I like my coffee black. I want my pizza to have more olives. I want my bag to have a golden accessory. The above statements remind us of one word. And that is – Personalization. We live in an era wherein we have bid goodbyes to the mundane and ordinary. To offer the customers with unique products, business owners have embraced ecommerce product personalization.
Most of the e-store owners have integrated a custom product designer to enable their customers design their products and order them online. Unfortunately, not all these tools work great. Some give up on the technology and some are not compatible with the printing method. Hence, you need an all-inclusive product designer software that is compatible with your business needs. Now, before you go about buying one of these tools for your business, you need to keep certain pointers in mind.
So, we bring you, 4 aspects that you must consider before investing into a product designer tool:
1. Take Your Time
“Rome was not built in a day.” - This quote also applies when you go about investing into a web-to-print software. If you want a product designer customized for your business, you need to take your time and think. Ponder over the future possibilities of expanding your store, increasing customer demands and market potential before you get one built for yourself. Do not buy your product designer tool in haste as it might not work in a long run. Go for a SaaS based model as you can test it well and make the most out of its regular updates.
2. Surf Enough Options
Currently, there are almost 900 product configurators in existence. Search “magento product designer” on the internet and you will come across several options. However, you might get disappointed to know that not all the tools are compatible with your website’s technology. The right thing to do would be to consider the kind of personalization that works for your business. Ask yourself questions like “Do I need a tool just for creating signs and posters?” or “Do I need a software that works on all printable surfaces?” It will make your research more streamlined.
3. What is Your Budget?
Now, this gets a little complex. Buy simple plugins, and you will get them for cheap. But, if you want to make money out of your business, you need to be a little generous. Hire a developer who can design a software for you, test, and retest it before rendering it to you. A superior quality custom product designer will give you better ROI as compared to the mediocre ones with fewer features. So, choose something that is cost-effective and provides you with an enhanced value.
4. Know the Trends
Try to know what is trending in the web-to-print industry and what your competitors are doing. If everybody has jumped into the bandwagon of personalization, you must do something different to stand out. Think about the unique products and services you can offer and take your potential to the next level. You can also get some ideas from professional web-to-print storefront providers so that you can offer unique options to your customers.
Ecommerce Product Customization is your way to go if you want to make your presence felt on the world wide web. As and when people start sharing customized products bought from your e-store on social media, your chances of becoming popular increase. So, get one of these tools for yourself and conquer the ecommerce world!
Mr. Pratik Shah is the Creative Head of Brush Your Ideas, a Web-to-Print technology solution offering consisting of magento product designer extension and readymade Web-to-Print Storefront. He is a tech enthusiast and an avid blogger and writes about ecommerce and web-to-print industry.