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It’s not a trick!
Amazon, the ecommerce giant recently received an approval on a patent for On-Demand Clothing Manufacturing Warehouse. This news has been doing the rounds on the internet recently. For those who are unaware, Amazon will come up with an ecommerce automation system that enables personalized end-to-end printing and warehousing operations. You can read one of these news pieces if you want to know about the numerous ways in which it is going to benefit its customer base.
We did not share this news just for the sake of it. There was an intent behind sharing it. Or perhaps, a shout out to ecommerce store owners who rejoice merely upon having a web-to-print software solution. The ways in which ecommerce industries are advancing, it seems that just having a web-to-print facility will not suffice. You need to have automation solution that helps you to channel incoming orders from your online storefront directly into production workflows.
Also known as print shop workflow software, it is a perfect way to boost your profit margins and address the pain points that hinder your print production cycle. So, what are the ways in which a print shop workflow software can benefit your business? We will shed some light on that today.
1. Easy Inventory Management
As an ecommerce store owner, it is quite likely that you are selling numerous products. You also might have different warehouses at different locations. Now, you cannot be omnipotent and get real time updates/control over inventory. You need a system that helps you streamline your supply chain management. So, what if you had a system that keeps all the information about your vendors and inventory at a centralized location? Would work great! Wouldn’t it?! Once implemented, it will help your sales team to generate purchase orders and send them to the vendors from the system per se.
This will benefit in three ways. One, it will lessen your manual efforts. Two, it will make you efficient. And three, it will keep your customers satisfied and happy. Think about it.
2. Management of Print Files
The journey from designing to ordering is way more complicated than you think it is. An ideal print production cycle is usually like the one mentioned below:
Outwardly, it might seem like a six-step process. But if you think about it, so many things can go wrong. Let us say the final design had a typo and you need to send it back to the customer. Or, the red cartridge got over. Or, the material needed for printing was not available. If you do not address theses issues, things can go terribly wrong with the final production. print shop workflow software help you get over these problems by notifying you about them on time.
3. Streamlined Shipping Management
Shipping management can get stressful. Especially if you deal with different shipping companies at once. A print shop workflow software provides you with the facility to manage a lot of shipping features. Using it, you can create rules for calculating the delivery costs according to the weight of the parcel. You can also define the rules based on different delivery types that your business supports. So, whether you are dealing with FedEx, UPS, USPS, or DHL; your shipping task becomes extremely easy and stress-free.
Most of these systems work on Odoo technology. If you lack the technical knowhow as to how the shipping module works in an ERP, you can conduct R&D or speak with the professionals that are providing one of these solutions to you.
4. Enhanced Sales Management
Let us say you want to offer discount to certain loyal customers. In such a scenario, would you send individual emails to all of them? Of course, you can. But when you are handling a large-scale business, it is not feasible to spend a lot of time and efforts over such things. With a help of an automation system, you can just select the number of customers you want to send the discount offer to, create a common message, and click “send.” They will immediately receive an email about the offer you have made. Sounds great doesn’t it?!
Also, an ERP does not just work on the above-mentioned function. You can get it customized based on your sales management cycle. But before that, you must have a clarity on your requirements.
But, how does this work?
Well, it works like every other automation system does. All you need to do is define its flow from the backend. Once you’ve set the rules, it takes care of the entire web-to-print process. You can also edit and make changes in the flow as and when you want.
We hope this brings much clarity about print ERPs, their functioning, and benefits; before you start looking for an ERP for printing industry. If you are a large ecommerce enterprise, you should not wait for long before investing into one of these products. Cheers!
Reports from Tractica suggest that a huge surge of $58.37 billion in annual revenue from AI-based products and services is to be expected by 2025.
Before we talk about how big AI is getting and how it’s making its way through every industry, let’s take a look at its history.
In 1956, Prof. John McCarthy coined the term Artificial Intelligence during a conference held in Dartmouth, US. The aim was to explore ways to craft a machine that could improve, think, solve problems, and interact like a human. A small example of this is: today, we are leveraging AI-powered algorithms in voice-based assistants which interact with us based on our commands.
While AI is rapidly making its place in industries like finance, search marketing, healthcare, there are major corporations focusing on developing AI applications for the printing industry.
Let’s understand how printing industry can take advantage of AI.
Most of the printing organizations are turning to predictive maintenance because of one reason, efficiency. Almost all devices like printers, multi function printers have embedded sensor technology which enables data collecting and analyzing. Based on that data, it can predict possible loopholes your system can face in the near future. But there is no control over the volume of that data and its monitoring. In this case, AI can make it work better.
