perfect gift should have nostalgic value without it being a cliche. This presents a great opportunity for you. Use the product customizer to give a new value to the standard gift items such as T-shirts, Mugs, Cards, and Gadget skin covers. This guarantees a reduction in shopping cart abandonment and an increase in sales.
Any customer is ready to pay a premium if you can assure him that you don’t compromise on quality. This is the primary factor in encouraging customer loyalty. Everything else you hear, loyalty programs, discount offers and coupons and how customers benefited from the product, is secondary.
However, this is not a simple thing that you can establish over the weekend. You need to be patient through the rejections and put in consistent efforts day after day.
Be human. This might not be how you view your company. But if you can inculcate this in your culture, in your interactions with your customers, through whatever medium, if you maintain a human voice, the customer is more likely to have a friendly image about you.
You can solve all your web-to-print needs by using the right Magento 2 product designer extension. This is the perfect time to get into the custom printing business. The product is trending. People are demanding customization everywhere and the market is beginning to saturate. If you get into this business right now, you’ll be able to make the most of this opportunity because of two simple reasons.
First, the demand is big enough to establish a business. On the other hand, the supply has its own limitations. This creates a unique market position for you.
Sooner or later, every company is going online. In a situation like this, no one really has a first mover advantage. Though, you can have something known as ‘last mover advantage’. I.e. True advantage is in being the last mover. The last great company in a category that grows into a hard-to-compete monopoly. “The first mover isn’t what’s important — it’s the last mover. Like Microsoft was the last operating system, and Google was the last search engine.”
Mr. Pratik Shah is the Creative Head of Brush Your Ideas, a Web-to-Print technology solution offering consisting of magento product designer extension and readymade Web-to-Print Storefront. He is a tech enthusiast and an avid blogger and writes about ecommerce and web-to-print industry.