– Printers can use advanced AI-based algorithms to fetch real-time data which they can embed into their devices.
– Based on the data, they can develop techniques to collect and analyze data for insightful and cost-friendly maintenance procedures.
Even with the digital advancement taking place at an astonishing rate, there are still some businesses who use outdated operation methods. They are performing tasks like data entry, information validation, QA, data migration and such for the daily operations. To automate this process, RPA (Robotic process automation), a class of software that operates the way humans will be useful. It builds a virtual workforce that can work 24 hours without any errors.
This virtual workforce is not able to predict any anomalies or loopholes, but when integrated with AI, it could be a powerful combination. This technology uses algorithms to collect complex data and then educate the workforce to take precautions against future mishaps. You can handle manual jobs like printing, order processing, invoice creation, quality check (especially 3D designs), etc. with this method.
Let’s say you have almost 20,000 copies to print. You have all the things in place, but if there’s a problem in the printing software, it may create faulty results .i.e errors in print copies, inaccurate number of copies and so on. To avoid such issues. there are manufacturers who offer downloadable patches for specific operating systems and machines. But, AI, in this case, can render real-time alerts. This means, that you can identify the problem before it occurs. It will activate a protocol for a rapid, effective response to avoid breaches in the printing system.
The pain area for the printers is to install printer drivers for every single device they want to connect it with. That means, that they have been needing individual drivers for desktop and mobile devices. It makes overall process a bit slow and dependent. By enabling AI, printers can aid computers and mobile devices to detect it. AI-driven printers will enable mobile users to print directly from their devices without any hurdles with simple configurations.
Protection Against Security Threats
With an increasing number of printing shops letting their customers connect devices to the printers, cyber attacks through malware is a great threat. Detecting the source of that malware can be difficult with such a huge customer base. In such scenarios, AI would help manufacturers by providing network-level behavior analytics and real-time anomaly detection. Hence, the device-level security patches, commonly used to curb such issues, will be a rare thing in the near future.
So, if there is a security breach in the system, it can effectively give feedback using machine learning in combination with an advanced analytics engine.
And here’s how AI is already picking up the pace in the industry:
– Print management software integrates smart algorithms to recommend layouts to reduce paper waste.
– Using the AI-driven customer behavioral data, industry leaders are sending customized direct mail, catalogs, etc according to their individual preferences.
– Sensor enabled printers communicate with algorithms which results in a focused and streamlined process.
– Online product designer shops are leveraging numerous printing methods like screen printing, Direct to Garment (DTG), Sublimation, from one centralized system. It enables business owners to offer a variety of products to users which help them expand their businesses.
– Online product designer owners manage multiple production units through connected printers optimized using AI algorithms. It reduces human errors with increased print shop efficiency.
Summing it up…
The print industry is already experiencing a digital wave, and we can consider the adoption of AI as the new big thing. While there are tools like a custom product design software in the market, print vendors can invest in technology that keeps their services and devices relevant.
To start any type of business, firstly, you require two things:
If you have decided upon starting an online photo book business, then start by studying the industry. It will help you draft a well-equipped business model with its future scope, opportunities, threats, and upcoming trends.
Online Photo Printing industry is experiencing notable innovations. From old school photo negatives to HD photographs, people never stopped capturing their precious moments. A study by Market Research Future states that global photo printing market was valued at $13,125.4 Million in 2017. It is expected to reach $26,113 million valuations by 2023.
Building a business in such a growing industry comes with a range of benefits:
– Influence of tourism and event sectors is boosting the growth of Online Photo Printing.
– You can start with a low-risk option of Print on demand for better margins.
– In 2018, more than 1 trillion digital photos were taken. After removing unnecessary pictures, even if you get to cater ¼ th of the users, it can be extremely profitable for you.
– You can make the right use of customers’ creativity by offering them personalized photo albums and books.
To join the bandwagon here’s all that you will need to do:
1) Create A Well-Researched Business Idea
After deciding to start a business, people jump into creating a website, adding photo books (their products), market it, and then wait for the sales. But on the contrary, as I stated in the beginning, start with planning.
Here’s what a well-researched business plan should include:
Before jumping into any business, it is important to study the market thoroughly.
Study the market leaders and their product offerings. Are they concentrated on a single product or do their flagship products cover a whole range of products?
After the product research comes the cost. You might end up finding a product which is available online for $500, but when you find it through resellers you might get it in $50. Dig further, find out its manufacturers. You will gte it in even cheaper prices.
Study the market size, industry growth rate, trends, profitability rate, etc. All these things combined will lay a solid foundation for your business.
Other decisions and research included in Market Analysis:
-> Identification of Customer Base:
Customers are at the core of any business. It is important to define your targeted audience to have clarity on the products, sales funnel, digital presence, user-interface of website, and more.
– Determine whether you will be selling it to wholesalers, end customers, or both.
– What will be the demographics of your customers?
– Which needs of your customers will you be fulfilling?
-> Don’t forget the Competition:
Not to copy what your competitors are up to. But to make sure that you are not missing out on what is trending currently in the market. From their website, products, marketing, social presence everything should be a part of your research to design a plan for your own business.
-> Make your Financial Strategy:
To deliver quality results, you will need better resources. And that leads to business investment. But, without panicking about it, here is how you can manage it:
– Anticipated + run-time expenses
– Funds for the investments
– Records of monthly, quarterly, and yearly turnover.
– Monthly Loss, profit margins
– Monthly product return margins
– Annual growth margins
-> The Infrastructure:
After the research comes the decision making. Once you know the market, it’s time to decide the infrastructure. Will it be completely online or offline? Or do you want to go with the hybrid plan? While making this decision, here is what you need to consider:
– Offline Business:
– You will require a bigger budget to rent/buy a physical space.
– Lease negotiations
– Common area maintenance
– Online Business:
– Relatively lower budget to buy the online space.
– Set up a website, and good to go!
2) Choose Your Products
While deciding on products to sell, it is important to consider products which are trending and widely preferred by the customers. But picking only those products which are currently in trend will also lead you nowhere. Your decision of choosing the product should be based on market price, cost, profit margins, availability, storage requirements, market demand, popularity.
For an online photo book printing business, there are three main types:
– Flipbook: A soft, magazine type book.
– Hardcover Photo Book: It has two different cover types. Linen and printed cover.
– Layflat Photo Book: Here, each page opens completely flat allowing for full-page layouts.
Along with the type of photo Books, choose the types of paper you would want to offer:
– Matte: These are non-glossy pages.
– Glossy: Glossy prints give your page a soft and shiner touch.
– Linen: These pages contain embossed texture with a crosshatch pattern that is reminiscent of a fine linen tablecloth.
– Pearl: A pearl-like finish with a bit of shine.
3) Pick your Supplier Wisely
After you can visualize the final product, it’s time to set up the operations. Select a supplier who is consistent with quality finished products. Because you also don’t want to end up having a shortage of products or with bad quality while actually getting a good number of orders.
You will need a lot of detailed products including, photo book pages, covers, spiral, recyclable material (if you are an environment enthusiast), and whatnot. I prefer Alibaba for all your needs. They offer competitive market rates and sources. There are other resources like India mart, Made in China and like.
4) Choose an eCommerce Platform
Your ecommerce platform is the most prominent aspect of your business. It is not a simple decision to make. Just like running a retail store, you need to apply the same level of strategic thinking and planning before starting your eCommerce journey.
The first decision here will be choosing an eCommerce platform. We’ve listed major platforms:
– Your Own: You find an external resource and develop your own platform exclusive for the store. Choosing this option can be helpful when you have a business with a niche market and you have a specific set of requirements.
– Traditional Platforms: These include Kentico, Hybris, IBM digital commerce and such platforms. You can purchase a license by paying a fee upfront. Which you will have to renew it annually., Your IT team will customize this platform according to your business logic and install either on-premise or cloud-based.
– Open Source platforms: The development procedure is similar to traditional platforms. But you will not have to pay the upfront license costs. You still need to pay charges for implementation, ongoing development, customization, etc. The best among open-source platforms is Magento.
– Cloud Platforms: Cloud platforms means traditional open-source platforms upgraded with a hosting system. It includes Magento enterprise cloud, Demandware, Salesforce Commerce, and Volusion.
– SaaS Platforms: SaaS platforms are hosted and built with a single code base. You will have to pay a fixed monthly fee that covers server use, maintenance, security, and upgrades.
How to Pick the Right One?
While deciding the one that suits your needs, keep below factors in mind:
– Hidden costs: Maintenance costs, New features or improvements, Upgrades, UX changes.
– Support: Effective support for an eCommerce platform is crucial as it plays a major role in lead generation.
– Mobile Friendliness: We have read more than enough articles online on how important it is to have a mobile-friendly store. Assure you have this necessity fulfilled.
– SEO Friendliness: Your presence on Google vital when operating an online business. Make sure your platform supports it.
– Security Updates: Your e-store will have regular monetary transactions. Hence, it is important that your platform has regular security upgrades.
5) Product Designer Tool – The Unique Factor
It is always a good idea to adopt market trends to be consistent & relevant. Customized products are making the headlines currently.
Photo Album Product designer tool integrates with your e-store and lets customers design and craft their own photo albums. You can make your online store stand out by integrating this tool.
You can buy a web-to-print tool and integrate with your ecommerce store from several vendors. If you have issues during configuration, some companies also provide services by setting up an entire store.
Here are some essential features to look for:
– Pre-defined templates, clipart, images, text, fonts, libraries.
– Should provide options for visual effects, filters, masking effects, and more.
– Preview of each and every side.
– They should be able to save their design and edit it whenever they want to.
– SEO friendly.
And before installing this tool, here’s what you need to ask yourself:
– Do I want to offer all the e-store products in customizations?
– Which areas of the products will be design areas?
– On how many sides customers can design?
– Do I need to provide 2D or 3D preview?
– Are the current features on the tools are enough to provide an ultimate experience?
6) Printing Method
All the efforts would pay off once you have the final printed product. Therefore, it is important to choose a printing method for your web-to-print store which delivers the outputs just the way you have imagined. We recommend you to go with Digital printing as opposed to screen, flexography, and the like.
An ideal method for Photo books printing. Here the digital images are reproduced on papers. You can use as many color combinations you wish using a web to print software. It is important to keep the resolution of image 300dpi for high-quality prints.
7) Operations & Infrastructure
Here’s how to go:
Sending out for print: Going for the print-on-demand business model, you can find an appropriate printer. Make sure that they are well-equipped and can provide fine-edge prints to you.
Setting up your infrastructure: If you already have a Printing business set up, then you can invest in upgrading offices, hiring professionals, latest equipment, etc.
How you manage your delivery commitments play a major role behind creating an image of your brand. During the initial days, you can manage product deliveries on your own. But once you start getting consistent orders, collaborate with a delivery company who can take care of your orders.
8) Launch and Market
After all this hustle and bustle, it’s time to launch. I would suggest that prior to launch, start marketing about the launch. This way, people will get to know about it which will create some curiosity.
After the launch, don’t forget the marketing budget. It’s crucial to market your products the right way.
Here’s how to get started.
– Optimize the website content for SEO and Google rankings.
– Start blogging. Write How-to Guides.
– Make YouTube videos or vlogs (less capital intensive)
– Start with paid ads marketing (if you have a surplus budget on hand)
– Make referral programs.
– Influencer marketing
– Social Media Presence
– Offline Marketing
There are a plethora of marketing channels available but you should choose the one keeping your customer base in mind.
That’s all from our end.
What’s your Plan?
We have tried to cover almost all the things you will be needing to make your store a success story.
And everything kept aside, the bottom line is to keep trying and providing your customers with what they deserve for the price you ask.
We are halfway 2019 and we have been experiencing some of the greatest shifts in the global market. The transformation wave is hitting all types of industries in the market, and they are welcoming the ‘change’.
For instance, customers are more likely to go for taxi services or online food ordering than to buy a new car or go to restaurants. And on the other hand, millennials are breaking the wheel by considering their own startups instead of private or government jobs.
Similarly, with the printing industry, it is no longer just about normal prints and dies. People are adopting modern techniques and opportunities to expand their business capabilities.
To understand the printing industry in 2019 and the convergence of print and digital, here are 9 print industry trends currently ruling the industry.
According to one report, 93% of printers believed that expansion is happening in their industry. By that means, they are adopting new technologies to cope with the competitive market. With the adoption of IoT, the printing industry would experience more advanced devices resulting in the easier overall workflow. You can expect the multifunction printing machine market to grow with the booming demand of an all-in-one machine. Even technology leaders are looking to add more functions to such devices.
Industries including health care and education are investing in technology that requires ID scanning to collect classified documents. This is because client security is one of the major factors taking a front seat in many organizations.
As businesses look for ways to improve efficiency with remote work, technology integration will be a key aspect within the new printing market which would allow quicker and more secured printing.
In order to serve the trend, the development of inkjet solutions has taken place. It serves the commercial print, packaging and label markets. These are cost-effective, delivers speed, and quality that the market needs to capitalize on this expansion trend and to grow their businesses. In the coming months, we would be experiencing more of these solutions fulfilling greater expansion needs.
Printing devices are adopting the new document capture feature. It allows users to digitize their documents and store data smoothly in a secured way. With the digitized stored document, it becomes easy to send, share, find information. Automated workflow processes which can link customers to the systems would also grow as these allow users to work remotely and continue printing through whichever device they need.
Transformation in Design
Gone are the days when we wanted traditional prints filled with elements. Nowadays people are preferring a simple clear image with an elegant look and feel over a complicated and highly graphical image. Also, use maximum white space and choose a layout which is simple, clean, and serve the purpose. But the clients would still need something which can be a bit stylish and iconic in their designs. Make sure you fulfill that demands without losing the track with minimalistic and trendy designs.
Adoption of Cloud MPS
The other prominent move that’s happening in the printing industry is the adoption of cloud-delivered MPS. A few of the market leaders including Lexmark, Xerox, and Ricoh have already adopted this technology. This adoption of cloud-delivered MPS will reduce the complications of on-premise printing management. All the print jobs will be submitted to a virtual print server. This way, it would eliminate the need for on-premises servers.
Involvement of IT
According to a study by Quocirca, Global Print 2025, businesses will favor IT service providers more than the traditional print suppliers by 2025. In order to achieve expertise, channel partners must expand their IT experience for a broader product portfolio. For example, manufacturers of large channel organizations can effectively acquire IT providers to gain specialized sales and support expertise. Leaders like Kyocera, Konica have already made the shift by expanding their managed IT service capabilities through acquisitions.
Adopting Personalizing Prints for the Clients
It is important to go one step further rather than leveraging the old version. And with print, you always have one open stop which is personalization. This way, you open doors for your customers and provide the required modern touch. Techniques like custom poster printing, personalized flyers, product designer tools will give your print marketing that supposed edge. What about providing them freedom and an open canvas with which they can create a whole new version of your products? This freedom can be provided with the use of a proper product designer tool which can easily integrate with your e-store.
And Enters: AI
In the coming months of 2019, printing leaders will start leveraging AI technology. As 2019 experienced some amazing voice recognition capabilities for smart printers and MFPs, we can expect to see some further improvements in that. HP and Xerox have already expanded their capabilities in this section.
These are the emerging trends in the printing industry which can provide with the proper picture of where this industry is heading.
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The printing industry isn’t dependent on physical stores anymore. People are loving the way it provides them with a sense of freedom to apply their own ideas on their choice of products. And the best part is that they can do it from the leisure of their home on their mobile phones.
Looking at the numbers from 2013, the digital print industry was worth $120.9 billion which is increasing gradually with the expected jump of 225% by 2024.
On the other hand, Magento 2.0 - a leading e-commerce platform is gaining a lot of popularity in the market as well.
When you combine them together, a growing industry on a popular e-commerce platform, they could give you a successful business.
But to make this combination work, you will need to add one more element to this equation: magento product design extension.
Before you select a magento product design extension for your e-store, make sure you to check out below points first:
Make sure it is responsive
According to the recent trend, it is important to buy a solution which contributes fully to the success of your business. As per the latest updates, to keep your store up to date with the technology, it should be mobile responsive in order to cater to that huge market. While people choose to do the smallest tasks from their mobile devices only, there is a huge opportunity lying out there to turn those customers into buyers by selecting the product designer tool which is responsive.
Check the Necessary SEO Features
It is important that the product you are integrating with your e-store is SEO friendly. The tool itself can’t promise you a good amount of traffic coming from the search engines but it should be SEO friendly enough to contribute to your SEO strategy. As half of your store success is dependent on the traffic only. Therefore, it is a must that the magento product design extension you are integrating support the SEO features. There should be enough options available to add targeted keywords, SEO titles, meta descriptions, etc. It would help you to declutter the junk traffic, decrease bounce rate and attract the right buyers to your store.
Measure the Speed
After a good amount of experience in the digital printing industry, we suggest that you add value to your customer’s time. And to do so, your website speed is among the major elements that impacts the user experience. Even after integrating the designer tool with e-store make sure that it takes only up to 2 to 3 seconds to load. It is important that the tool you choose provides a quick and hassle free interface. Because one of the main reasons for a customer to come back for your product, is smooth & effortless experience.
Do not Forget Social Media
People are always active on their social media accounts. They will want to add their creations on their instagram or pinterest handles. So, make sure your product helps them share & stay connected to their favourite social media. Also, verify with the product design tool provider that their tool allows your users to choose their own images from their social media as well.
Monitor the Printing Methods
As a store owner you have the most important task of monitoring all the print ready files and send them to printers. Therefore, before you select the tool, ask the product vendors all these questions during the demo session only. In various tools, there is an application which is a cross platform app. This app keeps all the print ready files at one place making it easier to manage giving you time to perform other important tasks.
Allow Reviews on Your Store
In the market of eCommerce, it is important to create a brand image. And that comes with the reviews. Make sure to have a feature which lets your users to add reviews on your products. Make sure you are providing your customers with a place to tell their experiences.
Data Management for Customers
It is important for your customers to be able to manage the orders and product cycle from their end as well. Customers should be able to manage their designed images and other data. They should be able to track their orders, refunds, & exchanges as well.
It is important to think from a user point of view before choosing a product designer tool for your e-store. Jot down the features mentioned above that helps your users to create a piece of art they would love to wear or gift. A right decision can take your business to new heights.
Being in the photo album printing business is all about creating a long-lasting memento of your client’s favorite memories.
Imagine your customers taking a trip down the memory lane. There was an amazing summer wedding in June that they attended. They posed with their favorite family members & friends and now they are awaiting the arrival of the wedding album. Because that’s the only way they would be able to revive the moments experienced there.
That’s how it used to be back in the days. No selfies, no mobile galleries, no cloud storage! Only a leather-bound album with a handful of matted portraits.
And that’s how your industry worked back then.
Coming back to the 21st century… Now everybody clicks pictures with the bride and groom, take selfies with friends and then they share them online within a fraction of second! Undoubtedly, things have changed. Everyone wants to share everything on social media.
This culture is encouraging digitalization of the photo album industry, making handcrafted photo albums a forgotten treasure.
But we know how you can revive the charm of photo albums among your clients.
Let’s see how you can present an old art in a modern way:
Give more Weightage to Pre-selling
Photography is a seasonal business. To attain the full benefits, start spreading awareness in your community before the wedding season starts.
Ways to pre-sell in Photo Album Industry:
Create a sample album with creatively shot pictures.
Prepare a slideshow of the images of how the final photo album would look and share it around. Social Media, Emails, Among relatives, and of course put it on display.
Sharing your photography samples with all the packages & prices is a big plus point.
This way, you would have a bunch of customers wanting to know more about your services.
Present it as a Story
Photo albums are all about portraying a story. Make sure your sample photo album is telling a story and is beautifully presented. Your customers should be able to visualize their own album by looking at the sample.
People looking for a photographer or photo album creator want someone who understands the importance of the photo album.
Online Presence is Important
Make it online. This is the number one rule for any business today. When you wish to pick up a pace into the business world regardless of industry, it is important to give into the technology. It gives you the opportunity to showcase your products to the untapped audience. Build a website which represents your style of work, range of products so that you can easily engulf the market in a short period of time.
Let them Create it
There’s a big difference between showcasing your own products and actually letting customers create one for themselves. You can install an album design software into your e-store where your customers can literally design their own products which suit their requirements and events. It increases customer engagement on your website as well as enhances your brand image in the market.
Market Your USP
It is important to promote what you offer. Make your customers aware of the personalized photo album services. After integrating the album design software to your e-store, promote is as much as you can. It takes a village to make customers aware of your services, but if your offerings have good quality, they would anyway come back searching for your products and services. Use the power of digital marketing, social media and make a mark for your business.
Help Them See Long-term
In the marketing funnel, one of the important stages is to make your customers aware of the challenges your products deal with. Let’s say 25 years from now, will they be using Facebook, Instagram, Snapchat as actively as today? I am sure they would not like to scroll down and down to find their pictures from those days. Whereas photo albums are golden, they can easily take them out whenever they wish to. In short, technology is changing how we create photo albums, but they can never be replaced with any social media profile!
Including the albums into your packages can help you win over the budget-conscious customers. Instead of letting them ask for the pricing separately, make it a part of your service. It can be an elegant way to encourage customers to use your services more. You can also offer some special discounts to win the customers. With a free gift card, coupon or credit, your customers are more likely to order album upgrades.
A Moment of Truth
Gone are the days when the customer had limited options available in the market to choose their Photo albums. With the booming industry competition, it’s getting tougher to survive. Here, you need to act smartly. Adopt the in-trend ways to make a stable customer base who loves to interact with your products and actually buy them!
If you’ve landed on this article means, you have a WooCommerce web to print store which you want to market to improve the brand visibility.
But before we share some of the best practices to advertise a web to print business, you need to decide what makes your store stand out in the market?
Is it the web product page, pricing plan, product demo, support or the product itself?
You might stand out for your product page or either post-sales support but the truth is that you need to work on all these segments together as a whole to turn the leads into paying customers.
Generally, an online web-to-print store has a product designer tool integrated with its e-commerce platform but that’s not enough for a success web-to-print business. It takes more than that to make it big in the product personalization market.
One such important aspect for a successful web-to-print business is advertising your brand aligned with your business goals.
And advertising, in general, is important for any business as it influences and impacts your overall e-store performance at a large extent.
I mean how else will your targeted customers know that you’ve opened an e-store?
Having a WooCommerce Product Customization Plugin on your Web to Print store, you should be aware of this domain’s popularity. In order to make sure that market competitors don’t engulf your market share, we have brought you the best practice to market your WooCommerce Web to Print Business the right way.
First Become Your Own Customer
Before you present your business services to your customers, use the product from the customer’s perspective. Create a buyer’s persona for your product. Does it solve the problems of your target audience? There might be chances that you find various pitfalls in your product design or ideation. And this calls for some product enhancements in the concerned areas.
Get Product Reviews
Experts say that it’s a guerilla method of PR. Ask your existing customers through email conversations or through feedback forms, surveys, etc. to share their experience with your product. Did your product help your customers to solve the purpose? And if they say yes, then do not miss out on the chance to ask them to give you a shout out among their associates or friends.
Make a Strong Digital Presence
It’s not an easy task but it is an effective way to pick up the pace of your store. To leverage the luxury of organic traffic and audience, it is important to optimize your store to the latest SEO standards. With the right targeted keywords and audience, you would start getting results after a few months. Apart from that, you can also try implementing paid marketing simultaneously to attain the advantages of both worlds.
Demonstrate your Potential
Share case studies of your happy customers and showcase your knowledge with blogs, guest posts, white papers, etc. That could add a lot of value to your targeted audience helping them make an informed decision. Promote these case studies on as many niche sites as you can. It’s the best way to attract the prospects from your target market. Customers believe the numbers more than anything. Even you can share this across your current email activities and campaigns as well.
Online Video Marketing
Apart from internet marketing, WooCommerce Web to Print store owners can utilize the free online video marketing platform – Youtube. You can create videos showcasing the products you offer. One thing to keep in mind is to make the videos interactive and interesting that appeal to your customers. Create videos that have a humor element to get traction from various social media platforms.
Build Guides and Promote!
Rather than just creating content that talks about only your products or focus on keywords, start creating guides that help users. For example, if you offer customized apparels, following titles could help to create the large audience base that navigates customers to your store.
We all love giveaways. Even if it’s a small pen. Set time intervals and plan various giveaways and send to the selected winners. This way, your customers would get to use your products which gives them a sense of your brand. This activity would help you increase followers on your social media which eventually will help your brand to grow.
Run Facebook Ads for Awareness
They are cheaper. Plus, you easily get to target your audience. It is the best & the cheapest way to spread brand awareness among your target audience. While the web to print concept is no more a newly introduced concept in the market, but still, the segment of your customers might not be aware of the type of offering you have.
Pro tip: In the display advertising, use images that deliver your message in a way that delights the customers and encourage them to click on your store URLs.
Participate on Forums
Try to be as active as you can in your industry forums to help your customers solve their queries. This way, they would get to know you as a person and your business. Once they see you as a brand with deep knowledge of the industry, they will turn to you for answers which is the best way to build long-term customer relations.
Take it Offline
Nothing beats meeting potential customers one-on-one and explaining the product to them directly with a personal touch. This strategy helps you in the early stages of your business when you are still building your brand. These offline meetings also work their charm when you want to crack an enterprise level deal.
In a Nutshell
Spreading your effort over various marketing channels and strategies is the key to successfully spreading your brand’s name. Utilizing a diverse set of techniques increases your chances of success. There is a reason behind that. If one fails, you have other marketing channels to rely on for traffic and leads.
Personalization. A wave of transformation for the retail e-commerce industry.
We all know that monotonous or repetitive things bore us. We are particularly not a big fan of things which everyone else owns. Gone are the days when people would impulsively buy anything and everything from the latest collection.
But today the scenario is quite different.
The customers desire to add their own visualizations on the product they buy. An unbelievable example is personalized t-shirt industry.
For instance, I am sure that there are groups of friends or some big families who admire and loves the sensational Game of Thrones series. So, whenever they are about launch a new season, such eagerly waiting fans would pay anything to own latest GoT merchandise.
Wouldn’t it be a great idea to sell personalized t-shirts where customers could get anything they want e.g. their favorite game of thrones quote or memes on their t-shirts, mugs, notebooks, etc.?
Offering and introducing product personalization on your e-store is a win-win strategy.
Using such a strategy, you could drive substantial business growth in a short span of time and even sooner than you anticipated.
While many b2b retailers in the market believe that it is not an easy business for them to set up such store, let me tell you, it’s not that hard as well.
It’s all about choosing the right things at the right time. Let me explain how you can take advantage of product personalization without losing much from your pockets.
Here’s the Process to get Started with Offering Personalization:
Step 1: It’s an opportunity. Seize it.
In such a scenario, where customers have to put together the final product from scratch, you’ll have to create an experience that makes it easy for them to produce a unique design. Right from selecting their design area, creating color combinations, image graphics, styles to adding their own text and pictures, is not as easy as it sounds.
Now it becomes crucial to make the right choices at this stage. If you are new to this business, first of all, you need an e-store. The first thing you need to do is choose from the numerous e-commerce options including Magento, WooCommerce, Shopify or any. Secondly, there are various t-shirt design creator software available in the market. Go with the one which can create a dynamic experience for users making it easier for them to design the products.
Step 2: Strategizing with the Right Elements
To make any business a success, you need a plan, a strategy. Which includes the following and executing of the action plan in order to give you fruitful results. A business strategy should have elements according to your business requirements and streamlines your business as well. While stepping into new opportunities available, you have to make sure that your solution is all rounded and could cater to the various needs of your targeted audience. For example, a web-to-print solution could help you serve to the wider audience adequately.
This way, you can have ready to print products for your customers. It has the ability to transform the whole business process like reducing delivery time errors, duration with some sort of savings on manufacturing costs, etc.
Talking about manufacturing costs, it is not a compulsory option. There are endless suppliers available in the market, willing to supply you plentiful of their collection. But if manufacturing is your choice, it is important to include it to your business model. It is the key to avoid delays, misunderstandings between your business staff, and many other problems.
Step 3: Personalization Doesn’t Mean a Complete Freedom
If you’ve decided to go with personalization, then make sure the experience is fun for your customers. This can happen by giving your customers freedom of creativity but that doesn’t you have to give them complete freedom. Because if your customers get an entire blank product then they might get confused and end up having an unpleasant experience. This will definitely result in product abandonment.
But still, everything kept aside, everything depends on the product you offer. As an eCommerce store owner, it is important to express the purpose behind the idea of customization. To offer customized t-shirt in your eCommerce store, integrate a t-shirt design creator software first. There are various predefined templates available with this tool where customers can easily make some changes as per their personal ideas & then just buy the product.
Before adding a product customizer to your store, one thing you need to make sure that it’s not too complicated to use.
Step 4: Considering Real-time Demands
Fulfilling customer demands is always an essential part of the eCommerce or any business. When it comes to product personalization, it gets tricky and needs extra care. For instance, he added a certain element in red color but the final product comes with a blue element. The way you deal with these scenarios helps you create customer relations accordingly. Also, you will need to take care of how you manage inventory, products, etc.
Product customization is one of the best tools that can help you serve your customers. And one of the major benefits is that you can entertain various customer demands.
You can keep track of ongoing market trends, other real-time information, and hence you can keep yourself educated about the customers’ needs.
Step 5: Attain the Success
This step will only be possible when all the above-mentioned steps and things are taken care of.
It is high time for all the e-store owners to understand that product personalization is the future of the retail industry. And how you could attain success using the latest technology and software.
Imagine your customers get an opportunity to decide the whole look of the product along with their delivery method.
Giving them such options definitely will pave a way for you to success.
Therefore, it is important to make sure that you get all your business elements including supply-chain in order and working by keeping customers at the heart of it. After all this, one thing remains constant that is the research you put in to understand your industry and the decisions you make accordingly. Like investing in a product designer tool, e-commerce platform, and such.
And the last thing is to make sure that there is a flow intact to carry out all the operations smoothly..
In a Nutshell
It is important to keep your e-Commerce business up-to-date with all the latest trends. It is the only way to thrive in this competitive industry of product personalization.
If you already have your own e-Commerce website or on offline printing shop, but not sure how to work with the customizable products, then you can always contact us from here! We have the industry knowledge and you have the products. Let’s create a mutually-beneficial partnership.
Mr. Pratik Shah is the Creative Head of Brush Your Ideas, a Web-to-Print technology solution offering consisting of magento product designer extension and readymade Web-to-Print Storefront. He is a tech enthusiast and an avid blogger and writes about ecommerce and web-to-print industry.